Social media platforms like Facebook, YouTube, and Twitter were discussed. Facebook has over 500 million active users, YouTube has 187 million registered users, and Twitter has 106 million total users. The presentation covered how nonprofits can use pages on Facebook, geo-location on Facebook Places, and fundraising on Facebook Causes. Twitter tools like hashtags and various third-party apps were also introduced. Metrics for measuring social media effectiveness were provided, including Facebook Insights, Google Analytics, and growth in online donations. Foundations were encouraged to evaluate a nonprofit's social media policy and footprint during due diligence.
How does social media look like in 2014?Majid Mahmood
What is the view of different social media in 2014? This presentation gives an idea about social media including Facebook, Google +, Instagram, YouTube, Twitter, Tumblr, Flickr, LinkedIn.
Better, Faster, Stronger: How nonprofits can better engage their members and ...abraun3
In a world of tight budgets, nonprofits need to know now -- more than ever -- how best to serve and engage with the people supporting them. Social media tools offer a no-brainer part of any membership and fundraising strategy, but how can nonprofits optimize the resources they put into social media? Learn tips, tools, and strategies for success in the nonprofit realm of social networks, as well as how to use these tools to reach out to the media and reporters to get your message out there.
How does social media look like in 2014?Majid Mahmood
What is the view of different social media in 2014? This presentation gives an idea about social media including Facebook, Google +, Instagram, YouTube, Twitter, Tumblr, Flickr, LinkedIn.
Better, Faster, Stronger: How nonprofits can better engage their members and ...abraun3
In a world of tight budgets, nonprofits need to know now -- more than ever -- how best to serve and engage with the people supporting them. Social media tools offer a no-brainer part of any membership and fundraising strategy, but how can nonprofits optimize the resources they put into social media? Learn tips, tools, and strategies for success in the nonprofit realm of social networks, as well as how to use these tools to reach out to the media and reporters to get your message out there.
Social Media Presentation at the Higher Learning Commission meeting in Chicago on April 11, 2010 by Dr. Tom Seymour, Minot State University, Minot, North Dakota
The Power Point to support my presentation on use of Social Media in higher education. NISOD Conference on Teaching and Leadership Excellence, May 30 2011
Social Media Presentation at the Higher Learning Commission meeting in Chicago on April 11, 2010 by Dr. Tom Seymour, Minot State University, Minot, North Dakota
The Power Point to support my presentation on use of Social Media in higher education. NISOD Conference on Teaching and Leadership Excellence, May 30 2011
This presentation was given at FMCC on April 7, 2014. This presentation taught where to find resources to support legislative and regulatory recommendations and helped to understand a legislator's record.
Maximizing Use of Facebook and YouTube in the Donation CommunityScott Meis
A January 2010 Webinar presentation to the organ/tissue donation community about maximizing the use of Facebook and YouTube to increase donor registrations.
The SEO Value of Social Media
Social Media and SEO have never been more intertwined than they are today. Not only are social media elements like Tweets and reviews making their way into search results, but Google's new social search is a clear indicator that social media's effect on search is going to continue to grow in importance. By aligning your social media campaign with SEO best practices and your optimization strategy, you not only maximize the ROI of your social media program, but you begin to set the foundation for future organic search success.
* Ray "Catfish" Comstock, Director of SEO, BusinessOnline
As presented to the 2009 GNLC in Dallas by Deltina Hay. Hay talks about how a nonprofit can use social media, and how to create and integrate an optimized Social Web presence.
International School Of Management How Social Media Plays A Major Role For M...Jeff Bullas
I presented today to a class at the International School of Management about the Web, Social Media and New Marketing and its role in promoting and marketing major events. It includes two YouTube Videos find it also at my blog at http://jeffbullas.com
AAF Central Texas - Building a Solid Foundation in the Social WebDeltinaU
Author and developer Deltina Hay presents on how to build a solid foundation in the Social Web at the American Advertising Federation-Central Texas Summer Seminar. From an overview of the tools, to choosing the tools, to optimizing/integrating the tools, to creating a strategy and plan, Deltina covers a lot of ground in this presentation...
Covering Facebook for beginners using real-world case studies drawn from the nonprofit sector demonstrating how Facebook can be used to build community, increase engagement, fundraise and much more.
3. The Big Four Facebook - more than 500 million active users (possibly 1 billion total users) YouTube – 187 million registered users (about 2 billion videos a day) Twitter – 106 million total users (only about 30 million active users) LinkedIn – 80 million registered users
4. Facebook Facebook Pages Brand site for organizations within Facebook More focused on status updates Integrates Facebook Groups Facebook Places Geo-location feature with nonprofit option Causes Primary application for online donations on Facebook
16. Social Media Tools (Listening and Tracking) Google alerts: http://www.google.com/alerts WhosTalkin.com: http://www.whostalkin.com Twitt(urly): http://twitturly.com TweetStats: http://tweetstats.com Twitalyzer: http://www.twitalyzer.com What the Hashtag: http://wthashtag.com/Main_Page TweetGrid: http://tweetgrid.com/ TwitterCounter: http://twittercounter.com/
18. Foundations and nonprofits that use social media effectively EDC homepage EDC on Facebook Firelight Foundation Children’s Defense Fund American Red Cross World Wildlife Fund Oxfam LIVESTRONG
25. Other Nonprofit Links American Red Cross (Facebook) – tabs include link to YouTube videos Children’s Defense Fund – great integration of Facebook and YouTube on homepage Children’s Defense Fund (Facebook) – Fan page includes donate buttons and Causes link Firelight Foundation blog – incorporated into organization’s website and links to social media platforms
26. Metrics - Tools Google Analytics Google Insight PostRank YouTube Insight Facebook Insights Klout RSS feed subscribers
27. Metrics Growth in online donations Growth in page rank and website traffic Strong user satisfaction and growth in subscribers (fans, followers, friends, RSS feeds) Interaction between community members Feedback and comments on blog and Facebook (e.g., how many comments are from first time visitors? How many people comment on blog posts?) Blog mentions Links from other websites to the organization’s site
29. Foundation Due Diligence Key questions to ask: Does the nonprofit have a social media policy? How does the nonprofit task social media responsibilities internally? What is the nonprofit’s social media footprint? What metrics does the nonprofit use to track engagement and effectiveness?
30. Issues for 2011 and beyond Ongoing evolution of landscape Integrating measurement tools and return on investments To geo-locate or to not Integration of Facebook Pages and Facebook Places
32. Contact Information Adin Miller Consulting www.adinmiller.com Mountain View, California Cell: 650.388.0146 | Fax: 801.780.8155 Twitter: http://twitter.com/adincmiller LinkedIn: http://www.linkedin.com/in/adinmiller
Editor's Notes
The landscape is consistently evolving. Does anyone remember Google Wave for instance? It was all the ‘buzz’ in 2010 and then collapsed. The hype right now is around a Q&A service called Quora.
Footprint = does the nonprofit use facebook, twitter, linkedin and yahoo? What is the frequency of its usage of those services? What is the tone and demeanor of its posts? Does it blog? Does it link its blog to social media?
Confusion = the landscape keeps changing and evolving (Quora and Jumo, for example)Integrating measurement tools and return on investments = nonprofits and foundations need to determine how they get the most value out of social media