Indie folk music began in the 1990s and was influenced by folk music from the 1950s, 60s, and 70s as well as country music and indie rock. There are common codes and conventions used in indie folk music videos including long shots of the artist playing instruments, establishing shots of scenery, and close-ups of artists. Lighting is typically ambient or from fairy lights and matches the mood of the song. Editing is usually subtle with soft focuses on the artist's face and location, often ending with a fade to black. While there may not be a strong link between lyrics and imagery, there is usually a link between the music and images, and artists are commonly seen singing.

1. An Introduction to
Indie/Folk

2. Brief History
 Indie folk music began in the 1990s, it was
influenced by folk music of the 1950s,
60s and 70s, country music and indie
rock.

3. Codes and Conventions 1
 Every music genre has various codes and
conventions which are followed when
creating music videos. With regards to
camerawork there is a frequent use of
long shots, which show the artist playing
an instrument; establishing shots and
shots of scenery (for example country side
etc.) and close-ups of the artists.

5. Codes and Conventions 2
 In terms of miss-enscene, lighting is varied
- ambient lighting or fairy
lights/lanterns are also
used - the lighting
choices usually match the
mood of the song; the
choice of clothing is
usually fairly
mainstream/normal, this
varies from pop music as
artists usually dress up
with this genre.

6. Codes and Conventions 3
 Editing for indie folk
music videos is
usually described as
'subtle', soft focuses
are used often and
are predominately
used on the artists'
face and the location
and videos usually
end with a fade to
black.

7. Codes and Conventions 4
 In terms of general
codes and conventions,
there may not be a
strong link between
lyrics and imagery but
there is a more
predominate link
between music and
images. Artists are also
commonly seen singing
at certain points in their
music videos.