Presentation at MBM Aug 2015 - Location Based Advertising

2. AGENDA
1. Multi-Screen network introduction

3. AUDIENCESLOCATION Multi-Screen Network
Multi-Screen Advertising Network
Distribute Advertising to follow PEOPLE
Via multiple Devices
Digital
Physical
-Digital Poster
Network
-Mobile Ads Network
-Instant Application
Audiences/
Location
Brands/
Content

4. Premium Office Building/Mall
Supermarket/ Hypermarket
Mobile Ad-Network
Instant Application
3 Premium Display Networks

5. Determine your audience
And follow their path
11:00 AM
Lunch
3:00 PM
Cafe/meeting
6:00 PM
Visit
Food court/Mall
8:00 PM
Supermarket
shopping
10:00 PM
CINEMA
8:00 AM
Office
PEOPLE
Premium group of Audience
A/B Class Smartphone shopper
generation
Smartphone
Users
Watch
Video / Music…
online
Shopping
2 times / week
See Digital
Poster for
Promotion
TOP
10 brand
Age group
28 - 34
Game
Player
Pass by
LCD
5 times /
day
Taking Lift
5 times /
day

6. Audience Profile Sample
We have the highest level of audience data
Distribute Ads in the most effective way
-Income > 100.000 USD / year
-Beauty Addict
-Social Blogger
.Own Iphone, Ipad
.More than 500 friends on FB
.Shopping/Travel

7. The New Multi-Screen World
Majority of media
Consumption
Is screen-based
TRADITIONAL
CHANNELS
DIGITAL
CHANNELS
Technology embracing a Brighter Tomorrow

8. AGENDA
2. Solutions

9. Engagement = Shareable content + sociability
Technology Customer Needs Brand OFFER
Loyalty
Content
Special Offer
Relevant Content
Shareable Content
Engagement
IWANT
Digital Poster
Networks
Instant
Application
Multi-Screen
Advertising
distribution
Report/
Tracking
LEADER
SCREEN
Mobile
Screen
Content

10. Engagement = Shareable content + sociability
CUSTOMER NEEDS BRAND OFFERTECHNOLOGY
Content distribute by :
- Frequency (DP/LCD/Mobile)
- Time / Viewing
Opportunities / (DP)
- Gender / Age group /
Devices…
- Behavioral data
Mobile Instant App

11. Targeted Audiences
Targeting at the right time, right moment, specific customer.

12. Choose your target audiences
and key message
Modify Leader Screen Content
And Instant Application
Define call-to-action
And measurable KPIs
3 step to your multi-screen campaign

13. CONNECT LOCATION + REAL AUDIENCES = MULTI VIEW ADS
Centralized Data System 24/7 Tracking
SUPER MARKET
DIGITAL POSTER
SOLOMOOFFICE BUILDING
DIGITAL POSTER
Instant APP

14. AGENDA
3. Showroom on Finger campaign

15. • 1. Call To Action: Digital Poster
• Locations: 10 Coopmarts and 4 shopping malls in HCMC
A – ONLINE RACING PROCEDURE

16. • 2. Use Smart Phone to Access Free Wi-Fi and View Home Page
ENGAGEMENT
COUNTED
CLICK
COUNTED
A – ONLINE RACING PROCEDURE

17. 01 – ONLINE RACING PROCEDURE
• 3: Play Game, View TVC, Access Ford Landing Page
TOUCH ON
PLAY BUTTON
ENGAGEMENT
COUNTED

18. 01 – ONLINE RACING PROCEDURE
• 4: Play Game, View TVC, Access Ford Landing Page
Fill the Form
To redeem price
SMS to confirm
Price is redeemed
Game score
with equal price

19. 01 – ONLINE RACING PROCEDURE
• 5: Play Game, View TVC, Landing Page
– B2. View TVC
ENGAGEMENT
COUNTED
FULL SCREEN
VIEW

20. 01 – ONLINE RACING PROCEDURE
• 6: Play Game, View TVC, Landing Page
– B3. Landing Page
ENGAGEMENT
COUNTED

21. 02 – LUCKY SPIN GAME
LEADER SCREEN: DP’s content changed for LUCKY SPIN
DP’s content Change to LUCKY SPIN

22. 02 – LUCKY SPIN GAME
Lucky Spin Game just appeared on New user’s phone
Online Racing Game appeared on Repeated user’s phone
HOME PAGE
ENGAGEMENT
COUNTED
PROVIDE INFO
FOR TOP UP
WATCH TVC FOR 01
MORE SPIN

23. MORE COUPONS FOR REPEATED USERS
REPEATED USER’S
HOME PAGE ENGAGEMENT
COUNTED
PROVIDE INFORMATION TO
ACCUMULATE POINT FOR
COUPONS

24. ALLERT SMS
WELCOME BACK SMS FOR REPEATED
USER
ASK USERS TO PLAY FORD GAME TO
WIN PRICE OR ACCUMULATE SCORE

25. REPORTS
Demographic report User source report

26. THANK YOU