The document analyzes conventions used in posters and trailers for chick flick movies. It discusses the poster for the movie "Wild Child," which uses pink coloring and contrasts the main character's fancy costume with other girls' school uniforms. The trailer for "Wild Child" uses split screens, wipes between scenes, and non-diegetic sounds. It also examines the poster for "Bridesmaids," which features women in wedding attire and uses textures to hint at drama. The "Bridesmaids" trailer incorporates point-of-view shots, text inserts about the producers' past films, and non-diegetic rock music contrasted with typical wedding music. Both analyses focus on visual and audio elements that establish the

1. Analysis of different genresChick Flick
By Nicole McClelland

2. Wild Child
This is the Wild child poster and I think the conventions of this poster is the colour scheme
which is pink and is seen on nearly all chick flick genres. The costume of the other girls is a
school uniform this makes us think that the audience for this chick flick might be of a younger
audience. The title of the poster is quite unusual because it is halved into one with diamonds
and one with just purple writing to match the other colour used in the scheme. The main girls
costume in contrast to the other girls is quite glamorous as she is wearing a dress and has a lot
of accessories on like the sunglasses and the scarf. The proxemics of the poster is also very
interesting because it shows us who the main character is going to be which is the girl who is
standing at the front and the other girls are placed far left hand side – which is contrasting.
The tag line ‘a new term for trouble’ with the word ‘trouble’ being put in bold is interesting
because it catches the eye with the alliteration and is hinted that their is going to be
disruption to a calm environment. The repetition of ‘new’ has a linear structure and tells us
bluntly what the films about summed up in 6 words – this convention is commonly seen on film
posters.
http://youtu.be/NdYXF6JESPc

3. The trailer for wild child explores the chick flick genre well because it uses conventions such as slipt screen to
show the action is quite equal and is quite dramatic. The transitions used are also conventional because it
has elements like wipe hen the action is picking up usually in the middle of the trailer. Other transitions used
are fading to white then it will flash to another image this is done to show that there are loads of different
elements to her life. With the background which is white look better for the colours to stand out it also makes
it look fresh and subtle. The non diegetic sounds of the phone ringing and the song which is being played
over the top of the voice over. The voice over highlights the fact that she doesn’t know what’s happening
this gives us an insight into the film which makes us over see the characters. The insert of the text like ‘comes
a story’ slows down what’s happening and lets you pause and reflect what is happening as trailers normally
try to cram so much into 2 minutes. The audience is of a female young teenage girl this is shown with the use
of colour scheme which is pink and purple. The trailer also uses wipe which is a interesting transition suggests
that its going to be action packed and drama filled. The use of costume at the begging when all the girls
are in a group is very fashionable they are wearing fancy dresses with big handbags and sunglasses. The
mise en scene when they are in the group shows us they all are taking pictures on their mobile phones which
makes us notice they are modern and current this is why it is best suited for the audience of a younger
generation.

4. This is the Wild child poster and I think the conventions of this poster is the colour scheme which is pink and is
seen on nearly all chick flick genres. The costume of the other girls is a school uniform this makes us think that
the audience for this chick flick might be of a younger audience. The title of the poster is quite unusual
because it is halved into one with diamonds and one with just purple writing to match the other colour used
in the scheme. The main girls costume in contrast to the other girls is quite glamorous as she is wearing a dress
and has a lot of accessories on like the sunglasses and the scarf. The proxemics of the poster is also very
interesting because it shows us who the main character is going to be which is the girl who is standing at the
front and the other girls are placed far left hand side – which is contrasting. The tag line ‘a new term for
trouble’ with the word ‘trouble’ being put in bold is interesting because it catches the eye with the
alliteration and is hinted that their is going to be disruption to a calm environment. The repetition of ‘new’
has a linear structure and tells us bluntly what the films about summed up in 6 words – this convention is
commonly seen on film posters.

5. Bridesmaids
http://youtu.be/nsUEd2cUIqo
This is the poster for Bridesmaids and it is also using the convention of
the pink which is the chick flick genre. The costume that they are
wearing suggests from the title as well that they are going to a
wedding which gives it the element of glam. The audience that
would be focused on this type of film might be middle-aged women
that are looking at getting married or who are married it is aimed at
the older market for chick flicks. The textures that are used which is
ruffle creates shadows so it is already highlighting that it wont be all
nice and happy but maybe including a twist. From the relaxed
positions they are standing in it is clear that this wont be any old
traditional wedding but on to which has a twist. The title is placed at
the top of the page and is in a very chunky font making it stand out
from the wall.

6. This trailer includes the colour design white which matches with the theme of wedding and is
therefore fitted with being girly. The trailer also includes point of view shots and this shows the focus
and the pressure on girls to be a maid of honour. The trailer also includes inserts of text which are
advertising the fact that the produces have made films such as the 40 year old virgin and
knocked up. The non diegetic music which is a rock and roll type music is contrasted with the
stereotypical wedding music which this film is not about. The colour design for one of the scenes is
white this is a commonly seen colour at a wedding.

7. This trailer includes the colour design white which matches with the theme of wedding and is
therefore fitted with being girly. The trailer also includes point of view shots and this shows the focus
and the pressure on girls to be a maid of honour. The trailer also includes inserts of text which are
advertising the fact that the produces have made films such as the 40 year old virgin and
knocked up. The non diegetic music which is a rock and roll type music is contrasted with the
stereotypical wedding music which this film is not about. The colour design for one of the scenes is
white this is a commonly seen colour at a wedding.