8. Google – Decelerating Growth Rates DPAC Conference Rest of World U.S. U.K. 1Q08 2Q08 3Q08 4Q08 1Q09 United States 29% 27% 22% 13% 4% United Kingdom 39% 29% 17% -1% -9% Rest of World 64% 61% 52% 34% 16%
16. Retention Rates – Twitter is only 40% DPAC Conference Source: Nielsen MySpace Facebook Twitter Twitter Retention Rate of ~40% is Low, Relative to other Social Media
17. Internet Reach and Retention Levels DPAC Conference High Retention Rates Required for Mass Audience Source: Nielsen
18. Trends in social platforms DPAC Conference Source: Google Trends