Mudra Communication was founded in 1980 in Ahmedabad, India by A.G. Krishnamurthy to become one of the top 5 advertising agencies. It helped businesses expand their brands. In 2011, it was rebranded as DDB Mudra Group after being acquired by Omnicom. As India's second largest advertising agency, it provides integrated marketing communications services and customized approaches to help clients build valuable brands. It is currently led by CEO Madhukar Kamath and operates across various sectors, serving clients such as Adidas, Aircel, Emirates, Future Group, Unicef, Bata, Dabur and Godrej.

1. MUDRA COMMUNICATIONS

2. History
Mudra communication was founded on 25th March 1980, and
established in Ahmedabad. At the time of creation, the aim was to
become one of the top 5 agency.
To do so, Mudra was helping business with big ambition explode their
brands.

3. Founder
Mr. A. G. Krishnamurthy. He was
graduated from Andhra
University with a B.A in History.
Krishnamurthy started his career at
Calico Mills in 1968. He moved to
Shilpi Advertising, Calico's ad agency
as an Account Executive in 1972.
In 1976, he joined Reliance Industries, as Advertising Manager. He moved
out of Reliance to set up Mudra Communications in 1980 from which he
retired in March, 2003.
He established Mudra Institute of Communication (Ahmedabad) in March
1991 in order to provide workers to the expanding advertising industry in
India.
He currently runs his own consultancy "AGK Brand Consulting".

4. Current situation
Since 2011, MUDRA Communication is operating under Omnicom
Group and is rebranded as DDB Mudra group and merged with DDB
Worldwide.
It is India's second largest advertising agency and also started Mudra
Institute of Communications in Ahmedabad.

5. Network

6. Business description
Mudra is an advertisement and brand management company. It is
India’s largest Integrated marketing communications and service
network.
DDB Mundra group customized and collaborative approach helps its
clients build valuable and enduring brands.

7. • The first Indian agency that partnered Indian entrepreneurs and
helped build some of the most respected brands.
• The first Indian agency to be headquartered in a non-metro.
• The first to set benchmarks in fashion advertising.
• The first to make a practice out of turning entrepreneurial dreams
into reality.
• The first to win record metals at Cannes.
Innovations

8. Executive board
An Economics graduate from Loyola Chennai, Madhukar
studied Management at XLRI Jamshedpur.
He has more than three decades of experience in Advertising
and Marketing Communications and has spent close to twenty
years in Mudra, in two separate stints.
Madhukar Kamath CEO

9. Executive board
Under his leadership over the last five years, Mudra transformed
itself from an Advertising Agency into one of India’s leading
Integrated Marketing Communications Groups.
He was largely instrumental in Omnicom acquiring a majority stake
and in steering the Group’s integration into DDB Worldwide as DDB
Mudra Group.
Madhukar Kamath CEO

10. Executive board
Madhukar Kamath is helped in his task by
Sonal Dabral
Chairman and chief
Creative officer
(CCO)
Pratab Bose
(COO)
Dilipkumar
Upadhyaya (CFO)

11. Clients
The customers of MUDRA COMMUNICATIONS are from various sectors
going from manufacturing to service with different and branded
players.
Some of them are:
Addidas Aircel Emirates
Future group Unicef Bata
Dabur Godrej HBO

12. www.ddbmudragroup.com