Even marketing companies must market, so in July 2013, at the onset of the summer slowdown, Cyndie Shaffstall, founder of Spider Trainers, asked herself, “How can I get our constituents to talk about and share information about my company so we can stay top of mind?” The answer was simple and obvious: Talk about them.
Article marketing is an effective way to promote a business through writing informative articles and distributing them online. The articles should establish the author as an expert while providing useful information to readers. Key aspects of successful articles include an attention-grabbing headline, paragraphs of 3-500 words that lead the reader through the content, and a resource box at the end that links to the author's website for more information. Submitting articles to various websites allows them to spread virally and build backlinks, traffic, and trust over time at little to no cost.
This slideshow is created upon the concepts of Darren Rowse and Chris Garrett in ProBlogger and elaborates on the following points:
- What is a blog? What is a corporate blog?
- Difference between a blog and a website and a blog's added benefits
- 10 reasons why niche blogs are successful
- Writing tips for bloggers: Scannable content
- Types of blog posts
- 10 steps to writing a successful series
- Building an interactive blog by encouraging comments
LinkedIn is a business-oriented social networking site launched in May 2003 mainly used for professional networking. Here is a quick-start list of key features to help you get started.
Guidelines for Great Blog Posts | Posting Guidelines Shibam Sarbswa 🚀
This document provides 26 tips labeled A-Z for creating optimal blog posts. Some key tips include using anatomically correct blog post structures like eye-catching titles and calls to action. Blogging platforms should be mastered to ensure posts look their best. Categories and keywords should be used appropriately. Headings, images, and lists can be used to increase readership. Metrics like visitors and social shares should be monitored. Original content is preferred but curating others' content can also be useful.
This document provides an overview of content strategy and content marketing best practices. It discusses focusing on inbound rather than outbound marketing if you have more brains than money. Key topics covered include finding content topics, on-page SEO techniques like keyword research and optimization, link building strategies like guest blogging, and how authorship and social sharing can help promote content. The document emphasizes writing long-form, useful content as the best way to naturally attract links and traffic over time.
Five Successful Businesswomen Share Insights to Building a Six Figure Online Business
Have you dreamed of building a successful business and know it is possible? Want to learn from five extremely successful entrepreneurs who have each built a six figure plus business from the ground up? Want to make 2010 the best year yet? Ready to stabilize your revenue stream once and for all?
Janis Pettit, Denise Wakeman, Ellen Britt, Marnie Pehrson and Kathleen Gage share their decades of business experience. Learn 5 Tips for Using Article Marketing to Grow Your Business, Three Keys to Small Business Success, The 7 Deadly Small Business Mistakes You Must Avoid, How to Keep Readers Coming Back to Your Blog and much more
http://RadiantSuccessEvent.com
Social Media Algorithms 2020 (Facebook, Twitter, LinkedIn, Instagram, and You...David Clemen
Bringing together multiple resources, studies, and experience we covered:
The importance of understanding ever changing algorithms
Facebook's Algorithm
Twitter's Algorithm
LinkedIn's Algorithm
Instagram's Algorithm
YouTube's Algorithm
Questions and Answers
Article marketing is an effective way to promote a business through writing informative articles and distributing them online. The articles should establish the author as an expert while providing useful information to readers. Key aspects of successful articles include an attention-grabbing headline, paragraphs of 3-500 words that lead the reader through the content, and a resource box at the end that links to the author's website for more information. Submitting articles to various websites allows them to spread virally and build backlinks, traffic, and trust over time at little to no cost.
This slideshow is created upon the concepts of Darren Rowse and Chris Garrett in ProBlogger and elaborates on the following points:
- What is a blog? What is a corporate blog?
- Difference between a blog and a website and a blog's added benefits
- 10 reasons why niche blogs are successful
- Writing tips for bloggers: Scannable content
- Types of blog posts
- 10 steps to writing a successful series
- Building an interactive blog by encouraging comments
LinkedIn is a business-oriented social networking site launched in May 2003 mainly used for professional networking. Here is a quick-start list of key features to help you get started.
Guidelines for Great Blog Posts | Posting Guidelines Shibam Sarbswa 🚀
This document provides 26 tips labeled A-Z for creating optimal blog posts. Some key tips include using anatomically correct blog post structures like eye-catching titles and calls to action. Blogging platforms should be mastered to ensure posts look their best. Categories and keywords should be used appropriately. Headings, images, and lists can be used to increase readership. Metrics like visitors and social shares should be monitored. Original content is preferred but curating others' content can also be useful.
This document provides an overview of content strategy and content marketing best practices. It discusses focusing on inbound rather than outbound marketing if you have more brains than money. Key topics covered include finding content topics, on-page SEO techniques like keyword research and optimization, link building strategies like guest blogging, and how authorship and social sharing can help promote content. The document emphasizes writing long-form, useful content as the best way to naturally attract links and traffic over time.
Five Successful Businesswomen Share Insights to Building a Six Figure Online Business
Have you dreamed of building a successful business and know it is possible? Want to learn from five extremely successful entrepreneurs who have each built a six figure plus business from the ground up? Want to make 2010 the best year yet? Ready to stabilize your revenue stream once and for all?
Janis Pettit, Denise Wakeman, Ellen Britt, Marnie Pehrson and Kathleen Gage share their decades of business experience. Learn 5 Tips for Using Article Marketing to Grow Your Business, Three Keys to Small Business Success, The 7 Deadly Small Business Mistakes You Must Avoid, How to Keep Readers Coming Back to Your Blog and much more
http://RadiantSuccessEvent.com
Social Media Algorithms 2020 (Facebook, Twitter, LinkedIn, Instagram, and You...David Clemen
Bringing together multiple resources, studies, and experience we covered:
The importance of understanding ever changing algorithms
Facebook's Algorithm
Twitter's Algorithm
LinkedIn's Algorithm
Instagram's Algorithm
YouTube's Algorithm
Questions and Answers
This document provides an overview and summary of strategies for leveraging LinkedIn effectively. It discusses completing your profile, building your network, marketing your business and yourself, and measuring results. Experts provide tips for optimizing your profile to be found by contacts, getting plugged in with LinkedIn applications, and checking your LinkedIn efforts. The overall document aims to help professionals make the most of LinkedIn's professional social network.
Defense contractors can grow their business by raising their company’s profile, participating in “virtual trade show breakout rooms,” positioning themselves as experts, generating quality leads and making direct contact with key decision makers.
Blogging for Leads - Using WordPress with Facebook and LinkedIn 2011Social Jack
This is a NEW Class for 2011 - to find out how to write one Blog and have it appear in front of thousands in a single click!
This NEW Complimentary Webinar will provide an educational overview on the lowest most cost-effective method of lead generation on the internet today - Social Networks. This particular course will focus on how people are generating more leads by BLOGGING in conjunction with their Social Networks.
While blogging has been around for a while, there are new techniques for lead generation. We focus on LinkedIn, Twitter, and Facebook in this series being used with WordPress.
Stop dabbling and let us show you how the pros are doing this!
Learn How To:
-Understand Blogs
-Distinguish the types of Blogs
-How to start a Blog
-How to get started
-How to leverage your network
In less than one hour we will show you how to generate more business from Blogs and Social Networks and why they work.
Nova Scotia Web Media Consultants Supernova Studios Presents SEO 101. Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results.
8 Ways To Recycle Your Content To Boost Exposure Hatch
This document discusses strategies for generating leads and growing a business. It profiles Erik, an agency owner who was about to go out of business until he used one of the lead generation systems to reach out to people in his network. It also profiles Nate, a maker who was preparing to launch a Kickstarter campaign. The document suggests prioritizing relationships and simply asking your contacts if they need your services can lead to new clients or support for initiatives like Kickstarter campaigns.
This document provides an overview and introduction to a guide on leveraging LinkedIn. It contains chapters written by different LinkedIn experts on getting started and building your profile, growing your network, using LinkedIn to market your business and yourself, and measuring ROI. The introduction discusses LinkedIn's large user base and opportunities it provides for business growth. It then previews the topics that will be covered in each chapter.
This document provides an overview of key strategies for search engine optimization (SEO). It discusses the importance of SEO for businesses and outlines several important ingredients for effective SEO, including blogging, using relevant keywords, creating engaging content, using social media, and link building. The document also compares costs of search engine advertising to organic search results and discusses how to evaluate the SEO of your own website.
This document provides strategies for monetizing private label rights (PLR) content through monthly membership subscriptions. It recommends utilizing PLR ebooks, sales letters, landing pages, articles, thank you pages, email courses, blog posts, videos, and audios. Specific tips include editing PLR content and adding affiliate links, combining multiple PLR products, submitting articles to directories, and using content in newsletters and on websites to build an audience. The overall message is that subscribing to monthly PLR provides a low-cost and consistent way to create and monetize multiple online content streams.
This document provides an overview of business blogging and how to get started. It discusses what a blog is, popular blogging platforms like WordPress and HubSpot, and how blogging can support business goals at each stage of the customer journey. The document also provides tips on how to write great blog posts, including components like titles, images, and calls-to-action. Additionally, it discusses where to find blog post ideas and additional resources for business blogging.
This document provides an overview of digital marketing and outlines key tactics. It begins by explaining what digital marketing is and how it differs from interruptive advertising. It then discusses eight key steps: starting with a website and optimizing it for SEO; creating digital content like blogs to attract traffic; using social media to increase engagement; setting up landing pages to convert visitors to leads; supplementing efforts with paid advertising; nurturing leads into customers with automation; measuring effectiveness; and providing additional free resources. For each step, it provides best practices and actionable tips. The overall document serves as a guide to building a comprehensive digital marketing strategy.
TopRankMarketing.com CEO Lee Odden presents the top 10 search engine optimization tips for public relations and news content.
Presented at the PRSA Digital Impact conference 2009.
It started in 2001, but it didn't start all that well. In 2002, I made about $900. Today we are a 38-person $5 million company. Here's how content marketing got us there, and how to make it work for you.
Presented by Andy Crestodina at Content Jam in Chicago, Aug 2016.
Getting backlinks from Authority Sites will give you the Domain Authority. So that you can improve your website Ranking. Find more about Link building techniques.
New Research on News Release Best PracticesHubSpot
Does the social media news release really work? When you spend hundreds, sometimes thousands of dollars on PR agency services and news releases, do you know if you're receiving the value you're paying for?
HubSpot recently conducted a study comparing social media news releases to traditional releases across different newswire services. This webinar will discuss the findings and show how to be smart with PR and understand news releases better than your agency.
This presentation covers:
* Why social media releases may not be as effective as traditional releases
* How to format a press release to get more links to your site
* What features to look for when picking a press release service
* What happens behind-the-scenes after you submit a release to your newswire
* Marketing & PR techniques that are more useful--and cheaper--than many typical PR methods
100 ways to get 1 million website trafficWebsite Vidya
Most bloggers dream of having a highly popular blog where they can generate revenue from Google AdSense & other advertising networks. However, dreaming about it won’t get everyone there unless or until having good traffic.
Find More Such Tips on Official Website:
http://www.websitevidya.com/
You’ve heard about content marketing. Maybe you’re already investing in it. But have you taken the first critical step that can make all the difference to your success?
This session answers the top questions and addresses the top objections:
• What’s content marketing? Why invest in content?
• What topics does your audience really care about?
• What if we’re not writers? We don’t have time to create marketing content
This session puts marketing in a fresh context, showing how everyone in a sales or leadership role is already a content marketer although many don’t even know it yet.
This session is ideal for the marketers and business leaders responsible for driving growth within your organization, regardless of the size of your marketing department or budget.
LinkedIn has opened up their publishing platform to all members, allowing them to build their professional brand and establish thought leadership. The document provides guidance on how companies can leverage LinkedIn publishing to elevate their brand and influence consumers through thought leadership content from subject matter experts. It recommends identifying authors within the company, publishing content 1-3 times per month, and cross-promoting posts on social media to maximize reach.
1. The document provides 10 strategies for building links to drive competitors crazy, including blogs, news media, social media, jobs sites, directories, shopping sites, trusted sites, business sites, sites that already link to you, and co-linking.
2. It emphasizes researching link prospects thoroughly, creating valuable content to engage audiences, and turning existing activities like customer interactions into link building opportunities.
3. The key is to make link building a routine part of business by focusing on sites that are relevant and well-established and by starting small with targeted blog outreach.
The Tru Files - Social Recruiting and PersonalizationKelly Services
The document discusses strategies for personalizing social recruiting efforts. It suggests moving beyond mass approaches to instead focus on attracting the right candidates by understanding them as members of an audience. Recruiters should develop long-term relationships and share engaging content to stay connected with candidates beyond individual job openings. Personalization involves customizing the candidate experience based on their profiles and interests to treat them as part of a lifelong professional community.
This document provides an overview and summary of strategies for leveraging LinkedIn effectively. It discusses completing your profile, building your network, marketing your business and yourself, and measuring results. Experts provide tips for optimizing your profile to be found by contacts, getting plugged in with LinkedIn applications, and checking your LinkedIn efforts. The overall document aims to help professionals make the most of LinkedIn's professional social network.
Defense contractors can grow their business by raising their company’s profile, participating in “virtual trade show breakout rooms,” positioning themselves as experts, generating quality leads and making direct contact with key decision makers.
Blogging for Leads - Using WordPress with Facebook and LinkedIn 2011Social Jack
This is a NEW Class for 2011 - to find out how to write one Blog and have it appear in front of thousands in a single click!
This NEW Complimentary Webinar will provide an educational overview on the lowest most cost-effective method of lead generation on the internet today - Social Networks. This particular course will focus on how people are generating more leads by BLOGGING in conjunction with their Social Networks.
While blogging has been around for a while, there are new techniques for lead generation. We focus on LinkedIn, Twitter, and Facebook in this series being used with WordPress.
Stop dabbling and let us show you how the pros are doing this!
Learn How To:
-Understand Blogs
-Distinguish the types of Blogs
-How to start a Blog
-How to get started
-How to leverage your network
In less than one hour we will show you how to generate more business from Blogs and Social Networks and why they work.
Nova Scotia Web Media Consultants Supernova Studios Presents SEO 101. Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results.
8 Ways To Recycle Your Content To Boost Exposure Hatch
This document discusses strategies for generating leads and growing a business. It profiles Erik, an agency owner who was about to go out of business until he used one of the lead generation systems to reach out to people in his network. It also profiles Nate, a maker who was preparing to launch a Kickstarter campaign. The document suggests prioritizing relationships and simply asking your contacts if they need your services can lead to new clients or support for initiatives like Kickstarter campaigns.
This document provides an overview and introduction to a guide on leveraging LinkedIn. It contains chapters written by different LinkedIn experts on getting started and building your profile, growing your network, using LinkedIn to market your business and yourself, and measuring ROI. The introduction discusses LinkedIn's large user base and opportunities it provides for business growth. It then previews the topics that will be covered in each chapter.
This document provides an overview of key strategies for search engine optimization (SEO). It discusses the importance of SEO for businesses and outlines several important ingredients for effective SEO, including blogging, using relevant keywords, creating engaging content, using social media, and link building. The document also compares costs of search engine advertising to organic search results and discusses how to evaluate the SEO of your own website.
This document provides strategies for monetizing private label rights (PLR) content through monthly membership subscriptions. It recommends utilizing PLR ebooks, sales letters, landing pages, articles, thank you pages, email courses, blog posts, videos, and audios. Specific tips include editing PLR content and adding affiliate links, combining multiple PLR products, submitting articles to directories, and using content in newsletters and on websites to build an audience. The overall message is that subscribing to monthly PLR provides a low-cost and consistent way to create and monetize multiple online content streams.
This document provides an overview of business blogging and how to get started. It discusses what a blog is, popular blogging platforms like WordPress and HubSpot, and how blogging can support business goals at each stage of the customer journey. The document also provides tips on how to write great blog posts, including components like titles, images, and calls-to-action. Additionally, it discusses where to find blog post ideas and additional resources for business blogging.
This document provides an overview of digital marketing and outlines key tactics. It begins by explaining what digital marketing is and how it differs from interruptive advertising. It then discusses eight key steps: starting with a website and optimizing it for SEO; creating digital content like blogs to attract traffic; using social media to increase engagement; setting up landing pages to convert visitors to leads; supplementing efforts with paid advertising; nurturing leads into customers with automation; measuring effectiveness; and providing additional free resources. For each step, it provides best practices and actionable tips. The overall document serves as a guide to building a comprehensive digital marketing strategy.
TopRankMarketing.com CEO Lee Odden presents the top 10 search engine optimization tips for public relations and news content.
Presented at the PRSA Digital Impact conference 2009.
It started in 2001, but it didn't start all that well. In 2002, I made about $900. Today we are a 38-person $5 million company. Here's how content marketing got us there, and how to make it work for you.
Presented by Andy Crestodina at Content Jam in Chicago, Aug 2016.
Getting backlinks from Authority Sites will give you the Domain Authority. So that you can improve your website Ranking. Find more about Link building techniques.
New Research on News Release Best PracticesHubSpot
Does the social media news release really work? When you spend hundreds, sometimes thousands of dollars on PR agency services and news releases, do you know if you're receiving the value you're paying for?
HubSpot recently conducted a study comparing social media news releases to traditional releases across different newswire services. This webinar will discuss the findings and show how to be smart with PR and understand news releases better than your agency.
This presentation covers:
* Why social media releases may not be as effective as traditional releases
* How to format a press release to get more links to your site
* What features to look for when picking a press release service
* What happens behind-the-scenes after you submit a release to your newswire
* Marketing & PR techniques that are more useful--and cheaper--than many typical PR methods
100 ways to get 1 million website trafficWebsite Vidya
Most bloggers dream of having a highly popular blog where they can generate revenue from Google AdSense & other advertising networks. However, dreaming about it won’t get everyone there unless or until having good traffic.
Find More Such Tips on Official Website:
http://www.websitevidya.com/
You’ve heard about content marketing. Maybe you’re already investing in it. But have you taken the first critical step that can make all the difference to your success?
This session answers the top questions and addresses the top objections:
• What’s content marketing? Why invest in content?
• What topics does your audience really care about?
• What if we’re not writers? We don’t have time to create marketing content
This session puts marketing in a fresh context, showing how everyone in a sales or leadership role is already a content marketer although many don’t even know it yet.
This session is ideal for the marketers and business leaders responsible for driving growth within your organization, regardless of the size of your marketing department or budget.
LinkedIn has opened up their publishing platform to all members, allowing them to build their professional brand and establish thought leadership. The document provides guidance on how companies can leverage LinkedIn publishing to elevate their brand and influence consumers through thought leadership content from subject matter experts. It recommends identifying authors within the company, publishing content 1-3 times per month, and cross-promoting posts on social media to maximize reach.
1. The document provides 10 strategies for building links to drive competitors crazy, including blogs, news media, social media, jobs sites, directories, shopping sites, trusted sites, business sites, sites that already link to you, and co-linking.
2. It emphasizes researching link prospects thoroughly, creating valuable content to engage audiences, and turning existing activities like customer interactions into link building opportunities.
3. The key is to make link building a routine part of business by focusing on sites that are relevant and well-established and by starting small with targeted blog outreach.
The Tru Files - Social Recruiting and PersonalizationKelly Services
The document discusses strategies for personalizing social recruiting efforts. It suggests moving beyond mass approaches to instead focus on attracting the right candidates by understanding them as members of an audience. Recruiters should develop long-term relationships and share engaging content to stay connected with candidates beyond individual job openings. Personalization involves customizing the candidate experience based on their profiles and interests to treat them as part of a lifelong professional community.
This document provides a 4-step guide for companies to empower employees to share professional content and strengthen their talent brand. The 4 steps are: 1) Build a team to lead the initiative, 2) Educate employees on benefits of sharing content and how to do so, 3) Empower employees by providing share-ready content, profile sessions, and meetups, and 4) Measure success through participation rates, social media reach, and number of posts. Following these steps can help attract more talent through a strengthened employer brand.
This document provides a 4-step guide for companies to empower employees to share professional content and strengthen their talent brand. The 4 steps are: 1) Build a team to lead the initiative, 2) Educate employees on benefits of sharing content and how to do so, 3) Empower employees by providing share-ready content, profile sessions, and recognition, and 4) Measure success through participation rates, social media reach and engagement. Following these steps can help attract more talent through a strengthened employer brand.
This document provides a 4-step guide for companies to empower employees to share professional content and strengthen their talent brand on social media. The 4 steps are: 1) Build a team to lead the initiative, 2) Educate employees on benefits of sharing content and how to do so appropriately, 3) Empower employees by providing share-ready content, training sessions, and recognition programs, and 4) Measure the impact on hiring and talent brand. The goal is to leverage employees' existing social networks to extend the company's talent brand and attract more quality candidates.
Una veloce carrellata sull'utilizzo di LinkedIn per lavoro.
Sono partito dal perché siamo (quasi) costretti ad utilizzarlo al come utilizzare gli strumenti che la piattaforma ci mette a disposizione.
The document discusses how to build an effective LinkedIn profile. It notes that 94% of recruiters and hiring managers use LinkedIn to find candidates. With recruiters spending only 6 seconds scanning a profile, it is important to have a complete profile that stands out. The document provides tips on optimizing different parts of the profile, such as using a header image, writing a impactful keyword-rich summary, including accomplishments in the experience section, and using LinkedIn's advanced search and groups to build connections. The goal is to make job seekers findable and viewed as viable candidates by recruiters on LinkedIn.
This document provides tips and strategies for effective link building in 2018. It emphasizes focusing link building efforts on creating high-quality, valuable content that is relevant to target audiences and builds relationships. Specific tactics recommended include developing different types of content like guides, tutorials and case studies; promoting content through outreach; identifying opportunities for strategic partnerships; and consistently building a brand over time in a specific niche. The document stresses taking a content-first and audience-first approach to link building.
The document discusses using social media like Twitter, LinkedIn, and Facebook for business networking and recruiting purposes. It notes that over 1/3 of Americans regularly use social networks for business and that LinkedIn has over 11 million regular users, including all Fortune 500 companies. The document provides tips for using social networks to increase visibility, share what you're working on, ask questions, and build relationships. It emphasizes building authentic connections over simply collecting followers.
Social media-strategy-for-human-resourcesShamsher Khan
This document provides guidance on using social media for human resources purposes. It discusses strategies for showcasing a company on social media to attract candidates, including highlighting work accomplishments, employees, and company culture. It also offers tips for finding candidates on LinkedIn, Facebook, and Twitter, such as creating dedicated career pages and profiles, targeting ads, engaging with relevant communities, and encouraging employee referrals. Additionally, it addresses legal considerations around screening candidates' social media and training employees on appropriate social media use and policies.
30 Steps to a Stellar LinkedIn Business ProfileFlutterbyBarb
Use this Linked in profile optimization workbook to get your presence on this powerful recommendation engine noticed.
And, please feel free to ask your questions: facebook.com/groups/flutterbychat. I'm glad to answer with a video tutorial with step by step instructions.
Keep the social in social media y'all!
^ Barb Gray
30 Steps to a Stellar LinkedIn Business Profile
This document provides guidance on using LinkedIn publishing to build a company's professional brand and thought leadership. It recommends identifying subject matter experts within the company to publish original long-form content 1-3 times per month on LinkedIn. Case studies show how Symantec, Fisher & Phillips, Edelman Digital, and Applico successfully increased engagement and established themselves as thought leaders in their industries by leveraging LinkedIn publishing in this way. The document provides best practices for content creation, distribution, and measurement to help companies optimize their LinkedIn publishing strategy.
This document provides guidance on using LinkedIn publishing to build a company's professional brand and thought leadership. It recommends identifying subject matter experts within the company to publish original long-form content 1-3 times per month on LinkedIn. Case studies show how Symantec, Fisher & Phillips, Edelman Digital, and Applico successfully increased engagement and established themselves as thought leaders in their industries by leveraging LinkedIn publishing in this way. The document provides best practices for content creation, distribution, and measurement to help companies optimize their LinkedIn publishing strategy.
With 85% of adults using multiple devices at the same time, you are less likely to catch their attention if you are only sharing your content on a single channel. The most effective solution is not to create more content, but to work out how you can repurpose your existing content to maximize its reach.
Building your brand through social media ssEgle Karalyte
The document provides an agenda for a discussion on social media strategies. It begins by suggesting companies first determine their goals and target audiences before engaging in social media. It then outlines various social media frameworks and recommends taking a holistic approach through blogging, photo sharing, video sharing, podcasting and connecting on social networks like LinkedIn, Twitter and Facebook. The document also discusses managing and tracking return on investment from social media efforts and provides tips on creating an integrated social media scenario.
This document provides guidance for organizations on developing a LinkedIn publishing strategy. It recommends identifying subject matter experts within the organization to publish original content that establishes thought leadership. It also suggests measuring results through engagement metrics and rankings to optimize future content. Working with agencies can help large organizations coordinate stakeholders and messaging across channels to execute a strategic and sustainable publishing approach.
The document discusses how companies can create competitive advantage through social media. It provides tips on using LinkedIn and other social media platforms to engage clients, recruit talent, and market services. Case studies show how companies like HOK have successfully used social media for branding, client projects, and employee recruitment and retention. The final section discusses tips for using LinkedIn to build a strong personal profile and online presence in order to connect with potential clients and opportunities.
Similar to Using LinkedIn as a B2B Marketing Machine (20)
This document provides information about using email automation and marketing to gain customers. It discusses using blast emails for announcements, drip emails on a schedule to maintain relationships, and nurture emails that respond to customer actions. The document recommends collecting email addresses from website visitors using plugins and then using that data for blast, drip, and nurture email campaigns. It provides examples of the type of content and calls-to-action to include in these automated email sequences.
Automated marketing is a key tool in managing shopping-cart abandonment. In this slide presentation from the WooConf 2014 event, Cyndie Shaffstall talks you though steps in developing and deploying automated drip and nurture campaigns.
How using Return on Marketing Investment (ROMI or MROI) and ROMI calculators can be used to evaluate your past campaign success and make predictions about future campaigns.
Top 5 ways to expand your email marketing listSpider Trainers
The document provides tips for expanding an email list and profits through customer acquisition. It recommends using direct mail, landing pages, high-value content, pop-up forms, and increasing online visibility as ways to engage visitors and get them to opt-in to messaging. Specific tactics include using gifts to improve engagement, unique URLs for analytics, limited time offers, pop-ups on key pages, and sharing content on social media and other sites. The document is from Spider Trainers, a company that designs email marketing campaigns.
Learn about drip and nurture marketing as Spider Trainers walks you through the considerations you should have before creating your own triggered campaign. Subscribe at www.spidertrainers.com/subscribe for a live tour.
21 ideas for staying in touch through email marketing [list]Spider Trainers
So much of our marketing job depends upon our ability to be creative at all times. On those days when you're feeling tapped for email-marketing ideas, peruse this quick list.
In this deck, we cover Print, Email, and Marketing-automation Strategies for the Complete Customer Lifecycle
Multichannel — Using a variety of channels to reach your audience within a single, multi-level campaign or across multiple campaigns.
Also known as multi-touch marketing or cross-channel marketing.
Lifecycle marketing — A focus on the individual and their journey with your brand.
Marketers count just about everything: emails sent, opened, deleted, web pages visited and abandoned, widgets bought, and so much more. In this new book from Spider Trainers, we've captured about 175 stats that verify there's a little mathematician in all of us.
By most accounts, marketing automation is the greatest thing since… well, since email marketing. The ability to qualify leads and build demand in a fully automated workflow frees us marketers from the high-pressure requirements of constant writing, email development, and deployment tasks.
It also enables us to more appropriately personalize content and send messages that are both timely and relevant. In this guide, we define the differences between email blasts, drip emails, and nurture emails and how you can use your automated-marketing solution to subjugate these tasks.
This document provides ideas for promoting content through multi-touch marketing. It suggests repurposing content into multiple formats like slide decks, videos, podcasts, and infographics and promoting them through various channels. These include posting on websites, blogs, social media and syndication services, holding webcasts, writing press releases, using search engine and social ads. It also recommends engaging industry experts, customers and partners to amplify content promotion efforts. The goal is to generate more leads and extend the reach of content through a coordinated multi-channel marketing strategy.
Many companies, even marketing-automation companies, use the terms drip marketing and nurture marketing interchangeably, but these two campaign styles have different purposes and different approaches.
This presentation is about drip campaigns.
Marketing Metrics — An “ahhhhh…now I get it” book for measuring digital and t...Spider Trainers
According to Inc.com, “I don’t know,” are powerful, credibility-building words and that by admitting ignorance you make everything else you say more credible. When you learn to act on these three words, you will become a better marketer. Like many self-help approaches, you must first admit you have a problem before you can take steps to solve it.
I am a data addict. I search for answers in numbers, even if I suspect that the answer may not make me smarter on the topic. Just having collected and analyzed the data so that I can evaluate its worth, perhaps discard it, brings me comfort.
In this eBook, I’ll introduce you to the topic of analytics: the measuring of campaign engagement. We’ll also look at how data is tracked, what individual data points matter, what that data means to you, and lastly, how you can improve the data.
This is not a how-to book. It’s an “ahhhhh…now I get it” book.
For the full eBook, go to SpiderTrainers.com/resources
Pinterest is a social media platform for sharing photos and images of things users enjoy. It allows companies to test brand designs and concepts by seeing how images are pinned and liked. While some products display prices, images are generally meant for sharing brands rather than hard selling. Effective promotion on Pinterest involves engaging visual content that shows lifestyle and color rather than direct advertising. Tracking results from pinned images that link to website pages allows analyzing what designs generate the most shares and clicks.
Spider Trainers provides marketing services including email campaigns, landing pages, social media engagement, and analytics tracking. They use multi-touch marketing techniques like email, social media, and targeted landing pages to increase visibility. Spider Trainers tests campaigns through A/B and multivariate testing to learn how to improve engagement and conversions. They also use analytics to track visitor behavior on landing pages and make adjustments to optimize performance.
50 Good ideas for chasing, catching, and holding on to Google's page 1Spider Trainers
This document provides 50 ideas for search engine optimization and marketing strategies. Some of the key ideas discussed include using keywords and keyphrases to optimize pages, linking to and from other credible sites, analyzing visitor data to develop targeted content and campaigns, creating blogs and social media profiles to build authority, and testing different messaging and designs. The overall strategies aim to engage visitors and move them through the conversion funnel.
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART KALYAN CHART
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
The report *State of D2C in India: A Logistics Update* talks about the evolving dynamics of the d2C landscape with a particular focus on how brands navigate the complexities of logistics. Third Party Logistics enablers emerge indispensable partners in facilitating the growth journey of D2C brands, offering cost-effective solutions tailored to their specific needs. As D2C brands continue to expand, they encounter heightened operational complexities with logistics standing out as a significant challenge. Logistics not only represents a substantial cost component for the brands but also directly influences the customer experience. Establishing efficient logistics operations while keeping costs low is therefore a crucial objective for brands. The report highlights how 3PLs are meeting the rising demands of D2C brands, supporting their expansion both online and offline, and paving the way for sustainable, scalable growth in this fast-paced market.
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Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/