Strategy management project on Maruti Suzuki India.It has brief history about the company, their strategy developed and its turn around strategies. It also consists of swot analysis and re structuring of Maruti Suzuki
Management research project Maruti SuzukiPramod Patil
This document appears to be a research report submitted for a postgraduate management program. It analyzes consumer preferences for Maruti Suzuki cars in India. The report includes an index, objectives of the study, research methodology used including sample size and data collection methods, data analysis and interpretation using statistical tools like frequency distribution, crosstabs, t-tests and ANOVA. The data analysis examines factors influencing consumer preference like fuel type, attributes valued in cars, dealer expectations and offers, service center usage, banks preferred for loans, views on brand ambassadors and price perceptions. The conclusions suggest areas for Maruti Suzuki to improve based on consumer feedback.
Maruti Suzuki India Ltd. operates as an open system, taking various inputs like manpower, raw materials, finances, and technology and transforming them through processes like research and development, manufacturing strategies, and marketing to produce outputs like customer satisfaction, accountability, and social responsibility. The company's vision is to be the leader in the Indian automobile industry and a source of pride for India. Its core values and inputs include locally sourced materials, over 7,500 employees, financing from Indian financial institutions, and advanced IT systems. The company focuses on strategies like pricing, repositioning products, and customer service to transform these inputs through its multi-tier management structure and large dealer network into various car models and services that deliver value to
Maruti Suzuki India Limited is an automobile manufacturing company established in 1981 as a joint venture between the Government of India and Suzuki Motor Corporation of Japan. It operates two major manufacturing plants - one in Gurgaon with a capacity of 700,000 vehicles annually and one in Manesar with a capacity of 550,000 vehicles annually. Maruti Suzuki is the leading automobile company in India, known for its range of compact and mid-size cars. It recruits engineers and MBAs from campus for roles across various verticals like design, testing, manufacturing, and more.
Suzuki Motor Corp was founded in 1909 by Michio Suzuki as a loom manufacturing company. It later diversified into automobile production, releasing its first car prototype between 1937-1939. Suzuki officially entered the automobile industry in 1955 under the Suzulight brand. The company has since expanded globally and now has a presence in 192 countries. It primarily manufactures automobiles, motorcycles, and marine products. When entering the US market in 1985, Suzuki partnered with GM and began selling versions of its Cultus model as the Chevrolet Sprint. It adopted strategies like offering dealers competitive pricing and allotments to establish its brand among American consumers.
Project by saurabh gupta on maruti suzuki india ltd.(1)Vinay Jeengar
This document provides an overview of the Indian automobile industry. It discusses key trends in recent years, including overall growth rates for different vehicle segments. Some of the major players in different segments are highlighted, with Maruti Suzuki and Hero Honda noted as the leading manufacturers in passenger cars and motorcycles respectively. Challenges in 2008 from the global recession are outlined, with most companies seeing sales declines that year. The road ahead is discussed, with expectations for continued overall industry growth in 2009 despite economic headwinds.
Mahindra & Mahindra Limited is part of the $6.7 billion Mahindra Group conglomerate which operates in automotive, farm equipment, financial services, and other sectors. Founded in 1945 as Mahindra & Mohammed, it manufactures a wide range of vehicles including SUVs, pickup trucks, and three-wheelers. Led by Vice Chairman Anand Mahindra, the company has grown significantly and today is one of India's largest vehicle and tractor manufacturers.
Maruti Suzuki India Private Limited was established in 1981 as Maruti Udyog Limited and began production in 1983. It is a subsidiary of Japanese automaker Suzuki Motor Corporation. Some of Maruti's popular past and current models include the Maruti 800, Alto, WagonR, Swift, S-Cross, and Baleno. Maruti dominates the Indian passenger vehicle market, with over 50% market share, due to its affordable pricing, fuel efficiency, and extensive sales and service network across India.
This document summarizes marketing research conducted on Maruti Suzuki. It provides an overview of Maruti Suzuki as the leading automaker in India, having a majority stake held by Suzuki Motor Corporation. It also examines Maruti Suzuki's market share and popularity based on surveys of consumer preferences, satisfaction levels, and brand loyalty. Key findings indicate that Maruti Suzuki remains the most popular brand in India with over 60% market share, and high levels of customer satisfaction and likelihood of repeat purchases.
Management research project Maruti SuzukiPramod Patil
This document appears to be a research report submitted for a postgraduate management program. It analyzes consumer preferences for Maruti Suzuki cars in India. The report includes an index, objectives of the study, research methodology used including sample size and data collection methods, data analysis and interpretation using statistical tools like frequency distribution, crosstabs, t-tests and ANOVA. The data analysis examines factors influencing consumer preference like fuel type, attributes valued in cars, dealer expectations and offers, service center usage, banks preferred for loans, views on brand ambassadors and price perceptions. The conclusions suggest areas for Maruti Suzuki to improve based on consumer feedback.
Maruti Suzuki India Ltd. operates as an open system, taking various inputs like manpower, raw materials, finances, and technology and transforming them through processes like research and development, manufacturing strategies, and marketing to produce outputs like customer satisfaction, accountability, and social responsibility. The company's vision is to be the leader in the Indian automobile industry and a source of pride for India. Its core values and inputs include locally sourced materials, over 7,500 employees, financing from Indian financial institutions, and advanced IT systems. The company focuses on strategies like pricing, repositioning products, and customer service to transform these inputs through its multi-tier management structure and large dealer network into various car models and services that deliver value to
Maruti Suzuki India Limited is an automobile manufacturing company established in 1981 as a joint venture between the Government of India and Suzuki Motor Corporation of Japan. It operates two major manufacturing plants - one in Gurgaon with a capacity of 700,000 vehicles annually and one in Manesar with a capacity of 550,000 vehicles annually. Maruti Suzuki is the leading automobile company in India, known for its range of compact and mid-size cars. It recruits engineers and MBAs from campus for roles across various verticals like design, testing, manufacturing, and more.
Suzuki Motor Corp was founded in 1909 by Michio Suzuki as a loom manufacturing company. It later diversified into automobile production, releasing its first car prototype between 1937-1939. Suzuki officially entered the automobile industry in 1955 under the Suzulight brand. The company has since expanded globally and now has a presence in 192 countries. It primarily manufactures automobiles, motorcycles, and marine products. When entering the US market in 1985, Suzuki partnered with GM and began selling versions of its Cultus model as the Chevrolet Sprint. It adopted strategies like offering dealers competitive pricing and allotments to establish its brand among American consumers.
Project by saurabh gupta on maruti suzuki india ltd.(1)Vinay Jeengar
This document provides an overview of the Indian automobile industry. It discusses key trends in recent years, including overall growth rates for different vehicle segments. Some of the major players in different segments are highlighted, with Maruti Suzuki and Hero Honda noted as the leading manufacturers in passenger cars and motorcycles respectively. Challenges in 2008 from the global recession are outlined, with most companies seeing sales declines that year. The road ahead is discussed, with expectations for continued overall industry growth in 2009 despite economic headwinds.
Mahindra & Mahindra Limited is part of the $6.7 billion Mahindra Group conglomerate which operates in automotive, farm equipment, financial services, and other sectors. Founded in 1945 as Mahindra & Mohammed, it manufactures a wide range of vehicles including SUVs, pickup trucks, and three-wheelers. Led by Vice Chairman Anand Mahindra, the company has grown significantly and today is one of India's largest vehicle and tractor manufacturers.
Maruti Suzuki India Private Limited was established in 1981 as Maruti Udyog Limited and began production in 1983. It is a subsidiary of Japanese automaker Suzuki Motor Corporation. Some of Maruti's popular past and current models include the Maruti 800, Alto, WagonR, Swift, S-Cross, and Baleno. Maruti dominates the Indian passenger vehicle market, with over 50% market share, due to its affordable pricing, fuel efficiency, and extensive sales and service network across India.
This document summarizes marketing research conducted on Maruti Suzuki. It provides an overview of Maruti Suzuki as the leading automaker in India, having a majority stake held by Suzuki Motor Corporation. It also examines Maruti Suzuki's market share and popularity based on surveys of consumer preferences, satisfaction levels, and brand loyalty. Key findings indicate that Maruti Suzuki remains the most popular brand in India with over 60% market share, and high levels of customer satisfaction and likelihood of repeat purchases.
This document provides a marketing assignment on Maruti Suzuki that includes an introduction, history, and analysis of the 4 P's of Marketing - Product, Price, Place, and Promotion. It discusses Maruti Suzuki's wide range of affordable vehicle offerings across segments, its strategy to offer low prices through efficiency and reduce costs, and its extensive nationwide network of sales and service centers to provide accessibility to customers. The summary analyzes Maruti Suzuki's leadership in the Indian automobile market through its affordable people's cars and extensive distribution network.
Tata motors final project on consumer satisfaction.Joydip Roy
This document provides an overview of the sales and distribution systems of Tata Motors and Fiat in India. It discusses Tata Motors' dealership model, which the author studied as part of an internship. It also describes the automobile industry in India, major players, vehicle price segments, and trends in domestic sales. The author's research methods including conducting surveys of customers and potential customers.
Indian automobile industry transformation from oligopoly to monopolistic ma...Kinnar Majithia
The Indian automotive industry has transformed from an oligopoly market structure with a few dominant firms to a monopolistic market with many firms. This transformation was driven by policy changes in the 1980s and 1990s that liberalized the industry and removed licensing restrictions, allowing new private and foreign firms to enter. The influx of competition led to greater choice for consumers, lower prices through price wars, and adoption of new technologies. While many firms now operate in the industry, Maruti Suzuki still maintains a leading market share of around 50%.
Group 1 presented a case study on Maruti Udyog Limited, now known as Maruti Suzuki India Limited. The summary is:
1. Maruti Suzuki is India's largest automobile company and a joint venture between Suzuki Motor Corporation and the Government of India.
2. It was established in 1981 to meet the demand for personal transportation in India and began production in 1983.
3. Over the years, Maruti has grown to become the market leader in the car segment through strategic initiatives like expanding its product line up, focusing on customer service, and maintaining cost leadership.
Maruti Suzuki is the leading passenger car company in India that has sold over 10 million vehicles domestically. It uses various CRM technologies like Microsoft Dynamics CRM to manage relationships with customers and dealers. The CRM system uses analytical CRM to analyze customer data from sources like a call center and dealer management system to enable direct marketing, cross-selling, and customer retention. Operational CRM is used for campaign management. Strategic CRM aims to strengthen relationships with customers, partners, suppliers and employees. Future challenges include improving data analysis and loyalty programs.
1) Maruti Suzuki India Limited is a subsidiary of Suzuki Motor Corporation of Japan and is a leading automobile manufacturer in India.
2) It produces around 1.2 million cars annually from its two manufacturing plants and was the first company in India to roll out 10 million cars.
3) Some of Maruti Suzuki's popular models include the Swift, Ertiga, and Kizashi, with prices ranging from Rs. 4-12 lakhs. The company exports vehicles to various international markets as well.
Mahindra & Mahindra Limited is an Indian multinational conglomerate based in Mumbai, Maharashtra. It operates in key industries such as automotive, farm equipment, information technology, trade, and logistics. The company was founded in 1945 and has since grown to employ over 200,000 people with a global presence. Mahindra & Mahindra offers a range of products including utility vehicles, tractors, cars, commercial vehicles, and IT services. It has a vision of being known worldwide for the quality of its products and services.
Marico launched Parachute Advansed body lotion in 2012 to extend its Parachute brand into skincare. Parachute is a market leader known for purity and quality. The lotion contains 100% natural moisturizers from coconut milk at a competitively low price point to provide value. It has a lightweight texture and coconut fragrance. Marico promotes the lotion through television ads that highlight its functional benefits while appealing to consumers emotionally. The launch allows Marico to expand into the growing body lotion category and leverage the Parachute brand equity.
Maruti Suzuki is India's leading automobile manufacturer, a joint venture between the Government of India and Suzuki Motor Corporation of Japan. It has two manufacturing plants in Gurgaon and Manesar with a total annual production capacity of over 12 lakh vehicles. Maruti manufactures and sells many popular models like Alto, WagonR, Swift, Dzire, SX4, Ertiga. It has over 50% market share in the Indian passenger vehicle market. Maruti also offers various customer services like insurance, finance, roadside assistance, and a used car exchange program called Maruti True Value.
1. Maruti Suzuki India Limited is a leading automaker in India that is majority owned by Suzuki Motor Corporation of Japan.
2. It has manufacturing facilities in Gurgaon with a capacity of 350,000 units per year and offers 14 brands and over 150 variants of vehicles.
3. Maruti utilizes a balanced approach to products, performance, and price as part of its marketing strategy to deliver superior value to customers.
This document provides an overview of a project report on sales and marketing at Maruti Suzuki NEXA. It discusses the objectives of studying consumer perception of Maruti Suzuki NEXA vehicles and suggesting sales promotion techniques. It provides background on Maruti Suzuki and the introduction of the NEXA brand which aims to target premium customers. The report examines the automobile sector in India before and after Maruti Suzuki and provides details on the NEXA brand experience which focuses on hospitality factors to differentiate it from other dealerships.
Mahindra and Mahindra Limited is an Indian automotive company and one of the largest vehicle manufacturers in India. The company was established in 1945 and is a leader in the tractor and utility vehicle market in India. It has a presence in key automotive sectors including farm equipment, automotive components, infrastructure development, and information technology. The company has grown significantly over the last 5 years at a CAGR of 14% and is expanding its operations globally through partnerships and acquisitions. Mahindra is also focused on corporate social responsibility initiatives in areas like education, environment, and health.
The document is an acknowledgement and summary of projects completed by an electrical engineering student at their training with Maruti Suzuki India Limited. It thanks various managers and senior staff at Maruti who provided guidance and support for the projects on studying vehicle manufacturing processes, a vehicle tracking system, and designing an automatic closing system for service pits to improve safety. It provides background on Maruti Suzuki as a leading Indian automaker and its partnership with Suzuki Motor Corporation of Japan. It also outlines Maruti's organizational structure and the various divisions and departments.
This document provides an overview of the Ford automobile company's entry into the luxury and premium car market in India. It discusses Ford's history and global presence. It then explains that in 2006, Ford focused on entering the Indian luxury and niche car market, seeing an opportunity for growth. Ford established a subsidiary, Ford India, and initially invested 1.4 billion Indian rupees. The document concludes by noting that Ford entered the Indian market to take advantage of the growing premium automobile sector in India, which was around 1.3% of the market but growing rapidly.
BPR was implemented at Mahindra & Mahindra in the mid-1990s to address manufacturing inefficiencies and improve productivity. It involved reengineering processes and implementing cellular manufacturing. This led to significant benefits like reducing headcount while increasing output, improving inventory control, and establishing a transparent process-oriented culture. BPR differed from TQM in seeking a complete redesign rather than incremental changes and helped transform Mahindra & Mahindra's operations and performance.
Mahindra & Mahindra is considering acquiring Jiangling Tractor Company in China to expand into the global farm equipment market. A feasibility study found strengths in complementary product portfolios and technical skills, but also weaknesses in JTC's restructuring needs, inefficiencies, and cultural barriers. A joint venture would give M&M access to the growing Chinese market and a local partner. It is recommended that M&M focus on after-sales service, restructuring JTC's costs and processes, improving skills mapping and training, and establishing itself in China before considering exports or new markets. A joint venture agreement and approvals would need to be finalized to acquire JTC's plant, inventory, and dealerships.
This document provides an overview of a project on Maruti Suzuki's segmentation and sales trends. It includes a declaration signed by the students, an acknowledgment of those who helped with the project, and an executive summary that outlines the objectives to analyze Maruti Suzuki's segmentation of cars, the effect on customers, and study sales trends based on primary and secondary data collection and analysis.
Honda Project Report Internship( koushik tak bba) koushik tak
This training report summarizes Kousik Tak's summer training at Honda. It includes sections on the company profile of Honda, their operations in India, manufacturing and distribution systems, current market position, and promotional strategies. Honda is a large multinational corporation involved in motorcycles, automobiles, engines and other machinery. The report provides an overview of Honda's history, leadership, products and global presence.
Maruti Suzuki is the leading automobile company in India with a 47% market share. Some key points:
1. Maruti Suzuki saw an 8.4% increase in passenger car sales in December 2017 compared to the previous year.
2. The company invests heavily in research and development, spending Rs. 4800 crores to develop more fuel efficient and environmentally friendly vehicles.
3. Maruti Suzuki faces competition from other major automakers in India like Hyundai, Tata, and Mahindra but maintains an advantage through its large dealership network and focus on affordable prices.
4. Going forward, the company aims to sell 2 million units annually by 2020 and
Maruti Suzuki continues to be the leader in the small car segment in India for several reasons: 1) It offers a wide range of models at different price points from affordable options like the Alto to more premium vehicles like the SX4. 2) It has an efficient distribution network with sales outlets even in remote areas and the highest number of service centers nationwide. 3) Its marketing strategy of cannibalization ensures that customers stay within the Maruti brand even if they change vehicles.
This document provides a marketing assignment on Maruti Suzuki that includes an introduction, history, and analysis of the 4 P's of Marketing - Product, Price, Place, and Promotion. It discusses Maruti Suzuki's wide range of affordable vehicle offerings across segments, its strategy to offer low prices through efficiency and reduce costs, and its extensive nationwide network of sales and service centers to provide accessibility to customers. The summary analyzes Maruti Suzuki's leadership in the Indian automobile market through its affordable people's cars and extensive distribution network.
Tata motors final project on consumer satisfaction.Joydip Roy
This document provides an overview of the sales and distribution systems of Tata Motors and Fiat in India. It discusses Tata Motors' dealership model, which the author studied as part of an internship. It also describes the automobile industry in India, major players, vehicle price segments, and trends in domestic sales. The author's research methods including conducting surveys of customers and potential customers.
Indian automobile industry transformation from oligopoly to monopolistic ma...Kinnar Majithia
The Indian automotive industry has transformed from an oligopoly market structure with a few dominant firms to a monopolistic market with many firms. This transformation was driven by policy changes in the 1980s and 1990s that liberalized the industry and removed licensing restrictions, allowing new private and foreign firms to enter. The influx of competition led to greater choice for consumers, lower prices through price wars, and adoption of new technologies. While many firms now operate in the industry, Maruti Suzuki still maintains a leading market share of around 50%.
Group 1 presented a case study on Maruti Udyog Limited, now known as Maruti Suzuki India Limited. The summary is:
1. Maruti Suzuki is India's largest automobile company and a joint venture between Suzuki Motor Corporation and the Government of India.
2. It was established in 1981 to meet the demand for personal transportation in India and began production in 1983.
3. Over the years, Maruti has grown to become the market leader in the car segment through strategic initiatives like expanding its product line up, focusing on customer service, and maintaining cost leadership.
Maruti Suzuki is the leading passenger car company in India that has sold over 10 million vehicles domestically. It uses various CRM technologies like Microsoft Dynamics CRM to manage relationships with customers and dealers. The CRM system uses analytical CRM to analyze customer data from sources like a call center and dealer management system to enable direct marketing, cross-selling, and customer retention. Operational CRM is used for campaign management. Strategic CRM aims to strengthen relationships with customers, partners, suppliers and employees. Future challenges include improving data analysis and loyalty programs.
1) Maruti Suzuki India Limited is a subsidiary of Suzuki Motor Corporation of Japan and is a leading automobile manufacturer in India.
2) It produces around 1.2 million cars annually from its two manufacturing plants and was the first company in India to roll out 10 million cars.
3) Some of Maruti Suzuki's popular models include the Swift, Ertiga, and Kizashi, with prices ranging from Rs. 4-12 lakhs. The company exports vehicles to various international markets as well.
Mahindra & Mahindra Limited is an Indian multinational conglomerate based in Mumbai, Maharashtra. It operates in key industries such as automotive, farm equipment, information technology, trade, and logistics. The company was founded in 1945 and has since grown to employ over 200,000 people with a global presence. Mahindra & Mahindra offers a range of products including utility vehicles, tractors, cars, commercial vehicles, and IT services. It has a vision of being known worldwide for the quality of its products and services.
Marico launched Parachute Advansed body lotion in 2012 to extend its Parachute brand into skincare. Parachute is a market leader known for purity and quality. The lotion contains 100% natural moisturizers from coconut milk at a competitively low price point to provide value. It has a lightweight texture and coconut fragrance. Marico promotes the lotion through television ads that highlight its functional benefits while appealing to consumers emotionally. The launch allows Marico to expand into the growing body lotion category and leverage the Parachute brand equity.
Maruti Suzuki is India's leading automobile manufacturer, a joint venture between the Government of India and Suzuki Motor Corporation of Japan. It has two manufacturing plants in Gurgaon and Manesar with a total annual production capacity of over 12 lakh vehicles. Maruti manufactures and sells many popular models like Alto, WagonR, Swift, Dzire, SX4, Ertiga. It has over 50% market share in the Indian passenger vehicle market. Maruti also offers various customer services like insurance, finance, roadside assistance, and a used car exchange program called Maruti True Value.
1. Maruti Suzuki India Limited is a leading automaker in India that is majority owned by Suzuki Motor Corporation of Japan.
2. It has manufacturing facilities in Gurgaon with a capacity of 350,000 units per year and offers 14 brands and over 150 variants of vehicles.
3. Maruti utilizes a balanced approach to products, performance, and price as part of its marketing strategy to deliver superior value to customers.
This document provides an overview of a project report on sales and marketing at Maruti Suzuki NEXA. It discusses the objectives of studying consumer perception of Maruti Suzuki NEXA vehicles and suggesting sales promotion techniques. It provides background on Maruti Suzuki and the introduction of the NEXA brand which aims to target premium customers. The report examines the automobile sector in India before and after Maruti Suzuki and provides details on the NEXA brand experience which focuses on hospitality factors to differentiate it from other dealerships.
Mahindra and Mahindra Limited is an Indian automotive company and one of the largest vehicle manufacturers in India. The company was established in 1945 and is a leader in the tractor and utility vehicle market in India. It has a presence in key automotive sectors including farm equipment, automotive components, infrastructure development, and information technology. The company has grown significantly over the last 5 years at a CAGR of 14% and is expanding its operations globally through partnerships and acquisitions. Mahindra is also focused on corporate social responsibility initiatives in areas like education, environment, and health.
The document is an acknowledgement and summary of projects completed by an electrical engineering student at their training with Maruti Suzuki India Limited. It thanks various managers and senior staff at Maruti who provided guidance and support for the projects on studying vehicle manufacturing processes, a vehicle tracking system, and designing an automatic closing system for service pits to improve safety. It provides background on Maruti Suzuki as a leading Indian automaker and its partnership with Suzuki Motor Corporation of Japan. It also outlines Maruti's organizational structure and the various divisions and departments.
This document provides an overview of the Ford automobile company's entry into the luxury and premium car market in India. It discusses Ford's history and global presence. It then explains that in 2006, Ford focused on entering the Indian luxury and niche car market, seeing an opportunity for growth. Ford established a subsidiary, Ford India, and initially invested 1.4 billion Indian rupees. The document concludes by noting that Ford entered the Indian market to take advantage of the growing premium automobile sector in India, which was around 1.3% of the market but growing rapidly.
BPR was implemented at Mahindra & Mahindra in the mid-1990s to address manufacturing inefficiencies and improve productivity. It involved reengineering processes and implementing cellular manufacturing. This led to significant benefits like reducing headcount while increasing output, improving inventory control, and establishing a transparent process-oriented culture. BPR differed from TQM in seeking a complete redesign rather than incremental changes and helped transform Mahindra & Mahindra's operations and performance.
Mahindra & Mahindra is considering acquiring Jiangling Tractor Company in China to expand into the global farm equipment market. A feasibility study found strengths in complementary product portfolios and technical skills, but also weaknesses in JTC's restructuring needs, inefficiencies, and cultural barriers. A joint venture would give M&M access to the growing Chinese market and a local partner. It is recommended that M&M focus on after-sales service, restructuring JTC's costs and processes, improving skills mapping and training, and establishing itself in China before considering exports or new markets. A joint venture agreement and approvals would need to be finalized to acquire JTC's plant, inventory, and dealerships.
This document provides an overview of a project on Maruti Suzuki's segmentation and sales trends. It includes a declaration signed by the students, an acknowledgment of those who helped with the project, and an executive summary that outlines the objectives to analyze Maruti Suzuki's segmentation of cars, the effect on customers, and study sales trends based on primary and secondary data collection and analysis.
Honda Project Report Internship( koushik tak bba) koushik tak
This training report summarizes Kousik Tak's summer training at Honda. It includes sections on the company profile of Honda, their operations in India, manufacturing and distribution systems, current market position, and promotional strategies. Honda is a large multinational corporation involved in motorcycles, automobiles, engines and other machinery. The report provides an overview of Honda's history, leadership, products and global presence.
Maruti Suzuki is the leading automobile company in India with a 47% market share. Some key points:
1. Maruti Suzuki saw an 8.4% increase in passenger car sales in December 2017 compared to the previous year.
2. The company invests heavily in research and development, spending Rs. 4800 crores to develop more fuel efficient and environmentally friendly vehicles.
3. Maruti Suzuki faces competition from other major automakers in India like Hyundai, Tata, and Mahindra but maintains an advantage through its large dealership network and focus on affordable prices.
4. Going forward, the company aims to sell 2 million units annually by 2020 and
Maruti Suzuki continues to be the leader in the small car segment in India for several reasons: 1) It offers a wide range of models at different price points from affordable options like the Alto to more premium vehicles like the SX4. 2) It has an efficient distribution network with sales outlets even in remote areas and the highest number of service centers nationwide. 3) Its marketing strategy of cannibalization ensures that customers stay within the Maruti brand even if they change vehicles.
Maruti Udyog was established in 1981 through an act of parliament to meet India's growing demand for personal transportation. It has a joint venture with Suzuki Motor Company of Japan, who provides technology and management practices. Hyundai Motor India is a subsidiary of Hyundai Motor Company and is India's second largest car manufacturer. They market over 25 models across six segments. Hyundai positioned the Santro as a "smart car for young people" rather than a family car to target younger buyers. The cell phone industry is in the maturity stage of its product lifecycle. Companies like Airtel and Vodafone should pursue mergers and acquisitions, offers to reduce costs of night and weekend calls, invest
Maruti Suzuki is the leading automobile manufacturer in India. It has over 50% market share in the passenger vehicle segment. The document discusses Porter's 5 forces analysis of the automobile industry in India and a PESTLE analysis. It then summarizes Maruti's strategies, including expanding its product portfolio, upgrading manufacturing facilities, increasing distribution network, and implementing various promotional strategies. Maruti has been able to achieve over 10 million vehicle sales in India through strategic moves to strengthen its market leadership position.
The document provides information on the Indian automobile sector and Maruti Suzuki Alto K10. It discusses that the automobile sector accounts for 7.1% of India's GDP and is expected to contribute 12% over the next decade. It then analyzes Maruti Suzuki's market share, financial performance, product portfolio including Alto K10, and provides a SWOT and product life cycle analysis of Alto K10.
This report is about automobile sector, maruti suzuki company and alto k1o product where everything has mentioned regarding to finance marketing and Human resources of comoany
The document provides an overview of the automobile sector in India. It discusses key players in the industry such as Tata Motors, Maruti Suzuki, and Mahindra & Mahindra. It also summarizes the market share of different automobile segments in India and notes that two-wheelers account for 75% of total vehicle sales. Additionally, it describes the automotive aftermarket business in India and provides an analysis of automobile company earnings for the first quarter of fiscal year 2013.
Mahindra & Mahindra has shown overall growth over the last 5 years according to its financial statements. Its average market capitalization and number of employees have increased. Total wages and salaries have also risen steadily. However, the dividend payout percentage has declined from its peak of 20.6% in 2015 to 11.7% in 2018, indicating lower returns to shareholders in recent years. While sales per employee have increased, critical analysis of more detailed financial metrics would be needed to fully assess the company's multi-year financial performance trends.
The document discusses the launch of the Mahindra Scorpio vehicle in India. It provides background on Mahindra & Mahindra and the context for why they launched the Scorpio, as they were losing market share. It describes the objectives and process for developing the Scorpio, called IDAM, which utilized a cross-functional team and global partnerships. Marketing strategies included positioning it as a premium SUV at an affordable price point. The Scorpio was a success, helping Mahindra increase market share and improving their brand image.
Force Motors is an automobile company in India that manufactures commercial vehicles and tractors. It has two manufacturing plants and recently opened a new one in Chennai. The company has a small market share but is expanding production capacity and product lines. It focuses on research and development to remain competitive in the automotive industry.
Mahindra & Mahindra has adopted various strategies for growth. It follows a differentiation strategy through innovative products in SUV and farm equipment segments. For grand strategy, it has expanded through acquisitions like SsangYong and partnerships with Ford. It aims to increase market share in India from 43% to 50% through new tractor launches. M&M also focuses on markets like Americas, Japan and Eastern Europe for future growth.
The document provides information about Tata Motors, a major Indian automotive manufacturing company. It discusses the company's product portfolio including passenger cars, trucks, buses and military vehicles. Tata Motors has manufacturing plants in India as well as other countries like the UK, South Africa and Thailand. The summary also includes details about Tata Motors' management and board of directors.
Maruti Suzuki is the largest automobile company in India. The document discusses Maruti Suzuki's financial planning and strategy, with a focus on its market share, sales, and growth. It provides an overview of the Indian automobile industry and analyzes Maruti Suzuki's financial statements from 2012-2016. The analysis shows that Maruti Suzuki has been a consistent top performer on the stock exchange and has seen increasing profits, with a trend of overall growth. It concludes that Maruti Suzuki's future remains promising if it continues enhancing its technology to maintain its large market share in India.
Maruti Suzuki has failed to fully tap into the potential of the Indian market by not investing more in research and development (R&D) domestically. While Maruti produces over 60% of Suzuki's global vehicles, only 8% of Suzuki's worldwide R&D expenditures are spent in India through Maruti. This is a missed opportunity for Maruti to add value and develop new technologies, as India has a young technical workforce suited for R&D in areas like software, analytics, and AI. The proposal suggests that Maruti should increase its R&D spending in India to at least match the proportion of vehicles it produces for Suzuki globally, in order to better develop new technologies and profitability.
Suzuki nexa where stands zeeshan 15mba25Zeeshan Ali
Maruti Suzuki India Limited is a subsidiary of Japanese automaker Suzuki Motor Corporation that dominates the Indian passenger vehicle market with a 51% share. It manufactures and sells popular cars like Alto, Wagon R, Swift, Ciaz, Ertiga, and S-Cross. In 2015, Maruti launched NEXA, a new premium dealership format for its higher-end cars like Baleno, S-Cross, Ciaz, and Ignis. NEXA aims to provide a more premium customer experience to tech-savvy buyers. Maruti faces competition from other automakers operating in India such as Hyundai, Ford, Renault, Honda, and Volkswagen that also target premium
This document provides an overview of the passenger car industry in India. It discusses the history and evolution of the market structure from a duopoly post-independence to an oligopoly today. It analyzes key players like Maruti Suzuki, analyzing their models, pricing strategies, and SWOT. It also discusses entry barriers and competitive threats in the industry.
The document provides an introduction to the TVS group and TVS Motor Company. It discusses that TVS Motor Company is India's third largest two-wheeler manufacturer and among the top ten in the world. It has a 15% market share in India and exports products to over 50 countries. The document also lists some of TVS Motor Company's key two-wheeler and three-wheeler products and provides details on its market position and financial performance.
Maruti suzuki marketing strategies by Aviroop Banik,Rizvi Institute of Manage...Aviroop Banik
The document discusses Maruti Suzuki's strategies in India. It summarizes Maruti's pricing strategy, noting they offer cars starting around $2,500 and cater to all price segments. It also discusses their promotion strategies like advertising, dealer network expansion and service stations across the country. Finally, it analyzes some of Maruti's applications of offensive, defensive, flanking and guerrilla marketing strategies.
About Wipro, Spirit of Wipro, 5 elements of Ethisphere, corporate governance at Wipro,
past incidents at Wipro, culture and ethical compliance at Wipro, leadership and innovation at wipro
Amazon is the leading online retailer in the US with a 23% market share. It was founded in 1994 and is headquartered in Seattle. Amazon targets all demographics and offers a wide range of products with convenient online purchasing and competitive prices. It has successfully positioned itself as a global e-commerce company that allows customers to buy anything and have it delivered anywhere.
Maruti Suzuki is the largest car manufacturer in India. It has three manufacturing plants with a total annual production capacity of 1.7 million vehicles. Maruti Suzuki utilizes 95% of its production capacity. It has an extensive distribution network of over 3,400 dealerships across India. Maruti Suzuki has a lower operating ratio and higher profit margin than its competitors due to its high sales volume and efficient operations. While Maruti Suzuki is dominant in the lower-cost car segment, the document suggests it could expand into the premium vehicle segment and focus more on spare parts and maintenance to maintain its market leadership over the long run.
The document discusses the automobile industry in India. It is the 4th largest automobile producer in the world and the industry is growing rapidly, second only to China. It analyzes the industry using Porter's Five Forces model. It finds that the bargaining power of buyers and suppliers is moderate to low, the threat of new entrants and substitutes is low to medium, and competitive rivalry in the industry is high.
development of credit model as a part of my internship project in my MBA course. It covers all the types of risk like business, industry , management and financial risk. It gives detailed calculation of all these in the excel format.
How to Setup Warehouse & Location in Odoo 17 InventoryCeline George
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
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There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
How to Make a Field Mandatory in Odoo 17Celine George
In Odoo, making a field required can be done through both Python code and XML views. When you set the required attribute to True in Python code, it makes the field required across all views where it's used. Conversely, when you set the required attribute in XML views, it makes the field required only in the context of that particular view.
Main Java[All of the Base Concepts}.docxadhitya5119
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
2. x
Industry
Compa
ny
V&M
Strategy
TAS
Restructu
re
Future
4th largest in the world
Second fastest growing industry next to china
3 categories- commercial vehicles, passenger cars,
3 and 2 wheelers
domestic automobiles sales increased at 7.01 per
cent CAGR between FY13-18 with 24.97 million
vehicles getting sold in FY18. Auto sales in July 2018
witnessed a year-on-year growth rate of 7.9 per
cent across segments, driven by 46.24 per cent
growth in three-wheeler sales in terms of
percentage.
5. x
Industry
Company
V&M
Strategy
TAS
Restructu
re
Future
Maruti Suzuki manufactures and sells popular cars
such as the Ciaz, Ertiga, Nexa, Wagon R, Alto, Swift,
Celerio, Swift Dzire, Baleno, Omni, Eeco, g S-Cross
and Ignis
Maruti Suzuki has three manufacturing facilities in
India(Gurgaon, Gujarat & Manesar)
294 Awards
– Indian Car of the year(Vitara Brezza)
– Manufacturer of the Year(The Auto show-Car
India and Bike India Award)
7. x
Industry
Company
V&M
Strategy
TAS
Restructu
re
Future
Strength
Brand Name
Wide and Strong
Distribution Network
Wide range of products
On road service(Non-stop
Maruti Express Highway)
Catering to people
belonging to all segment
Weakness
Incompetent in SUV
segments
Inability to penetrate into
International Market
Cannibalization among its
own brands.
Opportunities
Development of Hybrid
cars, Electric and fuel
efficient cars
Threat
Increase in Fuel price
Government Regulations
Swot Analysis
8. x
About
x
Industry
“To be a leader in the Indian automobile industry, creating
Customer delight and increasing shareholders wealth eventually
become a pride of India”
V&M
Strategy
TAS
Restructu
re
Future
Vision
9. x
About
x
Industry
Responsible –You can always rely on us and our network
Dynamism- Always evolving with your needs
Open- all our actions are open and transparent
Efficient-Expertise that ensures at most efficiency
Reliable- Your safety is our number one priority
V&M
Strategy
TAS
Restructu
re
Future
Value
s
10. x
About
x
Industry
V&M
Strategy
TAS
Restructu
re
Future
Technology-To improve driving experience and ensure a better
future for the coming generation, Maruti Suzuki. Believes in
green technology
Experience- To make every journey an experience and Every
experience a memory. Maruti Suzuki puts people at the center
of every thing it does.
Design- To give more than just a god looking car. Maruti Suzuki.
Ensure that every design element serves a purpose.
Production of large number of motor vehicles which was
necessary for economic growth.
Market Penetration, Market Development Similarly Product
Development and Diversification
Mission
11. x
About
x
Industry
x
V&M
Strategy
TAS
Restructu
re
Future
First mover advantage in India - especially offering
cars to middle segment people. Owning a car was
considered to be a luxury before the entry of Maruti.
Product strategy & Pricing strategy- Low cost
leadership strategy
Product offering according to needs of Indian
customers with a proper tradeoff between price and
benefits offered. Availability of wide range of cars in
the product portfolio of Maruti across all price
ranges.
Creating a stiff entry barrier with customer focused
approach -Strongest distribution system and after
sales services.
SBI - Maruti pact for car financing.
12. x
About
x
Industry
x
V&M
Strategy
TAS
Restructu
re
Future
Merging of Maruti Suzuki India Ltd and Suzuki
Powertrain India Ltd.
Maruti Suzuki "True value"- certified used car
dealer network.
Maruti Nexa showrooms - Sales channel for
premium cars.
Maruti, Toyota's pact - Leveraging the strengths
14. x
About
x
Industry
x
V&M
x
Strategy
TAS
Restructu
re
Future Management
– Internal restructuring
– Eliminated middle layers
– Hiring Process
Culture
– Regular meetings with union
– Transparency
– Building relationships
Results
– No strike
– Increased productivity and efficiency
– Optimistic future ahead
15. x
About
x
Industry
x
V&M
x
Strategy
x
TAS
x
Restructur
e
Future
Maruti Suzuki Ltd has made some major organisational
restructuring in order to combat top executive’s vertical
thinking and instead, make space for cross-functional and
cross-vertical flexibility.
Foremost, a special advisory group has been created for the
first time to drive new initiatives such as overseas
investment, supplier development or cost-cutting plans.
Maruti Suzuki has also cut down on the number of main
verticals from six to five, by shutting down the
‘administration’ vertical.
Organisational Restructuring
17. x
About
x
Industry
x
V&M
x
Strategy
x
TAS
x
Restructu
re
Future
Pushing for eco-friendly
transportation in the country, the
government of India recently
decided to do away with permits
for electric vehicles (EVs) and
those that run on alternative
fuels.
Maruti has reportedly planning to
start road-running tests using a
fleet of 50 EV prototype vehicles
in India.(It is one of the
Technological restructuring).