A Facebook page on a smartphone screen Social media are interactive computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks. The variety of stand-alone and built-in social media services currently available introduces challenges

1. Social media
● Social media are interactive computer-
mediatedtechnologies that facilitate the creation and
sharing of information, ideas, career interests and other
forms of expression via virtual communities and networks.
● Some of the most popular social media websites are Baidu
Tieba, Facebook, Google+, Myspace, Instagram, LinkedIn,
Pinterest, Snapchat, Tumblr, Twitter, Viber, VK, WeChat,
Weibo, WhatsApp, and Wikia. These social media
websites have more than 100,000,000 registered users.

2. Social media:Features
● interactive Web 2.0
Internet-based
applications
● Users create service-
specific profiles for
the website or app
● User-generated
content. Eg. text post
or comments
● online social networks
by connecting a
user's profile with
those of other
individuals or groups

3. How social media works?
● Viral content
● Retweeting on Twitter
● Automation
● Bots and their effect on analytics
● Human-assisted bots
● Social authority
● Patents of social media technology

4. Use of social media by
organizations
● Marketing research: Mobile social media
applications provide companies data about offline
consumer movements at a level of detail that was
previously accessible to online companies only.
● Communication:Mobile social media communication
takes two forms: company-to-consumer and user-
generated content.
● Sales promotions and discounts:customers
have had to use printed coupons in the past, mobile social
media allows companies to tailor promotions to specific
users at specific times.

5. ● Relationship development and loyalty
programs:increase long-term relationships with
customers, companies can develop loyalty programs that
allow customers who check-in via social media regularly at
a location to earn discounts
● e-Commerce:Social media sites are increasingly
implementing marketing-friendly strategies, creating
platforms that are mutually beneficial for users,
businesses, and the networks themselves in the popularity
and accessibility of e-commerce, or online purchases.Eg.
Amazon.com and Pinterest

6. Facebook
● Using Facebook in allows for both an
asynchronous and synchronous, content such
as user-created photographs and video and
URLs to other texts, in a platform that many
users are already familiar with. It also allows
users to manage their own privacy settings, and
often work with the privacy settings they have
already established as registered users.