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What IF…? © ReelCash Entertainment, 2010  All Rights Reserved ,[object Object],[object Object],[object Object],[object Object],[object Object]
Introducing ReelCash Entertainment  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© ReelCash Entertainment, 2010  All Rights Reserved
Exclusive End to End Ecosystem ,[object Object],[object Object],[object Object],REWARD ENTERTAIN REPORT MONETIZE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© ReelCash Entertainment, 2010  All Rights Reserved
ReelCash Trivia – Our Inaugural Game ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© ReelCash Entertainment, 2010  All Rights Reserved
[object Object],[object Object],[object Object],[object Object],1970s 1980s 1990s 2000s 2010 + TV (analog), Radio, Print TV (cable, 24 hour broadcast), Radio, Print, VHS, Video Games TV (satellite), Radio, Online Services, Internet, DVD, Video Games, Print TV (satellite), Radio (satellite), Mobile, Social Media, Virtual Worlds, Internet, Print, On Demand Video, Digital Media iTV, TV (satellite), Radio (satellite), Mobile, Social Networks, Virtual Worlds, Internet, Print, On Demand Video, Digital Media, WiFi, etc. Advertiser’s Headache: Distracted Audience Engagement © ReelCash Entertainment, 2010  All Rights Reserved
[object Object],[object Object],[object Object],[object Object],Consumer Trends:  Lifestyle & Economy Influenced Consumption © ReelCash Entertainment, 2010  All Rights Reserved
Targeted & Influential Customer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(Simmons Market Research, Jul, 2008) Online Casual Gaming Online Coupons/ Offers Social  Networking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© ReelCash Entertainment, 2010  All Rights Reserved
Business Model – Scalable & Fluid Marketing Sales ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© ReelCash Entertainment, 2010  All Rights Reserved
Validated Market:  We’re a Better Alternative © ReelCash Entertainment, 2010  All Rights Reserved
Launch Schedule and Timeline Social Game – ReelCash Trivia ReelCash Loyalty Card Mobile Coupons Virtual Reality Fashion Game Virtual Reality Racing Tournament New Distribution Platform   New Game Launch New Operational Enhancement Mobile Trivia Game Q2, 2010 Q3, 2010 Q4, 2010 Q3, 2011 Q1, 2011 Q2, 2011 Virtual Reality Game Show Licensed Acct Mgmt System © ReelCash Entertainment, 2010  All Rights Reserved
Pro Forma Financials ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© ReelCash Entertainment, 2010  All Rights Reserved 2009 2010 2011 2012 Daily Game Play Ave. 688 15,000 29,000 52,500 Gross Revenues $316,174 $6,630,157 $10,599,068 $18,663,922  COGS $66,758 $2,532,564 $3,518,875 $4,717,333  Operating Expenses $1,088,525 $2,247,506 $3,145,132 $4,184,515 EBITDA ($839,109) $1,850,087 $3,935,062 $9,762,074 Net Income ($839,109) $1,245,746 $2,687,896 $6,660,022
Seasoned Leadership (we’re old) Pete Boehm – Founder / CEO:  Diverse 22 year background in business development, retail, Internet sales and marketing, entertainment industry including EarthLink, Office Depot, Artist Entertainment Inc. Jim Piccirillo – Executive Producer / Chief Production Officer:  Over two decades of Broadcast Television experience directing and producing television shows and live events for all the major networks; specifically Fox, NBC and MTV Networks.  Jason Wernick – Product Development:  Over 15 years product management and operational experience.  Jason has had lead operational experience with leading communication / Internet companies including EarthLink and Bell South. Jim Heilman – Head of Ad Agency / Media Partnerships:  Mr. Heilman possesses over 17 years ad media sales experience with Big League Broadcasting, Wyse Advertising and Salem Communications. Bob Sheesley – EVP Sales & Marketing: 15 plus years experience negotiating talent contracts, creating new interactive and animation projects for multinational companies.  Ken Taylor – Acting CFO / Strategy Officer:  Over 25 years experience in business development, operations and finance.  Former CFO for Scientific Games and most recently, InComm; two multi-billion dollar companies. © ReelCash Entertainment, 2010  All Rights Reserved
Advisory Board/Support Team Pinky Gonzales – Advisory Board Member:  founded Artist Media Group, a new media marketing and fan management firm representing DreamWorks Records, Rascal Flatts, Kelly Clarkson and others. Acquired by Ticketmaster in 2007. Al Meyers – Advisory Board Member: Former VP of Strategic Planning at Turner Broadcasting and co-Founder of GameTap.  Fortune 100 background in Strategic Planning, Corporate Development, Start-ups and M&A. Expertise in digital/new media, television, video. Jeffrey Joyner – Partner at Greenberg Traurig, LLP: extensive experience representing major studios, networks & production companies.  Representing ReelCash’s IP protection & Hollywood interests. Amith Nirgunarthy – Advisory Board Member and Early Stage Investor:  CEO at BlueMind Ventures.  Former Manager of investment optimization with American Express, Private Banker with Standard Charter Bank.  Jennifer Jones– Social Media Strategist:  An expert in marketing communications and PR strategy with a focus on convergent campaigns that unite traditional and new media, including social media relations.  Former employers include Oglivy & Mather, Fletcher Martin agencies. Tom Stevens – Advisory Board Member:  Current SVP of Advertising Sales for Turner Broadcasting Networks.  Fortune 100 background in ad sales and new media marketing for top tier broadcast network.  © ReelCash Entertainment, 2010  All Rights Reserved
Stage of Business / Next Steps Funding ,[object Object],[object Object],[object Object],[object Object],Use of Proceeds ,[object Object],[object Object],[object Object],© ReelCash Entertainment, 2010  All Rights Reserved
Key Questions for MIT Enterprise Forum Strategy Business Model ,[object Object],[object Object],[object Object],[object Object],© ReelCash Entertainment, 2010  All Rights Reserved

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ReelCash connects consumers, brands through reward games

  • 1.  
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. Validated Market: We’re a Better Alternative © ReelCash Entertainment, 2010 All Rights Reserved
  • 11. Launch Schedule and Timeline Social Game – ReelCash Trivia ReelCash Loyalty Card Mobile Coupons Virtual Reality Fashion Game Virtual Reality Racing Tournament New Distribution Platform New Game Launch New Operational Enhancement Mobile Trivia Game Q2, 2010 Q3, 2010 Q4, 2010 Q3, 2011 Q1, 2011 Q2, 2011 Virtual Reality Game Show Licensed Acct Mgmt System © ReelCash Entertainment, 2010 All Rights Reserved
  • 12.
  • 13. Seasoned Leadership (we’re old) Pete Boehm – Founder / CEO: Diverse 22 year background in business development, retail, Internet sales and marketing, entertainment industry including EarthLink, Office Depot, Artist Entertainment Inc. Jim Piccirillo – Executive Producer / Chief Production Officer: Over two decades of Broadcast Television experience directing and producing television shows and live events for all the major networks; specifically Fox, NBC and MTV Networks. Jason Wernick – Product Development: Over 15 years product management and operational experience. Jason has had lead operational experience with leading communication / Internet companies including EarthLink and Bell South. Jim Heilman – Head of Ad Agency / Media Partnerships: Mr. Heilman possesses over 17 years ad media sales experience with Big League Broadcasting, Wyse Advertising and Salem Communications. Bob Sheesley – EVP Sales & Marketing: 15 plus years experience negotiating talent contracts, creating new interactive and animation projects for multinational companies. Ken Taylor – Acting CFO / Strategy Officer: Over 25 years experience in business development, operations and finance. Former CFO for Scientific Games and most recently, InComm; two multi-billion dollar companies. © ReelCash Entertainment, 2010 All Rights Reserved
  • 14. Advisory Board/Support Team Pinky Gonzales – Advisory Board Member: founded Artist Media Group, a new media marketing and fan management firm representing DreamWorks Records, Rascal Flatts, Kelly Clarkson and others. Acquired by Ticketmaster in 2007. Al Meyers – Advisory Board Member: Former VP of Strategic Planning at Turner Broadcasting and co-Founder of GameTap. Fortune 100 background in Strategic Planning, Corporate Development, Start-ups and M&A. Expertise in digital/new media, television, video. Jeffrey Joyner – Partner at Greenberg Traurig, LLP: extensive experience representing major studios, networks & production companies. Representing ReelCash’s IP protection & Hollywood interests. Amith Nirgunarthy – Advisory Board Member and Early Stage Investor: CEO at BlueMind Ventures. Former Manager of investment optimization with American Express, Private Banker with Standard Charter Bank. Jennifer Jones– Social Media Strategist: An expert in marketing communications and PR strategy with a focus on convergent campaigns that unite traditional and new media, including social media relations. Former employers include Oglivy & Mather, Fletcher Martin agencies. Tom Stevens – Advisory Board Member: Current SVP of Advertising Sales for Turner Broadcasting Networks. Fortune 100 background in ad sales and new media marketing for top tier broadcast network. © ReelCash Entertainment, 2010 All Rights Reserved
  • 15.
  • 16.