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QR codes are everywhere — on the sides
of buses, in newspaper ads, on signs, in
stores, on storefronts, in cereal boxes, and
even on rooftops — but are they really
worth all the buzz?
                                    You bet.
Here are 15 Cool QR Code Things that your
customers can do to market their business
with a two-dimension collection of squares
QR codes provide a way to capture a lot of
data into a single symbol. The symbol, when
read by a QR code reader — typically a
SmartPhone — is deciphered and the
encrypted data displayed, such as with an
SMS text message, or used to perform an
action, such as opening a web page.
In June 2011, 14 million Americans scanned QR
codes to redeem coupons, capture contact
information, watch videos, and so much more.
Scan the QR code on the next slide to see an
Audi® video showing a QR code made in a
rather unconventional manner.
Audi




[video]
http://bit.ly/q5dbFS	
  
Mr. Popular.
The most common source of a scanned QR
code is a newspaper or magazine. This type of
offline marketing can be tied to online
marketing when the QR code transports the
user to a page on your website where they
can print a coupon, fill out a form, or complete
a survey.
Scan the QR code on the next page for a look
at how AXA® Insurance took the offline activity
of a television ad and engaged the viewer at a
whole new level.
AXA
Insurance




[video]
http://bit.ly/qbdb9x
Masculine traits.
Probably not too surprising is that 60.5% of the
people who scanned a QR code are male. That
doesn’t mean, however, that unless you’re
targeting the male audience you shouldn’t use
QR codes. While the majority are men, 39.5%
are women and they are just as eager for
interaction.
Given the inclination for men to scan more
often, it’s no wonder that Chivas Regal® found
ways to integrate QR codes into their
marketing efforts. Scan the QR code to see
their ad.
Chivas
Regal




[image]
http://bit.ly/nH1dT7
Scan of ages.
18 to 34 year olds are the primary scanners,
followed closely by 35 to 54 year olds.
Kids are getting in on the action too, and
companies such as Disney® are starting to
cater directly to that market.
In this video of a subway platform in Japan,
Disney has rolled out a QR code campaign
directly targeting the younger generation, and
even found a way to make the QR codes
uniquely Disney.
Disney




[video]
http://bit.ly/quiZ07
It’ll cost you.
In the same study, 36.1% of those scanning QR
codes make $100k or more. That might seem
like a cue to target your marketing at the
affluent, but consider this, more than 50% of
the time QR codes are scanned to access a
coupon or discount.
The next QR code will take you to a video that
shows how Home Depot® makes great use of
QR codes by placing them on product signs
within the store.
Home
Depot




[video]
http://bit.ly/qGXb7e
A working
scan.
Around 20% of the QR codes are scanned
while the user is at work and certain QR code
types certainly lend themselves toward a
more business-to-business type use, including
shortcuts for accessing social media accounts,
phone numbers, email addresses, and
complete contact details — perfect for the
back of your business card.
Business-to-business use is stretched to the
limit by Philips & Co’s new product, Blue
Marble. Scan the QR code to visit the online
article.
Rooftop
QR codes




[images & article]
http://bit.ly/npo0mX
Travel scans.
While a fifth of the scans were done at work,
amazingly enough nearly 13% were scanned
while outside or on public transit. This means
that subway stations and bus stops provide
great backdrops for very large and hard-to-
miss QR codes.
While bigger sometimes means better, a big
canvas may not be as noticeable as the
wearable canvas you’ll find when you scan
the QR code and visit this unique online
storefront.
Zazzle




[QR branded clothing]
http://bit.ly/oZT3Hb
Caloric content.
Restaurants have found dozens, if not
hundreds of uses for QR codes and 7.6% of
those scanned were done so at a restaurant.
With QR codes, diners can access nutrition
information, grab an online coupon, or even
access alternate online menus.
Scan the QR code to check out this video if
you’re looking for some ideas about how you
can use QR codes with food and menus.
Menus




[video]
http://bit.ly/nBvowL
Fuzzy
details.
QR codes are actually quite forgiving with
about 30% tolerance. This enables you to be
creative in ways you may not yet have
discovered. Some QR codes have pictures or
logos integrated into the design and others
are integrated into a design as
Macy’s did with their backstage pass.
QR codes have been made up of all sorts of
unusual bits as you can see here with Frisk
Mints®. Scan the QR code to watch the video.
Frisk	
  Mints	
  




[video]
http://bit.ly/nGZmgJ
Make me one.
There are dozens of free QR code applications
online where you can type in your information
and download the resulting graphic. These are
called QR code generators.
QRStuff.com is a great resource.

Free QR code generation is built into lots of
applications. The PrintSYS web-to-print
application is a great example where six
different types of QR codes can be created by
B2C and B2B users and placed within business
and marketing materials. Scan the next QR
code to learn about this integration.
It’s all
business.




[article]
http://bit.ly/pqbhip
A numbers game.
Understanding who scans what QR codes can
give marketers a whole new suite of tools to
uncover their customers’ buying behaviors.
With tracking, you can see how many times a
coupon was accessed, for instance, compared
to the number of times the coupon was
actually redeemed.
Trade shows provide many opportunities for
integrating QR codes into a traditionally offline
activity and where analytics would be
invaluable. Scan the next QR code to visit a
special site for a few ideas.
Trade
Shows




[images & article]
http://bit.ly/npSyvn
QR codes enable marketers with the unique
ability to use online tools to track offline
activities. Add QR codes to in-store receipts to
engage those customers at your website, or
follow the examples set by Home Depot and
others and help by providing decision-making
information in your store.
You might have a bit more difficulty tracking
the next example of a QR code. It tends to
disappear quickly. Scan to see why.
M&Ms	
  




[video]
http://bit.ly/nvTfHQ
Spell that.
When you’re choosing what data to store in a
QR code, beware of putting too much in too
small a space. The more data you have, the
more little squares you’ll generate. Long,
difficult-to-type URLs are the perfect candidate
for keystroke reduction — not too much data,
but enough that it benefits from the single
easy-to-use symbol.
Realtors have been very creative in their
implementation of QR codes. Scan the next
QR code for a few ideas.
Realtors




[images & article]
http://bit.ly/qDwnAM
Squares squared.
The more data you have, the more complex
and dense the code. These complex QR codes
don't work well on business cards as they
become impossible for most SmartPhones to
scan. There is too much data in a small area.
Some QR codes are easier to scan than others
as shown at this web site. Scan the QR code
for some very interesting examples.
Graffiti




[images & article]
http://bit.ly/r915Ws
I need my glasses.
If you have a lot of data to capture, don’t shy
away from QR codes, just be sure you have a
big enough canvas to display the detail.
Scan the QR code to see the video of Times
Square where Calvin Klein® has clearly found
the right-sized canvas for their QR code.
Calvin
Klein




[video] 
http://bit.ly/p5CrmR
QR codes are a great marketing vehicle with a
wide variety of uses already in place and
unlimited opportunities we’ve yet to discover.
If you’re creating marketing events for your
company or someone else’s don't miss a
chance to test these tools for your campaigns.
Remember, 14 million of us scanned QR codes
last June and that’s a marketshare that simply
cannot be ignored.
Where good
                     ideas are put
                     to great use.
info@spidertrainers.com	
  
www.spidertrainers.com	
  	
  

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15 Cool QR Code Things

  • 1.
  • 2. QR codes are everywhere — on the sides of buses, in newspaper ads, on signs, in stores, on storefronts, in cereal boxes, and even on rooftops — but are they really worth all the buzz? You bet.
  • 3. Here are 15 Cool QR Code Things that your customers can do to market their business with a two-dimension collection of squares
  • 4. QR codes provide a way to capture a lot of data into a single symbol. The symbol, when read by a QR code reader — typically a SmartPhone — is deciphered and the encrypted data displayed, such as with an SMS text message, or used to perform an action, such as opening a web page.
  • 5.
  • 6. In June 2011, 14 million Americans scanned QR codes to redeem coupons, capture contact information, watch videos, and so much more. Scan the QR code on the next slide to see an Audi® video showing a QR code made in a rather unconventional manner.
  • 9. The most common source of a scanned QR code is a newspaper or magazine. This type of offline marketing can be tied to online marketing when the QR code transports the user to a page on your website where they can print a coupon, fill out a form, or complete a survey. Scan the QR code on the next page for a look at how AXA® Insurance took the offline activity of a television ad and engaged the viewer at a whole new level.
  • 12. Probably not too surprising is that 60.5% of the people who scanned a QR code are male. That doesn’t mean, however, that unless you’re targeting the male audience you shouldn’t use QR codes. While the majority are men, 39.5% are women and they are just as eager for interaction. Given the inclination for men to scan more often, it’s no wonder that Chivas Regal® found ways to integrate QR codes into their marketing efforts. Scan the QR code to see their ad.
  • 15. 18 to 34 year olds are the primary scanners, followed closely by 35 to 54 year olds. Kids are getting in on the action too, and companies such as Disney® are starting to cater directly to that market. In this video of a subway platform in Japan, Disney has rolled out a QR code campaign directly targeting the younger generation, and even found a way to make the QR codes uniquely Disney.
  • 18. In the same study, 36.1% of those scanning QR codes make $100k or more. That might seem like a cue to target your marketing at the affluent, but consider this, more than 50% of the time QR codes are scanned to access a coupon or discount. The next QR code will take you to a video that shows how Home Depot® makes great use of QR codes by placing them on product signs within the store.
  • 21. Around 20% of the QR codes are scanned while the user is at work and certain QR code types certainly lend themselves toward a more business-to-business type use, including shortcuts for accessing social media accounts, phone numbers, email addresses, and complete contact details — perfect for the back of your business card. Business-to-business use is stretched to the limit by Philips & Co’s new product, Blue Marble. Scan the QR code to visit the online article.
  • 22. Rooftop QR codes [images & article] http://bit.ly/npo0mX
  • 24. While a fifth of the scans were done at work, amazingly enough nearly 13% were scanned while outside or on public transit. This means that subway stations and bus stops provide great backdrops for very large and hard-to- miss QR codes. While bigger sometimes means better, a big canvas may not be as noticeable as the wearable canvas you’ll find when you scan the QR code and visit this unique online storefront.
  • 27. Restaurants have found dozens, if not hundreds of uses for QR codes and 7.6% of those scanned were done so at a restaurant. With QR codes, diners can access nutrition information, grab an online coupon, or even access alternate online menus. Scan the QR code to check out this video if you’re looking for some ideas about how you can use QR codes with food and menus.
  • 30. QR codes are actually quite forgiving with about 30% tolerance. This enables you to be creative in ways you may not yet have discovered. Some QR codes have pictures or logos integrated into the design and others are integrated into a design as Macy’s did with their backstage pass. QR codes have been made up of all sorts of unusual bits as you can see here with Frisk Mints®. Scan the QR code to watch the video.
  • 33. There are dozens of free QR code applications online where you can type in your information and download the resulting graphic. These are called QR code generators. QRStuff.com is a great resource. Free QR code generation is built into lots of applications. The PrintSYS web-to-print application is a great example where six different types of QR codes can be created by B2C and B2B users and placed within business and marketing materials. Scan the next QR code to learn about this integration.
  • 36. Understanding who scans what QR codes can give marketers a whole new suite of tools to uncover their customers’ buying behaviors. With tracking, you can see how many times a coupon was accessed, for instance, compared to the number of times the coupon was actually redeemed. Trade shows provide many opportunities for integrating QR codes into a traditionally offline activity and where analytics would be invaluable. Scan the next QR code to visit a special site for a few ideas.
  • 38.
  • 39. QR codes enable marketers with the unique ability to use online tools to track offline activities. Add QR codes to in-store receipts to engage those customers at your website, or follow the examples set by Home Depot and others and help by providing decision-making information in your store. You might have a bit more difficulty tracking the next example of a QR code. It tends to disappear quickly. Scan to see why.
  • 42. When you’re choosing what data to store in a QR code, beware of putting too much in too small a space. The more data you have, the more little squares you’ll generate. Long, difficult-to-type URLs are the perfect candidate for keystroke reduction — not too much data, but enough that it benefits from the single easy-to-use symbol. Realtors have been very creative in their implementation of QR codes. Scan the next QR code for a few ideas.
  • 45. The more data you have, the more complex and dense the code. These complex QR codes don't work well on business cards as they become impossible for most SmartPhones to scan. There is too much data in a small area. Some QR codes are easier to scan than others as shown at this web site. Scan the QR code for some very interesting examples.
  • 47. I need my glasses.
  • 48. If you have a lot of data to capture, don’t shy away from QR codes, just be sure you have a big enough canvas to display the detail. Scan the QR code to see the video of Times Square where Calvin Klein® has clearly found the right-sized canvas for their QR code.
  • 50. QR codes are a great marketing vehicle with a wide variety of uses already in place and unlimited opportunities we’ve yet to discover. If you’re creating marketing events for your company or someone else’s don't miss a chance to test these tools for your campaigns. Remember, 14 million of us scanned QR codes last June and that’s a marketshare that simply cannot be ignored.
  • 51. Where good ideas are put to great use. info@spidertrainers.com   www.spidertrainers.com