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Visit Britain

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Presentation by Adriana Conte, Social Media Manager at the E-Tourism Africa Summit 2011 in Cape Town

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Visit Britain

  1. 1. VisitBritain’s Social Media Journey there! Justin Reid – Head of Digital and Social Media Adriana Conte – Social Media Programme Manager
  2. 2. VisitBritain’s Social Media Journey there! Justin Reid – Head of Digital and Social Media Adriana Conte – Social Media Programme Manager
  3. 3. Digital Marketing <ul><li>Websites </li></ul><ul><li>Campaign </li></ul><ul><li>eCRM </li></ul><ul><li>Content Distribution </li></ul><ul><li>Retail </li></ul><ul><li>SOCIAL MEDIA </li></ul>
  4. 4. Steady progression
  5. 5. Bigger picture
  6. 6. Bigger picture
  7. 7. Bigger picture
  8. 8. Bigger picture
  9. 9. Bigger picture
  10. 10. A Year of Discovery in 20 minutes! <ul><li>Twitter </li></ul><ul><li>YouTube / VisitBritain.tv </li></ul><ul><li>Flickr </li></ul><ul><li>Facebook </li></ul>
  11. 14. VisitBritain.tv <ul><li>On course for over 7 million views in 2011 </li></ul><ul><li>Brought in over £90k in NGF in this f.y. alone </li></ul><ul><li>Partner channels for Wimbledon, Rad Ed, Jersey, Museum of London, National Trust, Society of London Theatre, The New Forest, Welcome to Yorkshire, Isle of Man, Windsor, Cornwall, Hampshire </li></ul><ul><li>The digital voice for SME’s in the UK </li></ul>
  12. 18. Flickr
  13. 19. Flickr <ul><li>Over 120k All Time views of photos on our Flickr Account </li></ul><ul><li>Over £200k saved </li></ul><ul><li>Over 300 photography ambassadors </li></ul><ul><li>These fantastic images been viewed over 50 million times! </li></ul>
  14. 21. Multi-language
  15. 23. The Next Big Step… <ul><li>Facebook isn’t getting smaller </li></ul><ul><li>Geo-Location is getting bigger </li></ul><ul><li>Combine the two… </li></ul>
  16. 26. Why Facebook Places?
  17. 27. Why Facebook Places?
  18. 28. Why Facebook Places?
  19. 29. 10,000’s of checked-in Places on Facebook CMS All Places, no VB editorial control Top 50 UK Places VB editorially chosen Top 50 to launch Growing to Top 500 and upwards Rankings 100% driven by # of check-ins, taken from content in CMS How does it work?
  20. 33. 7 steps to get you started!! 1. Register, claim, merge and send us your details. 2. Alert your Fan Page to Like LoveUK, check-in, comment, Like it, share it. 3. Notify your eCRM customers. 4. Encourage all customers to check-in upon entry / supply POS material. 5. Add to website, and/or other digital platforms, e.g. Twitter, blog, etc. 6. Incentivise your customers where possible, e.g. discounts with check-ins. 7. Keep in touch with us to monitor your progress and share success.
  21. 34. Best Way? Inspiration with Geo-location to drive Commercial What’s Top What’s Nearby What’s Hot What Can I Buy
  22. 35. Next Up Facebook Deals
  23. 36. Effect for Love UK ?
  24. 37. 2010 prediction was….
  25. 38. How did we do?
  26. 39. VisitBritain & Social Media Questions

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