13. With a little planning,
you can get a complete
integrated campaign
for the price of your
videos.
14. But first a little
about you and a bit
about me…
15. Who am I?
• President and Chief Brand Hero of Brand Heroes
• Integrated Marketing Consultancy
• Brand Strategy and Design
• Marketing Communications
• Branded Content
• MBA and BBA Branding Instructor @ WLU
17. The skinny on squeezing every drop
• Think of the 1/60 rule
• For every one hour of footage you shoot, you’ll keep a minute.
• So think about the other 59
• As your recording the content, think of what else you might be
able to use it for
• Then organize some of the content accordingly – pre-shoot
• Make sure as you’re recording to...
• Write down the best takes so you can use later
• Shoot still images as well as record vlog content.
18. An Example…
http://bit.ly/gMm0td
•Created a fully animated video that highlighted all of the benefits each Ryerson
alumni has access to as a result of being a graduate .
•Also created a poster campaign as well as branded collateral for several of Ryerson’s
Alumni events.
20. Tools of the trade
• Vlog Camera – Flip Video, etc.
• Simple video editing program with Social Media Upload
(i.e Cyberlink Power Director)
• Picture and Design Program (Adobe Photoshop)
23. Laurier – My Laurier MBA
• Testimonial Series capturing the personal experience
provided by a Laurier MBA
• Final runtime was 90 sec per testimonial
• But we had hours of great footage...
• So we created this...
(play Laurier Testimonial)
25. Social media tie-ins
• Market like a networker – what’s in it for them, not you.
• Make your content matter and make it big!
• Know who your real friends are
• A Facebook page is worth very little if all your fans are your friends and
employees.
• Say it loud, but don’t you be the one to say it!
• Find your greatest influencers and get them to speak about you.
