Wondering which social media channels to use to attract talent? And what is the right mix? Here we’ve broken down the key statistics for you. These are the top social media channels according to the active user base. Active user statistics are important but we think the number you as a recruiter or employer can connect with is much more valuable so we’ve provided tips on how to use each channel to engage with your audience and attract talent.

1. Smart Recruitment Marketing
Key social media statistics
plus tips for recruiters on how to use
them to attract talent

2. Smart Recruitment Marketing
Monthly active users: 303 million
Monthly new accounts: 5.3 million
Demographic:
- 57% male, 43% female
- The majority of LinkedIn
users are between 25 - 34
years old. The second
highest 35-54
Tip #1 General housekeeping
Make sure company profile is up to
date, all employees have a LinkedIn
page that's connected to your company
and get them to promote your brand
story and job ads.
Tip #2 Get involved in the conversation
LinkedIn has evolved into an opinion
sharing platform so get involved!
Create a group or participate in groups
to have valuable discussions and
meaningful interactions with your target
audience.
Key statistics

3. Smart Recruitment Marketing
Monthly active users: 2.5 billion
Daily active users: 1.7 billion
Demographic:
- 46% male 54% female
- Highest percentage of
active users are in the 25-34
age bracket. The second
highest 18-24
Key statistics
Tip #1 Don't ignore
Simply put, because of the large number
of users, those who are new to social
media and want to connect with friends
are more likely to choose Facebook -
because that's where most people are.
Tip #2 Set yourself up
Create a Facebook page with a job tab,
share your company culture and create
groups to share relevant content that
would be of interest to your target
candidates.

4. Smart Recruitment Marketing
Monthly active users: 2 billion
Demographic:
- 62% male, 38% female
- The highest percentage of
active users are in the 35-44
age bracket, the second
highest is 25-34
Key statistics
Tip #1 Mix it up
Add YouTube into your recruitment
marketing mix as a “remarketing” campaign
where your ad is shown to users who have
already interacted with your content or
visited your website.
Tip #2 Entertain or post a how-to
Why do most people go to YouTube? To
be entertained or to learn how to do
something. Post a how-to video or provide
some entertainment to your target
audience.

5. Smart Recruitment Marketing
Monthly active users: 1 billion
Daily active users: 600 million
Demographic:
- 49.1% male, 50.9% female
and
- The highest percentage of
active users are in the 25-34
age bracket, the second
highest is 18-24 age bracket
Key statistics
Tip #1 Boost your brand
An excellent employer branding
platform which can help share your
story to attract both active job seekers
and passive candidates to your
company.
Tip #2 Strike a healthy balance
Instagram is also a great platform for
job ads but remember to keep a
healthy balance between promotion
and entertainment!

6. Smart Recruitment Marketing
Monthly active users: 1.5 billion
Daily active users: 1 billion
Key statistics
Tip #1 Add a personal touch
WhatsApp for business can be used as
a nice personal touchpoint to engage
with your audience. .
For example, ‘Send WhatsApp
message’ CTA button on your
Facebook job ad could encourage
candidates to get in touch with specific
questions.

7. Smart Recruitment Marketing
Monthly active users: 330 million
Views per month: 14 billion
Demographic:
- Reddit users are mostly
male, in the age bracket 18-
29
Key statistics
Tip #1 Get with the lingo
Reddit’s AMA (Ask Me Anything) feature
could be a great way to engage with
your audience. Alternatively you could
start a thread or host a live Q&A.
But before you do anything, make sure
you are up to speed on the Reddit
lingo! (AMA, AMAA, thread, subthread…)

8. Smart Recruitment Marketing
Monthly active users: 330 million
Daily active users: 134 million
Demographic:
- 62% male, 38% female
- The highest percentage of
active users are in the 25-34
age bracket, the second
highest are in the 18-24 and
also 35-49
Key statistics
Tip #1 Search the hashtags
Use Twitter’s search engine to find
people who are talking about topics
related to your industry or business.
Unlike some other platforms, it’s a
place where you can jump into a
conversation unannounced without
seeming like a stalker. Take advantage
(with caution) and use it to engage
more with your target audience.

9. Smart Recruitment Marketing
Monthly active users: 301 million
Daily active users: 109 million
Demographic:
- 38% male, 61% female
- Most users are in the 18-34
age bracket
Key statistics
Tip #1 It's quick and easy
Snapchat is quick and easy. When
compared to Instagram, Snapchat is
sometimes described as a 'less
polished' photo sharing platform where
users don't feel the pressure to always
send the perfect photo.
Use this platform to promote your
employer brand or advertise vacancies
in a fun, interactive way.

10. Smart Recruitment Marketing
Monthly active users: 322 million
Total boards created: 1 billion
Demographic:
- Pinterest users are 71%
female
- The highest percentage of
active users are in the 30-49
age bracket
Key statistics
Tip #1 Help out during this life changing
moment
Users tend to use Pinterest In the lead
up to personal events like getting
married or buying a house. What's
another big moment? Changing your
career.
Build boards to help users during these
life changing moments! Create different
boards for specific departments
(Finance, IT, Engineering, Design), making
it easier for users to find content that
appeals to them.

11. Smart Recruitment Marketing
Interested to hear what you think
Comment below & share your social media tips