2. As of right now, I have decided out of all the tasks that I want to do the music video task
along with the website homepage and digipak. I haven’t decided on a song yet however
I know the genre that I will most likely do is rap/hip hop as this is what I listen to the most
and I feel like I understand the genre a lot and I'm hoping this will show in my final
product. However I may change my mind on the genre of music in the future but as of
right now rap/hip hop is a suitable option for me because I understand it and I feel
inspired by a lot of the artists. For example Kanye West is a big inspiration of mine and I
feel that I could make a music video for one of his songs because I understand them and
the genre.
My plan forward is to look at existing rap/hip hop videos to look at conventions that I
can then use in my own video and I also need to research existing artists to the songs I
have in mind to do. I will also look at existing digipaks and websites so I have an idea on
what to do for my own.
3. TARGET AUDIENCE
If I'm going to stick to the music video task and the rap/hip hop genre of the song my
target audience will most likely be from around the late teens to around thirty five years
of age. I think I will most likely choose this age range because anybody younger than
say sixteen, it would be a bit inappropriate for them as the typical conventions of rap
videos feature explicit language and the storylines of the videos are quite dark in tone
and explore themes of drugs and so on which could be inappropriate for a younger
audience. And going up to the age of around thirty five years old means that I'm not
excluding an older audience and I think anybody older than this may be offended by the
video and they wouldn’t really understand it as I think the rap genre is more for the late
teens early adult audience. However my target audience may change if I decide to
change the genre of the song.
