Introducing the CX Hub - Centralize & Organize your Content, Personalize Experiences, Distribute at Scale, Generate Results. Your all-in-one Customer Experience Transformation Platform.

1. CUSTOMER EXPERIENCE PLATFORM
[OVERVIEW]
INTRODUCING THE CX HUB

2. BUT MOST LACK THE INFRASTRUCTURE
TO CREATE, TAILOR, DISTRIBUTE AND MANAGE
CUSTOMER EXPERIENCES
BUSINESS IS UNDER MORE PRESSURE THAN EVER BEFORE

3. CUSTOMER EXPERIENCE OCCURS
WHENEVER AND WHEREVER
ANYONE
ENCOUNTERS YOUR CONTENT

4. 18%
TALKING TO
VENDORS 82%
RESEARCH
IS YOUR
CUSTOMER EXPERIENCE
WINNING OR LOSING
YOU DEALS?
YOU ONLY HAVE A SMALL SLICE OF THE BUYER’S TIME

5. Centralize content (Blog,
PDFs, Videos, Slideshares,
Social, etc.)
Integrate with existing
stack
Organize by persona,
industry, type, etc.
Gate content for lead
generation
HOW WOULD A CUSTOMER EXPERIENCE PLATFORM HELP?
CENTRALIZE
& ORGANIZE
PERSONALIZE
EXPERIENCES
DISTRIBUTE AT
SCALE
Campaigns & Nurturing
Account-Based Marketing
Knowledge Base
Resource Centre
Sales Enablement
GENERATE
RESULTS
PPC
1:1 Prospecting
Account targeting
Email Distribution
Social
Increased lead gen
Alignment with sales
Decreased time to launch
and manual hours
Increased engagement
+ time on site
Gain control over content

6. Resource
Centres
 Centralize all content assets into one resource
centre
 Organize assets by topic, vertical, persona and
allow visitors to choose their own content path
 Use CTAs to generate leads
Nurture
Campaigns
 Create custom content paths for your prospects
 Accelerate your pipeline through accelerated
content consumption
 Pass engagement data to your MAP
Click for
live
examples!
EASILY CREATE PERSONALIZED CONTENT EXPERIENCES AT SCALE

7. Click for
live
examples!
Sales
Enablement
 Repurpose existing content into targeted,
personalized content experiences
 Provide contextual experiences
 Scale ABM by repurposing highly performing
content collections
Account
Based
Marketing
(ABM)
 Allow sales team to create 1:1 content
experiences
 Give sales teams access to centralized content
from their inbox
EASILY CREATE PERSONALIZED CONTENT EXPERIENCES AT SCALE

8. Control & Agility
The CX Hub allows business’ to aggregate all of their content
in one location. It integrates with major content tools like
Wistia, Vidyard, YouTube, SlideShare, Social Channels, RSS
and more as well as its PDF to Flipbook tool allowing for
multiple types of content to be pulled into one central Hub.
Providing complete control over how personalized customer
experiences are created, displayed and distributed.
Gain an at-a-glance look of how your content and
customer experiences are performing with an intuitive
dashboard, or dive deeper into a Metrics Dashboard to
gain insight into the performance of the CX Hub as a
whole, specific streams, individual pieces of content,
CTA’s, and even PDF docs – to see how many pages a
reader consumes, time spent reading, and more
engagement insights. Valuable intent data can further
help you drastically improve pipeline velocity and
better understand what content your prospects care
about so that you can optimize your experiences and
maximize results.
MetricsContent Management
No IT
Empower your team (Marketing, Sales, Customer Service,
Management, etc.) to own the content destination without
relying on IT. Spin up customer experiences and contextual
calls to action in minutes, avoiding pesky landing pages.
THE CX HUB
IS THE SOLUTION TO…

9. Scalable Personalization & Distribution
THE CX HUB
IS THE SOLUTION TO…
Marketing teams can give Sales and other business divisions
access to a central approved content library, with specific
permissions, allowing them to easily access all of the
relevant content they may require.
Sales Streams and the Chrome Extension make it easy for
Sales to make personalized collections of content for
prospects right within their email. Sales Streams are
individually curated based on what the sales person believes is
best for their prospect. These Sales Steams can be added
directly into an email via the Extension, where it is displayed as
a tile image of the tailored content collection – giving your
sales team a massive advantage in providing personalized
customer experiences.
1-to-1 CommunicationEasy access to Content
The CX Hub integrates with all major Marketing Automation
Platforms. Allowing you to quickly create forms to collect
leads. You can use the forms to gate content in place of
sending readers to a landing page, which leads to a higher
engagement rate since the leads are automatically viewing the
content once they fill out the form.
Lead Collection

10. PERSONALIZED CUSTOMER EXPERIENCE
THE RESULTS
740% increase in MQL’s
88% of target accounts engaged with content
8x lift in sales pipeline
300% increase in content engagement
66% reduction in time spent building landing pages
1st position in Google for top 20 keywords within 3 months
$100,000 influenced pipeline with one email nurture campaign
20% avg. conversion rate on
hard gates
Blog/Video Stream -
58 seconds spent on avg.
across entire customer base
Topic-based Stream -
90 seconds on avg. across
entire customer base
Sales Stream -
158 seconds on avg. across
entire customer base
Conversion
Engagement

11. Landing Pages
CMS’s
Marketing Automation
ABM Software
Customer Support Platform
Sales Enablement Platform
WHERE DOES THE CX HUB FIT?
THE CX HUB

12. “IF YOUR TARGET AUDIENCE
ISN’T LISTENING,
IT’S YOUR FAULT,
NOT THEIRS.”
- Seth Godin

13. GET IN TOUCH
EMAIL
hello@emsdigital.co.za
WEBSITE
emsdigital.co.za