Presentation about Soomaa Tourism Region at the Summer University of LEADER project "Implementation of sustainable tourism developmentprinciples in national park / protected area regions"

1. Marketing of
Soomaa Tourism Region
Kadi Ruumet (Klaara-Manni Holiday- and conference
center)
Aivar Ruukel (Soomaa.com)
Roosta - 28.09.2017

2. Green Riverland
Partnership Region
overlaps 95%
with
Soomaa
National Park
Tourism Region

3. Marketing activities in Soomaa NP area
- Advertising brochures together with all entrepreneurs
- Fairs
- Advertising in media
- ‘Open doors’ day - Kaks kohviringi ümber Soomaa
- Educating local people
- Cooperation- and joint projects (joint marketing, seic,
sustainable tourism)
-Webpage for the region - visitsoomaa.com

7. Who does marketing activities?
- Tourism businesses in the region
- Visitors to regions (Consumer Created Content - posts, photos, videos)
- Estonian Tourist Board (visitestonia.com)
- State Forest Management Center (rmk.ee)
- Environmental Board (keskkonnaamet.ee)
- Estonian Rural Tourism Organization (maaturism.ee)
- Estonian media
- Foreign media

8. What type of marketing activities?
- Websites
- Social media (FB, Instagram, Youtube, …. )
- Brochures and maps
- Travel Fairs
- Press Trips
- FAM Trips for Tour Operators
- … and more

9. For whom marketing? (target groups)
- Domestic and foreign visitors
- Families with kids
- Groups
- Nature tourists
- Business tourists

11. visitestonia

12. visitestonia

13. visitsoomaa

17. marketing plan for future
There has been on ONE plan for marketing Soomaa national park tourism region.
It is time to create it TOGETHER and continue that has been started.

18. Thank You!