The document discusses different layout techniques for posters, including grid composition which divides the poster into equal rectangles, rule of thirds which separates the image into nine equal sections with focal points where the sections meet, using a circular focal element to draw the viewer's eye, and using a Z-pattern to guide the viewer's gaze across the poster from left to right and bottom to top. It provides examples from a movie poster to illustrate how these techniques direct attention to important elements.