A survey of social selling practices found that LinkedIn and Twitter are seen as the most critical networks for reaching customers and prospects. Currently only some sales teams participate in social selling, but respondents expect significant growth in adoption within the next year. The top perceived benefits of social selling are building brand awareness and generating leads, while training is viewed as the main need for social selling to expand within companies.

1. PeopleLinx Inc. Confidential & Proprietary Information
Social
Selling
Survey

2. PeopleLinx Inc. Confidential & Proprietary Information
Q: “Rank the following social networks based on how critical are they to reach your prospects and
customers.”
LinkedInandTwitterareviewedasthemostcriticalnetworkstoreachcustomersandprospects
4.3% 4.3%
13.0% 13.0%
21.7%
43.5%
4.3%
13.0%
56.5%
26.1%
4.3%
13.0%
17.4%
39.1%
8.7%
17.4%
4.3%
30.4%
30.4%
13.0%
13.0%
8.7%
4.3%
26.1%
34.8%
13.0%
17.4%
4.3%
8.7%
52.2%
13.0% 21.7%
4.3%
82.6%
13.0%
4.3%
LinkedIn Twitter Facebook Google+ Slideshare Pinterest Instagram
Top 1
Top 2
Top 3
Top 4
Top 5
Top 6
Top 7

3. PeopleLinx Inc. Confidential & Proprietary Information
Respondents expect significant increase in social selling adoption
0%
10%
20%
30%
40%
50%
60%
70%
None Some Most All
Now In 12 months
Q:Howmuchofyoursalesteamcurrentlyparticipatesinsocialselling?

4. PeopleLinx Inc. Confidential & Proprietary Information
Brand awareness and lead gen are seen as the top social selling
benefits
Q: What do you see as the top 2 benefits to social selling for your company?
4%
4%
26%
35%
39%
43%
57%
Increase close rates
Increase renewals/upsells
Competitive advantage /
differentiation
Improve outbound prospecting
Drive referrals
Generate inbound leads
Build brand awareness

5. PeopleLinx Inc. Confidential & Proprietary Information
Training is seen as the top need to make social selling work
Q: What do you see as the top 2 needs for social selling to take off in your company?
4%
9%
17%
26%
35%
43%
48%
Risk management
Lack of C-Suite buy-in
Sales tools
Business processes
Company culture
Perceived value
Training

6. PeopleLinx Inc. Confidential & Proprietary Information
Contact:
1835 Market Street
Philadelphia, PA 19103
+1.267.773.7320
info@peoplelinx.com
linkedin.com/company/peoplelinx
@peoplelinx
facebook.com/peoplelinx