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Email marketing for continuing education professionals - Brad Kleinman

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WorkSmart Integrated Marketing
WorkSmart Integrated Marketing

A presentation by Brad Kleinman of WorkSmart-eMarketing on email marketing for continuing education professionals. This presentation was delivered via webinar for the eMarketing Techniques Webinar SEries on 2/12/2009.

Education
1 of 23
Complimentary eMarketing Webinar Series for Educators Email Brad at [email_address] Part 2 Email Marketing Email Christian at [email_address]
Agenda ,[object Object],[object Object],[object Object],[object Object]
About the webinar series ,[object Object],[object Object],[object Object],[object Object]
The Funnel
The Funnel
The Stats From Brightwave Marketing Webcast 6/26/08
Improving Your Email Marketing Campaigns How to improve deliverability, click-through, and consistency
Improving Your Email Campaigns ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Benefits of Email Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Your Email Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Building Your List ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Segmenting Your Lists
Email Campaigns ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Email Design, Content and Layout ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tracking Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tracking Results
Tracking and Follow-Up ,[object Object],[object Object],[object Object],[object Object]
Track Your Relationships ,[object Object],[object Object],[object Object]
Use Split Testing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Use Split Testing
Connect to Google Analytics
Easing the pain ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions / Comments? Email Brad at [email_address] Email Christian at [email_address]

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