SlideShare a Scribd company logo
Mai Savanh Lao 
and CSR
• Mai Savanh Lao ("Silk from Paradise") is a Fair Trade Lao Silk and Tea 
Company established in 2005 in Laos 
• The idea to set up Mai Savanh Lao came out of a development 
project that helped mulberry farmers and silk weavers produce high 
quality Lao silk scarves 
• In light of the positive impact the project had on the population in
Mai Savanh Lao in 2014 
• Head Quarters in Vientiane 
• Silk and Tea Farm in Sekong province 
• 40 employees (full time) 
• 150 contract farmers in southern Laos (silk 
production) 
• 40 contract weavers in northern Laos
Activities and income in 2014 
• Silk products : 75% 
• Food (Tea, Spirulina, 
Nuts): 25% 
• Export : 70% ( 90% EU) 
• Local market : 30%
Expected growth 
Silk: 10-15% / year 
Food: 30-40% / year
We have a Voice, we have a choice 
• All 4 Share holders share the same vision on 
CSR 
• We adopted Fair Trade values since the first 
day of MSL 
• No pressure for profit distribution as MSL is 
run as a “Non for Profit” Business 
– 80% of profit goes back to stabilize the business or develop new 
activities 
– 10% goes to a company security fund 
– 10% goes to a charity fund
Fair Trade 
• Fair Trade is a strategy for poverty alleviation and sustainable development. Its 
purpose is to create opportunities for producers who have been economically 
disadvantaged or marginalized by the conventional trading system. 
• Fair Trade is also a well balanced Package of Corporate Social Responsibility 
• Mai Savanh Lao is a member of the World Fair Trade Organization (WFTO) 
and is co-founder of Fair Trade Laos, 
• Promoting and explaining the FT values to employees, production partners 
and customers is adding a lot on our business journey
10 principles of Fair Trade 
• Creating Opportunities for Economically Disadvantaged 
Producers 
• Transparency and Accountability 
• Fair Trading Practices 
• Payment of a Fair Price 
• Ensuring no Child Labor and Forced Labor 
• Commitment to Non Discrimination, Gender Equity and 
Freedom of Association 
• Ensuring Good Working Conditions 
• Providing Capacity Building 
• Promoting Fair Trade 
• Respect for the Environment
Key points in our daily work 
• Worker hiring, signing contracts create trust 
• Capacity building, on the job Training create satisfaction 
• Focus on quality, soft management create involvement 
• Share the vision and the success create a proud team 
• CSR or FT is not “green washing” for us but real investment 
of money and energy in persons 
• It is not philanthropy or charity but It is a vital investment in 
persons for a stronger future and our business success
Results of good CSR 
Social aspects 
– More stability among the workers 
– Less staff rotation 
– Less training costs 
– Less production drops or stops 
– Better involvement of employees in Company 
strategies 
– Employees are part of success and get rewarded
Results of good CSR 
Environment 
• Silk is “green” 
– No use of pesticides or herbicides 
– Use only safe Azo free dyes 
• Go for Organic Certified Food 
• Develop new ways for a safer agriculture 
– Be innovative (find better technologies) 
– Be creative (find new products) 
• Good feeling not being a bad company 
– not exposing workers or consumers to toxic products 
– Take care of Nature
Results of good CSR/FT certification 
Business side 
• Access the world wide Fair Trade market network 
(70 Countries) 
• Being clearly identified by potential customer 
• 60-70% of MSL Export go to FT companies or 
companies interested in FT values 
• A world wide market in expansion
Difficulties 
• CSR as well as Fair Trade is new to Laos in 
many places 
• No direct immediate financial return make it 
not so attractive
Thank you 
Thank you

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What works in Laos? Mai Savanh Lao & CSR Msl schmidt

  • 1. Mai Savanh Lao and CSR
  • 2. • Mai Savanh Lao ("Silk from Paradise") is a Fair Trade Lao Silk and Tea Company established in 2005 in Laos • The idea to set up Mai Savanh Lao came out of a development project that helped mulberry farmers and silk weavers produce high quality Lao silk scarves • In light of the positive impact the project had on the population in
  • 3. Mai Savanh Lao in 2014 • Head Quarters in Vientiane • Silk and Tea Farm in Sekong province • 40 employees (full time) • 150 contract farmers in southern Laos (silk production) • 40 contract weavers in northern Laos
  • 4. Activities and income in 2014 • Silk products : 75% • Food (Tea, Spirulina, Nuts): 25% • Export : 70% ( 90% EU) • Local market : 30%
  • 5. Expected growth Silk: 10-15% / year Food: 30-40% / year
  • 6. We have a Voice, we have a choice • All 4 Share holders share the same vision on CSR • We adopted Fair Trade values since the first day of MSL • No pressure for profit distribution as MSL is run as a “Non for Profit” Business – 80% of profit goes back to stabilize the business or develop new activities – 10% goes to a company security fund – 10% goes to a charity fund
  • 7. Fair Trade • Fair Trade is a strategy for poverty alleviation and sustainable development. Its purpose is to create opportunities for producers who have been economically disadvantaged or marginalized by the conventional trading system. • Fair Trade is also a well balanced Package of Corporate Social Responsibility • Mai Savanh Lao is a member of the World Fair Trade Organization (WFTO) and is co-founder of Fair Trade Laos, • Promoting and explaining the FT values to employees, production partners and customers is adding a lot on our business journey
  • 8.
  • 9. 10 principles of Fair Trade • Creating Opportunities for Economically Disadvantaged Producers • Transparency and Accountability • Fair Trading Practices • Payment of a Fair Price • Ensuring no Child Labor and Forced Labor • Commitment to Non Discrimination, Gender Equity and Freedom of Association • Ensuring Good Working Conditions • Providing Capacity Building • Promoting Fair Trade • Respect for the Environment
  • 10. Key points in our daily work • Worker hiring, signing contracts create trust • Capacity building, on the job Training create satisfaction • Focus on quality, soft management create involvement • Share the vision and the success create a proud team • CSR or FT is not “green washing” for us but real investment of money and energy in persons • It is not philanthropy or charity but It is a vital investment in persons for a stronger future and our business success
  • 11. Results of good CSR Social aspects – More stability among the workers – Less staff rotation – Less training costs – Less production drops or stops – Better involvement of employees in Company strategies – Employees are part of success and get rewarded
  • 12. Results of good CSR Environment • Silk is “green” – No use of pesticides or herbicides – Use only safe Azo free dyes • Go for Organic Certified Food • Develop new ways for a safer agriculture – Be innovative (find better technologies) – Be creative (find new products) • Good feeling not being a bad company – not exposing workers or consumers to toxic products – Take care of Nature
  • 13. Results of good CSR/FT certification Business side • Access the world wide Fair Trade market network (70 Countries) • Being clearly identified by potential customer • 60-70% of MSL Export go to FT companies or companies interested in FT values • A world wide market in expansion
  • 14. Difficulties • CSR as well as Fair Trade is new to Laos in many places • No direct immediate financial return make it not so attractive