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Kate Rolston
                   Digital Strategist
                   A forward-thinking, entrepreneurial business
                  executive with 20+ years of success in sales and
                    marketing for pioneering media offerings.
                         Expertise in new ventures, product
                       development and closing business deals.
                   Digital Strategist with Strong Video Expertise



2012 ~ 2013        Revenue and Content Strategy

               In 2012, I played an instrumental role in the strategy, planning and
               development of KnowMore.tv which was NPN Media’s first
               consumer brand and a multi-platform media property available
               ‘On-Air, Online and On-the-Go.’ The first of a family of properties,
               we strategically focused on the lucrative Health and Wellness
               space leveraging our expertise in Women’s Health and Mom’s
               media. Having set the stage, I recently moved into a sales-
               marketing leadership role where I currently run the NY office, and
               train and manage a small team of sales executives.

               Real Savvy Media, Inc., the company I launched in 2005, where I
               created an award-winning, half-hour TV show consisting of short
               segments and branded entertainment opportunities, sold its major
               brand “Real Savvy Moms” to Disney Interactive Media in 2010. So
               for ‘Know More’, I recommended a similar model of creating an
               original TV series that drives TV viewers online and enables the
               re-purposing of TV content for online consumption.

               The website at www.knowmore.tv is an interactive consumer hub
               built to inform, educate and motivate visitors with a community,
               tools, and top quality content in the form of articles and video on a
               variety of health and wellness topics.

               Short form videos “Know More Moments” are syndicated to TV
               news stations, healthcare offices and hundreds of websites
               offering premium advertising solutions positioned around relevant
               premium video content.
The websites both reflect
    women’s love of high-quality
    magazines with great content
    and photography. These visually
    stimulating websites also provide
    informative, credible, consumer-
    friendly articles complimented by
    highly engaging short videos.
                                         Integer metus.
    The revenue models were
    based on display ads, video pre-     Lorem.
    rolls & over-lays, newsletter and
                                         byline
    custom content sponsorships          [Name]
    where videos are also syndicated
    to a vast online audience via in-
    banner and in stream players.

    Brands choose from a vertical
    channel of comScore rated sites
    such as Health and Wellness,
    Beauty, Parenting or they can
    create their own custom channel
    of sites. Layering Purchase Data
    targeting,    Retargeting     and
    Contextual targeting, these video
    solutions enable brands to reach
    their target audience effectively,
    delivering high engagement,
    maximizing     their   ROI and
    gauging their campaign success
    precisely.

    Video is also distributed in
    newsletters and via a Digital
    Out-Of-Home       Network   in
    doctors’ offices, retail and
    airports,    reaching   women
    wherever and whenever they
    need it most.
2
Recommendations
Lee Bogner
e-Commerce. Social Media. Analytics. Strategist. Digital CIO-CMO
Kate Rolston is a consummate sales and marketing professional
…at Real Savvy Media, she led our emerging online video
production and distribution company’s vision, business and market
development – taking us into the big leagues by leveraging her
strong experience steeped in television, live entertainment, and
recorded video.

Maryam Myika Day
Executive Producer - Epiphany 3 Films Senior Integrated Producer
(Freelance) Social Media Specialist

“ Kate is an outstanding leader and qualified visionary. Her work
has set the bar for new media in the Mommy demographic. It was a
joy to work for her as well as an education. Kate is smart, energetic,
savvy and experienced. I would certainly work for her again.”




                                   Thank you for your interest. Cheers!
  Kate Rolston
                                   Contact Info:
 61, Frog Hollow Rd
  Califon NJ-07830                 Email: KathrynRolston@me.com

                                   Cell: 917-523-8701

                                   Twitter: SavvyKate

                                   Skype: katerolston

                                   LinkedIn: http://www.linkedin.com/in/katerolston

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Kate rolston 2013-new

  • 1. Kate Rolston Digital Strategist A forward-thinking, entrepreneurial business executive with 20+ years of success in sales and marketing for pioneering media offerings. Expertise in new ventures, product development and closing business deals. Digital Strategist with Strong Video Expertise 2012 ~ 2013 Revenue and Content Strategy In 2012, I played an instrumental role in the strategy, planning and development of KnowMore.tv which was NPN Media’s first consumer brand and a multi-platform media property available ‘On-Air, Online and On-the-Go.’ The first of a family of properties, we strategically focused on the lucrative Health and Wellness space leveraging our expertise in Women’s Health and Mom’s media. Having set the stage, I recently moved into a sales- marketing leadership role where I currently run the NY office, and train and manage a small team of sales executives. Real Savvy Media, Inc., the company I launched in 2005, where I created an award-winning, half-hour TV show consisting of short segments and branded entertainment opportunities, sold its major brand “Real Savvy Moms” to Disney Interactive Media in 2010. So for ‘Know More’, I recommended a similar model of creating an original TV series that drives TV viewers online and enables the re-purposing of TV content for online consumption. The website at www.knowmore.tv is an interactive consumer hub built to inform, educate and motivate visitors with a community, tools, and top quality content in the form of articles and video on a variety of health and wellness topics. Short form videos “Know More Moments” are syndicated to TV news stations, healthcare offices and hundreds of websites offering premium advertising solutions positioned around relevant premium video content.
  • 2. The websites both reflect women’s love of high-quality magazines with great content and photography. These visually stimulating websites also provide informative, credible, consumer- friendly articles complimented by highly engaging short videos. Integer metus. The revenue models were based on display ads, video pre- Lorem. rolls & over-lays, newsletter and byline custom content sponsorships [Name] where videos are also syndicated to a vast online audience via in- banner and in stream players. Brands choose from a vertical channel of comScore rated sites such as Health and Wellness, Beauty, Parenting or they can create their own custom channel of sites. Layering Purchase Data targeting, Retargeting and Contextual targeting, these video solutions enable brands to reach their target audience effectively, delivering high engagement, maximizing their ROI and gauging their campaign success precisely. Video is also distributed in newsletters and via a Digital Out-Of-Home Network in doctors’ offices, retail and airports, reaching women wherever and whenever they need it most. 2
  • 3. Recommendations Lee Bogner e-Commerce. Social Media. Analytics. Strategist. Digital CIO-CMO Kate Rolston is a consummate sales and marketing professional …at Real Savvy Media, she led our emerging online video production and distribution company’s vision, business and market development – taking us into the big leagues by leveraging her strong experience steeped in television, live entertainment, and recorded video. Maryam Myika Day Executive Producer - Epiphany 3 Films Senior Integrated Producer (Freelance) Social Media Specialist “ Kate is an outstanding leader and qualified visionary. Her work has set the bar for new media in the Mommy demographic. It was a joy to work for her as well as an education. Kate is smart, energetic, savvy and experienced. I would certainly work for her again.” Thank you for your interest. Cheers! Kate Rolston Contact Info: 61, Frog Hollow Rd Califon NJ-07830 Email: KathrynRolston@me.com Cell: 917-523-8701 Twitter: SavvyKate Skype: katerolston LinkedIn: http://www.linkedin.com/in/katerolston