SlideShare a Scribd company logo
21 Ideas for Staying in Touch
through Email Marketing
[HINT: You’re probably only doing 3 of these]
1
Welcome incoming
prospects
2
Stay top of mind with
subscribers and
customers
3
Recycle leads
4
Recover lost
opportunities
5
Re-engage
subscribers
6
Re-engage customers
7
Reassess worth
8
Evangelize your
products
9
Train customers
10
Address buyer’s
remorse
11
Accelerate interest
12
Follow up
live/recorded events
13
Augment sales
interactions and
nudge shoppers
14
Address budget
issues
15
Target acquisitions,
investments, and
other news
announcements
16
Appeal to distracted
leads
17
Root out the truly
abandoned
18
Up-sell and cross-sell
19
Build referrals and
loyalty
20
Follow up free trials
21
Remind of contract
renewal
Spider Trainers
Did this get you to thinking,
but leave you wondering?
If so, download the long version:
20+ Ideas for Automated
Blast, Drip, and Nurture Campaigns
Spider Trainers
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and demand generation while setting standards for
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