Marketers count just about everything: emails sent, opened, deleted, web pages visited and abandoned, widgets bought, and so much more. In this new book from Spider Trainers, we've captured about 175 stats that verify there's a little mathematician in all of us.
Back to School Webinar: A Crash Course In Digital Marketing Opportunities You...Michael Zarcone
Capitalize on Back-to-School spending this year by leveraging PointRoll's research into consumer buying behavior. Join PointRoll and ShopLocal during this free, interactive webinar to learn about:
• Untapped opportunities to reach interested and engaged customers
• Correlations between advertising and activity on marketers' sites
• Valuable insights into consumer behavior and consumer profiles
While many marketers' 2010 back-to-school marketing plans are already underway, these findings can be put into play with existing campaigns for incremental gains.
Join Jamie Ray, VP of Retail for PointRoll/ShopLocal, and Adam Harris, Manager of Business Development and Analytics at PointRoll, for this deep dive into consumer behavior during back-to-school season.
Overview: The State of B2B Content Marketing IN NORTH AMERI CA
More. If one word could describe content marketing at the end of 2012, that would be it . According to the latest findings from the Content Marketing Institute and MarketingProfs, B2B marketers are spending more, using more tactics, and
distributing their content on more social networks than they have in years past. Unfortunately, there is also more uncertainty. B2B marketers are more uncertain whether they are using various content marketing tactics effectively.
1) 91% of B2B marketers use content marketing, spending an average of 33% of their budgets on it. The use of tactics like research reports, videos, and mobile content is increasing.
2) Producing enough content is now the top challenge for B2B marketers, replacing producing engaging content which was the challenge in previous years.
3) The most effective B2B content marketers allocate a higher percentage of their budget to content marketing and use more tactics and social platforms than less effective marketers.
2013 benchmarks budgets and trends- e briks infotechebriksinfotech
Here the Ebriks are provides with the the unique and best services about the 2013benchmarks-budgets and trends.If you want know mode about it pls visit www.ebriks.com
5 Goals Marketers Should Make—and Keep—in 2011Digital Pymes
The document provides goals and recommendations for marketers in 2011, focusing on making data-driven decisions, prioritizing mobile marketing, and automating repetitive tasks. It discusses how marketers can better utilize customer data to personalize interactions across channels like email, mobile, and social media. Tips are provided on assessing current data use, implementing a data-driven program, and measuring results to continually improve marketing efforts.
There’s no doubt about it: Digital advertising must be a non-negotiable component of your company’s digital strategy. With the increased brand exposure, conversion rate boost and audience targeting capabilities, the benefits of digital ads are clear. So why are some companies still afraid to take the plunge?
Robin Eldred, Communicatto’s Director of Advertising, explores 2018’s digital advertising landscape and covers everything you need to get started, including:
- Types of digital ads
- The benefits of various channels
- How to run ads strategically
- Ad reporting and optimization
- Real-world results
The document discusses various strategies for mobile marketing and viral marketing. It provides tips for mobile marketing, including developing useful applications, using shortcodes, and making websites mobile-friendly. It also discusses goals, tactics, and case studies for viral marketing campaigns, including calculating a communication dividend and examples from American Express.
Back to School Webinar: A Crash Course In Digital Marketing Opportunities You...Michael Zarcone
Capitalize on Back-to-School spending this year by leveraging PointRoll's research into consumer buying behavior. Join PointRoll and ShopLocal during this free, interactive webinar to learn about:
• Untapped opportunities to reach interested and engaged customers
• Correlations between advertising and activity on marketers' sites
• Valuable insights into consumer behavior and consumer profiles
While many marketers' 2010 back-to-school marketing plans are already underway, these findings can be put into play with existing campaigns for incremental gains.
Join Jamie Ray, VP of Retail for PointRoll/ShopLocal, and Adam Harris, Manager of Business Development and Analytics at PointRoll, for this deep dive into consumer behavior during back-to-school season.
Overview: The State of B2B Content Marketing IN NORTH AMERI CA
More. If one word could describe content marketing at the end of 2012, that would be it . According to the latest findings from the Content Marketing Institute and MarketingProfs, B2B marketers are spending more, using more tactics, and
distributing their content on more social networks than they have in years past. Unfortunately, there is also more uncertainty. B2B marketers are more uncertain whether they are using various content marketing tactics effectively.
1) 91% of B2B marketers use content marketing, spending an average of 33% of their budgets on it. The use of tactics like research reports, videos, and mobile content is increasing.
2) Producing enough content is now the top challenge for B2B marketers, replacing producing engaging content which was the challenge in previous years.
3) The most effective B2B content marketers allocate a higher percentage of their budget to content marketing and use more tactics and social platforms than less effective marketers.
2013 benchmarks budgets and trends- e briks infotechebriksinfotech
Here the Ebriks are provides with the the unique and best services about the 2013benchmarks-budgets and trends.If you want know mode about it pls visit www.ebriks.com
5 Goals Marketers Should Make—and Keep—in 2011Digital Pymes
The document provides goals and recommendations for marketers in 2011, focusing on making data-driven decisions, prioritizing mobile marketing, and automating repetitive tasks. It discusses how marketers can better utilize customer data to personalize interactions across channels like email, mobile, and social media. Tips are provided on assessing current data use, implementing a data-driven program, and measuring results to continually improve marketing efforts.
There’s no doubt about it: Digital advertising must be a non-negotiable component of your company’s digital strategy. With the increased brand exposure, conversion rate boost and audience targeting capabilities, the benefits of digital ads are clear. So why are some companies still afraid to take the plunge?
Robin Eldred, Communicatto’s Director of Advertising, explores 2018’s digital advertising landscape and covers everything you need to get started, including:
- Types of digital ads
- The benefits of various channels
- How to run ads strategically
- Ad reporting and optimization
- Real-world results
The document discusses various strategies for mobile marketing and viral marketing. It provides tips for mobile marketing, including developing useful applications, using shortcodes, and making websites mobile-friendly. It also discusses goals, tactics, and case studies for viral marketing campaigns, including calculating a communication dividend and examples from American Express.
This document summarizes E-Share!, a patent pending viral marketing technology that uses social sharing to increase campaign response rates. It works by motivating customers to share offers via social media and then tracks the sharing lineage to identify brand evangelists. Case studies show campaigns using E-Share! achieved response rates up to 200% higher than normal with some getting 40% of responses from the social sharing component. It provides real-time analytics on customer sharing behavior to give marketers valuable insights.
The document discusses the importance of content marketing in today's digital landscape. It notes that consumers and business leaders are almost always online and connected through mobile devices. Furthermore, the majority of organizations now use content marketing and are creating more engaging content more frequently. Content marketing achieves better results than traditional outbound marketing methods, generating more leads at a lower cost. As digital content proliferates, the need for professional content providers has grown significantly.
Content marketing costs 62% less than traditional marketing but generates 3 times as many leads. In 2019, over 84% of large US companies will utilize digital content marketing strategies. Content marketing will be a $300 billion industry by 2019. Companies that implement content marketing strategies see 6 times higher conversion rates than those who don't.
Thought Leadership Disrupted: New Rules for the Content AgeHeather Taylor
The document discusses new rules for content marketing in today's digital environment. It argues that marketers need to shift from a "telling and selling" mindset to building relationships with customers. However, audiences are overwhelmed by the volume of content while marketers continue producing more. The key is to close the "content gap" by following four rules: 1) Less is more - return to fundamentals; 2) Give audiences what they want, not just what you want to provide; 3) Innovate formats and distribution; 4) Get out of your own way and focus on the customer journey, not stuffing them in your sales funnel. The goal is to make content useful and credible while engaging audiences on their terms.
10 Trends That Will Make or Break Your Email Marketing ROI in 2010D&B
The document discusses key trends for email marketers in 2010. It begins with challenges email marketers faced in 2009, including an unsteady economy and resource scarcity. It then outlines 10 trends for 2010: 1) email remains the cornerstone marketing tool; 2) email automation is essential; 3) web analytics can enhance email campaigns; 4) social media is intertwined with email; 5) the importance of mobile marketing; 6) search marketing extends intelligence for email; 7) global reach opportunities; 8) building relevance improves engagement; 9) integrating online marketing messages; and 10) using technology as a competitive advantage. For each trend, the document provides further details and examples.
Visual Storytelling: Where We Are & Where We’re Headed in 2014 Michael Pranikoff
This presentation was given by PR Newswire Global Director of Emerging Media, Michael Pranikoff on Dec. 12, 2013 at the BDI Visual Social Communications Leadership Forum in NYC.
Every day, thousands across the globe talk about your products, your brand, and your competitors. Now imagine a reality in which you knew what the world is talking about right now. You don’t need a crystal ball to make social media predictions for the future. A marketer’s intuition, backed by social listening and analytics, can do the trick and engage target audiences. The ever-changing consumer, economic and digital landscapes naturally enable social media marketers to develop a hunch about how their brand and audience are impacted by those shifts. To turn a hunch into a real prediction, marketers need to understand how to analyze the growing amounts of data at their disposal. Consumer opinion has changed YoY and historical data is your most reliable friend for social media management, content marketing, crisis management, brand monitoring, customer support and more we will discuss together.
In this webinar dive in and learn:
- How social media platforms can help turn data to business insights
- How social listening empowers marketers to discover every new trend first
- How to use your owned data to fine-tune predictions or pivot in a smart direction
Welcome to our annual Technology Content Marketing Benchmarks, Budgets, and Trends report, based on our latest annual content marketing survey conducted in July 2020.
The study showed that technology marketers, in the throes of adjusting to business changes presented by a global pandemic, put more emphasis on using content marketing to generate demand and leads than they had the previous year. They also were looking more closely at conversion and marketing qualified lead (MQL) metrics to track the performance of their content.
These insights suggest that tech marketers were increasingly called upon to use content marketing for demand and lead generation. It makes sense, then, that their use of virtual events (83%) increased by nine percentage points over the previous year, as virtual relationship-building and selling took a front seat. In addition, livestreaming video finally took off (one-third of all tech respondents—and 53% of those working in large companies—reported using it).
It’s too soon to tell if these will be lasting shifts. Priorities are likely to change again as restrictions caused by the pandemic ease up. We look forward to exploring these topics in our next round of annual content marketing research.
Ecommerce Content Marketing Trends for 2017archana cks
In 2017, content will continue to be one of the most important marketing tactics for ecommerce businesses. Look for content marketers to produce a greater number of videos, focus on mobile media consumption, spend more money promoting content, produce more shows rather than standalone posts, and use technology to an advantage.
Source <> http://www.ecbilla.com/blogs/ecommerce-content-marketing-trends-for-2017.html
This is the slide deck from my talk at the CHA Megashow 2016. These are predictions about the changes to some digital marketing channels in 2016. Let's see if I am right this year. ;-)
Our presentation to be delivered at the Scottish Business Exhibition/Export Week Scotland on the 14th and 15th of November. Please see our blog for booking details - www.energise2-0.com The presentation asks whether we need a new approach to Export Support Policy in an increasingly 'connected world' and presents 10 key action points for effective use of digital and social media to support SME internationalisation.
Welcome to our annual Enterprise Content Marketing Benchmarks, Budgets, and Trends report. Here we present the findings from enterprise marketers (those who work in organizations with 1,000+ employees) who replied to our 11th Annual Content Marketing Survey.
At the time of the survey, content marketers had just made it through the first half of 2020. Most reported that their organization made quick changes when the pandemic hit, most notably by changing their targeting/messaging strategy, adjusting their editorial calendar, and changing their content distribution/promotion strategy. The majority (57%) expected to spend about the same on content marketing during the second half of 2020 as they spent in the first half (17% expected a decrease).
Team size hadn’t changed drastically compared with the previous year (48% said it stayed the same); yet, another 35% reported an increase.
Overall, one-third of the enterprise respondents reported high levels of content marketing success. These top performers said the top two factors contributing to that success in the last 12 months were “the value our content provides” (79%) and “website changes” (62%).
Looking forward, 74% of respondents felt the pandemic would have a major or moderate long- term impact on their organization’s overall content marketing success. It will be interesting to see how enterprise marketers rise to the challenges in 2021.
The majority of content marketers surveyed (53%) currently use interactive content as part of their content marketing strategies. Usage is higher among large enterprises. Most users find interactive content effective at grabbing attention, enhancing message retention, generating repeat visits, and increasing engagement. Common interactive content types used include assessments, calculators, contests and quizzes. Marketers see educating audiences as the primary purpose of interactive content over engagement or lead generation. Measurement of interactive content's effectiveness remains immature, though marketers with more experience report higher effectiveness.
Lifecycle Marketing strategies will govern the development of email marketing over the next few years. Not since Peppers and Rogers envisioned the "One to One Future" has the capability to manage customer relationships been so cost effective. This presentation was given to both the TFM&A London and Manchester events during 2011.
Connected, interactive content experiences deliver more trusted data, and more measurable results. Original research illuminates how marketersare making big, beautiful music.
I n the ever-changing global market, customized content marketing is progressively becoming the most sought after marketing medium .We bring to you insights into the
changing content marketing trends and their expected contributions in the future.
Credence Digital Marketing Inc has evolved to be name which is continuously being linked with creative and innovative digital marketing strategies to aid the businesses in their campaigns to enhance greater customer engagement. Visit : https://www.credencedigital.ca/
Welcome to our ninth annual B2B Content Marketing Benchmarks, Budgets, and Trends—North America report. We surveyed content marketers worldwide about a range of content marketing topics including strategy, audience development, technology proficiency, and content types. This report presents the data from the B2B content marketers in North America.
Although issues such as changes in SEO and social media algorithms are top-of-mind for B2B content marketers, they are accustomed to rapid changes in technology that often enable them to do their jobs faster, with better results. When the process-related components of the content marketer’s job are efficient, time is freed up to better serve the audience, discovering and developing the types of content they truly want and need.
We hope you find this research helpful as you plan for 2019!
Deriving Intelligence from Customer Actions: Data Marketing 2015 presentation Mathew Sweezey
Understand customers wants, needs, and desires is a tricky business but it can be made much easier if you understand three key ideas: stage based marketing, system of relevance, and the fundamentals of modern consumer desires. This presentation was created for the Data Marketing conference in Toronto 2015, and outlines new research into modern buyers, and how to understand their needs, derive intelligence from their actions, and provide the best experience possible in the modern era.
E-Commerce Connected By Social Media: Microblogging Information Recommitted t...dbpublications
In recent years, the boundaries
between e-commerce and social networking have
become increasingly blurred. Many e-commerce
websites support the mechanism of social login where
users can sign on the websites using their social
network identities such as their Face book or Twitter
accounts. Users can also post their newly purchased
products on micro blogs with links to the e-commerce
product web pages. In this paper we propose a novel
solution for cross-site cold-start product
recommendation which aims to recommend products
from e-commerce websites to users at social
networking sites in “cold-start” situations, a problem
which has rarely been explored before. A major
challenge is how to leverage knowledge extracted
from social networking sites for cross-site cold-start
product recommendation. We propose to use the
linked users across social networking sites and ecommerce
websites (users who have social networking
accounts and have made purchases on e-commerce
websites) as a bridge to map users’ social networking
features to another feature representation for product
recommendation. In specific, we propose learning both
users’ and products’ feature representations (called
user embeddings and product embeddings,
respectively) from data collected from e-commerce
websites using recurrent neural networks and then
apply a modified gradient boosting trees method to
transform users’ social networking features into user
embeddings. We then develop a feature-based matrix
factorization approach which can leverage the learnt
user embeddings for cold-start product
recommendation. Experimental results on a large
dataset constructed from the largest Chinese micro
blogging service SINA WEIBO and the largest
Chinese B2C e-commerce website JINGDONG have
shown the effectiveness of our proposed framework.
This document summarizes E-Share!, a patent pending viral marketing technology that uses social sharing to increase campaign response rates. It works by motivating customers to share offers via social media and then tracks the sharing lineage to identify brand evangelists. Case studies show campaigns using E-Share! achieved response rates up to 200% higher than normal with some getting 40% of responses from the social sharing component. It provides real-time analytics on customer sharing behavior to give marketers valuable insights.
The document discusses the importance of content marketing in today's digital landscape. It notes that consumers and business leaders are almost always online and connected through mobile devices. Furthermore, the majority of organizations now use content marketing and are creating more engaging content more frequently. Content marketing achieves better results than traditional outbound marketing methods, generating more leads at a lower cost. As digital content proliferates, the need for professional content providers has grown significantly.
Content marketing costs 62% less than traditional marketing but generates 3 times as many leads. In 2019, over 84% of large US companies will utilize digital content marketing strategies. Content marketing will be a $300 billion industry by 2019. Companies that implement content marketing strategies see 6 times higher conversion rates than those who don't.
Thought Leadership Disrupted: New Rules for the Content AgeHeather Taylor
The document discusses new rules for content marketing in today's digital environment. It argues that marketers need to shift from a "telling and selling" mindset to building relationships with customers. However, audiences are overwhelmed by the volume of content while marketers continue producing more. The key is to close the "content gap" by following four rules: 1) Less is more - return to fundamentals; 2) Give audiences what they want, not just what you want to provide; 3) Innovate formats and distribution; 4) Get out of your own way and focus on the customer journey, not stuffing them in your sales funnel. The goal is to make content useful and credible while engaging audiences on their terms.
10 Trends That Will Make or Break Your Email Marketing ROI in 2010D&B
The document discusses key trends for email marketers in 2010. It begins with challenges email marketers faced in 2009, including an unsteady economy and resource scarcity. It then outlines 10 trends for 2010: 1) email remains the cornerstone marketing tool; 2) email automation is essential; 3) web analytics can enhance email campaigns; 4) social media is intertwined with email; 5) the importance of mobile marketing; 6) search marketing extends intelligence for email; 7) global reach opportunities; 8) building relevance improves engagement; 9) integrating online marketing messages; and 10) using technology as a competitive advantage. For each trend, the document provides further details and examples.
Visual Storytelling: Where We Are & Where We’re Headed in 2014 Michael Pranikoff
This presentation was given by PR Newswire Global Director of Emerging Media, Michael Pranikoff on Dec. 12, 2013 at the BDI Visual Social Communications Leadership Forum in NYC.
Every day, thousands across the globe talk about your products, your brand, and your competitors. Now imagine a reality in which you knew what the world is talking about right now. You don’t need a crystal ball to make social media predictions for the future. A marketer’s intuition, backed by social listening and analytics, can do the trick and engage target audiences. The ever-changing consumer, economic and digital landscapes naturally enable social media marketers to develop a hunch about how their brand and audience are impacted by those shifts. To turn a hunch into a real prediction, marketers need to understand how to analyze the growing amounts of data at their disposal. Consumer opinion has changed YoY and historical data is your most reliable friend for social media management, content marketing, crisis management, brand monitoring, customer support and more we will discuss together.
In this webinar dive in and learn:
- How social media platforms can help turn data to business insights
- How social listening empowers marketers to discover every new trend first
- How to use your owned data to fine-tune predictions or pivot in a smart direction
Welcome to our annual Technology Content Marketing Benchmarks, Budgets, and Trends report, based on our latest annual content marketing survey conducted in July 2020.
The study showed that technology marketers, in the throes of adjusting to business changes presented by a global pandemic, put more emphasis on using content marketing to generate demand and leads than they had the previous year. They also were looking more closely at conversion and marketing qualified lead (MQL) metrics to track the performance of their content.
These insights suggest that tech marketers were increasingly called upon to use content marketing for demand and lead generation. It makes sense, then, that their use of virtual events (83%) increased by nine percentage points over the previous year, as virtual relationship-building and selling took a front seat. In addition, livestreaming video finally took off (one-third of all tech respondents—and 53% of those working in large companies—reported using it).
It’s too soon to tell if these will be lasting shifts. Priorities are likely to change again as restrictions caused by the pandemic ease up. We look forward to exploring these topics in our next round of annual content marketing research.
Ecommerce Content Marketing Trends for 2017archana cks
In 2017, content will continue to be one of the most important marketing tactics for ecommerce businesses. Look for content marketers to produce a greater number of videos, focus on mobile media consumption, spend more money promoting content, produce more shows rather than standalone posts, and use technology to an advantage.
Source <> http://www.ecbilla.com/blogs/ecommerce-content-marketing-trends-for-2017.html
This is the slide deck from my talk at the CHA Megashow 2016. These are predictions about the changes to some digital marketing channels in 2016. Let's see if I am right this year. ;-)
Our presentation to be delivered at the Scottish Business Exhibition/Export Week Scotland on the 14th and 15th of November. Please see our blog for booking details - www.energise2-0.com The presentation asks whether we need a new approach to Export Support Policy in an increasingly 'connected world' and presents 10 key action points for effective use of digital and social media to support SME internationalisation.
Welcome to our annual Enterprise Content Marketing Benchmarks, Budgets, and Trends report. Here we present the findings from enterprise marketers (those who work in organizations with 1,000+ employees) who replied to our 11th Annual Content Marketing Survey.
At the time of the survey, content marketers had just made it through the first half of 2020. Most reported that their organization made quick changes when the pandemic hit, most notably by changing their targeting/messaging strategy, adjusting their editorial calendar, and changing their content distribution/promotion strategy. The majority (57%) expected to spend about the same on content marketing during the second half of 2020 as they spent in the first half (17% expected a decrease).
Team size hadn’t changed drastically compared with the previous year (48% said it stayed the same); yet, another 35% reported an increase.
Overall, one-third of the enterprise respondents reported high levels of content marketing success. These top performers said the top two factors contributing to that success in the last 12 months were “the value our content provides” (79%) and “website changes” (62%).
Looking forward, 74% of respondents felt the pandemic would have a major or moderate long- term impact on their organization’s overall content marketing success. It will be interesting to see how enterprise marketers rise to the challenges in 2021.
The majority of content marketers surveyed (53%) currently use interactive content as part of their content marketing strategies. Usage is higher among large enterprises. Most users find interactive content effective at grabbing attention, enhancing message retention, generating repeat visits, and increasing engagement. Common interactive content types used include assessments, calculators, contests and quizzes. Marketers see educating audiences as the primary purpose of interactive content over engagement or lead generation. Measurement of interactive content's effectiveness remains immature, though marketers with more experience report higher effectiveness.
Lifecycle Marketing strategies will govern the development of email marketing over the next few years. Not since Peppers and Rogers envisioned the "One to One Future" has the capability to manage customer relationships been so cost effective. This presentation was given to both the TFM&A London and Manchester events during 2011.
Connected, interactive content experiences deliver more trusted data, and more measurable results. Original research illuminates how marketersare making big, beautiful music.
I n the ever-changing global market, customized content marketing is progressively becoming the most sought after marketing medium .We bring to you insights into the
changing content marketing trends and their expected contributions in the future.
Credence Digital Marketing Inc has evolved to be name which is continuously being linked with creative and innovative digital marketing strategies to aid the businesses in their campaigns to enhance greater customer engagement. Visit : https://www.credencedigital.ca/
Welcome to our ninth annual B2B Content Marketing Benchmarks, Budgets, and Trends—North America report. We surveyed content marketers worldwide about a range of content marketing topics including strategy, audience development, technology proficiency, and content types. This report presents the data from the B2B content marketers in North America.
Although issues such as changes in SEO and social media algorithms are top-of-mind for B2B content marketers, they are accustomed to rapid changes in technology that often enable them to do their jobs faster, with better results. When the process-related components of the content marketer’s job are efficient, time is freed up to better serve the audience, discovering and developing the types of content they truly want and need.
We hope you find this research helpful as you plan for 2019!
Deriving Intelligence from Customer Actions: Data Marketing 2015 presentation Mathew Sweezey
Understand customers wants, needs, and desires is a tricky business but it can be made much easier if you understand three key ideas: stage based marketing, system of relevance, and the fundamentals of modern consumer desires. This presentation was created for the Data Marketing conference in Toronto 2015, and outlines new research into modern buyers, and how to understand their needs, derive intelligence from their actions, and provide the best experience possible in the modern era.
E-Commerce Connected By Social Media: Microblogging Information Recommitted t...dbpublications
In recent years, the boundaries
between e-commerce and social networking have
become increasingly blurred. Many e-commerce
websites support the mechanism of social login where
users can sign on the websites using their social
network identities such as their Face book or Twitter
accounts. Users can also post their newly purchased
products on micro blogs with links to the e-commerce
product web pages. In this paper we propose a novel
solution for cross-site cold-start product
recommendation which aims to recommend products
from e-commerce websites to users at social
networking sites in “cold-start” situations, a problem
which has rarely been explored before. A major
challenge is how to leverage knowledge extracted
from social networking sites for cross-site cold-start
product recommendation. We propose to use the
linked users across social networking sites and ecommerce
websites (users who have social networking
accounts and have made purchases on e-commerce
websites) as a bridge to map users’ social networking
features to another feature representation for product
recommendation. In specific, we propose learning both
users’ and products’ feature representations (called
user embeddings and product embeddings,
respectively) from data collected from e-commerce
websites using recurrent neural networks and then
apply a modified gradient boosting trees method to
transform users’ social networking features into user
embeddings. We then develop a feature-based matrix
factorization approach which can leverage the learnt
user embeddings for cold-start product
recommendation. Experimental results on a large
dataset constructed from the largest Chinese micro
blogging service SINA WEIBO and the largest
Chinese B2C e-commerce website JINGDONG have
shown the effectiveness of our proposed framework.
Modern era marketing has become a 24/7 quest to deliver offers, information, alerts and invitations to individuals that are personalized to their needs, interests, and product usage profile. And this communication must take place seamlessly across multiple channels including in-store, and online.
Today's customers are hyper-connected and highly influential. Which is why "Personalization" has become the new marketing imperative. Marketing to the Power of ONE involves the effective use of customer data and cross-channel marketing automation technology to "serve" customers better by delivering a brand experience that fuels continued product usage and invites brand advocates to share their recommendations.
In this presentation, Joel Book discusses the major factors that are transforming marketing and explains what this means for brands. He then outlines how smart brands are building their integrated digital marketing strategies on the four cornerstones of the Brand Website, Email Marketing, Social Media and Mobile.
Included are multiple examples and case studies from B2C an d B2B brands that innovative and successful users of digital marketing.
BookShare is a peer-to-peer book sharing and lending platform that allows users to create reader profiles, follow other readers, recommend and review books, and access crowd-sourced reviews and feedback. It aims to connect readers within communities by enabling them to borrow books from those willing to lend through matching lenders and borrowers. The target market is readers of all ages and backgrounds. BookShare faces competition from e-book platforms but has an opportunity in the growing Indian book market. The marketing plan involves promoting the app through online and offline advertising targeting millennials to build a large customer base.
Success in E-commerce for India Retail Sectoredynamic
India has great potential for e-commerce growth given its large population of internet and mobile users, many of whom are young. However, e-commerce retailers face challenges in marketing, driving traffic, engagement, sales and conversions. The document discusses strategies retailers can use to improve performance in these areas, including content marketing, search engine optimization, analytics, improving the user experience of product catalogs, and demand generation. It also proposes an e-commerce maturity model to help retailers advance their strategies and capabilities over time.
This document discusses key factors for maintaining online commerce customer retention. It covers the 4 C's: conversion, automated channel crossings, cooperative communications with third parties, and clarity of messaging. Retention is increasingly important as ecommerce growth shifts from acquiring new customers to retaining existing ones. Data analytics and personalized messaging are critical to understand customer behavior and increase engagement of high value customers through relevant promotions.
Singapore's e-commerce revenue was $4.906 billion in 2019 and is expected to reach $8.549 billion by 2023, growing at an annual rate of 14.9%. Currently, 69.3% of Singapore's population of 5.79 million are e-commerce users, estimated to rise to 73.2% by 2023. The average revenue per e-commerce user in Singapore is currently $1,219.34. Global retail e-commerce sales are projected to reach $5 trillion by 2021, with Asia-Pacific leading growth at 25% annual growth or $2.271 trillion, representing 64.3% of global e-commerce spending. The document then provides tips on optimizing various
The most successful digital leaders are those Marketers who know how to navigate the existing landscape and opportunities to acquire and connect with customers. As new tech and channels emerge, others opportunities emerge even more quickly for connecting existing channels using proven strategies that maximize marketing ROI, cut through the noise and clutter of advertising, leverage best practices in data-driven marketing, and help your business grow. This fast-paced session will help you keep up-to-speed with the latest industry strategies, insights, trends, and predictions for successful current and future digital marketing tactics.
The document provides an overview of the state of ecommerce and discusses key trends. It notes that integration across social media, logistics, and mobile is important. While search and paid ads remain important, social influence during product research is now also key. The document recommends optimizing images and content, incentivizing customer reviews, and enabling social sharing of products. It also stresses the importance of mobile websites that simplify the user experience across devices. Harnessing social recommendations and interactions can help drive online sales and brand awareness.
The most successful digital leaders are those Marketers who know how to navigate the existing landscape and opportunities to acquire and connect with customers. As new tech and channels emerge, others opportunities emerge even more quickly for connecting existing channels using proven strategies that maximize marketing ROI, cut through the noise and clutter of advertising, leverage best practices in data-driven marketing, and help your business grow. This fast-paced session will help you keep up-to-speed with the latest industry strategies, insights, trends, and predictions for successful current and future digital marketing tactics.
This document summarizes a workshop on how publishers and marketers can monetize social networks beyond initial fan pages and accounts. It explores how social networks can be used to leverage and monetize audiences for publishers and engage customers for marketers. The workshop will include case studies and insights on social network trends in 2010. It also discusses tools from Ripple6 that help publishers unlock audience value through social analytics, communities, and insights to complement advertising models. For marketers, it outlines how Ripple6 tools like social insights and brand communities can generate qualitative research, conversations around brands, and actionable insights in a scalable way.
This document summarizes a workshop on how publishers and marketers can monetize social networks beyond initial fan pages and accounts. It explores how social networks can be used to leverage and monetize audiences for publishers and engage customers for marketers. The workshop will include case studies and insights on social network trends in 2010. It also discusses tools from Ripple6 that publishers and marketers can use to unlock audience value, increase engagement, and generate new revenue models through social insights communities and brand communities on social platforms.
Pinterest Vs. Facebook? Are You Ready To Sell On Social? Jirafe
Jirafe conducted a study with more than 80,000 brands over a five-month period to determine which channel drove the most revenue across our merchant base. In this presentation, we will present the results, and share best practices learned across our merchant base on how you can optimize your social media strategy!
A Few Things We Cover:
- How social advertising and buy buttons will replace traditional ad strategies.
- Which social channel led traffic and revenue for 80,000 merchants during the first five-months of 2015.
- 5 tips on how your brand can turn followers into buyers.
- 4 data-driven insights to help you determine which merchandise to sell on social.
Why do I keep hearing about social media?Richard Meyer
The document discusses the rise of social media and its impact on marketing. It notes that consumers are empowered by social media and are openly discussing brands, which makes it difficult for companies to hide behind brands. It suggests that marketers need to focus on transparency, honesty and conversations rather than traditional branding and interruption techniques. It also debunks some common myths about social media marketing, noting that it requires clear objectives, measurement of ROI, and cannot be implemented solely by agencies.
Motivate and Accelerate Lead-to-Revenue Velocity
Interactive content identifies and capitalizes on buyers' points of interest to accelerate demand.
ion interactive co-founder Anna Talerico takes you through ion’s real-world demand generation program that uses interactive content to motivate buyers and shorten their journey from prospect to customer.
- Learn how to use interactive content to align with the buyer's journey.
- Go beyond theory with a peek into our nurture program's real-world examples.
- Today’s buyers are doing their research and evaluating before engaging with sales. We show you how to meet these self-guided buyers at their point of interest with your content.
Learn how to mix interactive and static content into a cohesive program.
According to Content Marketing Institute, 87% of marketers agree that interactive content is more effective than static content at grabbing attention. Learn how to use that in your demand-gen programs.
1. Analytics was the top digital trend in 2011 as it allows companies to measure website data and visitor behavior to improve marketing strategies. Case study of Diageo generating over £12 million in additional revenue using analytics insights.
2. User experience was also important as websites must be usable across different devices. Case study of Standard Life driving 70% of business online within 3/4 of a year by rigorous user testing.
3. Conversion rate optimization allows increasing sales without increasing budgets by optimizing websites based on industry benchmarks. Case study of Sunshine.co.uk doubling conversion rates and increasing revenue by £14 million in 6 months.
This document discusses Amazon's focus on customer service and experience. It describes how Jeff Bezos founded Amazon with a vision of providing vast selection of books to customers without the limitations of physical retail stores. Over time, Amazon expanded its product offerings and developed technology and fulfillment capabilities to improve the customer experience. Key aspects that Amazon focuses on include deep product selection, fast shipping, personalized recommendations, customer reviews, and ease of purchasing. The document analyzes how Amazon's relentless prioritization of customers has contributed to its success as the leading online retailer.
This document presents a framework for analyzing digital marketing research. It identifies touchpoints in the marketing process and strategy where digital technologies have significantly impacted or will impact. The authors review existing research organized by the framework's elements and touchpoints. They outline evolving issues and questions for future research. Finally, they propose a research agenda to examine these questions from the firm's perspective, focusing on strategic, tactical and implementation implications.
This document provides an overview of key internet trends and statistics from 2012 as well as discussing new developments in online advertising and search.
The summary includes internet user numbers, email and social media stats, and breakdowns of the top websites, browsers, and domains. It also covers new features from Facebook like Graph Search and from Google like Enhanced Adwords Campaigns which allow advertisers to manage bids across devices. Remarketing is highlighted as an effective lead generation tactic.
Similar to Great Big Book of Things Marketers Count (20)
This document provides information about using email automation and marketing to gain customers. It discusses using blast emails for announcements, drip emails on a schedule to maintain relationships, and nurture emails that respond to customer actions. The document recommends collecting email addresses from website visitors using plugins and then using that data for blast, drip, and nurture email campaigns. It provides examples of the type of content and calls-to-action to include in these automated email sequences.
Automated marketing is a key tool in managing shopping-cart abandonment. In this slide presentation from the WooConf 2014 event, Cyndie Shaffstall talks you though steps in developing and deploying automated drip and nurture campaigns.
How using Return on Marketing Investment (ROMI or MROI) and ROMI calculators can be used to evaluate your past campaign success and make predictions about future campaigns.
Top 5 ways to expand your email marketing listSpider Trainers
The document provides tips for expanding an email list and profits through customer acquisition. It recommends using direct mail, landing pages, high-value content, pop-up forms, and increasing online visibility as ways to engage visitors and get them to opt-in to messaging. Specific tactics include using gifts to improve engagement, unique URLs for analytics, limited time offers, pop-ups on key pages, and sharing content on social media and other sites. The document is from Spider Trainers, a company that designs email marketing campaigns.
Learn about drip and nurture marketing as Spider Trainers walks you through the considerations you should have before creating your own triggered campaign. Subscribe at www.spidertrainers.com/subscribe for a live tour.
21 ideas for staying in touch through email marketing [list]Spider Trainers
So much of our marketing job depends upon our ability to be creative at all times. On those days when you're feeling tapped for email-marketing ideas, peruse this quick list.
Even marketing companies must market, so in July 2013, at the onset of the summer slowdown, Cyndie Shaffstall, founder of Spider Trainers, asked herself, “How can I get our constituents to talk about and share information about my company so we can stay top of mind?” The answer was simple and obvious: Talk about them.
In this deck, we cover Print, Email, and Marketing-automation Strategies for the Complete Customer Lifecycle
Multichannel — Using a variety of channels to reach your audience within a single, multi-level campaign or across multiple campaigns.
Also known as multi-touch marketing or cross-channel marketing.
Lifecycle marketing — A focus on the individual and their journey with your brand.
By most accounts, marketing automation is the greatest thing since… well, since email marketing. The ability to qualify leads and build demand in a fully automated workflow frees us marketers from the high-pressure requirements of constant writing, email development, and deployment tasks.
It also enables us to more appropriately personalize content and send messages that are both timely and relevant. In this guide, we define the differences between email blasts, drip emails, and nurture emails and how you can use your automated-marketing solution to subjugate these tasks.
This document provides ideas for promoting content through multi-touch marketing. It suggests repurposing content into multiple formats like slide decks, videos, podcasts, and infographics and promoting them through various channels. These include posting on websites, blogs, social media and syndication services, holding webcasts, writing press releases, using search engine and social ads. It also recommends engaging industry experts, customers and partners to amplify content promotion efforts. The goal is to generate more leads and extend the reach of content through a coordinated multi-channel marketing strategy.
Many companies, even marketing-automation companies, use the terms drip marketing and nurture marketing interchangeably, but these two campaign styles have different purposes and different approaches.
This presentation is about drip campaigns.
Marketing Metrics — An “ahhhhh…now I get it” book for measuring digital and t...Spider Trainers
According to Inc.com, “I don’t know,” are powerful, credibility-building words and that by admitting ignorance you make everything else you say more credible. When you learn to act on these three words, you will become a better marketer. Like many self-help approaches, you must first admit you have a problem before you can take steps to solve it.
I am a data addict. I search for answers in numbers, even if I suspect that the answer may not make me smarter on the topic. Just having collected and analyzed the data so that I can evaluate its worth, perhaps discard it, brings me comfort.
In this eBook, I’ll introduce you to the topic of analytics: the measuring of campaign engagement. We’ll also look at how data is tracked, what individual data points matter, what that data means to you, and lastly, how you can improve the data.
This is not a how-to book. It’s an “ahhhhh…now I get it” book.
For the full eBook, go to SpiderTrainers.com/resources
Pinterest is a social media platform for sharing photos and images of things users enjoy. It allows companies to test brand designs and concepts by seeing how images are pinned and liked. While some products display prices, images are generally meant for sharing brands rather than hard selling. Effective promotion on Pinterest involves engaging visual content that shows lifestyle and color rather than direct advertising. Tracking results from pinned images that link to website pages allows analyzing what designs generate the most shares and clicks.
Spider Trainers provides marketing services including email campaigns, landing pages, social media engagement, and analytics tracking. They use multi-touch marketing techniques like email, social media, and targeted landing pages to increase visibility. Spider Trainers tests campaigns through A/B and multivariate testing to learn how to improve engagement and conversions. They also use analytics to track visitor behavior on landing pages and make adjustments to optimize performance.
50 Good ideas for chasing, catching, and holding on to Google's page 1Spider Trainers
This document provides 50 ideas for search engine optimization and marketing strategies. Some of the key ideas discussed include using keywords and keyphrases to optimize pages, linking to and from other credible sites, analyzing visitor data to develop targeted content and campaigns, creating blogs and social media profiles to build authority, and testing different messaging and designs. The overall strategies aim to engage visitors and move them through the conversion funnel.
The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...ABHILASH DUTTA
This presentation provides a thorough examination of Over-the-Top (OTT) platforms, focusing on their development and substantial influence on the entertainment industry, with a particular emphasis on the Indian market.We begin with an introduction to OTT platforms, defining them as streaming services that deliver content directly over the internet, bypassing traditional broadcast channels. These platforms offer a variety of content, including movies, TV shows, and original productions, allowing users to access content on-demand across multiple devices.The historical context covers the early days of streaming, starting with Netflix's inception in 1997 as a DVD rental service and its transition to streaming in 2007. The presentation also highlights India's television journey, from the launch of Doordarshan in 1959 to the introduction of Direct-to-Home (DTH) satellite television in 2000, which expanded viewing choices and set the stage for the rise of OTT platforms like Big Flix, Ditto TV, Sony LIV, Hotstar, and Netflix. The business models of OTT platforms are explored in detail. Subscription Video on Demand (SVOD) models, exemplified by Netflix and Amazon Prime Video, offer unlimited content access for a monthly fee. Transactional Video on Demand (TVOD) models, like iTunes and Sky Box Office, allow users to pay for individual pieces of content. Advertising-Based Video on Demand (AVOD) models, such as YouTube and Facebook Watch, provide free content supported by advertisements. Hybrid models combine elements of SVOD and AVOD, offering flexibility to cater to diverse audience preferences.
Content acquisition strategies are also discussed, highlighting the dual approach of purchasing broadcasting rights for existing films and TV shows and investing in original content production. This section underscores the importance of a robust content library in attracting and retaining subscribers.The presentation addresses the challenges faced by OTT platforms, including the unpredictability of content acquisition and audience preferences. It emphasizes the difficulty of balancing content investment with returns in a competitive market, the high costs associated with marketing, and the need for continuous innovation and adaptation to stay relevant.
The impact of OTT platforms on the Bollywood film industry is significant. The competition for viewers has led to a decrease in cinema ticket sales, affecting the revenue of Bollywood films that traditionally rely on theatrical releases. Additionally, OTT platforms now pay less for film rights due to the uncertain success of films in cinemas.
Looking ahead, the future of OTT in India appears promising. The market is expected to grow by 20% annually, reaching a value of ₹1200 billion by the end of the decade. The increasing availability of affordable smartphones and internet access will drive this growth, making OTT platforms a primary source of entertainment for many viewers.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
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MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
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1. Follow
Great Big Book of
Things Marketers Count
A huge collection of shareable email, web, and general marketing stats.
2. Introduction
In the second of ourGreat Big Book series, this collection of stats and
notable numbers collected by all types of marketers is a great source of
reference content and sharable content.
We found thousands of statistics and huge collections of analytical data
as we were compiling theGreat Big Book ofThings MarketersCount,
but it was simply too much for one document — even a digital
document.We culled the numerical content and settled on those pieces
of information we felt have a real value to our clients, followers,
colleagues, and vendors.
In the following pages, we hope you find numbers that will support your
efforts or dispel the myths, and come out smarter for having done so.
Spider Trainersis a marketing-services provider withSEO in our
DNA.We design, develop, and deploy blast, drip, and nurture
marketing campaigns that greatly improve yourSEO and that support
your department’s entire calendar.We also create content such as this
eBook with a fair degree of regularity.Our goal is to educate our clients
so that they can participate in the campaigns we build for them.
For lots more information on automated marketing, please drop by our
website and visit our resources page.
I hope you enjoy this compilation,
CyndieShaffstall
Author and founder ofSpiderTrainers
Follow
Get more publications like this eBook.
Click to subscribe to Spider Trainers.
3. — 2012 Association Email Marketing Benchmark Report
Share the book
.052%
Average email unsubscribe
rate for associations.
5. — SpiderTrainers
Share the book
1 Spider Trainers’ credo: “Never
miss an opportunity to learn
something.”
6. — Experian email market study
Share the book
1in2
Marketers who have used
animated GIFs in their email
campaigns.
7. —Wired.com,Typographic Insanity:This Poster Is Covered in All 265,000Words From Ulysses
Share the book
1.7T
ype size used by the
designers at Blotto to print all
820,000 words of the King
James Bible on a poster.
8. — Nielsen’s quarterly Global AdView Pulse report
Share the book
1.9%
Growth in global ad spend for
the first quarter of 2013 from
first quarter 2012.
9. — Convario
Share the book
2%
Average click-through rate for
paid search in 2010
(worldwide).
10. — 2011 USPS Household Diary Study
Share the book
2.3
Responses to advertising mail
per week by households with
incomes greater than
$150,000.
11. — SpiderTrainers
Share the book
3Types of automated email
campaigns that Spider
Trainers builds for clients
(blast, drip, and nurture).
12. — SEOmoz
Share the book
3X
More inbound links attracted
by blog posts incorporating
video (compared to those
without video).
13. — Marketing Charts
Share the book
4%
Marketers who say they and
their companies effectively
measured social marketing
in 2012.
14. — 2011 USPS Household Diary Study
Share the book
5%
Average click-through rate for
internet advertising.
15. — Deloitte
Share the book
5%
In-store retail sales influenced
by mobile; equivalent to more
than $159 billion in sales.
16. — Jeff Ernst, Forrester Research
Share the book
5%
Marketers who use a
full-featured marketing-
automation solution.
17. — Forester Research
Share the book
6%
Consumers who last year said
they often bought products
advertised to them via email.
18. — SpiderTrainers
Share the book
7 Minimum number of
recommended events for an
effective lead-nurturing
campaign.
19. — Epsilon/DMA
Share the book
7
.8%
Increase in email open rates in
the third quarter of 2012
compared with the year-
earlier period.
20. —The Daily Reckoning on Mary Meeker’s “State of theWeb” D11 2013 conference presentation
Share the book
8thof 10
American-owned companies’
internet sites with the most unique
monthly visits (even though 81% of
the traffic comes from outside the
United States).
21. — Content Marketing Institute
Share the book
8of 10
U.S. internet users reached by
social media and blogs.
22. — Content Marketing Institute
Share the book
9in 10
Organizations that market
with content.
23. — Qualcomm
Share the book
9%
Mobile device users that video
chat at least twice a week on
their phone.
24. — Marketing Charts
Share the book
9.5%
Increase in open rates for
Twitter follow-us mailings
over other types.
25. — SpiderTrainers
Share the book
10Average number of new
resources added daily to
Spider Trainers’ Marketing
Resource Library on LinkedIn.
33. — Aberdeen Group
Share the book
15%
Gartner-estimated savings on
creative production by those
using marketing automation.
34. — Adestra Subject Line Analysis Report
Share the book
16.2%
The increase of performance
of news-related terms in
subject lines over discount-
related terms.
35. — Marketing Sherpa
Share the book
17%
Of more than 1,000 global
businesses, the percentage that
said that their list growth was
very positive.
36. — Content Marketing Institute and Marketing Profs
Share the book
18Different content-marketing
tactics used by companies
with 10,000 or more
employees.
37. — 2011 USPS Household Diary Study
Share the book
18%
Households that do not read
any of the advertising mail
they receive each week.
38. — Demand Gen, 2013 B2B Content Preferences Survey
Share the book
18%
Respondents who say they use
Facebook to share content
with their colleagues
frequently.
39. — Jupiter Research
Share the book
18X
More revenue generated by
relevant emails over
broadcast emails.
41. — Experian
Share the book
19.5%
Average open rate for
promotional mailings with
personalized subject lines.
42. — SpiderTrainers
Share the book
20
Inbound content resources
created by Spider Trainer
in 2013 year to date.
43. — Demand Gen, 2013 B2B Content Preferences Survey
Share the book
20%
Survey respondents who use
Twitter to find relevant
content to make B2B
purchasing decisions.
44. — UK Email Marketing Benchmark Report
Share the book
21.47%
UK open rates.
45. —Sirius Decisions
Share the book
22%
Average sales cycle increase
over the past five years due to
more decision makers being
involved in the buying process.
46. — Content Marketing Institute
Share the book
23%
Of all time spent online by
US internet users on social
media and blog sites.
48. —WebHostingBuzz, State of Social Sharing in 2013 Infographic
Share the book
25%
Of LinkedIn employee profile
views are from coworkers.
49. — B2B Marketing Insider
Share the book
25%
Marketing budget spent by
marketers on content
marketing.
50. — Gartner
Share the book
28%
Marketers who have reduced
their advertising budget to
fund more digital marketing.
51. — Shullman Research Center,
Generational Differences in Luxury Consumers’ Attitudes and Buying Plans
Share the book
31%
Of baby boomers plan on
spending more next year.
52. — Knotice Mobile Email Opens Report
Share the book
33%
Emails opened on the
iPhone and iPad.
53. —The Experts Bench
Share the book
33%
Of companies who use both
CRM and marketing
automation who said the
two integrated well.
54. — Alchemyworx
Share the book
33%
UK brands that generated
more revenue from email
than all other digital channels
combined.
55. — Content Marketing Institute and Marketing Profs
Share the book
33%
Increase in mobile-optimized
content marketing in 2012
over 2011.
56. — Radicati, Email Statistics Report 2012-2016
Share the book
34%
Email users access their email
via a mobile device.
57. — Shullman Research Center,
Generational Differences in Luxury Consumers’ Attitudes and Buying Plans
Share the book
34%
Generation Xers who plan to
spend more in the next year.
58. — MarketingSherpa 2013 SEO Marketing Benchmark Survey
Share the book
35%
Marketers that had an outside
agency or consultancy help
with SEO work.
59. — Demand Gen, 2013 B2B Content Preferences Survey
Share the book
36%
B2B buyers who share content
with their colleagues on
Twitter.
60. — Content+
Share the book
37%
Marketers who say blogs are
the most-valuable type of
content marketing.
61. — Social Media Marketing Industry Report 2013
Share the book
37%
Marketers who say their
Facebook marketing efforts
have been effective.
62. — Custom Content Council and ContentWise
Share the book
39%
Marketing, advertising, and
communications budgets that
will be dedicated to content
marketing this year.
63. —WebHostingBuzz, State of Social Sharing in 2013 Infographic
Share the book
40%
Twitter users who rarely
post but largely consume
content there.
64. —The Relevancy Group
Share the book
40%
Marketers who have direct
dashboard access to click-through
rate and deliverability/inbox
placement rate.
65. — HubSpot 2013 State of Inbond Marketing
Share the book
41%
Marketers who confirm
content marketing’s positive
return on investment.
66. — Robert Half International
Share the book
42%
Companies who say lack of
human resources is the key
barrier to content marketing.
67. — Content Marketing Institute and Marketing Profs
Share the book
42%
Marketing budget allocated
to content by companies with
less than 10 employees.
68. — 2012 International Email Marketing Summit
Share the book
42%
Online retailers that perform
copy optimization.
69. — Spencer Stuart, executive-recruitment firm
Share the book
43
Months average CMO tenure.
70. — BlueHornet ConsumerViews of Email Marketing 2013
Share the book
43%
Consumers who say they read
emails most often on a
smartphone or tablet as opposed
to a desktop or laptop computer.
71. — Forrester
Share the book
44%
Consumers who said they
delete most advertising email.
73. — Shullman Research Center “Generational Differences in Luxury Consumers’
Attitudes and Buying Plans”
Share the book
44%
Ultra-affluent millennials say
they will spend more in the
next year, while only 7% say
they will spend less.
74. — DMA
Share the book
$44.25
Average return on email
marketing investment for
every dollar spent.
75. — Eloqua
Share the book
46%
People who say they’d be more
likely to seek out information
about a product or service after
seeing it in an online video.
76. — Forrester Research
Share the book
46%
Marketers with mature lead-
management processes who have
sales teams that follow up on
more than 75% of marketing-
generated leads.
77. — 2011 USPS Household Diary Study
Share the book
47%
Households that read all or
some of the zero to seven
pieces of advertising mail
they receive per week.
78. — DMA
Share the book
47%
Survey respondents that said
automatically sending an
email based on a trigger is
somewhat effective.
79. —The Annuitas Group
Share the book
47%
Increase in purchase order size
by nurtured leads (compared
to non-nurtured leads.)
80. — Pew Research Center
Share the book
47%
Teens with a smartphone.
81. — InsideView
Share the book
47%
B2B marketers who say they are
actively using LinkedIn (vs. 90% on
Facebook); even though LinkedIn
generates more leads for B2B companies
than Facebook, Twitter, or blogs
individually.
82. — Demand Gen, 2013 B2B Content Preferences Survey
Share the book
48%
Survey respondents who use
blogs to find relevant content
for their B2B purchasing
decisions.
83. — 2011 USPS Household Diary Study
Share the book
50%
Overall read rates
for mail ads.
84. — Gleanster
Share the book
50%
Qualified leads that are not
ready to purchase
immediately.
85. — Focus
Share the book
50%
Respondents who have not
realized the full value of their
marketing-automation
investment.
86. — Sirius Decisions
Share the book
50%
The expected increase of the
adoption of marketing-
automation technology
by 2015.
87. — Gleanster Research
Share the book
50%
Increase in sales-ready leads
generated by companies that
excel at lead nurturing (at
33% lower cost).
88. — LexisNexisWorkplace Productivity Study
Share the book
51%
Of time professionals spent on
managing information rather
than acting on it.
90. — HubSpot 2013 State of Inbound Marketing Report
Share the book
53%
CEOs/CMOs who augmented
their 2013 inbound-marketing
budgets.
91. — Mist Media
Share the book
53%
Increase in likelihood of your
website appearing on page 1
of Google when you have a
video on the landing page.
92. — HubSpot
Share the book
54%
Increase in leads delivered into
the marketing funnel due to
inbound marketing (over
traditional outbound marketing).
93. — Demand Gen 2012 B2B Buyer Behavior Survey
Share the book
55%
Buyers who say they spend more
time researching purchases than
they did in the past (compared to
47% of the buyers surveyed in 2011).
95. — iContact
Share the book
56%
Businesses that say they plan
to increase their use of email
marketing in 2013.
96. — CEB
Share the book
57%
Purchase process completed
by buyers before ever
talking to sales.
97. — Experian
Share the book
57%
Marketers who seek zip code
information, preceded by first
and last name.
98. — the Shullman Research Center. Generational Differences in Luxury Consumers’
Attitudes and Buying Plans
Share the book
57%
Ultra-affluent millennials who say
that they enjoy purchasing luxury
and designer brands, compared to
28% of all adults who say the same.
99. — Altimeter
Share the book
57%
Marketers who report content
marketing is their top
marketing priority for 2013.
102. — StrongMail
Share the book
59.8%
Email marketers who plan to
spend more on welcome
email marketing.
103. — MecLabs
Share the book
60%
Marketers who report a
positive ROI from email
marketing.
104. — Demand Metric
Share the book
60%
Buyers who are inspired to
seek out a product after
reading content about it.
105. — CMI and MarketingProfs
Share the book
60%
Marketers who use content
marketing on a weekly basis.
106. — Content Marketing Institute and Marketing Profs
Share the book
61%
B2B marketers who rate
webcasts as the most-effective
content-marketing tactic.
107. — Custom Content Council
Share the book
61%
Consumers who say they feel
better about a company that
delivers custom content, and who
are also more likely to buy from
that company.
108. — HubSpot
Share the book
62%
Reduction in content marketing
costs that generates about three
times as many leads and
compared to traditional
marketing.
109. — Custom Content Council
Share the book
62%
Marketers who use video in
their content marketing.
110. — Mashable
Share the book
62%
Companies that outsource
their content marketing.
112. —Transformational Marketing, Forbes and gyro
Share the book
64%
Millennials who think companies
should offer more ways for
consumers to share their opinions
online in the future.
113. —The Annuitas Group
Share the book
64%
CMOs who have either an
informal or no process to
manage their marketing
automation.
114. — Demand Gen, 2013 B2B Content Preferences Survey
Share the book
65%
Those who strongly agree
that B2B vendors should
stop using small print with
text-heavy pages.
115. — Social Media B2B
Share the book
67%
Increase in leads per month
generated by B2B companies
that blog over those that
do not.
116. — comScore.
Share the book
67%
T
witter users who are more
likely to buy from brands
they follow.
117. —The CMA
Share the book
68%
Increase in time spent by
consumers reading content
from a brand in which they
are interested.
118. — Demand Gen, 2013 B2B Content Preferences Survey
Share the book
69
.7%
B2B buyers who said they rely
more on content today than
they did one year ago.
119. — Eloqua
Share the book
70%
B2B marketers who use some
form of online video with
their overall strategies.
120. — Content Plus
Share the book
70%
Consumers who prefer getting
to know a company via
articles rather than ads.
121. — Content Marketing Institute
Share the book
70%
Consumers who say content
marketing makes them feel
closer to the sponsoring
company.
122. — MailOnline
Share the book
72%
Marketers who think branded
content is more effective than
magazine advertisements.
131. — Custom Content Council and ContentWise
Share the book
79%
Marketers who report their
organizations are shifting to
branded content.
132. — Content Marketing Institute and Marketing Profs
Share the book
79%
B2B marketers who use
content marketing to achieve
brand-awareness goals.
133. — Joe Puluzzi, founder of Content Marketing Institute
Share the book
80%
Marketing professionals who
do not use buyer personas in
the process of creating content
for their marketing efforts.
134. — MarketingSherpa
Share the book
82%
Prospects who say content
targeted to their industry is
more valuable.
139. —Transformational Marketing, Forbes and gyro
Share the book
84%
Millennials who are thankful
they have access to strangers’
opinions and experiences as they
research and make purchases.
140. — SpiderTrainers
Share the book
85
Spider Trainers’ team members
dedicated to developing a client’s
automated marketing
campaigns, websites, and SEO.
141. — Content Marketing Institute
Share the book
86%
B2C marketers who use
content marketing.
142. — CMO Council
Share the book
87%
B2B buyers who say content
has a major or moderate
impact on vendor selection.
143. — Content Marketing Institute and Marketing Profs
Share the book
87%
B2B marketers who use social
media to distribute content.
144. — Mist Media
Share the book
88%
More time spent by the
average user on a website
with video.
145. — Forrester Research
Share the book
89%
Marketers who said email
was their primary channel for
lead generation.
146. — SpiderTrainers
Share the book
90%
Spider Trainers’ clients who
automatically and successfully
share marketing analytics and
lead scoring with their CRM.
148. —WebHostingBuzz, State of Social Sharing in 2013 Infographic
Share the book
90%
Companies (with 100
employees) that use social
media in their marketing mix.
150. — Morgan Stanley
Share the book
91%
U.S. citizens who have
their mobile device
within reach 24/7.
151. — Content Marketing Institute
Share the book
91%
B2B marketers who use
content marketing.
152. — University of Massachusetts Dartmouth’s research on blogging
Share the book
92%
Companies that say blogs
have been successful for
their business.
153. — Jeff Bullas
Share the book
94%
More views of articles that
contain images.
154. — Content Marketing Institute
Share the book
95%
B2B enterprise marketers who
use content marketing.
155. — HubSpot
Share the book
96%
First-time visitors at your
website who are not there to
do business with you.
156. — Social Media Marketing Industry Report 2013
Share the book
97%
Marketers say they
participate in social media
marketing.
157. — Informz
Share the book
98.15%
Delivery rate of emails sent
by associations.
158. — Demand Gen, 2013 B2B Content Preferences Survey
Share the book
98.8%
B2B buyers who say they
now place a higher emphasis
on the trustworthiness of the
content they view.
159. — Spencer Stuart, executive-recruitment firm
Share the book
99
Months average tenure for
CMOs in industrial
companies, specifically.
160. — SpiderTrainers
Share the book
100%
Spider Trainers’ clients who
experience successful campaigns
when using targeted landing
pages or squeeze pages.
162. — Blitzlocal,WhatWe've Learned From 120 Billion Facebook Impressions, 2011 Study
Share the book
100–119
Number of characters in
Facebook posts that creates the
optimum interaction.
163. — Google+
Share the book
$143
Average cost to generate a lead
through inbound marketing;
about half the average for
outbound marketing ($373).
164. — eMarketer
Share the book
$118.4
Billion spent on content
marketing, video marketing,
and social media in 2013.
166. — GetResponse
Share the book
158%
Higher click-thru rate for
emails that include social-
sharing buttons over those
that do not.
167. —The Daily Reckoning on Mary Meeker “State of theWeb” D11 2013 conference presentation
Share the book
205%
Iran’s, the fastest, internet
population growth.
168. — SpiderTrainers
Share the book
423
Members of Spider Trainers’
exclusive Marketing Resource
Library group on LinkedIn.
170. —The Annuitas Group
Share the book
451%
Increase in qualified leads by
businesses that use marketing
automation to nurture
prospects.
171. — Orion21
Share the book
800%
Increase in conversions
achieved using landing pages
with video.
172. — HubSpot 2013 State of Inbound Marketing Report
Share the book
1,200
New leads per month
generated by brands that
create 15 blog posts per month.
173. — SpiderTrainers
Share the book
2,000
People who viewed or
downloaded the Great Big
Book of Things Marketers Say
in the first 48 hours.
174. — AOL and Nielsen 2011 report
Share the book
27
Million pieces of content
shared each day.
175. — Adestra B2B subject line analysis
Share the book
1 Billion emails studied that
showed keywords such as
money, revenue, and profit
performed well in subject lines.
176. — SpiderTrainers
Share the book
Unlimited
Number of data points
Spider Trainers’ clients can learn
about their campaigns and
customers as a result of testing,
tracking, and tweaking.
177. About Spider Trainers
Spider Trainershelps companies of all sizes achieve a return on
their marketing-automation investment through the design,
development, and deployment of online or offline blast, drip, and
nurture marketing campaigns.
A network of more than 80 experts in email development, web
development, graphic design, ad creation, multimedia creation, social-
media postings, search-engine optimization, writing, editing, and
analytics,SpiderTrainers is chosen by companies to amplify lead and
demand generation using a sales-readiness nurturing process.
Click here to subscribeto other publications like this.
Please contact us:
Chuck Meyer, client relations manager
651 702 3793 or cmeyer@spidertrainers.com
PO Box 280487
Lakewood,CO 80228UnitedStates
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178. Copyrights
All copyrights to stats in this book belong to the person or company
credited at the bottom-right of each page.Copyright has not been
transferred toSpiderTrainers.We have reprinted the stat under the fair
use guideliness of theUS copyright office. If you believe your stat was
used without permission and does not fall within the fair use guidelines
for copyrighted material, please email Spider Trainers.As a
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TheUS copyright website summarizes the policy as:
Under the fair use doctrine of theU.S. copyright statute, it is permissible to
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