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Spider Trainers project portfolio
1. Spider Trainers
Portfolio of marketing, blog,
and website projects
2. Spider Trainers uses multi-touch
marketing for maximum traction
We use multiple touches to
increase the visibility of your
offers.
Email an offer, contest,
giveaway, or event
Link to targeted landing
pages for tracking
Spread the word through
social media accounts
Send news
announcements and press
releases
Use Pinterest, YouTube,
and SlideShare for visual
engagement
Enlist partners and
customers for word of
mouth
3. We build cohesive
designs that validate Landing page
your message & registration form
Confirmation
Email offer
In-site pop-up
4. We test and learn
We use A/B testing (A against B) and
multivariate testing (A-ABC against
B-DEF) to learn about customer
behavior before, during, and after
Send multiple versions of the
email
Use separate targeted landing
page for each version to
monitor click path (and
conversion)
Re-send email with new subject
line to all who did not open
Monitor email analytics and
make changes on the fly to
improve open rates, click thru
rates, and conversion rates
5. We track and learn
Page analytics enable us to monitor
visits and behavior once they get to
your site
Each landing page is tracked
separately
We set up conversion goals for
the campaign to understand
ROI
Throughout the campaign, we
tweak landing pages to coax the
visitor through the pages to the Landing page
point of purchase
We compare each page’s
effectiveness and with
subsequent campaigns, build
new landing pages using the
best-performing components
Monitor social-media
engagement
Social-media analytics
Landing-page and site analytics
