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Cycling Tourism
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- 2. A Growing Market •2nd most popular outdoor activity in the U.S. • 19% of outdoor activity • Economic benefit of $133 billion in US alone • Growth in domestic and international cycling tourism markets
- 3. Cycling Tourist Demographics •60% male, 40% female • Average age 45-55 • 20% travelled solo, 50% in pairs, rest in groups of 3-5 • Majority have secondary degrees • Motivated by health, nature, relaxation and sightseeing • Value safe and continuous routes, clear signage, attractions along route
- 4. Economic Impacts • $44million euro economic impact • 2,300 cycling day trips • 20 million cycling holidays • Trips between 5-8 days long • Use of hotels and inns/guesthouses/B&B/farm stays for lodging • Peak May-October
- 5. Additional Benefits • Sustainableactivity • Environmentally friendly • Low cost of infrastructure development
- 6. Challenges • Lack ofinvestment by tourism organizations and local governments • Transportation and tourism suppliers overlook the cycling market • Lack of cohesive data
- 7. Northern Outer BanksCycling • 55+ miles of developed on-road and off-road facilities • $60 million economic impact per year • 1,400 jobs created/supported • Extended stays by 4 days • Increased spending by cyclists
- 8. Danube Cycling Route •Runs from Germany to the Black Sea • Part of the EuroVelo system • Initiated additional bike route development, sports and recreation development • Bringing attention to potential for increased cycling and nature-based tourism
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