The document provides tips for competing in the iGaming industry through search engine optimization without using spam techniques. It recommends focusing on scale by getting a large number of naturally earned links through creating a brand persona and identifying audience behaviors to leverage links from relevant publications. Specific techniques include link reclamation by monitoring competitors and brands to emulate, as well as creating compelling content around popular gaming topics that will attract publisher coverage. The overall message is that spam is not necessary and alternative whitehat SEO methods can successfully drive search rankings when done strategically at scale.