SlideShare a Scribd company logo
LINK REMOVALS AND AVOIDING THE WRATH OF
GOOGLE
Kirsty Hulse
SEO Strategist – DigitasLBi
kirstyhulse.com/blog
@kirsty_hulse

• When Should We Think About

Removing Links?
• How Can We Make It As Painless As

Possible?
• Avoiding The Wrath Of Google –

What Is The Future?
When Should We Think About Removing Links?
If Your Site Has Any Of The Following…
A GWT Link Warning

Or This….
Or This….

A Penalty

Links on sites like this

Or This….
Removing Links
Isn’t Easy Or
Cheap – Make Sure
It’s The Right
Choice For Your
Site
Look
holistically at
the landscape

Consider
anchor text

Consider ratios
of good/bad

ALWAYS check
onsite first
DON’T BE A SCAREDY CAT
MAKE INFORMED JUDGEMENT CALLS BASED ON YOUR
USERS AND YOUR EXPERTISE
How can we make it as painless as possible?
The process: Identifying bad links

Start with
the links in
GWT

Use tools
to identify
‘the worst’
links

Excel is
your best
mate

DONE
DON’T

Threaten site
owners/blogger
s with site
disavow. Ever.

Pay?

Lie
DO

Ensure the link is actually removable

Offer to give SEO or Social advice in
exchange
Include the link in question in the email
(prioritse your mail mergers)

Suggest adding no follow

‘Bad’ links can be on high quality
sites (advertorials etc), use this as an
opener.

PICK UP THE PHONE
AND WHEN ALL THAT FAILS….
How To Avoid
The Wrath Of
Google
WE NEED TO KEEP BUILDING LINKS, AT SCALE, FOR OUR
CLIENTS
Matt Cutts said in his most recent
Webmaster video…
‚A page with more links pointing to
it has higher page rank […] and if it
has higher page rank then we might
think that it’s a better match for
users queries.‛
How To Build Links At Scale

WHAT IS THE FUTURE OF LINK BUILDING?
AUTHORSHIP
At Pubcon last week Matt Cutts confirmed that Google is going to
continue moving in the direction of authorship.
We shouldn’t simply be thinking about where we can post
content, but also thinking about how to build relationships and get
influential authors posting on our sites.
Should we just start no following all our links?!
MACHINE LEARNING & SEO
Machine learning algorithms essentially mimic processes like those occurring in the
human mind.

And Google is starting to get good at it - within three days it had created a
neural network that can recognise cats and human faces.

What does this mean for SEO?
SEOs will need to start
thinking as though
Google has the
capacity of a human
tester

As we saw with
Panda, machine learning
algorithms are difficult to
reverse engineer – so
SEO needs to be quality
from the off
SO THEN LINK BUILDING, JUST BECOMES PURE ADVERTISING
Questions?!

More Related Content

What's hot

Winning with On-Site SEO
Winning with On-Site SEOWinning with On-Site SEO
Winning with On-Site SEO
Sean Si
 
Relevance - How to successfully create audiences that drive action for your b...
Relevance - How to successfully create audiences that drive action for your b...Relevance - How to successfully create audiences that drive action for your b...
Relevance - How to successfully create audiences that drive action for your b...
Ned Quekett
 
Inbound Marketing: Your Competitive Advantage
Inbound Marketing: Your Competitive AdvantageInbound Marketing: Your Competitive Advantage
Inbound Marketing: Your Competitive Advantage
HubSpot
 
Content Marketing vs. Link Building: Linklove Boston 2012
Content Marketing vs. Link Building: Linklove Boston 2012Content Marketing vs. Link Building: Linklove Boston 2012
Content Marketing vs. Link Building: Linklove Boston 2012
Rand Fishkin
 
5 Pieces of SEO Advice You Should Definitely Ignore
5 Pieces of SEO Advice You Should Definitely Ignore5 Pieces of SEO Advice You Should Definitely Ignore
5 Pieces of SEO Advice You Should Definitely Ignore
HubSpot
 
Growing Moz: 8 Lessons Learned
Growing Moz: 8 Lessons LearnedGrowing Moz: 8 Lessons Learned
Growing Moz: 8 Lessons Learned
Rand Fishkin
 
Effective Planning for Small to Medium Sized Agencies | BrightonSEO 2018 | P...
Effective Planning for Small to Medium Sized Agencies | BrightonSEO 2018  | P...Effective Planning for Small to Medium Sized Agencies | BrightonSEO 2018  | P...
Effective Planning for Small to Medium Sized Agencies | BrightonSEO 2018 | P...
Briony Gunson
 
B Corp Marketing Series: 7 Ways to Write Web Content That Gets Opened, Read a...
B Corp Marketing Series: 7 Ways to Write Web Content That Gets Opened, Read a...B Corp Marketing Series: 7 Ways to Write Web Content That Gets Opened, Read a...
B Corp Marketing Series: 7 Ways to Write Web Content That Gets Opened, Read a...
Orbit Media Studios
 
Advanced AuthorRank: 25 Tactics, from the individual to the enterprise level
Advanced AuthorRank: 25 Tactics, from the individual to the enterprise levelAdvanced AuthorRank: 25 Tactics, from the individual to the enterprise level
Advanced AuthorRank: 25 Tactics, from the individual to the enterprise level
Mike Arnesen
 
A More Holistic View of Search Pages
A More Holistic View of Search PagesA More Holistic View of Search Pages
A More Holistic View of Search Pages
Wil Reynolds
 
Digital content best_practices
Digital content best_practicesDigital content best_practices
Digital content best_practices
Orbit Media Studios
 
Is the Journey Right for Me?
Is the Journey Right for Me?Is the Journey Right for Me?
Is the Journey Right for Me?
Sean Si
 
BrightonSEO Sept
BrightonSEO SeptBrightonSEO Sept
BrightonSEO Sept
JoannaBeech1
 
Search + Social: Webit Expo by Rand Fishkin
Search + Social: Webit Expo by Rand FishkinSearch + Social: Webit Expo by Rand Fishkin
Search + Social: Webit Expo by Rand Fishkin
Rand Fishkin
 
Link Building in 2017 - How to Build Links and Not Get Penalized by Google!
Link Building in 2017 - How to Build Links and Not Get Penalized by Google!Link Building in 2017 - How to Build Links and Not Get Penalized by Google!
Link Building in 2017 - How to Build Links and Not Get Penalized by Google!
Razvan Gavrilas
 
Great Failures in Competitive Intelligence
Great Failures in Competitive IntelligenceGreat Failures in Competitive Intelligence
Great Failures in Competitive Intelligence
Rand Fishkin
 
Google updates 2011-2012
Google updates 2011-2012Google updates 2011-2012
Google updates 2011-2012
Gaël Breton
 
Intro to inbound marketing
Intro to inbound marketingIntro to inbound marketing
Intro to inbound marketing
Gaël Breton
 
How Changing Your Mind can increase Successs #BrightonSEO 2016
How Changing Your Mind can increase Successs #BrightonSEO 2016 How Changing Your Mind can increase Successs #BrightonSEO 2016
How Changing Your Mind can increase Successs #BrightonSEO 2016
Lisa Myers
 
SEO - Getting it done
SEO - Getting it doneSEO - Getting it done
SEO - Getting it done
Judith Lewis
 

What's hot (20)

Winning with On-Site SEO
Winning with On-Site SEOWinning with On-Site SEO
Winning with On-Site SEO
 
Relevance - How to successfully create audiences that drive action for your b...
Relevance - How to successfully create audiences that drive action for your b...Relevance - How to successfully create audiences that drive action for your b...
Relevance - How to successfully create audiences that drive action for your b...
 
Inbound Marketing: Your Competitive Advantage
Inbound Marketing: Your Competitive AdvantageInbound Marketing: Your Competitive Advantage
Inbound Marketing: Your Competitive Advantage
 
Content Marketing vs. Link Building: Linklove Boston 2012
Content Marketing vs. Link Building: Linklove Boston 2012Content Marketing vs. Link Building: Linklove Boston 2012
Content Marketing vs. Link Building: Linklove Boston 2012
 
5 Pieces of SEO Advice You Should Definitely Ignore
5 Pieces of SEO Advice You Should Definitely Ignore5 Pieces of SEO Advice You Should Definitely Ignore
5 Pieces of SEO Advice You Should Definitely Ignore
 
Growing Moz: 8 Lessons Learned
Growing Moz: 8 Lessons LearnedGrowing Moz: 8 Lessons Learned
Growing Moz: 8 Lessons Learned
 
Effective Planning for Small to Medium Sized Agencies | BrightonSEO 2018 | P...
Effective Planning for Small to Medium Sized Agencies | BrightonSEO 2018  | P...Effective Planning for Small to Medium Sized Agencies | BrightonSEO 2018  | P...
Effective Planning for Small to Medium Sized Agencies | BrightonSEO 2018 | P...
 
B Corp Marketing Series: 7 Ways to Write Web Content That Gets Opened, Read a...
B Corp Marketing Series: 7 Ways to Write Web Content That Gets Opened, Read a...B Corp Marketing Series: 7 Ways to Write Web Content That Gets Opened, Read a...
B Corp Marketing Series: 7 Ways to Write Web Content That Gets Opened, Read a...
 
Advanced AuthorRank: 25 Tactics, from the individual to the enterprise level
Advanced AuthorRank: 25 Tactics, from the individual to the enterprise levelAdvanced AuthorRank: 25 Tactics, from the individual to the enterprise level
Advanced AuthorRank: 25 Tactics, from the individual to the enterprise level
 
A More Holistic View of Search Pages
A More Holistic View of Search PagesA More Holistic View of Search Pages
A More Holistic View of Search Pages
 
Digital content best_practices
Digital content best_practicesDigital content best_practices
Digital content best_practices
 
Is the Journey Right for Me?
Is the Journey Right for Me?Is the Journey Right for Me?
Is the Journey Right for Me?
 
BrightonSEO Sept
BrightonSEO SeptBrightonSEO Sept
BrightonSEO Sept
 
Search + Social: Webit Expo by Rand Fishkin
Search + Social: Webit Expo by Rand FishkinSearch + Social: Webit Expo by Rand Fishkin
Search + Social: Webit Expo by Rand Fishkin
 
Link Building in 2017 - How to Build Links and Not Get Penalized by Google!
Link Building in 2017 - How to Build Links and Not Get Penalized by Google!Link Building in 2017 - How to Build Links and Not Get Penalized by Google!
Link Building in 2017 - How to Build Links and Not Get Penalized by Google!
 
Great Failures in Competitive Intelligence
Great Failures in Competitive IntelligenceGreat Failures in Competitive Intelligence
Great Failures in Competitive Intelligence
 
Google updates 2011-2012
Google updates 2011-2012Google updates 2011-2012
Google updates 2011-2012
 
Intro to inbound marketing
Intro to inbound marketingIntro to inbound marketing
Intro to inbound marketing
 
How Changing Your Mind can increase Successs #BrightonSEO 2016
How Changing Your Mind can increase Successs #BrightonSEO 2016 How Changing Your Mind can increase Successs #BrightonSEO 2016
How Changing Your Mind can increase Successs #BrightonSEO 2016
 
SEO - Getting it done
SEO - Getting it doneSEO - Getting it done
SEO - Getting it done
 

Viewers also liked

Топологии сетей. Базовые концепции ethernet коммутации.
Топологии сетей. Базовые концепции ethernet коммутации.Топологии сетей. Базовые концепции ethernet коммутации.
Топологии сетей. Базовые концепции ethernet коммутации.
Oleg Lipin
 
Среды передачи данных. Коаксиал, оптика, витая пара.
Среды передачи данных. Коаксиал, оптика, витая пара.Среды передачи данных. Коаксиал, оптика, витая пара.
Среды передачи данных. Коаксиал, оптика, витая пара.
Oleg Lipin
 
VDS: обнаружение, выявление причин и устранение проблемных ситуаций. Диагнос...
VDS: обнаружение, выявление причин и устранение проблемных ситуаций.  Диагнос...VDS: обнаружение, выявление причин и устранение проблемных ситуаций.  Диагнос...
VDS: обнаружение, выявление причин и устранение проблемных ситуаций. Диагнос...
Oleg Lipin
 
Расчет масок переменной длины (VLSM). Статическая маршрутизация.
Расчет масок переменной длины (VLSM). Статическая маршрутизация.Расчет масок переменной длины (VLSM). Статическая маршрутизация.
Расчет масок переменной длины (VLSM). Статическая маршрутизация.
Oleg Lipin
 
Организация хранения данных
Организация хранения данныхОрганизация хранения данных
Организация хранения данных
Oleg Lipin
 
Работа с коммутаторами Cisco. Конфигурирование Ethernet коммутаторов.
Работа с коммутаторами Cisco. Конфигурирование Ethernet коммутаторов.Работа с коммутаторами Cisco. Конфигурирование Ethernet коммутаторов.
Работа с коммутаторами Cisco. Конфигурирование Ethernet коммутаторов.
Oleg Lipin
 
Интеллектуальный уровень доступа как граница кампусной сети.
 Интеллектуальный уровень доступа как граница кампусной сети.  Интеллектуальный уровень доступа как граница кампусной сети.
Интеллектуальный уровень доступа как граница кампусной сети. Cisco Russia
 
Беспроводные локальные сети.
Беспроводные локальные сети.Беспроводные локальные сети.
Беспроводные локальные сети.
Oleg Lipin
 
IP адресация, маски и подсети.
IP адресация, маски и подсети.IP адресация, маски и подсети.
IP адресация, маски и подсети.
Oleg Lipin
 
Обзор протоколов динамической маршрутизации
Обзор протоколов динамической маршрутизацииОбзор протоколов динамической маршрутизации
Обзор протоколов динамической маршрутизации
Oleg Lipin
 
Основы IP-адресации и маршрутизации. Основы протокола TCP/IP.
Основы IP-адресации и маршрутизации. Основы протокола TCP/IP.Основы IP-адресации и маршрутизации. Основы протокола TCP/IP.
Основы IP-адресации и маршрутизации. Основы протокола TCP/IP.
Oleg Lipin
 
IP адресация. Расчет масок и подсетей. Практика.
IP адресация. Расчет масок и подсетей. Практика.IP адресация. Расчет масок и подсетей. Практика.
IP адресация. Расчет масок и подсетей. Практика.
Oleg Lipin
 
Сети и системы телекоммуникаций. Wi-Fi
Сети и системы телекоммуникаций. Wi-FiСети и системы телекоммуникаций. Wi-Fi
Сети и системы телекоммуникаций. Wi-Fi
Andrey Sozykin
 
Коммутаторы Cisco Catalyst 2К-4К что нового?
Коммутаторы Cisco Catalyst 2К-4К что нового? Коммутаторы Cisco Catalyst 2К-4К что нового?
Коммутаторы Cisco Catalyst 2К-4К что нового? Cisco Russia
 
Требования к межсетевому экрану нового поколения для предприятий малого и сре...
Требования к межсетевому экрану нового поколения для предприятий малого и сре...Требования к межсетевому экрану нового поколения для предприятий малого и сре...
Требования к межсетевому экрану нового поколения для предприятий малого и сре...
Cisco Russia
 
Learn inbound
Learn inboundLearn inbound
Learn inbound
Kirsty Hulse
 
Vlsm
VlsmVlsm
Vlsm
Taringa!
 

Viewers also liked (18)

нанор
нанорнанор
нанор
 
Топологии сетей. Базовые концепции ethernet коммутации.
Топологии сетей. Базовые концепции ethernet коммутации.Топологии сетей. Базовые концепции ethernet коммутации.
Топологии сетей. Базовые концепции ethernet коммутации.
 
Среды передачи данных. Коаксиал, оптика, витая пара.
Среды передачи данных. Коаксиал, оптика, витая пара.Среды передачи данных. Коаксиал, оптика, витая пара.
Среды передачи данных. Коаксиал, оптика, витая пара.
 
VDS: обнаружение, выявление причин и устранение проблемных ситуаций. Диагнос...
VDS: обнаружение, выявление причин и устранение проблемных ситуаций.  Диагнос...VDS: обнаружение, выявление причин и устранение проблемных ситуаций.  Диагнос...
VDS: обнаружение, выявление причин и устранение проблемных ситуаций. Диагнос...
 
Расчет масок переменной длины (VLSM). Статическая маршрутизация.
Расчет масок переменной длины (VLSM). Статическая маршрутизация.Расчет масок переменной длины (VLSM). Статическая маршрутизация.
Расчет масок переменной длины (VLSM). Статическая маршрутизация.
 
Организация хранения данных
Организация хранения данныхОрганизация хранения данных
Организация хранения данных
 
Работа с коммутаторами Cisco. Конфигурирование Ethernet коммутаторов.
Работа с коммутаторами Cisco. Конфигурирование Ethernet коммутаторов.Работа с коммутаторами Cisco. Конфигурирование Ethernet коммутаторов.
Работа с коммутаторами Cisco. Конфигурирование Ethernet коммутаторов.
 
Интеллектуальный уровень доступа как граница кампусной сети.
 Интеллектуальный уровень доступа как граница кампусной сети.  Интеллектуальный уровень доступа как граница кампусной сети.
Интеллектуальный уровень доступа как граница кампусной сети.
 
Беспроводные локальные сети.
Беспроводные локальные сети.Беспроводные локальные сети.
Беспроводные локальные сети.
 
IP адресация, маски и подсети.
IP адресация, маски и подсети.IP адресация, маски и подсети.
IP адресация, маски и подсети.
 
Обзор протоколов динамической маршрутизации
Обзор протоколов динамической маршрутизацииОбзор протоколов динамической маршрутизации
Обзор протоколов динамической маршрутизации
 
Основы IP-адресации и маршрутизации. Основы протокола TCP/IP.
Основы IP-адресации и маршрутизации. Основы протокола TCP/IP.Основы IP-адресации и маршрутизации. Основы протокола TCP/IP.
Основы IP-адресации и маршрутизации. Основы протокола TCP/IP.
 
IP адресация. Расчет масок и подсетей. Практика.
IP адресация. Расчет масок и подсетей. Практика.IP адресация. Расчет масок и подсетей. Практика.
IP адресация. Расчет масок и подсетей. Практика.
 
Сети и системы телекоммуникаций. Wi-Fi
Сети и системы телекоммуникаций. Wi-FiСети и системы телекоммуникаций. Wi-Fi
Сети и системы телекоммуникаций. Wi-Fi
 
Коммутаторы Cisco Catalyst 2К-4К что нового?
Коммутаторы Cisco Catalyst 2К-4К что нового? Коммутаторы Cisco Catalyst 2К-4К что нового?
Коммутаторы Cisco Catalyst 2К-4К что нового?
 
Требования к межсетевому экрану нового поколения для предприятий малого и сре...
Требования к межсетевому экрану нового поколения для предприятий малого и сре...Требования к межсетевому экрану нового поколения для предприятий малого и сре...
Требования к межсетевому экрану нового поколения для предприятий малого и сре...
 
Learn inbound
Learn inboundLearn inbound
Learn inbound
 
Vlsm
VlsmVlsm
Vlsm
 

Similar to Link removals prezzo fin

Link Building in 2024: What Works, What Doesn't, and What's Next
Link Building in 2024: What Works, What Doesn't, and What's NextLink Building in 2024: What Works, What Doesn't, and What's Next
Link Building in 2024: What Works, What Doesn't, and What's Next
Search Engine Journal
 
How We've Built Almost 20,000 Links By Hand
How We've Built Almost 20,000 Links By HandHow We've Built Almost 20,000 Links By Hand
How We've Built Almost 20,000 Links By Hand
JulieJoyce
 
Julie Joyce - How We've Built Almost 20k Links By Hand (MKTFEST 2014)
Julie Joyce - How We've Built Almost 20k Links By Hand (MKTFEST 2014)Julie Joyce - How We've Built Almost 20k Links By Hand (MKTFEST 2014)
Julie Joyce - How We've Built Almost 20k Links By Hand (MKTFEST 2014)
Marketing Festival
 
Off the page
Off the pageOff the page
Off the page
viet nghiem
 
PubCon New Orleans 2013 - Golden Nuggets
PubCon New Orleans 2013 - Golden Nuggets PubCon New Orleans 2013 - Golden Nuggets
PubCon New Orleans 2013 - Golden Nuggets
Mannix Marketing, Inc.
 
Link Building
Link BuildingLink Building
Link Building
Laura Grimes Alter
 
18 SEO Myths to Leave Behind in 2017
18 SEO Myths to Leave Behind in 2017 18 SEO Myths to Leave Behind in 2017
18 SEO Myths to Leave Behind in 2017
Tausif Al Hossain
 
SEO MYTHS - 2017
SEO MYTHS - 2017SEO MYTHS - 2017
SEO MYTHS - 2017
Filipp Paster
 
Seo myths 2016
Seo myths 2016Seo myths 2016
Seo myths 2016
Lira Venture Capital
 
Seo myths 2016
Seo myths 2016Seo myths 2016
Seo myths 2016
Javier Romero Alonso
 
Do you know how to get back links
Do you know how to get back linksDo you know how to get back links
Do you know how to get back links
Abhishek Kumar
 
Understanding The Challenges Of The Link Building Game
Understanding The Challenges Of The Link Building GameUnderstanding The Challenges Of The Link Building Game
Understanding The Challenges Of The Link Building Game
mgbmet
 
Search engine optimization_strategies_-_part_2
Search engine optimization_strategies_-_part_2Search engine optimization_strategies_-_part_2
Search engine optimization_strategies_-_part_2
Flora Runyenje
 
Seo for lead_generation
Seo for lead_generationSeo for lead_generation
Seo for lead_generation
TamannaTouhid2
 
Backlinks
 Backlinks Backlinks
Backlinks
baselinez
 
What are Backlinks
What are BacklinksWhat are Backlinks
What are Backlinks
baselinez
 
Long term seo - how to win for years - not days
Long term seo - how to win for years - not daysLong term seo - how to win for years - not days
Long term seo - how to win for years - not days
Search Marketing Expo - SMX
 
Post-Penguin SEO Strategies for Google Success - 8-27-13 slides
Post-Penguin SEO Strategies for Google Success - 8-27-13 slides Post-Penguin SEO Strategies for Google Success - 8-27-13 slides
Post-Penguin SEO Strategies for Google Success - 8-27-13 slides
DemandWave
 
Beginners Guide to link Building | Paddy Moogan
Beginners Guide to link Building | Paddy MooganBeginners Guide to link Building | Paddy Moogan
Beginners Guide to link Building | Paddy Moogan
Dilip Sharma
 
AAA AUTO SPA CAR DETAILING WWW.AAAAUTOSPA.COM
AAA AUTO SPA  CAR DETAILING  WWW.AAAAUTOSPA.COMAAA AUTO SPA  CAR DETAILING  WWW.AAAAUTOSPA.COM
AAA AUTO SPA CAR DETAILING WWW.AAAAUTOSPA.COM
ALEX A
 

Similar to Link removals prezzo fin (20)

Link Building in 2024: What Works, What Doesn't, and What's Next
Link Building in 2024: What Works, What Doesn't, and What's NextLink Building in 2024: What Works, What Doesn't, and What's Next
Link Building in 2024: What Works, What Doesn't, and What's Next
 
How We've Built Almost 20,000 Links By Hand
How We've Built Almost 20,000 Links By HandHow We've Built Almost 20,000 Links By Hand
How We've Built Almost 20,000 Links By Hand
 
Julie Joyce - How We've Built Almost 20k Links By Hand (MKTFEST 2014)
Julie Joyce - How We've Built Almost 20k Links By Hand (MKTFEST 2014)Julie Joyce - How We've Built Almost 20k Links By Hand (MKTFEST 2014)
Julie Joyce - How We've Built Almost 20k Links By Hand (MKTFEST 2014)
 
Off the page
Off the pageOff the page
Off the page
 
PubCon New Orleans 2013 - Golden Nuggets
PubCon New Orleans 2013 - Golden Nuggets PubCon New Orleans 2013 - Golden Nuggets
PubCon New Orleans 2013 - Golden Nuggets
 
Link Building
Link BuildingLink Building
Link Building
 
18 SEO Myths to Leave Behind in 2017
18 SEO Myths to Leave Behind in 2017 18 SEO Myths to Leave Behind in 2017
18 SEO Myths to Leave Behind in 2017
 
SEO MYTHS - 2017
SEO MYTHS - 2017SEO MYTHS - 2017
SEO MYTHS - 2017
 
Seo myths 2016
Seo myths 2016Seo myths 2016
Seo myths 2016
 
Seo myths 2016
Seo myths 2016Seo myths 2016
Seo myths 2016
 
Do you know how to get back links
Do you know how to get back linksDo you know how to get back links
Do you know how to get back links
 
Understanding The Challenges Of The Link Building Game
Understanding The Challenges Of The Link Building GameUnderstanding The Challenges Of The Link Building Game
Understanding The Challenges Of The Link Building Game
 
Search engine optimization_strategies_-_part_2
Search engine optimization_strategies_-_part_2Search engine optimization_strategies_-_part_2
Search engine optimization_strategies_-_part_2
 
Seo for lead_generation
Seo for lead_generationSeo for lead_generation
Seo for lead_generation
 
Backlinks
 Backlinks Backlinks
Backlinks
 
What are Backlinks
What are BacklinksWhat are Backlinks
What are Backlinks
 
Long term seo - how to win for years - not days
Long term seo - how to win for years - not daysLong term seo - how to win for years - not days
Long term seo - how to win for years - not days
 
Post-Penguin SEO Strategies for Google Success - 8-27-13 slides
Post-Penguin SEO Strategies for Google Success - 8-27-13 slides Post-Penguin SEO Strategies for Google Success - 8-27-13 slides
Post-Penguin SEO Strategies for Google Success - 8-27-13 slides
 
Beginners Guide to link Building | Paddy Moogan
Beginners Guide to link Building | Paddy MooganBeginners Guide to link Building | Paddy Moogan
Beginners Guide to link Building | Paddy Moogan
 
AAA AUTO SPA CAR DETAILING WWW.AAAAUTOSPA.COM
AAA AUTO SPA  CAR DETAILING  WWW.AAAAUTOSPA.COMAAA AUTO SPA  CAR DETAILING  WWW.AAAAUTOSPA.COM
AAA AUTO SPA CAR DETAILING WWW.AAAAUTOSPA.COM
 

More from Kirsty Hulse

Unicorns v dinosaurs: How to be creative when nobody wants you to
Unicorns v dinosaurs: How to be creative when nobody wants you toUnicorns v dinosaurs: How to be creative when nobody wants you to
Unicorns v dinosaurs: How to be creative when nobody wants you to
Kirsty Hulse
 
Content marketing tips that won't break the bank (or your spirit)
Content marketing tips that won't break the bank (or your spirit)Content marketing tips that won't break the bank (or your spirit)
Content marketing tips that won't break the bank (or your spirit)
Kirsty Hulse
 
Mozcon 2016 - Building Links in 2016
Mozcon 2016 - Building Links in 2016Mozcon 2016 - Building Links in 2016
Mozcon 2016 - Building Links in 2016
Kirsty Hulse
 
SEO: Getting Personal
SEO: Getting PersonalSEO: Getting Personal
SEO: Getting Personal
Kirsty Hulse
 
HOW TO MAKE FRIENDS AND GET LINKS
HOW TO MAKE FRIENDS AND GET LINKSHOW TO MAKE FRIENDS AND GET LINKS
HOW TO MAKE FRIENDS AND GET LINKS
Kirsty Hulse
 
When our affair with content means we cheat on conversion
When our affair with content means we cheat on conversionWhen our affair with content means we cheat on conversion
When our affair with content means we cheat on conversion
Kirsty Hulse
 
Brighton April 2015 - Schema, JSON-LD & the semantic web
Brighton April 2015 - Schema, JSON-LD & the semantic webBrighton April 2015 - Schema, JSON-LD & the semantic web
Brighton April 2015 - Schema, JSON-LD & the semantic web
Kirsty Hulse
 
Earning Links Through Audience Segmentation Brighton SEO 2014
Earning Links Through Audience Segmentation Brighton SEO 2014Earning Links Through Audience Segmentation Brighton SEO 2014
Earning Links Through Audience Segmentation Brighton SEO 2014
Kirsty Hulse
 
Kirsty hulse the death of linkbuilding
Kirsty hulse   the death of linkbuildingKirsty hulse   the death of linkbuilding
Kirsty hulse the death of linkbuilding
Kirsty Hulse
 

More from Kirsty Hulse (9)

Unicorns v dinosaurs: How to be creative when nobody wants you to
Unicorns v dinosaurs: How to be creative when nobody wants you toUnicorns v dinosaurs: How to be creative when nobody wants you to
Unicorns v dinosaurs: How to be creative when nobody wants you to
 
Content marketing tips that won't break the bank (or your spirit)
Content marketing tips that won't break the bank (or your spirit)Content marketing tips that won't break the bank (or your spirit)
Content marketing tips that won't break the bank (or your spirit)
 
Mozcon 2016 - Building Links in 2016
Mozcon 2016 - Building Links in 2016Mozcon 2016 - Building Links in 2016
Mozcon 2016 - Building Links in 2016
 
SEO: Getting Personal
SEO: Getting PersonalSEO: Getting Personal
SEO: Getting Personal
 
HOW TO MAKE FRIENDS AND GET LINKS
HOW TO MAKE FRIENDS AND GET LINKSHOW TO MAKE FRIENDS AND GET LINKS
HOW TO MAKE FRIENDS AND GET LINKS
 
When our affair with content means we cheat on conversion
When our affair with content means we cheat on conversionWhen our affair with content means we cheat on conversion
When our affair with content means we cheat on conversion
 
Brighton April 2015 - Schema, JSON-LD & the semantic web
Brighton April 2015 - Schema, JSON-LD & the semantic webBrighton April 2015 - Schema, JSON-LD & the semantic web
Brighton April 2015 - Schema, JSON-LD & the semantic web
 
Earning Links Through Audience Segmentation Brighton SEO 2014
Earning Links Through Audience Segmentation Brighton SEO 2014Earning Links Through Audience Segmentation Brighton SEO 2014
Earning Links Through Audience Segmentation Brighton SEO 2014
 
Kirsty hulse the death of linkbuilding
Kirsty hulse   the death of linkbuildingKirsty hulse   the death of linkbuilding
Kirsty hulse the death of linkbuilding
 

Recently uploaded

Harnessing the Power of NLP and Knowledge Graphs for Opioid Research
Harnessing the Power of NLP and Knowledge Graphs for Opioid ResearchHarnessing the Power of NLP and Knowledge Graphs for Opioid Research
Harnessing the Power of NLP and Knowledge Graphs for Opioid Research
Neo4j
 
LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...
LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...
LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...
DanBrown980551
 
Mutation Testing for Task-Oriented Chatbots
Mutation Testing for Task-Oriented ChatbotsMutation Testing for Task-Oriented Chatbots
Mutation Testing for Task-Oriented Chatbots
Pablo Gómez Abajo
 
QR Secure: A Hybrid Approach Using Machine Learning and Security Validation F...
QR Secure: A Hybrid Approach Using Machine Learning and Security Validation F...QR Secure: A Hybrid Approach Using Machine Learning and Security Validation F...
QR Secure: A Hybrid Approach Using Machine Learning and Security Validation F...
AlexanderRichford
 
Poznań ACE event - 19.06.2024 Team 24 Wrapup slidedeck
Poznań ACE event - 19.06.2024 Team 24 Wrapup slidedeckPoznań ACE event - 19.06.2024 Team 24 Wrapup slidedeck
Poznań ACE event - 19.06.2024 Team 24 Wrapup slidedeck
FilipTomaszewski5
 
"NATO Hackathon Winner: AI-Powered Drug Search", Taras Kloba
"NATO Hackathon Winner: AI-Powered Drug Search",  Taras Kloba"NATO Hackathon Winner: AI-Powered Drug Search",  Taras Kloba
"NATO Hackathon Winner: AI-Powered Drug Search", Taras Kloba
Fwdays
 
Dandelion Hashtable: beyond billion requests per second on a commodity server
Dandelion Hashtable: beyond billion requests per second on a commodity serverDandelion Hashtable: beyond billion requests per second on a commodity server
Dandelion Hashtable: beyond billion requests per second on a commodity server
Antonios Katsarakis
 
Call Girls Chandigarh🔥7023059433🔥Agency Profile Escorts in Chandigarh Availab...
Call Girls Chandigarh🔥7023059433🔥Agency Profile Escorts in Chandigarh Availab...Call Girls Chandigarh🔥7023059433🔥Agency Profile Escorts in Chandigarh Availab...
Call Girls Chandigarh🔥7023059433🔥Agency Profile Escorts in Chandigarh Availab...
manji sharman06
 
Apps Break Data
Apps Break DataApps Break Data
Apps Break Data
Ivo Velitchkov
 
Essentials of Automations: Exploring Attributes & Automation Parameters
Essentials of Automations: Exploring Attributes & Automation ParametersEssentials of Automations: Exploring Attributes & Automation Parameters
Essentials of Automations: Exploring Attributes & Automation Parameters
Safe Software
 
From Natural Language to Structured Solr Queries using LLMs
From Natural Language to Structured Solr Queries using LLMsFrom Natural Language to Structured Solr Queries using LLMs
From Natural Language to Structured Solr Queries using LLMs
Sease
 
Biomedical Knowledge Graphs for Data Scientists and Bioinformaticians
Biomedical Knowledge Graphs for Data Scientists and BioinformaticiansBiomedical Knowledge Graphs for Data Scientists and Bioinformaticians
Biomedical Knowledge Graphs for Data Scientists and Bioinformaticians
Neo4j
 
Y-Combinator seed pitch deck template PP
Y-Combinator seed pitch deck template PPY-Combinator seed pitch deck template PP
Y-Combinator seed pitch deck template PP
c5vrf27qcz
 
ScyllaDB Tablets: Rethinking Replication
ScyllaDB Tablets: Rethinking ReplicationScyllaDB Tablets: Rethinking Replication
ScyllaDB Tablets: Rethinking Replication
ScyllaDB
 
Leveraging the Graph for Clinical Trials and Standards
Leveraging the Graph for Clinical Trials and StandardsLeveraging the Graph for Clinical Trials and Standards
Leveraging the Graph for Clinical Trials and Standards
Neo4j
 
JavaLand 2024: Application Development Green Masterplan
JavaLand 2024: Application Development Green MasterplanJavaLand 2024: Application Development Green Masterplan
JavaLand 2024: Application Development Green Masterplan
Miro Wengner
 
Lee Barnes - Path to Becoming an Effective Test Automation Engineer.pdf
Lee Barnes - Path to Becoming an Effective Test Automation Engineer.pdfLee Barnes - Path to Becoming an Effective Test Automation Engineer.pdf
Lee Barnes - Path to Becoming an Effective Test Automation Engineer.pdf
leebarnesutopia
 
GraphRAG for LifeSciences Hands-On with the Clinical Knowledge Graph
GraphRAG for LifeSciences Hands-On with the Clinical Knowledge GraphGraphRAG for LifeSciences Hands-On with the Clinical Knowledge Graph
GraphRAG for LifeSciences Hands-On with the Clinical Knowledge Graph
Neo4j
 
Containers & AI - Beauty and the Beast!?!
Containers & AI - Beauty and the Beast!?!Containers & AI - Beauty and the Beast!?!
Containers & AI - Beauty and the Beast!?!
Tobias Schneck
 
inQuba Webinar Mastering Customer Journey Management with Dr Graham Hill
inQuba Webinar Mastering Customer Journey Management with Dr Graham HillinQuba Webinar Mastering Customer Journey Management with Dr Graham Hill
inQuba Webinar Mastering Customer Journey Management with Dr Graham Hill
LizaNolte
 

Recently uploaded (20)

Harnessing the Power of NLP and Knowledge Graphs for Opioid Research
Harnessing the Power of NLP and Knowledge Graphs for Opioid ResearchHarnessing the Power of NLP and Knowledge Graphs for Opioid Research
Harnessing the Power of NLP and Knowledge Graphs for Opioid Research
 
LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...
LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...
LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...
 
Mutation Testing for Task-Oriented Chatbots
Mutation Testing for Task-Oriented ChatbotsMutation Testing for Task-Oriented Chatbots
Mutation Testing for Task-Oriented Chatbots
 
QR Secure: A Hybrid Approach Using Machine Learning and Security Validation F...
QR Secure: A Hybrid Approach Using Machine Learning and Security Validation F...QR Secure: A Hybrid Approach Using Machine Learning and Security Validation F...
QR Secure: A Hybrid Approach Using Machine Learning and Security Validation F...
 
Poznań ACE event - 19.06.2024 Team 24 Wrapup slidedeck
Poznań ACE event - 19.06.2024 Team 24 Wrapup slidedeckPoznań ACE event - 19.06.2024 Team 24 Wrapup slidedeck
Poznań ACE event - 19.06.2024 Team 24 Wrapup slidedeck
 
"NATO Hackathon Winner: AI-Powered Drug Search", Taras Kloba
"NATO Hackathon Winner: AI-Powered Drug Search",  Taras Kloba"NATO Hackathon Winner: AI-Powered Drug Search",  Taras Kloba
"NATO Hackathon Winner: AI-Powered Drug Search", Taras Kloba
 
Dandelion Hashtable: beyond billion requests per second on a commodity server
Dandelion Hashtable: beyond billion requests per second on a commodity serverDandelion Hashtable: beyond billion requests per second on a commodity server
Dandelion Hashtable: beyond billion requests per second on a commodity server
 
Call Girls Chandigarh🔥7023059433🔥Agency Profile Escorts in Chandigarh Availab...
Call Girls Chandigarh🔥7023059433🔥Agency Profile Escorts in Chandigarh Availab...Call Girls Chandigarh🔥7023059433🔥Agency Profile Escorts in Chandigarh Availab...
Call Girls Chandigarh🔥7023059433🔥Agency Profile Escorts in Chandigarh Availab...
 
Apps Break Data
Apps Break DataApps Break Data
Apps Break Data
 
Essentials of Automations: Exploring Attributes & Automation Parameters
Essentials of Automations: Exploring Attributes & Automation ParametersEssentials of Automations: Exploring Attributes & Automation Parameters
Essentials of Automations: Exploring Attributes & Automation Parameters
 
From Natural Language to Structured Solr Queries using LLMs
From Natural Language to Structured Solr Queries using LLMsFrom Natural Language to Structured Solr Queries using LLMs
From Natural Language to Structured Solr Queries using LLMs
 
Biomedical Knowledge Graphs for Data Scientists and Bioinformaticians
Biomedical Knowledge Graphs for Data Scientists and BioinformaticiansBiomedical Knowledge Graphs for Data Scientists and Bioinformaticians
Biomedical Knowledge Graphs for Data Scientists and Bioinformaticians
 
Y-Combinator seed pitch deck template PP
Y-Combinator seed pitch deck template PPY-Combinator seed pitch deck template PP
Y-Combinator seed pitch deck template PP
 
ScyllaDB Tablets: Rethinking Replication
ScyllaDB Tablets: Rethinking ReplicationScyllaDB Tablets: Rethinking Replication
ScyllaDB Tablets: Rethinking Replication
 
Leveraging the Graph for Clinical Trials and Standards
Leveraging the Graph for Clinical Trials and StandardsLeveraging the Graph for Clinical Trials and Standards
Leveraging the Graph for Clinical Trials and Standards
 
JavaLand 2024: Application Development Green Masterplan
JavaLand 2024: Application Development Green MasterplanJavaLand 2024: Application Development Green Masterplan
JavaLand 2024: Application Development Green Masterplan
 
Lee Barnes - Path to Becoming an Effective Test Automation Engineer.pdf
Lee Barnes - Path to Becoming an Effective Test Automation Engineer.pdfLee Barnes - Path to Becoming an Effective Test Automation Engineer.pdf
Lee Barnes - Path to Becoming an Effective Test Automation Engineer.pdf
 
GraphRAG for LifeSciences Hands-On with the Clinical Knowledge Graph
GraphRAG for LifeSciences Hands-On with the Clinical Knowledge GraphGraphRAG for LifeSciences Hands-On with the Clinical Knowledge Graph
GraphRAG for LifeSciences Hands-On with the Clinical Knowledge Graph
 
Containers & AI - Beauty and the Beast!?!
Containers & AI - Beauty and the Beast!?!Containers & AI - Beauty and the Beast!?!
Containers & AI - Beauty and the Beast!?!
 
inQuba Webinar Mastering Customer Journey Management with Dr Graham Hill
inQuba Webinar Mastering Customer Journey Management with Dr Graham HillinQuba Webinar Mastering Customer Journey Management with Dr Graham Hill
inQuba Webinar Mastering Customer Journey Management with Dr Graham Hill
 

Link removals prezzo fin

  • 1. LINK REMOVALS AND AVOIDING THE WRATH OF GOOGLE Kirsty Hulse SEO Strategist – DigitasLBi kirstyhulse.com/blog @kirsty_hulse • When Should We Think About Removing Links? • How Can We Make It As Painless As Possible? • Avoiding The Wrath Of Google – What Is The Future?
  • 2. When Should We Think About Removing Links?
  • 3. If Your Site Has Any Of The Following… A GWT Link Warning Or This…. Or This…. A Penalty Links on sites like this Or This….
  • 4. Removing Links Isn’t Easy Or Cheap – Make Sure It’s The Right Choice For Your Site
  • 5. Look holistically at the landscape Consider anchor text Consider ratios of good/bad ALWAYS check onsite first
  • 6. DON’T BE A SCAREDY CAT MAKE INFORMED JUDGEMENT CALLS BASED ON YOUR USERS AND YOUR EXPERTISE
  • 7. How can we make it as painless as possible?
  • 8. The process: Identifying bad links Start with the links in GWT Use tools to identify ‘the worst’ links Excel is your best mate DONE
  • 9.
  • 10. DON’T Threaten site owners/blogger s with site disavow. Ever. Pay? Lie
  • 11. DO Ensure the link is actually removable Offer to give SEO or Social advice in exchange Include the link in question in the email (prioritse your mail mergers) Suggest adding no follow ‘Bad’ links can be on high quality sites (advertorials etc), use this as an opener. PICK UP THE PHONE
  • 12. AND WHEN ALL THAT FAILS….
  • 13.
  • 14. How To Avoid The Wrath Of Google
  • 15. WE NEED TO KEEP BUILDING LINKS, AT SCALE, FOR OUR CLIENTS
  • 16. Matt Cutts said in his most recent Webmaster video… ‚A page with more links pointing to it has higher page rank […] and if it has higher page rank then we might think that it’s a better match for users queries.‛
  • 17. How To Build Links At Scale WHAT IS THE FUTURE OF LINK BUILDING?
  • 18.
  • 19. AUTHORSHIP At Pubcon last week Matt Cutts confirmed that Google is going to continue moving in the direction of authorship. We shouldn’t simply be thinking about where we can post content, but also thinking about how to build relationships and get influential authors posting on our sites.
  • 20. Should we just start no following all our links?!
  • 21. MACHINE LEARNING & SEO Machine learning algorithms essentially mimic processes like those occurring in the human mind. And Google is starting to get good at it - within three days it had created a neural network that can recognise cats and human faces. What does this mean for SEO? SEOs will need to start thinking as though Google has the capacity of a human tester As we saw with Panda, machine learning algorithms are difficult to reverse engineer – so SEO needs to be quality from the off
  • 22. SO THEN LINK BUILDING, JUST BECOMES PURE ADVERTISING

Editor's Notes

  1. PLUS MANY MORE – anchor text, sites with malware, are site-wide, identical C-Class, bad neighbourhoods etc.This is what we know Google is looking at now – but what about future links.
  2. Don’t sit trawling through your clients/sites backlink profile in isolation – consider it alongside competitors, what they are doing and how they are performing.A handful of bad links amongst other high authority brand ones? Probably don’t worry so much about that.PLEASE before investing bags of time going through every single link with a fine toothcomb – make sure any penalties are not on site ones.
  3. Careful not to blindly panic and respond immediately to Google changes – a lot of what they say is likely FUD tactics (fear, uncertainty and doubt).
  4. these won’t be exhaustive, but will give an idea of the types of link you should be looking for. Why make life harder than it needs to be?I personally like linkresearchtools – it’s excellent at pulling out high risk links, such as deindexed sites and those with Malware, really quickly. ONLY USE ONE TOOL. You can pretty much do all the link analysis you want in excel. SEOtools By NeilsBosma allows you to pull header stats, whoisiformation, filter by domain name.You DON’T need an additional step here – looking in excel is enough
  5. Check links at speed by automatically downloading each page using HTTrack and grepping the source code
  6. This pisses me off. I see SO many people doing it and it’s just not polite. When people email my blog and ask for links to be removed (because we’ve essentially been running a link farm for 4 years) you’re immediately on the back foot. And I don’t like you.People know what you’re up to…pretending you’ve changed your internal brand policy or something just won’t cut it.Pay. Contentious, I know and I imagine we can have some nice debate about this later but my thoughts kind of are…we fucked ourselves a bit paying bloggers/sites etc FOR links. I have done it. I advocate it. It’s easy/cost effective and can work…BUT if we can try and avoid getting ourselves in that situation for removing them as well, then let’s try. Maybe it’s too late.
  7. I would probably say…don’t even bother trying to get syndicated links removed. You’ll just waste your time.If you ask a tumblr owner to remove or nofollow just one link on a post they might. If you ask the same tumblr owner to remove or nofollow a link from one post and a bunch of tag posts generated by that original then they’re less likely to as you’re making it look like moer work and making it look like you don’t understand tumblr.Why as an industry – are we terrified of the phone?
  8. Not mine – I disavow at a domain level.
  9. So I’m going to be really ground breaking and talk about the importance of social…I have a client which owns 2 brands, both operating in exactly the same space, offering exactly the same products – just with 2 different demographic positions to capture as much share of the market as possible.Same ATL activity, SEO budgets, same SEO activity, same platforms, levels of engagement, same domain age etcetcOne brand invests heavily in social and is over 35% of their entire marketing budget.The other barely does anything at all.… guess which brand is which?Links have little / no effect without social wrappers
  10. Author Crawler is FREE and identifies linking authors. It ALSO identifies any other sites they may contribute to. Linkdex also does lots of clever stuff with authorship – iodentifies authors in your niche that don’t link.We shouldn’t just be thinking about where we can post content, but also thinking about how to get authorative authors to post on our own sites.
  11. It is possible that Google gives a “trust” value to a nofollowed links - Particularly when these links have a high CTR and Google is deeming them to be useful. Alongside co citation – could this be the way to a cleaner future?It prevents links being considered as spammy (allegedly) Diversity is key to a good backlink profileThey can send referral trafficNo follow links may drive follow links as a consequence of the exposure (Wickipedia, for example)
  12. SO I’m not saying this is going to happen tomorrow but the implications of machine learning on SEO are twofold.1. SEOs will need