How can we use technology to our advantage and build an intuitive support system? How can we use data to predict trends and stay ahead of the crowd? How can we create new business opportunities during times of economic downturn? How can destinations identify their unique selling points and turn this into a competitive advantage? How can associations identify new growth opportunities and potential partners? Are clusters the new buzzword for the association meetings industry? Join this session to be inspired to join the ranks of those working smarter and not harder in growing your organisation!