This document discusses service quality dimensions at DDB Mudra Group, an advertising agency in India. It outlines four key dimensions - assurance, reliability, tangibility, and empathy. Assurance involves the agency's website, network, clients, and acquisition by Omnicom. Reliability centers around timely delivery, innovation, and quality of work. Tangibility relates to the equipment used for campaigns and having a friendly work environment. Empathy means working closely with clients and personalizing services. Responsiveness focuses on timely delivery and attention to customers. The document also lists the various awards won by DDB Mudra Group between 2011-2013 for their work, including being India's most awarded agency network.