Soren Beck Jensen is the CEO of Jensen Technologies SL, a company that has been developing Joomla extensions since 2005. One of their products is Component Creator, a tool that allows users to build Joomla components following the MVC structure. Component Creator has been available since 2009 and has over 50,000 users who have created over 100,000 components. The presentation provides tips on using various Component Creator features and announces a 50% discount on premium accounts for the Joomla!Dagen Netherlands 2016 conference.