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This is an information supplement to the presentation given on 8/25 by AJ Gerritson, Mike Cutlip, and Bill Minahan.

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  • aNetworks

    1. 1. <ul><li>Presented by: AJ Gerritson </li></ul><ul><li>August 25, 2009 </li></ul>Information Supplement to aNetworks Presentation
    2. 2. <ul><li>In this PowerPoint... </li></ul><ul><li>Information About 451 Marketing </li></ul><ul><li>Recent Social Media Statistics </li></ul><ul><li>Key Points for Building a Strategy </li></ul><ul><li>Resources for You </li></ul>
    3. 3. <ul><li>About Us </li></ul><ul><li>Founded in February, 2004 </li></ul><ul><li>Located in Boston, MA </li></ul><ul><li>A collaboration of 16 industry veterans committed to being best-of-breed online lead generation specialists </li></ul><ul><li>Recognized as one of the country’s top Internet marketing agencies </li></ul><ul><li>Strong B2B focus </li></ul><ul><li> </li></ul>
    4. 4. <ul><li>Core Strengths </li></ul><ul><li>Lead Generation Marketing </li></ul><ul><li>Social Media Marketing </li></ul><ul><li>Social Media Monitoring and Response </li></ul><ul><li>Web 2.0 Utilization and Implementation </li></ul><ul><li>PR 2.0 (PR through Social Media) </li></ul><ul><li>Public Relations </li></ul><ul><li>Search Engine Optimization (SEO) </li></ul><ul><li>SEO Leveraged Public Relations </li></ul><ul><li>Pay-Per-Click Advertising </li></ul><ul><li>Online Video </li></ul><ul><li>Content Development </li></ul>
    5. 5. <ul><li>How We Have Helped Companies </li></ul><ul><li>Our efforts increased lead-flow by 420% for a 600 attorney law firm over a six month campaign. </li></ul><ul><li>We created and executed an online lead generation campaign for New England’s largest tax, accounting, technology consulting, and wealth management firm that produced almost $650k in new contracts within seven months. </li></ul><ul><li>Our social media strategists have helped shorten sales cycles by engaging our clients’ prospects in conversations that are relevant to our clients’ solutions. </li></ul><ul><li>Our team has implemented social media protocols for dozens of professional service firms. This has helped our clients build a culture of business development while alleviating many brand management concerns. </li></ul>
    6. 6. Our Valued Clients
    7. 7. Google 31 billion searches every month Nearly 70% of all searches are done on Google More than 1 trillion URL’s in Google’s index You Tube More than 70 million videos on YouTube Years it Took to Reach Audience of 50 Million Radio 36 Years TV 13 Years Internet 4 Years iPod 3 Years Facebook 2 Years Internet Passing Television In June, European internet consumption reached 14.2 hours per week compared to 11.5 hours for TV.
    8. 8. <ul><li>How is social media influencing the purchasing decisions of your firm’s prospects? </li></ul>
    9. 9. <ul><li>In a recent study, MarketingSherpa asked 4,000 B2B decision makers how they chose a new vendor: </li></ul><ul><li>80% said they found the vendor; </li></ul><ul><li>20% said the vendor found them . </li></ul>7% MarketingSherpa Business Technology Marketing Benchmark Guide 2007–2008.
    10. 10. <ul><li>The Rise of the Digital C-Suite:  How Executives Locate and Filter Business Information . </li></ul><ul><li>- Forbes Insight </li></ul><ul><li>Key findings of C-Suite online behavior include: </li></ul><ul><li>74% of executives find the Internet to be &quot;very valuable&quot; in terms of helping them to find information vs. 25% of executives who find print newspapers to be &quot;very valuable&quot; for the same purposes. </li></ul><ul><li>63% of executives surveyed indicated that search engines were &quot;very valuable&quot; to helping them to locate business information. </li></ul><ul><li>70% of searches are prompted by something that an executive read online vs. 38% that were prompted by an online advertisement. </li></ul><ul><li>25% of executives over 50 view work-related content on business-related websites. </li></ul><ul><li>&quot;Generation Netscape&quot; </li></ul><ul><li>35% of executives under 40 maintain a work-related blog </li></ul><ul><li>32% contribute to, or read, micro-feeds through sites like Twitter (more than half of those executives state that they use Twitter daily or several days a week) </li></ul><ul><li>40% subscribe to and read content through an RSS feed </li></ul><ul><li>41% of executives under the age of 50 click on the paid listings on search engine results vs. </li></ul><ul><li>6% of the executives over the age of 50. </li></ul>
    11. 11. <ul><li>Harnessing the Power of Newer Media Platforms for More Effective Marketing </li></ul><ul><li>The two-year study shows dramatic growth in the use of social media as a marketing tactic. </li></ul><ul><li>57% of B2B marketers are now using social media channels, up from just 15% in the earlier survey from two years ago. </li></ul>
    12. 12. Forrester Research polled more than 1,200 business technology decision makers in North America and Europe about their social media participation throughout the buying cycle. The report stated that 77 percent of technology decision makers (who make purchasing decisions on behalf of companies) use social media for business purposes.
    13. 14. <ul><li>Creators — 27% publish a blog, publish Web pages, create/upload video or music, or write articles and post them online. </li></ul><ul><li>Critics — 37% post reviews of products or services, comment on someone else’s blog, or contribute to online forums. </li></ul><ul><li>Collectors — 29% use RSS feeds, vote for Web sites online, or add tags to Web pages or photos. </li></ul><ul><li>Joiners — 29% maintain a profile on a social networking site or visit social networking sites. </li></ul><ul><li>Spectators — 69% read blogs, listen to podcasts, watch video from other users, or read online forums and reviews. </li></ul><ul><li>Inactives — 23% do not participate in any social media activities for work purposes. </li></ul>
    14. 15. Building a Strategy
    15. 16. <ul><li>Building a Strategy </li></ul><ul><li>Map out your goals and measure of success. </li></ul><ul><li>(Leads? Awareness? Influence? Website rankings or traffic?) </li></ul><ul><li>Identify where your customers are online. </li></ul><ul><li>Listen to their conversations. </li></ul><ul><li>Be genuine in your interactions. </li></ul><ul><li>Be a resource. </li></ul><ul><li>Measure success. </li></ul>
    16. 17. Resources Mentioned in Today’s Presentation
    17. 18. <ul><li>Resource for you: </li></ul><ul><li>“ How to Avoid a Social Media Disaster; Implementing Protocols at Your Company” </li></ul><ul><li>Download Article: </li></ul><ul><li> </li></ul>
    18. 19. <ul><li>Resource for you: </li></ul><ul><li>“ How to effectively utilize LinkedIn for lead generation” </li></ul><ul><li>Download Webinar: </li></ul><ul><li> </li></ul>
    19. 20. AJ Gerritson, Founding Partner 451 Marketing 21 School Street, 3rd Floor Boston, MA 02108 617-259-1605 [email_address] LinkedIn: @ajgerritson