The key things to know about content marketing. The presentation was given at Common Desk in Dallas on November 2nd, 2013. The attendees were business owners and other attene
This document outlines an upcoming webinar on content marketing hosted by GetCraft.com. The webinar will cover topics such as what content marketing is, why brands should invest in it, content opportunities for brands, determining the right story to tell, how much content to create, and measuring effectiveness. It provides an agenda with these topics and encourages participants to ask questions during the webinar. The document also shares examples of how GetCraft has helped brands with large-scale content marketing campaigns.
The document discusses how to create content that is visually appealing and intellectually stimulating. It recommends focusing on capturing audience attention with visually appealing images, engaging readers intellectually by allowing them to learn and take action, forming a connection by finding something audiences are passionate about, producing original ideas, combining new uses of media, creating depth that challenges audiences to think and learn more, and applying these pillars while understanding the target market.
Marketers think they've seen it all, but they are usually blind to the truths of customer needs. Here's how to move beyond data to get to real insights that will improve your marketing and build your business.
Social Media Marketing Agency Referral Program Deck - Vulpine InteractiveDerric Haynie
Do you know a lot of people that might benefit from social media marketing services?
Are you looking to help brands and companies further their digital presence, but can't do all the work yourself?
Then you might be a perfect fit for our referral program. We offer a 10% referral commission for each client closed for the first 1 year of service.
To apply to the referral program, please contact derric.haynie@gmail.com
How to create b2b content that drives leads?Jaslynn joan
Content Marketing Institute recently conducted a study that showed that 88% of marketers use content marketing as part of their marketing strategy.
Source<> http://www.bizbilla.com/articles/How-to-Create-B2B-Content-That-Drives-Leads-1649.html
The document discusses an Inbound Sales Methodology that aligns marketing and sales to support the way buyers prefer to purchase. It begins with marketing to establish expertise and share knowledge publicly. Sales then qualifies progressively by reading digital cues and engaging contextually before collectively making decisions to move discussions to agreements. Deals are then closed, continued, and handed back to marketing to nurture the next sale. The methodology is designed for sales and marketing to follow the buyer's journey of self-educating before contact.
Why product managers should care about content marketingBarbara Nelson
Learn how content marketing can make you the hero, get you money to promote your product, and help you gain credibility to market yourself internally and externally.
Content marketing is often incorrectly portrayed as simply shouting your message loudly to gain attention and make money, but in reality it requires a strategic approach and hard work. An effective content marketing strategy involves telling your company's story over multiple pieces of content so that search engines can find you and potential customers are exposed to your messaging. Only through this repeated effort of storytelling will a company truly succeed with content marketing and capture customers' attention.
This document outlines an upcoming webinar on content marketing hosted by GetCraft.com. The webinar will cover topics such as what content marketing is, why brands should invest in it, content opportunities for brands, determining the right story to tell, how much content to create, and measuring effectiveness. It provides an agenda with these topics and encourages participants to ask questions during the webinar. The document also shares examples of how GetCraft has helped brands with large-scale content marketing campaigns.
The document discusses how to create content that is visually appealing and intellectually stimulating. It recommends focusing on capturing audience attention with visually appealing images, engaging readers intellectually by allowing them to learn and take action, forming a connection by finding something audiences are passionate about, producing original ideas, combining new uses of media, creating depth that challenges audiences to think and learn more, and applying these pillars while understanding the target market.
Marketers think they've seen it all, but they are usually blind to the truths of customer needs. Here's how to move beyond data to get to real insights that will improve your marketing and build your business.
Social Media Marketing Agency Referral Program Deck - Vulpine InteractiveDerric Haynie
Do you know a lot of people that might benefit from social media marketing services?
Are you looking to help brands and companies further their digital presence, but can't do all the work yourself?
Then you might be a perfect fit for our referral program. We offer a 10% referral commission for each client closed for the first 1 year of service.
To apply to the referral program, please contact derric.haynie@gmail.com
How to create b2b content that drives leads?Jaslynn joan
Content Marketing Institute recently conducted a study that showed that 88% of marketers use content marketing as part of their marketing strategy.
Source<> http://www.bizbilla.com/articles/How-to-Create-B2B-Content-That-Drives-Leads-1649.html
The document discusses an Inbound Sales Methodology that aligns marketing and sales to support the way buyers prefer to purchase. It begins with marketing to establish expertise and share knowledge publicly. Sales then qualifies progressively by reading digital cues and engaging contextually before collectively making decisions to move discussions to agreements. Deals are then closed, continued, and handed back to marketing to nurture the next sale. The methodology is designed for sales and marketing to follow the buyer's journey of self-educating before contact.
Why product managers should care about content marketingBarbara Nelson
Learn how content marketing can make you the hero, get you money to promote your product, and help you gain credibility to market yourself internally and externally.
Content marketing is often incorrectly portrayed as simply shouting your message loudly to gain attention and make money, but in reality it requires a strategic approach and hard work. An effective content marketing strategy involves telling your company's story over multiple pieces of content so that search engines can find you and potential customers are exposed to your messaging. Only through this repeated effort of storytelling will a company truly succeed with content marketing and capture customers' attention.
Digital Marketing/Content Marketing/Social Media Marketing 360Dan Galante
This document provides information about content marketing strategies for lead generation and demand generation. It discusses how content marketing goals differ for B2B versus B2C organizations, with lead generation being the top goal for B2B content marketing. It also discusses how technology has disrupted traditional marketing by giving consumers more information and making brands less in control of the conversation. As a result, content marketing through industry resources and educational content has become more important for generating leads and demand. The document provides tips for content marketing including building social media channels, creating blogs on platforms like WordPress and Tumblr, writing long-form posts on LinkedIn, and using analytics tools like Google Analytics.
Best Marketing Advice - 100 Global Experts Share Their Career WisdomHeidi Cohen
Start building relationships now by following people in your dream jobs on social media and eventually meeting them for coffee. Develop your personal brand by thinking of yourself as a product and focusing on what sets you apart. Learn how to write well as it is an important skill for marketing careers and will help you stand out.
This document provides guidance on creating effective Facebook ad campaigns to grow Facebook pages. It discusses the importance of having a well-targeted audience, an attention-grabbing image, a logical headline, and an appropriate call to action. It emphasizes targeting the most relevant audience and avoiding overly promotional posts. The document then provides tips for each element, including exploring precise interests and categories, choosing eye-catching images, and crafting headlines and calls to action that encourage people to like the page.
The document discusses strategies for self-published authors to increase book sales based on interviews with publishing representatives and successful authors. It provides advice from industry experts, including the importance of discovering one's target audience, writing books people want to buy in a specific niche, using book series to build an audience, and focusing on word-of-mouth recommendations through plot elements rather than extensive marketing. Overall, the key to success is found in writing multiple books that meet the desires of a well-defined readership.
This document proposes a content marketing strategy to create a cultural and marketing advantage for the client's company. It would involve Sharon Tahaney developing various types of content such as weekly blogs, ebooks, and podcasts focused on personal and professional development. This content would be shared by the client's sales force to generate leads and engagement. The goal is to connect with potential customers on a personal level through high-quality, relevant content that answers their needs and builds the company's brand as dedicated to learning and growth.
This persona guide will help life science companies create more relevant and engaging marketing content by understanding the true needs of their ideal customers.
Youtility - Why Smart Marketing is About Help Not HypeJay Baer
The executive summary of Youtility: Why Smart Marketing is About Help not Hype, the new marketing book from Jay Baer that shows how companies can use truly, inherently useful marketing to win customer attention and loyalty. This presentation includes 14 exclusive summary videos from Jay Baer.
Lead Nurturing Beyond the Inbox - INBOUND14HubSpot
When you hear the phrase "marketing automation," what do you think of first? A detailed diagram of emails sent to different segments, broken out by email engagement, drawing a line from lead to customer? This has become the norm, yet it is among the least effective lead nurturing efforts you can set up as a marketer. Join this session to learn how to set up a multi-channel lead nurturing campaign to reach your prospective customers via email, social media, and other effective media.
52 Questions Your Customers Ask Before BuyingChris Conner
Look inside the mind of your buyer along her journey to buying your product. The most basic form of Content Marketing is answering every question your prospect has from the moment she becomes aware of a need until she is a happy customer and advocate for your brand.
This SlideShare will get you thinking about the questions you need to answer.
Workshop for Brand Leaders to make them smarter at media planning and help them make better decisions with their Brands. We help the Brand Leader look at media as an investment within the planning process, assess media’s role in your advertising, and show strengths/weaknesses of both traditional and digital media.
If you knew that being a better client would get you better advertising could you do it? Here are some tips on how to be a Better Client and how to turn it into getting better work.
Content marketers are often too quick to jump into the tactical sandbox. A content marketing plan without a solid content strategy foundation is essentially a house built on quicksand -- sure to sink, costing everyone time, money and aggravation. Respect your audience, create content they truly want, and stop creating clutter that will inevitably become a content strategist's colossal cleanup.
Meanwhile, “the Internet” is the unmarried maximum essential issue that has been converting all techniques and approaches to steer an easy existence way.
Do you suspect ever that the range of net customers is growing daily with the aid of using a day? Is it viable to prevent the increase?
Now, the maximum of the time in a day, humans live on-line for numerous purposes.
Just now, when you have an enterprise which you choose to sell to the goal audience, you then definitively don’t want to attain them physically.
You can attain them virtually, for that, you want to have a web reference to technological gadgets like computers, cell phones, tablets, etc.
The Future of Content Marketing: 10 Things to Consider Today
Over the last few months. Joe Pulizzi has been sharing exclusive insights in CMI’s weekly newsletter, The Content Marketing Revolution. These tips are things that struck him each week, but when we looked at them in total many had a theme: they help marketing leaders prepare for the future of content marketing. The ideas range from big to small and quick to implement and a bit longer-term, but all are things you should be thinking about today. For more exclusive insights from Joe, subscribe to The Content Marketing Revolution. What do you really need to know to prepare for the future of content marketing?
Content Marketing Formula: Become A Movement And Achieve Maximum SuccessClickBank Wizard
This document provides an overview of content marketing strategies. It discusses what content marketing is, how it builds trust and converts visitors into buyers. It emphasizes the importance of frequent, high-quality content to engage an audience. Specific recommendations include:
- Posting at minimum weekly, but more frequently is better, such as daily or multiple times a week.
- Creating different types of content including written blogs, videos, images and more.
- Optimizing content for length, readability and value. Maintaining consistency in posting helps retain readers.
- Examples are given of successful content marketers who employ strategies like sales funnels to move audiences from awareness to purchase.
Digital marketing introduction presentationLivia Oldland
Presentation slides from the digital marketing introduction workshop as part of Destination Digital business support programme from Connecting Cambridgeshire.
Want more information? Small businesses across Cambridgeshire and Peterborough can currently get free business support on using digital technology until March 2015.
More information here: http://destinationdigital.info/advice/
Learn how to master B2B content marketing, identify the 5 content marketing traps that can catch you out and what you can do to avoid them.
We look at how you can amplify your content and also what you should do to maximise the SEO of your content marketing activities.
The iCub robot, which is so advanced it can play rudimentary children's games. Photograph: Oli Scarff/Getty Images
In a darkened robotics laboratory in Lyon, Peter Dominey and Stéphane Lallée are playing a game with a cute-looking humanoid called iCub. The game is Toybox and the object is to uncover a toy trumpet that Lallée has just moved from a box to iCub's right. For a human three-year-old such a game is child's play, but until now it has been beyond the scope of most machined intelligences. Not for iCub however.
"I will put box on the right," says iCub, making sure it has understood Lallée's instructions. "You will put the toy on the left. I will put the box on the middle."
Staring intently at the box, iCub reaches out with its left hand, grasps the box and moves it to the centre of the table, uncovering the trumpet in the process. Next, instead of telling iCub to pick up the trumpet, Lallée gestures with his finger, indicating different positions on the table where he has moved it. Much like a real child interacting with its parent, iCub's eyes swivel from side to side, its luminous pink eyebrows and mouth glowing with excitement. "You have moved the trumpet. Found it. You have moved the trumpet. Found it."
Kade McKean's Eagle Scout project involves photographing headstones at local cemeteries and uploading the photos and genealogical information to an online database. Volunteers are needed to take clear photos of headstones, including the entire stone and legible text, and submit them online or via other means. The project aims to make cemetery records more accessible globally by digitizing them. Participants are encouraged to create a free account on FindAGrave.com to help identify photos and accept requests from genealogy researchers.
Digital Marketing/Content Marketing/Social Media Marketing 360Dan Galante
This document provides information about content marketing strategies for lead generation and demand generation. It discusses how content marketing goals differ for B2B versus B2C organizations, with lead generation being the top goal for B2B content marketing. It also discusses how technology has disrupted traditional marketing by giving consumers more information and making brands less in control of the conversation. As a result, content marketing through industry resources and educational content has become more important for generating leads and demand. The document provides tips for content marketing including building social media channels, creating blogs on platforms like WordPress and Tumblr, writing long-form posts on LinkedIn, and using analytics tools like Google Analytics.
Best Marketing Advice - 100 Global Experts Share Their Career WisdomHeidi Cohen
Start building relationships now by following people in your dream jobs on social media and eventually meeting them for coffee. Develop your personal brand by thinking of yourself as a product and focusing on what sets you apart. Learn how to write well as it is an important skill for marketing careers and will help you stand out.
This document provides guidance on creating effective Facebook ad campaigns to grow Facebook pages. It discusses the importance of having a well-targeted audience, an attention-grabbing image, a logical headline, and an appropriate call to action. It emphasizes targeting the most relevant audience and avoiding overly promotional posts. The document then provides tips for each element, including exploring precise interests and categories, choosing eye-catching images, and crafting headlines and calls to action that encourage people to like the page.
The document discusses strategies for self-published authors to increase book sales based on interviews with publishing representatives and successful authors. It provides advice from industry experts, including the importance of discovering one's target audience, writing books people want to buy in a specific niche, using book series to build an audience, and focusing on word-of-mouth recommendations through plot elements rather than extensive marketing. Overall, the key to success is found in writing multiple books that meet the desires of a well-defined readership.
This document proposes a content marketing strategy to create a cultural and marketing advantage for the client's company. It would involve Sharon Tahaney developing various types of content such as weekly blogs, ebooks, and podcasts focused on personal and professional development. This content would be shared by the client's sales force to generate leads and engagement. The goal is to connect with potential customers on a personal level through high-quality, relevant content that answers their needs and builds the company's brand as dedicated to learning and growth.
This persona guide will help life science companies create more relevant and engaging marketing content by understanding the true needs of their ideal customers.
Youtility - Why Smart Marketing is About Help Not HypeJay Baer
The executive summary of Youtility: Why Smart Marketing is About Help not Hype, the new marketing book from Jay Baer that shows how companies can use truly, inherently useful marketing to win customer attention and loyalty. This presentation includes 14 exclusive summary videos from Jay Baer.
Lead Nurturing Beyond the Inbox - INBOUND14HubSpot
When you hear the phrase "marketing automation," what do you think of first? A detailed diagram of emails sent to different segments, broken out by email engagement, drawing a line from lead to customer? This has become the norm, yet it is among the least effective lead nurturing efforts you can set up as a marketer. Join this session to learn how to set up a multi-channel lead nurturing campaign to reach your prospective customers via email, social media, and other effective media.
52 Questions Your Customers Ask Before BuyingChris Conner
Look inside the mind of your buyer along her journey to buying your product. The most basic form of Content Marketing is answering every question your prospect has from the moment she becomes aware of a need until she is a happy customer and advocate for your brand.
This SlideShare will get you thinking about the questions you need to answer.
Workshop for Brand Leaders to make them smarter at media planning and help them make better decisions with their Brands. We help the Brand Leader look at media as an investment within the planning process, assess media’s role in your advertising, and show strengths/weaknesses of both traditional and digital media.
If you knew that being a better client would get you better advertising could you do it? Here are some tips on how to be a Better Client and how to turn it into getting better work.
Content marketers are often too quick to jump into the tactical sandbox. A content marketing plan without a solid content strategy foundation is essentially a house built on quicksand -- sure to sink, costing everyone time, money and aggravation. Respect your audience, create content they truly want, and stop creating clutter that will inevitably become a content strategist's colossal cleanup.
Meanwhile, “the Internet” is the unmarried maximum essential issue that has been converting all techniques and approaches to steer an easy existence way.
Do you suspect ever that the range of net customers is growing daily with the aid of using a day? Is it viable to prevent the increase?
Now, the maximum of the time in a day, humans live on-line for numerous purposes.
Just now, when you have an enterprise which you choose to sell to the goal audience, you then definitively don’t want to attain them physically.
You can attain them virtually, for that, you want to have a web reference to technological gadgets like computers, cell phones, tablets, etc.
The Future of Content Marketing: 10 Things to Consider Today
Over the last few months. Joe Pulizzi has been sharing exclusive insights in CMI’s weekly newsletter, The Content Marketing Revolution. These tips are things that struck him each week, but when we looked at them in total many had a theme: they help marketing leaders prepare for the future of content marketing. The ideas range from big to small and quick to implement and a bit longer-term, but all are things you should be thinking about today. For more exclusive insights from Joe, subscribe to The Content Marketing Revolution. What do you really need to know to prepare for the future of content marketing?
Content Marketing Formula: Become A Movement And Achieve Maximum SuccessClickBank Wizard
This document provides an overview of content marketing strategies. It discusses what content marketing is, how it builds trust and converts visitors into buyers. It emphasizes the importance of frequent, high-quality content to engage an audience. Specific recommendations include:
- Posting at minimum weekly, but more frequently is better, such as daily or multiple times a week.
- Creating different types of content including written blogs, videos, images and more.
- Optimizing content for length, readability and value. Maintaining consistency in posting helps retain readers.
- Examples are given of successful content marketers who employ strategies like sales funnels to move audiences from awareness to purchase.
Digital marketing introduction presentationLivia Oldland
Presentation slides from the digital marketing introduction workshop as part of Destination Digital business support programme from Connecting Cambridgeshire.
Want more information? Small businesses across Cambridgeshire and Peterborough can currently get free business support on using digital technology until March 2015.
More information here: http://destinationdigital.info/advice/
Learn how to master B2B content marketing, identify the 5 content marketing traps that can catch you out and what you can do to avoid them.
We look at how you can amplify your content and also what you should do to maximise the SEO of your content marketing activities.
The iCub robot, which is so advanced it can play rudimentary children's games. Photograph: Oli Scarff/Getty Images
In a darkened robotics laboratory in Lyon, Peter Dominey and Stéphane Lallée are playing a game with a cute-looking humanoid called iCub. The game is Toybox and the object is to uncover a toy trumpet that Lallée has just moved from a box to iCub's right. For a human three-year-old such a game is child's play, but until now it has been beyond the scope of most machined intelligences. Not for iCub however.
"I will put box on the right," says iCub, making sure it has understood Lallée's instructions. "You will put the toy on the left. I will put the box on the middle."
Staring intently at the box, iCub reaches out with its left hand, grasps the box and moves it to the centre of the table, uncovering the trumpet in the process. Next, instead of telling iCub to pick up the trumpet, Lallée gestures with his finger, indicating different positions on the table where he has moved it. Much like a real child interacting with its parent, iCub's eyes swivel from side to side, its luminous pink eyebrows and mouth glowing with excitement. "You have moved the trumpet. Found it. You have moved the trumpet. Found it."
Kade McKean's Eagle Scout project involves photographing headstones at local cemeteries and uploading the photos and genealogical information to an online database. Volunteers are needed to take clear photos of headstones, including the entire stone and legible text, and submit them online or via other means. The project aims to make cemetery records more accessible globally by digitizing them. Participants are encouraged to create a free account on FindAGrave.com to help identify photos and accept requests from genealogy researchers.
The document discusses different applications of photography across several industries:
- The advertising industry uses images to promote products to target audiences. Famous photographers include Jonathan Knowles and Justin Windle.
- The fashion industry uses photography in magazines like Vogue and Elle as well as store displays to sell products and trends. Famous fashion photographers are Sebastian Kim and Alice Hawkins.
- The music industry promotes albums, videos, concerts and artists through music photography. Photographers like Lindsay Best and Mike Learner contribute to this field.
- Sports photography is used in newspapers, magazines and online to cover various sports. Photographers such as Bob Martin and Tim Clayton have contributed in this area.
- Photojournalism uses images
Video analytics can be a valuable and effective tool helping you detect gaps in training or management, or help you spot and praise good behavior. Analytics can help you grow revenues by transforming the way your customer data and behavior is analyzed and reported.
This document contains a production diary for an extended diploma in creative media production. It summarizes the student's progress over several months, including planning two photo shoots, editing photographs, getting feedback from tutors, and distributing a survey to gather audience feedback. The student outlines plans for the coming weeks to finish analyzing edited photographs, write a self-evaluation, and complete all assignment requirements. Contingency plans are also mentioned in case of problems along the way.
- The document is a production diary for an assignment on creative media production. It provides weekly updates and plans over a 14 week period.
- The student took photographs at different locations, edited them using Photoshop, and analyzed the edits. They also conducted a survey to get feedback from audiences and evaluated the project results.
- The weekly updates describe completed and planned tasks like additional photoshoots, editing photos, getting feedback from tutors, choosing final photos, and drafting the final evaluation. The diary also notes potential contingency plans if issues arise.
The Lodge KodaiKanaL HeaLtHy Feet Programme aims to educate children about the hookworm parasite, distribute free footwear to needy children, and eradicate the parasite. The programme addresses that hookworm is a common parasite in rural areas that can infect children through their feet and cause anemia or reduce nutritional intake. It teaches children about the parasite's lifecycle and promotes always wearing shoes, using toilets, washing feet, and taking deworming medicine to prevent infection.
Paige Ward discusses three fantasy action films she enjoys: Transformers: Revenge of the Fallen, The Avengers, and Harry Potter and the Order of the Phoenix. She provides plot summaries and director/release date information for each film. Paige explains that she chose the fantasy action genre because she likes fictional worlds and characters, and enjoys the creativity and special effects in these types of films.
1) The document outlines Paige Ward's progress on her Extended Diploma in Creative Media Production assignment over 14 weeks. It provides detailed weekly summaries of the work completed, including planning photoshoots, editing photographs, getting feedback, and analyzing the results.
2) It indicates that in upcoming weeks she plans to finish analyzing photographs, write an evaluation, and complete the assignment requirements based on the brief. Contingency plans are noted in case of problems.
3) The regular progress updates show the development of Paige's photography assignment from initial research through multiple rounds of shooting, editing, analyzing photographs and incorporating feedback to finalize her work.
The document provides tips for making strangers into friends, including saying "hi" to break the initial barrier, practicing conversations without feeling awkward or aggressive, smiling to make a good first impression, asking about their interests to find common ground, tolerating rejection without taking it personally, using humor to make interactions fun, overcoming fears of conversing with strangers, and thanking the presenters.
Paige Ward discusses three fantasy action films she enjoys: Transformers: Revenge of the Fallen, The Avengers, and Harry Potter and the Order of the Phoenix. She provides plot summaries and director/release date information for each film. Paige explains that she chose the fantasy action genre because she likes fictional worlds and characters, and enjoys the creativity and special effects in these types of films.
This document provides training material on customer service from NIIT Foundation, created by Ashish Gupta in March 2012. It covers topics like personal development, goals, and using computers for educational purposes, with the goal of improving English language skills. The material is copyrighted and trademarks are acknowledged.
The document discusses different applications of photography including advertising, fashion, music, sports, photojournalism, and fine art. It provides examples of famous photographers within each industry such as Jonathan Knowles in advertising, Sebastian Kim in fashion, Mike Learner in music, Bob Martin in sports, David Burnett in photojournalism, and Ansel Adams in fine art photography. Each industry uses photography in different ways such as to sell products, highlight trends, promote artists and events, tell news stories, and provide artistic visual representations.
The document describes editing a photograph of a building in Photoshop. The editor used the Magnetic Lasso tool to select the building, then created a new layer and filled the background with black. A spiral path was drawn around the building and filled with yellow. An outer glow was added in pink to make the spiral appear 3D. This editing technique was previously used on portraits but did not work as well on the building due to the lighting.
Content Marketing: Publishing is the New MarketingJoe Pulizzi
The document discusses content marketing and how it has become essential for businesses. It notes that consumers now spend more time online and on social networks than with traditional media. As a result, businesses need to become publishers that provide valuable content to attract and engage customers. The document provides tips for developing an effective content marketing strategy, such as understanding customer needs, creating a content calendar, and distributing content where customers spend their time online. The goal of content marketing is for businesses to become trusted resources and thought leaders in their industry.
The document discusses various marketing tactics that can be used by businesses. It begins by defining marketing and noting that tactics are specific techniques used to attract and retain profitable customers. Several examples of marketing tactics are then provided, including offering special deals, sharing news, finding and following relevant people on social media, participating in conversations, understanding customers, providing free samples, making the buying process easy, following up with customers, building relationships through social media, writing articles, setting and meeting high standards, seeking friends not enemies, being truthful, focusing on the target market, remaining consistent, providing product training, creating brochures, publishing annual reports, establishing a phone hotline, attending trade shows, organizing conferences, public speaking, email marketing, sponsoring
The document provides tips for closing the first 10 B2B deals by focusing on finding early adopters and unaffiliated customers, getting reviews and referrals through an advocacy program to build social proof, and using customer advocates as the new sales team by empowering them through incentives and engagement. It emphasizes aiming for the right target customers, developing competitors' status quo, and using different traction channels like networking, early adopter programs, and referrals to accelerate deals through existing satisfied customers.
Optimization plays a key role in a conversational growth strategy by:
- Testing elements of conversations to increase engagement and desired outcomes
- Using an iterative process of measuring performance, forming hypotheses, and testing changes
- Continually improving conversations to better meet goals and provide more value to participants
Stop Being Invisible Online: Coordinated SEO, Content Marketing and PR StrategyChris Marocchi
The document provides guidance on developing an integrated online marketing strategy using SEO, content marketing, and PR. It recommends starting with an assessment of website messaging and USP to create aspirational messages that solve client problems. Content should be optimized for targeted keywords and published across websites, blogs, and social media. Metrics like impressions, clicks, and rankings should be measured to improve content over time. The strategy aims to increase engagement, traffic, and leads through compelling, optimized content.
Constructing a Winning Inbound Marketing Blueprint for ManufacturersJanalee Silvey
This document provides an overview of inbound marketing strategies for manufacturers in 2017. It contains contributions from 23 marketing agencies with experience in the manufacturing industry. The document includes sections on inbound marketing, lead generation, reporting and ROI, and a conclusion. It provides tips on developing compelling content, buyer personas, and website optimization to attract and convert leads through inbound tactics.
The document provides guidance on setting up and optimizing Twitter advertising campaigns. It discusses how to set campaign goals and target audiences through keywords, interests, locations and other criteria. It also offers tips for writing engaging promoted tweets and measuring campaign performance through metrics like impressions, engagements and cost per engagement. The overall document serves as a comprehensive guide to help users get the most out of promoting their content and accounts on Twitter.
32 Marketing Tips That Never Go Out of StyleRich Brooks
Tired of chasing the next “big thing” in marketing? Maybe it’s time to get back to basics.
It’s that time of year again. All the prognosticators are telling us what’s coming next. All the “10 Marketing Trends for 2015″ posts. All the advice to make you nervous that you’re falling behind.
But the truth is, the more things change, the more they stay the same.
So, in the spirit of uncovering timeless strategies, we asked 32 of our all-time favorite marketers to share with us their best tips that never go out of style.
OK, we included ourselves, but that’s just because we wanted to rub shoulders with these luminaries.
Is your “evergreen” marketing tip in this list? If not, make sure you share it in the comments below.
Building and scaling an acquisition marketing machine - seedcamp sept 2016Depesh Mandalia
This document outlines how to build an acquisition marketing machine that scales through insights. It emphasizes starting with a clear mission, generating deep product, customer and market insights, and adopting an agile approach using hypothesis-driven testing to enable fast growth. Specific strategies discussed include focusing on customer outcomes over revenue, developing insights not just data, prioritizing hypotheses to test, using MVP testing and learning from outcomes to continuously improve and scale acquisition efforts.
The document provides information about starting your own business using different business models like network marketing, affiliate marketing, and systems businesses. It discusses choosing a stable company in an expanding market, learning the product or service, marketing to a large target audience through various methods like social media and in-person networking. The key is to start building your list, communicate value to prospects, stay positive, and get support from leaders in your organization.
The acquisition marketing puzzle most fail to complete - Turing Festival Augu...Depesh Mandalia
The acquisition marketing puzzle most fail to complete is about 3 key aspects of growth marketing often missed by very good channel acquisition managers: Mission, Insights and Agility. Grab tangible takeaways and actionable ideas to help add rocket-fuel to your acquisition marketing campaigns.
Deck from Turing Festival, Edinburgh, August 2016.
This document provides a 7-step content marketing toolkit to help marketers develop an effective content marketing strategy. The steps include understanding your purpose and audience, developing a compelling narrative, identifying relevant channels, creating optimized content, amplifying your content, and using analytics to evaluate performance. The toolkit is intended to equip marketers with fundamentals to systematically develop a content marketing roadmap for success.
The document discusses content marketing strategies and tips for B2B companies. It provides advice from various experts on developing compelling content to attract and engage prospects. Key tips include focusing content on buyer personas at different stages, telling your company story through customer insights and problems solved, and creating content in multiple formats tailored to online consumption. The overall strategy discussed is using consistent, valuable content to build trust and loyalty with customers over time.
Branding overview along with general information about inbound marketing and social media and SEO tips. This goes alongside a presentation by Advokate at SUNY Adirondack on Monday, March 21, 2016. Contact Advokate, LLC, with any questions, or to schedule a marketing consultation! www.advokate.net
This document provides information about different types of content marketing that businesses can use. It discusses blog posts, guest blog posts, cartoons/comics, eBooks, and infographics. Blog posts allow businesses to communicate regularly with customers and share different types of content. Guest blog posts allow businesses to contribute content to other relevant blogs. Cartoons and comics can help explain complex topics simply. EBooks are long-form content that can educate audiences. Infographics visually present information. The document recommends which types of businesses might benefit most from each content type.
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2. What we will cover
• What
• Why
• The goal
• How
Content Marketing
Broad Marketing Experience From Someone You Can Trust 2
3. Growing an Orchard
Good content marketing can be
compared to growing an orchard.
Each tree is a message.
You need lots of trees.
New trees need to be planted consistently.
All trees grow from the same key
messages and targeted to your audience.
Content Marketing
Broad Marketing Experience From Someone You Can Trust 3
4. What is Content Marketing?
Telling stories
about your business.
Content Marketing
Broad Marketing Experience From Someone You Can Trust 4
5. What is Content Marketing?
Educational and/or Entertaining
This vi
deo
is ama
zing!
pany ell.
m
is co opic w
Th
the t
lains
exp
Content Marketing
Have you seen this?
answers
ing for
as look old me what
Iw
post t
and this ed to know.
I want
Broad Marketing Experience From Someone You Can Trust 5
6. Start with Content,
then Package, then Distribute
Content Marketing
Broad Marketing Experience From Someone You Can Trust 6
7. Why is it important?
Because Google likes it.
Make
pages
primarily
for
users,
not
for
search
engines.
Ask
yourself,
"Does
this
help
my
users?”
From
Google’s
Webmaster
Guidelines
Content Marketing
Broad Marketing Experience From Someone You Can Trust 7
8. And!
Humans like it...
and share it.
Content Marketing
Broad Marketing Experience From Someone You Can Trust 8
9. What is the goal?
To move your audience
along the commitment funnel.
Awareness
Interest
Evalua@on
Commitment
Purchase
Referral
Content Marketing
Broad Marketing Experience From Someone You Can Trust 9
11. The Foundation
Develop your key messages
Define your audience
Content Marketing
Broad Marketing Experience From Someone You Can Trust 11
12. Key Message Document
Key Messages
Key
Message
These are the 1 to 4 messages that you
want to consistently communicate.
Benefits
The benefits your products and services
give to your consumers.
Suppor@ng
Fact
Suppor@ng
Fact
Suppor@ng
Fact
Key
Message
Suppor@ng
Fact
Suppor@ng
Fact
Suppor@ng
Fact
Benefit
Suppor@ng
Fact
Suppor@ng
Fact
Suppor@ng
Fact
Benefit
Suppor@ng
Fact
Supporting Facts
The objective information that supports the
key messages and benefits.
Suppor@ng
Fact
Suppor@ng
Fact
Elevator
Speech
Tagline
Emo@on
Content Marketing
Broad Marketing Experience From Someone You Can Trust 12
13. Key Message Document
Elevator Speech
Key
Message
Suppor@ng
Fact
Suppor@ng
Fact
Suppor@ng
Fact
This is the 15 second speech that
includes all of your key messages.
Key
Message
Suppor@ng
Fact
Suppor@ng
Fact
Suppor@ng
Fact
Tagline
This is the emotional statement that is
most closely tied to your company name.
Benefit
Suppor@ng
Fact
Suppor@ng
Fact
Suppor@ng
Fact
Benefit
Suppor@ng
Fact
Emotion
The single emotion you want your
customers to feel about your company.
Suppor@ng
Fact
Suppor@ng
Fact
Elevator
Speech
Tagline
Emo@on
Content Marketing
Broad Marketing Experience From Someone You Can Trust 13
14. Using Key Elements for Content
Key
Message
Elements
Key
Message
Suppor@ng
Fact
Suppor@ng
Fact
Suppor@ng
Fact
Key
Message
Suppor@ng
Fact
Suppor@ng
Fact
Suppor@ng
Fact
Benefit
Suppor@ng
Fact
Suppor@ng
Fact
Suppor@ng
Fact
Benefit
Suppor@ng
Fact
Suppor@ng
Fact
Suppor@ng
Fact
Elevator
Speech
Start with the story idea: Owner Welcome.
Pull key message elements appropriate for the story.
Fill in around the key message elements to complete the
story. Here is a sample to help you visualize how it works.
Hi,
I
am
John
and
I
want
to
help
you
and
your
dog
live
happier
lives
together.
My
company
provides
dog
services
in
Dallas
including
training,
behavior
consulta@on,
dog
walking,
and
play
groups.
I
have
been
a
dog
lover
my
whole
life
and
work
with
local
shelters
to
help
rehabilitate
trauma@zed
dogs.
I
understand
dog
behavior
extremely
well
so
I
can
recognize
and
quickly
solve
behavior
issues.
Also,
I
can
teach
you
what
you
need
to
know
so
your
dog
knows
that
you
are
the
pack
leader.
I
have
a
specially
designed
van
that
I
use
to
transport
your
dog
to
and
from
play
groups.
Please
contact
me
for
a
no
obliga@on
consulta@on
on
how
I
can
help
you
and
your
dog
live
happier
lives
together.
Tagline
Emo@on
Content Marketing
Broad Marketing Experience From Someone You Can Trust 14
15. Target Audience
More than one target?
If you have more than one target for
different aspects of your business you
will need to define each.
Demographics
Objective characteristics of your target:
who they are.
Psychographics
Lifestyle and value characteristics of your
target: what they care about.
Content Marketing
Broad Marketing Experience From Someone You Can Trust 15
18. Heart Wood vs. Veneer
Heart wood is
original content
from your heart.
Content Marketing
Veneer is content
that is not original
but is consistent
with your story.
Broad Marketing Experience From Someone You Can Trust 18
19. Anatomy of Content
Each element in your
content should move your
prospect to the next
element.
ent
mitm
Com
Content Marketing
Broad Marketing Experience From Someone You Can Trust 19
20. What are the content options?
Content is developed for each stage.
Awareness
? ?
Interest
Evalua@on
Commitment
Referral
Purchase
Content Marketing
Broad Marketing Experience From Someone You Can Trust 20
21. Awareness and Interest
Awareness
Interest
Paid
adver@sing
Evalua@on
Viral
Content
Commitment
Curated
content
Pop
culture
comparisons
Referral
Purchase
SEO
considera@ons
Content Marketing
Broad Marketing Experience From Someone You Can Trust 21
22. Face Book Ad
1. Build off of your key messages.
2. The photo on your Face Book post
should draw attention.
3. The headline of the post should qualify
who should read.
4. The excerpt should help further qualify
interest and make the reader want to
click on the link.
5. The content will often lead to a call to
action.
Content Marketing
Broad Marketing Experience From Someone You Can Trust 22
23. Viral Content
Find content that you like and
share with your audience
You only need to have the most
basic statement tying this content
to your business theme
Sample first line: “It all depends
on your perspective.” Follow
with appropriate key message
elements.
Content Marketing
Broad Marketing Experience From Someone You Can Trust 23
24. Curated Content
Do a search on a keyword
term of interest to your
customers.
Identify three to five good
articles on the topic.
Summarize in your own words the key points
of the articles and make sure to provide the
link and credits to the original author.
Content Marketing
Broad Marketing Experience From Someone You Can Trust 24
25. Pop Culture Comparisons
Compare/contrast your business/audience
with popular movies, songs, TV shows, etc.
“Your not alone; we can help.”
Content Marketing
Broad Marketing Experience From Someone You Can Trust 25
26. Evaluation
Awareness
Interest
Evalua@on
Commitment
Referral
Content Marketing
Purchase
Guides
Exper@se
Work
Examples
Broad Marketing Experience From Someone You Can Trust 26
27. Guides
This is a very powerful and
direct way to build trust with
your prospects.
If you don’t have a guide then
your prospect will find the
answer someplace else.
Create at least one guide that
you can give a prospect in
exchange for their email.
Content Marketing
Broad Marketing Experience From Someone You Can Trust 27
28. Commitment
Awareness
Interest
Evalua@on
Commitment
Referral
Content Marketing
Purchase
Email
subscrip@on
Facebook
like
Google
+
follow
Broad Marketing Experience From Someone You Can Trust 28
29. Commitment
This is what happens when people like your content.
Content Marketing
Broad Marketing Experience From Someone You Can Trust 29
30. Commitment
This is what happens when people like your content.
Content Marketing
Broad Marketing Experience From Someone You Can Trust 30
31. Purchase
Ask for the sale.
Awareness
Interest
Evalua@on
Commitment
Referral
Purchase
Content Marketing
Discount
Limited
@me
offer
Request
for
business
Broad Marketing Experience From Someone You Can Trust 31
32. Direct Sales Request
Treat a prospective customer like a friend.
19 out of 20 times you interact with your friend
you are giving or sharing.
One time out of 20 you ask them to help you move a sofa.
It’s OK to ask someone for their business – it is
expected. But treat them like a friend.
Content Marketing
Broad Marketing Experience From Someone You Can Trust 32
33. Referrals/Testimonials
When you have a satisfied customer ask for a
testimonial.
Write a draft for them that includes a couple of
examples from your key messages.
Content Marketing
Broad Marketing Experience From Someone You Can Trust 33