Ad Meld Spotlight

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  • Ad Meld Spotlight

    1. 1. May 2009 DPAC III: A Primer on Optimization Technology
    2. 2. <ul><li>Advertisers Want </li></ul><ul><li>More targeting! </li></ul><ul><li>More efficiency! </li></ul>Bridging the Gap Publishers Want More money! More efficiency!
    3. 3. <ul><li>Contextual </li></ul><ul><li>Behavioral </li></ul><ul><li>Demographics </li></ul><ul><li>Exchanges, Real Time Bidding </li></ul><ul><li>Pricing, Packaging & Forecasting </li></ul><ul><li>Discretionary Optimization </li></ul>Optimization Technology Landscape
    4. 4. <ul><li>What It Is </li></ul><ul><li>Analyzes your content and categorizes it into segments that are worth more. </li></ul><ul><li>A Few Who Are Involved </li></ul>Contextual Optimization
    5. 5. <ul><li>What It Is </li></ul><ul><li>Identifies users that are receptive to certain products and messages </li></ul><ul><li>A Few Who Are Involved </li></ul>Behavioral Optimization
    6. 6. <ul><li>What It Is </li></ul><ul><li>Categorizes your audience into demographic segments, Age, Gender, Income, DMA, etc. </li></ul><ul><li>A Few Who Are Involved </li></ul>Demographic Optimization
    7. 7. <ul><li>What It Is </li></ul><ul><li>Platform for online ad inventory auctions. </li></ul><ul><li>A Few Who Are Involved </li></ul>Exchanges, Real Time Bidding RTB Exchange Ad Ex
    8. 8. <ul><li>What It Is </li></ul><ul><li>Analyze your inventory, help you price it, package it and forecast your revenue over the long term </li></ul><ul><li>A Few Who Are Involved </li></ul>Pricing, Packaging & Forecasting
    9. 9. <ul><li>What It Is </li></ul><ul><li>Chooses optimal mix of ads across networks & exchanges, increases operational efficiencies. </li></ul><ul><li>A Few Who Are Involved </li></ul>Discretionary Optimization
    10. 10. Higher Revenues, More Stable eCPMs eCPM Impressions Manual Management <ul><ul><ul><li>Typically, 30-300% increase in revenue from discretionary inventory </li></ul></ul></ul><ul><ul><ul><li>Greater eCPM stability </li></ul></ul></ul><ul><ul><ul><li>Higher, more predictable revenue streams. </li></ul></ul></ul>$0.43 With $0.91 $0.99 $0.70 $0.85
    11. 11. Publisher Portal Dashboard
    12. 12. Protect Your Brand Instantly find the source of channel conflict, blanks and other problem network ads, right in your browser. Identify the ad network, turn off the ad, or send an alert to the AdMeld team. Get more detailed information about frequency, latency, etc.
    13. 13. Tying It All Together Optimization technologies are pointing the way to maximized ROI for both advertisers and publishers
    14. 14. May 2009 Thank You!! [email_address] Twitter @bnb

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