So much of our marketing job depends upon our ability to be creative at all times. On those days when you're feeling tapped for email-marketing ideas, peruse this quick list.
The Sales Meeting is a free weekly webinar for anybody who would like to attend. 08:15 (SA Time) repeated at 18:00 every Tuesday. To register http://bit.ly/The_Sales_Meeting_Registration
Pete Smith is a business development and sales professional with extensive experience in indirect and direct sales management, generating new business, solution sales, and building sales channels and productive vendor relationships. He is a team player who prioritizes customer satisfaction, achieves objectives through effective planning, and delivers outstanding results. Pete is also adaptable, open-minded, and has experience selling in Europe.
The document discusses Hyphen Consulting's approach to sales strategy alignment. It focuses on cooperation between managers in sales, marketing, and management with a common vision. The approach emphasizes changing attitudes rather than knowledge transfer and focusing on results instead of graduates. On average, clients see revenue growth of 10% and the fastest payback time of 2 weeks. The approach is based on identifying customer values rather than products and not letting non-customers influence strategy.
This document outlines the key steps and considerations for selling a business from the perspective of someone with over a decade of experience advising on hundreds of successful business sales. It notes that selling a business is primarily a sales and marketing activity, not a financial one. The author aims to level the playing field for business owners by highlighting flaws in traditional sale methods and providing guidance on maximizing sale value through price and exit terms. The rest of the document appears to outline "The 11 commandments to selling your business for all it's worth" from monthly seminars held by the author's company, Evolution CBS.
Here are the key points from the document in 3 sentences or less:
The document provides 12 ways for businesses to increase revenue during an economic downturn, including protecting your core business, putting troublesome customers on probation, and becoming easy to do business with. It also recommends cross-selling to existing customers, exploiting competitors' weaknesses, shifting advertising to web 2.0, and intensifying communications when competitors cut back on advertising. The final recommendation is to prepare for an economic recovery by considering how to handle increased orders exceeding capacity.
The document announces a seminar that will provide 50 marketing ideas for retailers and 10 guerrilla marketing ideas. It will take place on July 26th from 8:50-11:00. The seminar aims to help small retailers establish a niche and increase their business sales through effective marketing strategies. It notes that small business owners are often too busy with daily operations to brainstorm marketing ideas. The seminar fee is 39Ls plus VAT and interested parties should contact the specified email for registration details.
Charlie Haddon, a business coach, gives a presentation to a business club on how to increase profits. He outlines the 5 proven ways to increase profits: lead generation, conversion rate, number of transactions, average sale amount, and profit margins. For each way, he provides numerous strategies and tools in their toolbox. With just a 10% increase across the areas, the example business could see a 46% increase in revenue and 61% increase in profits. Haddon emphasizes becoming better through self-improvement and working on increasing all areas a little instead of focusing on one dramatically.
The Sales Meeting is a free weekly webinar for anybody who would like to attend. 08:15 (SA Time) repeated at 18:00 every Tuesday. To register http://bit.ly/The_Sales_Meeting_Registration
Pete Smith is a business development and sales professional with extensive experience in indirect and direct sales management, generating new business, solution sales, and building sales channels and productive vendor relationships. He is a team player who prioritizes customer satisfaction, achieves objectives through effective planning, and delivers outstanding results. Pete is also adaptable, open-minded, and has experience selling in Europe.
The document discusses Hyphen Consulting's approach to sales strategy alignment. It focuses on cooperation between managers in sales, marketing, and management with a common vision. The approach emphasizes changing attitudes rather than knowledge transfer and focusing on results instead of graduates. On average, clients see revenue growth of 10% and the fastest payback time of 2 weeks. The approach is based on identifying customer values rather than products and not letting non-customers influence strategy.
This document outlines the key steps and considerations for selling a business from the perspective of someone with over a decade of experience advising on hundreds of successful business sales. It notes that selling a business is primarily a sales and marketing activity, not a financial one. The author aims to level the playing field for business owners by highlighting flaws in traditional sale methods and providing guidance on maximizing sale value through price and exit terms. The rest of the document appears to outline "The 11 commandments to selling your business for all it's worth" from monthly seminars held by the author's company, Evolution CBS.
Here are the key points from the document in 3 sentences or less:
The document provides 12 ways for businesses to increase revenue during an economic downturn, including protecting your core business, putting troublesome customers on probation, and becoming easy to do business with. It also recommends cross-selling to existing customers, exploiting competitors' weaknesses, shifting advertising to web 2.0, and intensifying communications when competitors cut back on advertising. The final recommendation is to prepare for an economic recovery by considering how to handle increased orders exceeding capacity.
The document announces a seminar that will provide 50 marketing ideas for retailers and 10 guerrilla marketing ideas. It will take place on July 26th from 8:50-11:00. The seminar aims to help small retailers establish a niche and increase their business sales through effective marketing strategies. It notes that small business owners are often too busy with daily operations to brainstorm marketing ideas. The seminar fee is 39Ls plus VAT and interested parties should contact the specified email for registration details.
Charlie Haddon, a business coach, gives a presentation to a business club on how to increase profits. He outlines the 5 proven ways to increase profits: lead generation, conversion rate, number of transactions, average sale amount, and profit margins. For each way, he provides numerous strategies and tools in their toolbox. With just a 10% increase across the areas, the example business could see a 46% increase in revenue and 61% increase in profits. Haddon emphasizes becoming better through self-improvement and working on increasing all areas a little instead of focusing on one dramatically.
How to start your own business national job fairrogerpierce
This document provides an overview of how to start and build a successful business. It discusses the importance of developing a business plan, creating excellent products and services, hiring the right people, building a strong brand, setting goals, and managing finances. The key steps outlined include conducting market research, developing systems and policies, obtaining legal and financial advice, using technology, and focusing on customer relationships. Overall, the document emphasizes the need for perseverance, continual learning and improvement, and careful growth to build a sustainable million dollar business.
The House of Marketing offers HackaTHoMs, which are 3-hour brainstorming sessions combining the knowledge of marketing consultants with brainsteering techniques to help clients tackle challenges from new perspectives. Clients provide a briefing of their marketing question or issue, and HackaTHoMs bring together the client's team and at least 10 consultants in a co-creative setting to solve problems clients lack time or knowledge to address themselves.
This document provides information on how to build a financial plan. It begins with an introduction to the presenter and their company De Wert, which has supported entrepreneurs since 1959. The document then outlines the basics of a business plan, including why entrepreneurs should create one. Financial plans help companies secure funding from banks and investors and improve their chances of success and growth. The document provides templates for a business plan and financial plan and encourages entrepreneurs to compare their financial forecasts to actual results to allow timely adjustments. It concludes by asking if attendees now feel able to prepare a financial plan for their own business.
The document provides tips for prospering during difficult economic times. It advises to:
1) Don't panic, but rather evaluate the market and opportunities.
2) Cut expenses where possible, like unnecessary costs, but maintain marketing and customer experience.
3) Focus marketing on your target market and adjust products to focus on essentials and value.
4) Train sales staff to provide solutions and emphasize company values.
Successful retailers have one big thing in common: They all have a marketing plan. And, this marketing plan starts with knowing your budget, understanding your unique selling proposition, and concentrating on those areas which can provide you with the greatest ROI. In this session, we'll review the proper way to build an actual budget, the questions you need to answer prior to that build, and best tactics for acquisition and retention marketing.
The document discusses how marketing strategies are important after a recession. It provides 7 recommendations from a Harvard marketing professor for how companies should plan their strategies during an economic downturn: 1) focus on high-potential customers, 2) don't assume a return to normal, 3) assess customer trust in the brand, 4) stay focused on costs, 5) know lead indicators, 6) develop scenarios, and 7) don't wait for permission. It also discusses how CRM tools can help companies discover new customers, cultivate relationships, and optimize service during a recession through collecting customer data and analyzing it for future opportunities.
Lean Marketing – Tore Rasmussen, Lean Startup Practitioner & Co-creator of Pl...Product Development Days
Learn how to apply the Lean Startup principles including the approach to marketing and customer acquisition, both in theory and practice. This presentation covers customer throughput, lean branding and over-subscription – two different but related concepts.
Business development creates long-term value through relationships, markets, and customers rather than short-term sales. It identifies partnerships that leverage revenue, distribution, or products rather than direct sales. Successful deals require proactive management and support across the organization. The right business developer engages resources to meet partnership goals. Hiring should match a person's skills to the company's product stage. Business development progresses from scouting opportunities to testing assumptions to scaling validated approaches. Deals should drive strategic goals rather than short-term momentum. Assessing opportunities by revenue, users, or markets helps gain team support. Legal agreements protect against risks while ideas become products and revenue.
Branding provides several hidden benefits for businesses including reduced marketing costs through increased visibility, greater customer engagement, becoming a trendsetter in the market, attracting better leads, improving networking, and attracting great people. Developing a unique brand strategy separates a business from its competitors and increases revenues over time as brand positioning and awareness grow in the marketplace. Maintaining a clear and consistent brand message through branding creates a positive, up-to-date brand image that increases sales.
The brewing company faces challenges retaining market share in a saturated market. A new long-term marketing strategy is needed. The consultant proposes focusing on brand experience through events, partnerships and digital channels to foster brand loyalty and attract new customers. Data insights will guide the strategy and ensure resources are optimized. If successful, this approach can help the brand stand out from competitors and grow its market share over time.
Crowdfunding is a method of raising capital from friends, family, customers, and individual investors for a business, project, or idea. There are three main types of crowdfunding: donation-based, where there is no financial return; rewards-based, where contributors receive a reward in exchange for their contribution, such as a product or service; and equity-based, where contributors become part-owners of the company in exchange for equity shares. A crowdfunding campaign typically charges a 5% commission if the fundraising target is reached, otherwise no fees are charged. Crowdfunding can be a good option for startups needing equipment, small businesses looking for growth capital, or those with million-
This document discusses whether sales is more of an art or science and explores various challenges salespeople may face such as inconsistent results, lack of time, guessing at what strategies work best, ineffective networks, unqualified prospects, not engaging with decision makers, and not closing enough deals. It questions if the sales process feels like a sprint or marathon and if opportunities feel scarce or abundant.
Selling a business requires careful planning and execution of key steps. First, get an accurate valuation of the business to know its worth and negotiate well with buyers. Next, consider how much time is available to sell and whether a quick or longer sale period is preferable. Finally, market the business for sale online to access a large pool of potential buyers and increase chances of selling at a good price.
In this presentation by Generations FCU with Robert Upton of Red Door Solutions small businesses can gain insight into what holds them back when it comes time to "make the sale" and learn how to overcome obstacles.
Client Growth Strategies for Digital Ad AgenciesSerin Silva
The document provides strategies for client growth, including new business development and maximizing current clients. It discusses holding up a mirror to understand an agency's value proposition, defining a growth strategy aligned with strengths and talent, and ensuring marketing supports sales. For current clients, it recommends treating them as prospects, understanding their business needs, implementing key account planning with monthly check-ins, and partnering to fill any gaps. The overall message is that growth requires leadership, vision, collaboration and a plan focused on both acquiring new clients and deepening relationships with existing ones.
Takeaways by Sanjeev Bikhchandani (Founder Naukri.com) at the TiE Internet Si...OMcareers Community
Sanjeev Bikhchandani, (Founder and CEO) (Naukri.com), presents the key takeaways at the TiE Internet SiG, Delhi session.
"Surviving and Winning in a Downturn", TiE presents a congregation of internet industry experts.
OMLogic is proud to be the Blogging partner for the TiE Internet SiG, Delhi.
Key takeaways of the event are available at www.omshare.com, OMShare - "Taking Events Global"
The document compares and contrasts resistive and capacitive touchscreen technologies. Resistive touchscreens use pressure to complete a circuit and were used in devices like bank machines and PDAs. They are durable but have low resolution. Capacitive touchscreens, used in phones and tablets, rely on finger proximity to sense touch and are more responsive with multi-touch detection. However, they require materials like indium tin oxide which may run out. New technologies like graphene could enable flexible touchscreens.
Social media is an important tool for businesses to stay connected with existing clients, build new relationships, and grow their brand. It allows networking on a larger scale than ever before and has become a standard part of doing business. Popular platforms like Facebook and Twitter each have over 500 million users, showing how social media has become ingrained in how people consume information. Businesses can use social media to create meaningful relationships, get referrals from happy clients, and enhance their online reputation - but they must follow etiquette guidelines to use it effectively.
Your complete office in the cloud.
Staying in touch even after
graduating from IIMB!
Here’s where it all began in 2004.
Rakesh Godhwani and his
batch mates graduate
How to start your own business national job fairrogerpierce
This document provides an overview of how to start and build a successful business. It discusses the importance of developing a business plan, creating excellent products and services, hiring the right people, building a strong brand, setting goals, and managing finances. The key steps outlined include conducting market research, developing systems and policies, obtaining legal and financial advice, using technology, and focusing on customer relationships. Overall, the document emphasizes the need for perseverance, continual learning and improvement, and careful growth to build a sustainable million dollar business.
The House of Marketing offers HackaTHoMs, which are 3-hour brainstorming sessions combining the knowledge of marketing consultants with brainsteering techniques to help clients tackle challenges from new perspectives. Clients provide a briefing of their marketing question or issue, and HackaTHoMs bring together the client's team and at least 10 consultants in a co-creative setting to solve problems clients lack time or knowledge to address themselves.
This document provides information on how to build a financial plan. It begins with an introduction to the presenter and their company De Wert, which has supported entrepreneurs since 1959. The document then outlines the basics of a business plan, including why entrepreneurs should create one. Financial plans help companies secure funding from banks and investors and improve their chances of success and growth. The document provides templates for a business plan and financial plan and encourages entrepreneurs to compare their financial forecasts to actual results to allow timely adjustments. It concludes by asking if attendees now feel able to prepare a financial plan for their own business.
The document provides tips for prospering during difficult economic times. It advises to:
1) Don't panic, but rather evaluate the market and opportunities.
2) Cut expenses where possible, like unnecessary costs, but maintain marketing and customer experience.
3) Focus marketing on your target market and adjust products to focus on essentials and value.
4) Train sales staff to provide solutions and emphasize company values.
Successful retailers have one big thing in common: They all have a marketing plan. And, this marketing plan starts with knowing your budget, understanding your unique selling proposition, and concentrating on those areas which can provide you with the greatest ROI. In this session, we'll review the proper way to build an actual budget, the questions you need to answer prior to that build, and best tactics for acquisition and retention marketing.
The document discusses how marketing strategies are important after a recession. It provides 7 recommendations from a Harvard marketing professor for how companies should plan their strategies during an economic downturn: 1) focus on high-potential customers, 2) don't assume a return to normal, 3) assess customer trust in the brand, 4) stay focused on costs, 5) know lead indicators, 6) develop scenarios, and 7) don't wait for permission. It also discusses how CRM tools can help companies discover new customers, cultivate relationships, and optimize service during a recession through collecting customer data and analyzing it for future opportunities.
Lean Marketing – Tore Rasmussen, Lean Startup Practitioner & Co-creator of Pl...Product Development Days
Learn how to apply the Lean Startup principles including the approach to marketing and customer acquisition, both in theory and practice. This presentation covers customer throughput, lean branding and over-subscription – two different but related concepts.
Business development creates long-term value through relationships, markets, and customers rather than short-term sales. It identifies partnerships that leverage revenue, distribution, or products rather than direct sales. Successful deals require proactive management and support across the organization. The right business developer engages resources to meet partnership goals. Hiring should match a person's skills to the company's product stage. Business development progresses from scouting opportunities to testing assumptions to scaling validated approaches. Deals should drive strategic goals rather than short-term momentum. Assessing opportunities by revenue, users, or markets helps gain team support. Legal agreements protect against risks while ideas become products and revenue.
Branding provides several hidden benefits for businesses including reduced marketing costs through increased visibility, greater customer engagement, becoming a trendsetter in the market, attracting better leads, improving networking, and attracting great people. Developing a unique brand strategy separates a business from its competitors and increases revenues over time as brand positioning and awareness grow in the marketplace. Maintaining a clear and consistent brand message through branding creates a positive, up-to-date brand image that increases sales.
The brewing company faces challenges retaining market share in a saturated market. A new long-term marketing strategy is needed. The consultant proposes focusing on brand experience through events, partnerships and digital channels to foster brand loyalty and attract new customers. Data insights will guide the strategy and ensure resources are optimized. If successful, this approach can help the brand stand out from competitors and grow its market share over time.
Crowdfunding is a method of raising capital from friends, family, customers, and individual investors for a business, project, or idea. There are three main types of crowdfunding: donation-based, where there is no financial return; rewards-based, where contributors receive a reward in exchange for their contribution, such as a product or service; and equity-based, where contributors become part-owners of the company in exchange for equity shares. A crowdfunding campaign typically charges a 5% commission if the fundraising target is reached, otherwise no fees are charged. Crowdfunding can be a good option for startups needing equipment, small businesses looking for growth capital, or those with million-
This document discusses whether sales is more of an art or science and explores various challenges salespeople may face such as inconsistent results, lack of time, guessing at what strategies work best, ineffective networks, unqualified prospects, not engaging with decision makers, and not closing enough deals. It questions if the sales process feels like a sprint or marathon and if opportunities feel scarce or abundant.
Selling a business requires careful planning and execution of key steps. First, get an accurate valuation of the business to know its worth and negotiate well with buyers. Next, consider how much time is available to sell and whether a quick or longer sale period is preferable. Finally, market the business for sale online to access a large pool of potential buyers and increase chances of selling at a good price.
In this presentation by Generations FCU with Robert Upton of Red Door Solutions small businesses can gain insight into what holds them back when it comes time to "make the sale" and learn how to overcome obstacles.
Client Growth Strategies for Digital Ad AgenciesSerin Silva
The document provides strategies for client growth, including new business development and maximizing current clients. It discusses holding up a mirror to understand an agency's value proposition, defining a growth strategy aligned with strengths and talent, and ensuring marketing supports sales. For current clients, it recommends treating them as prospects, understanding their business needs, implementing key account planning with monthly check-ins, and partnering to fill any gaps. The overall message is that growth requires leadership, vision, collaboration and a plan focused on both acquiring new clients and deepening relationships with existing ones.
Takeaways by Sanjeev Bikhchandani (Founder Naukri.com) at the TiE Internet Si...OMcareers Community
Sanjeev Bikhchandani, (Founder and CEO) (Naukri.com), presents the key takeaways at the TiE Internet SiG, Delhi session.
"Surviving and Winning in a Downturn", TiE presents a congregation of internet industry experts.
OMLogic is proud to be the Blogging partner for the TiE Internet SiG, Delhi.
Key takeaways of the event are available at www.omshare.com, OMShare - "Taking Events Global"
The document compares and contrasts resistive and capacitive touchscreen technologies. Resistive touchscreens use pressure to complete a circuit and were used in devices like bank machines and PDAs. They are durable but have low resolution. Capacitive touchscreens, used in phones and tablets, rely on finger proximity to sense touch and are more responsive with multi-touch detection. However, they require materials like indium tin oxide which may run out. New technologies like graphene could enable flexible touchscreens.
Social media is an important tool for businesses to stay connected with existing clients, build new relationships, and grow their brand. It allows networking on a larger scale than ever before and has become a standard part of doing business. Popular platforms like Facebook and Twitter each have over 500 million users, showing how social media has become ingrained in how people consume information. Businesses can use social media to create meaningful relationships, get referrals from happy clients, and enhance their online reputation - but they must follow etiquette guidelines to use it effectively.
Your complete office in the cloud.
Staying in touch even after
graduating from IIMB!
Here’s where it all began in 2004.
Rakesh Godhwani and his
batch mates graduate
The document discusses various methods of communication over time, from carrying letters 4000 years ago to modern technologies like email and mobile phones. It provides true/false questions about the history of communication methods, including the first postage stamps appearing in 1840, letters taking several days to travel in the 1840s, the telephone being invented by Graham Bell in the 18th century, and fax machines becoming popular 100 years after the telephone in 1876. It also includes vocabulary practice filling in blanks with related words like fortune tellers predicting the future by looking at crystal balls, the first mechanical calculating machine appearing in 1623, and blood carrying oxygen throughout the body.
Social Media - Staying in Touch with Today's Online CommunityFairfax County
1) Social media allows for two-way interaction and user-generated content unlike traditional media. It includes tools like Facebook, Twitter, YouTube, blogs and more.
2) Fairfax County uses social media like Facebook, Twitter and YouTube to disseminate information more directly to residents and get feedback, replacing some traditional media.
3) Social media use requires policies around issues like public records and comments. Fairfax County developed social media guidelines and uses tools like IdeaScale to solicit public input.
The document discusses dreams and financial freedom. It presents four ways to earn money including active income from jobs and passive income from assets. It then discusses the Amway business opportunity, how their multi-level marketing system works through different stages with increasing bonuses and commissions, and how it can help people achieve their dreams through a low-cost and flexible business model.
The document discusses things that one should never stop doing like searching, spring cleaning, and asking questions. It provides tips on passion, purpose, problems to solve, and spending time on hobbies and with good friends. It also advises cleaning out toxic social media friends and emails. The document cautions that no one can truly prepare for the future and to trust no one's predictions, instead favoring predictions from movies. Ultimately, it says to trust yourself.
The slides from my keynote at Nuremberg's first service design drinks, 21 January 2016. A rather general introduction of service design... :)
Our software for service design:
Smaply: www.smaply.com
ExperienceFellow: www.experiencefellow.com
Books, talks and workshops:
Our book "This is Service Design Thinking": www.thisisservicedesignthinking.com
Our workshops "This is Service Design Doing": www.thisisservicedesigndoing.com
My talks: www.marcstickdorn.com
This document discusses strategies for retailers to survive tougher economic times. It outlines two main reasons to go into business: to offer a product/service and to make a profit. It then provides three ways to build a business: attract more customers through marketing, increase average sales through sales, and have customers return more often through service. The key is not to focus on just one of these areas. The document then details seven focal points for retailers to reinvent their business, including working their customer database, teaming up with other vendors, selling more to existing customers, contacting competitors' customers, contacting former customers, and developing multiple revenue streams. Planning time effectively is also emphasized.
How to make more money using white hat trial and straight sale modelsAffiliate Summit
This document provides tips on how to make more money from existing customers and data by implementing straight sale and trial monetization models. It recommends layering additional offers like trials, downsells, memberships, and physical products on top of current traffic to increase lifetime customer value. Specific tactics include retargeting ad campaigns to page views, prospects, and customers; implementing email and SMS sequences; and using customer data for direct mail, retargeting, and internal media buying to attract more advertising partners. The overall strategy is to fully monetize offers and customer data to generate more revenue and scale advertising efforts.
Advanced Sales Tactics Made Easy with LinkedIn Sales NavigatorJudy Tian
This document provides tips for using LinkedIn Sales Navigator to improve sales tactics and prospects. It outlines 24 tips organized around finding the right contacts within prospects' organizations, staying informed on one's company and competitors, prioritizing active LinkedIn users, using tools to map out buying committees and find similar leads, and organizing leads with notes and tags. The tips are meant to help sales reps understand prospects better, develop better credibility, and ultimately lose fewer deals over the sales process.
Ask a business owner about marketing and they’ll usually tell you about their need to update their website, gets to grips with social media or create a new brochure.
If your marketing isn’t as effective at generating leads as you’d like it to be, this webinar is for you. Gill Hutchinson of Aardvark Marketing shares a process they use with clients to identify areas that can be improved.
Why Brands should consistently host Live Shopping Shows_.pptxKarishma Verma
1) Live shopping shows have higher sales conversion rates of 12% compared to 3% for normal ecommerce. Brands should work to get large audiences and maximize sales.
2) Brands should host shopping shows frequently to build viewership and keep shoppers coming back. Engaging with buyers consistently and at a frequency that makes sense for the brand and audience is important.
3) Hosting good live shopping shows regularly will benefit brands by helping them understand customers, plan shows well, boost customer engagement, inform customers of show times, sustain communities, cater to new customers, and facilitate word-of-mouth marketing. Establishing the brand requires adequate and regular visibility, so setting a schedule for live shows is important
Build your brand awareness to increase leads and drive revenue. This short presentation offers 12 ideas from experienced B2B Marketers to build your brand awareness.
The Programmatic Sales Ecosystem: The Good, The Bad and The UglyDigiday
What is needed to make successful a sales organization and to empower sales people to not just be good, but great? Brian Decker of Mindshare will revisit his session from last year's Exchange Summit entitled "Programmatic: It's Not Really About Cheap Media" to address the line of questioning by the audience after his presentation, which focused on the sales ecosystem surrounding automated advertising.
33 Tips, Secrets and idea's to help you create value for your business. Ultimately they will help you sell your business for the highest value possible.
The ABM Leadership Alliance and ITSMA have joined forces to bring you one full day of actionable content and ABM case studies designed to help you optimize and expand your ABM programs in 2018.
This presentation highlights how GCP helps retailers grow their B2B channel programs with gift cards. Companies purchase gift cards from our brands for their loyalty programs, corporate gifts, sales incentives, health & wellness incentives and fundraising.
Has your business growth slowed or plateaued? Are you wondering how to scale your business, but don't have a lot of time or money? There are many ways to expand a business but most involve substantial amounts of both time and money. But there is another way - three other ways, actually. Business and franchise consultant Robin La Pere shows you three ways to OPTM-ise your business - that is, expand using Other People's Time and Money. He discusses the advantages and disadvantages of each of the three ways.
The 10 Most Common Marketing Pitfalls (and How to Avoid Them)Fivestars
When you have about a million other things to worry about when running your business, marketing sometimes gets the short end of the stick. Here, we explore the 10 most common marketing mistakes people make and ways to combat them.
The document provides 6 tips for small business marketing and growth. Tip 1 is to set a clear marketing strategy by defining ideal customers, points of differentiation from competitors, and research. Tip 2 is to create a core offering and provide added value at each stage of the customer journey. Tip 3 is to create meaningful content like case studies, videos, and webinars to establish expertise. Tip 4 is to develop an online presence through a responsive website, listings, and social media. Tip 5 is to consistently generate leads. Tip 6 is to maintain marketing efforts. The document emphasizes setting the right strategy, engaging customers throughout their journey, and focusing marketing through an online presence.
This document provides information about a presentation given by Vantage Point Performance and Minds&More at The Sales Summit 2016. It includes links to their websites and an event, and offers the book "Cracking the Sales Management Code". The presentation addressed challenges faced by sales leaders, three critical questions sales leaders should answer, and a case study example. It discussed focusing sellers' time, enabling sellers through inspection and coaching, and measuring success by meeting objectives and improving results.
Reaching the top of the pyramid - Brand Resonance is being the only one. The only pub in the village or the only motorcycle you ever want to own. This explores the four pillars loyalty, attachment, community and engagement in building your marketing model.
Jane Smith
m: 07876 544 222
e: jane@firstwavem.co.uk
www.firstwavemarketing.co.uk
Firstwave Marketing
123 Main Street
London
SW1 1AA
Thank you for taking the time to consider Firstwave Marketing.
We look forward to discussing how we can help your business
achieve its full potential.
Kind regards,
Andrew Curzon
Managing Director
Firstwave Marketing
1. Incentive programs increase sales and customer rewards programs increase repurchase rates by motivating staff and customers.
2. Targeting marketing towards the most likely buyers of a product can help create new customers.
3. Recognizing employee contributions makes for happier employees which increases customer satisfaction.
4. The document provides tips on using various incentive programs, rewards programs, and targeted marketing to increase business performance metrics like profits, sales, and customer retention.
E book puttingthecustomer_atthecenter_accountplanningstrategies_togrowrevenue...zubeditufail
The document discusses account planning strategies for growing revenue by putting the customer at the center. It emphasizes understanding each customer as a complex marketplace and developing long-term business relationships through collaborative account planning. Key elements of effective account planning include researching customers, competitors, and one's own company for insights; treating every customer interaction as a promise to benefit the customer; and focusing on customer satisfaction, retention, and growth over the long run.
Covid-19 has had a significant impact on the global economy, to say the least. This impact means that we, as business owners and marketers, need to action the right kind of measures to ensure we are able to survive and come out at the other end with a strong brand.
This webinar talks through 6 post lock down tactics that can help us achieve this.
Similar to 21 ideas for staying in touch through email marketing [list] (20)
This document provides information about using email automation and marketing to gain customers. It discusses using blast emails for announcements, drip emails on a schedule to maintain relationships, and nurture emails that respond to customer actions. The document recommends collecting email addresses from website visitors using plugins and then using that data for blast, drip, and nurture email campaigns. It provides examples of the type of content and calls-to-action to include in these automated email sequences.
Automated marketing is a key tool in managing shopping-cart abandonment. In this slide presentation from the WooConf 2014 event, Cyndie Shaffstall talks you though steps in developing and deploying automated drip and nurture campaigns.
How using Return on Marketing Investment (ROMI or MROI) and ROMI calculators can be used to evaluate your past campaign success and make predictions about future campaigns.
Top 5 ways to expand your email marketing listSpider Trainers
The document provides tips for expanding an email list and profits through customer acquisition. It recommends using direct mail, landing pages, high-value content, pop-up forms, and increasing online visibility as ways to engage visitors and get them to opt-in to messaging. Specific tactics include using gifts to improve engagement, unique URLs for analytics, limited time offers, pop-ups on key pages, and sharing content on social media and other sites. The document is from Spider Trainers, a company that designs email marketing campaigns.
Learn about drip and nurture marketing as Spider Trainers walks you through the considerations you should have before creating your own triggered campaign. Subscribe at www.spidertrainers.com/subscribe for a live tour.
Even marketing companies must market, so in July 2013, at the onset of the summer slowdown, Cyndie Shaffstall, founder of Spider Trainers, asked herself, “How can I get our constituents to talk about and share information about my company so we can stay top of mind?” The answer was simple and obvious: Talk about them.
In this deck, we cover Print, Email, and Marketing-automation Strategies for the Complete Customer Lifecycle
Multichannel — Using a variety of channels to reach your audience within a single, multi-level campaign or across multiple campaigns.
Also known as multi-touch marketing or cross-channel marketing.
Lifecycle marketing — A focus on the individual and their journey with your brand.
Marketers count just about everything: emails sent, opened, deleted, web pages visited and abandoned, widgets bought, and so much more. In this new book from Spider Trainers, we've captured about 175 stats that verify there's a little mathematician in all of us.
By most accounts, marketing automation is the greatest thing since… well, since email marketing. The ability to qualify leads and build demand in a fully automated workflow frees us marketers from the high-pressure requirements of constant writing, email development, and deployment tasks.
It also enables us to more appropriately personalize content and send messages that are both timely and relevant. In this guide, we define the differences between email blasts, drip emails, and nurture emails and how you can use your automated-marketing solution to subjugate these tasks.
This document provides ideas for promoting content through multi-touch marketing. It suggests repurposing content into multiple formats like slide decks, videos, podcasts, and infographics and promoting them through various channels. These include posting on websites, blogs, social media and syndication services, holding webcasts, writing press releases, using search engine and social ads. It also recommends engaging industry experts, customers and partners to amplify content promotion efforts. The goal is to generate more leads and extend the reach of content through a coordinated multi-channel marketing strategy.
Many companies, even marketing-automation companies, use the terms drip marketing and nurture marketing interchangeably, but these two campaign styles have different purposes and different approaches.
This presentation is about drip campaigns.
Marketing Metrics — An “ahhhhh…now I get it” book for measuring digital and t...Spider Trainers
According to Inc.com, “I don’t know,” are powerful, credibility-building words and that by admitting ignorance you make everything else you say more credible. When you learn to act on these three words, you will become a better marketer. Like many self-help approaches, you must first admit you have a problem before you can take steps to solve it.
I am a data addict. I search for answers in numbers, even if I suspect that the answer may not make me smarter on the topic. Just having collected and analyzed the data so that I can evaluate its worth, perhaps discard it, brings me comfort.
In this eBook, I’ll introduce you to the topic of analytics: the measuring of campaign engagement. We’ll also look at how data is tracked, what individual data points matter, what that data means to you, and lastly, how you can improve the data.
This is not a how-to book. It’s an “ahhhhh…now I get it” book.
For the full eBook, go to SpiderTrainers.com/resources
Pinterest is a social media platform for sharing photos and images of things users enjoy. It allows companies to test brand designs and concepts by seeing how images are pinned and liked. While some products display prices, images are generally meant for sharing brands rather than hard selling. Effective promotion on Pinterest involves engaging visual content that shows lifestyle and color rather than direct advertising. Tracking results from pinned images that link to website pages allows analyzing what designs generate the most shares and clicks.
Spider Trainers provides marketing services including email campaigns, landing pages, social media engagement, and analytics tracking. They use multi-touch marketing techniques like email, social media, and targeted landing pages to increase visibility. Spider Trainers tests campaigns through A/B and multivariate testing to learn how to improve engagement and conversions. They also use analytics to track visitor behavior on landing pages and make adjustments to optimize performance.
50 Good ideas for chasing, catching, and holding on to Google's page 1Spider Trainers
This document provides 50 ideas for search engine optimization and marketing strategies. Some of the key ideas discussed include using keywords and keyphrases to optimize pages, linking to and from other credible sites, analyzing visitor data to develop targeted content and campaigns, creating blogs and social media profiles to build authority, and testing different messaging and designs. The overall strategies aim to engage visitors and move them through the conversion funnel.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AIVladimir Iglovikov, Ph.D.
Presented by Vladimir Iglovikov:
- https://www.linkedin.com/in/iglovikov/
- https://x.com/viglovikov
- https://www.instagram.com/ternaus/
This presentation delves into the journey of Albumentations.ai, a highly successful open-source library for data augmentation.
Created out of a necessity for superior performance in Kaggle competitions, Albumentations has grown to become a widely used tool among data scientists and machine learning practitioners.
This case study covers various aspects, including:
People: The contributors and community that have supported Albumentations.
Metrics: The success indicators such as downloads, daily active users, GitHub stars, and financial contributions.
Challenges: The hurdles in monetizing open-source projects and measuring user engagement.
Development Practices: Best practices for creating, maintaining, and scaling open-source libraries, including code hygiene, CI/CD, and fast iteration.
Community Building: Strategies for making adoption easy, iterating quickly, and fostering a vibrant, engaged community.
Marketing: Both online and offline marketing tactics, focusing on real, impactful interactions and collaborations.
Mental Health: Maintaining balance and not feeling pressured by user demands.
Key insights include the importance of automation, making the adoption process seamless, and leveraging offline interactions for marketing. The presentation also emphasizes the need for continuous small improvements and building a friendly, inclusive community that contributes to the project's growth.
Vladimir Iglovikov brings his extensive experience as a Kaggle Grandmaster, ex-Staff ML Engineer at Lyft, sharing valuable lessons and practical advice for anyone looking to enhance the adoption of their open-source projects.
Explore more about Albumentations and join the community at:
GitHub: https://github.com/albumentations-team/albumentations
Website: https://albumentations.ai/
LinkedIn: https://www.linkedin.com/company/100504475
Twitter: https://x.com/albumentations
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
23. Spider Trainers
Did this get you to thinking,
but leave you wondering?
If so, download the long version:
20+ Ideas for Automated
Blast, Drip, and Nurture Campaigns
24. Spider Trainers
As experts in drip and nurture marketing,
Spider Trainers is chosen by companies to amplify lead
and demand generation while setting standards for
design, development, and deployment.