Mountain Man Brewing Company

Mountain Man Brewing Company
Running Head: MOUNTAIN MAN
Mountain Man Brewing Company Case
The purpose of this case study is to explore the implications for expanding the products offered by Mountain Man Brewing Company (MMBC) from
one product, Mountain Man Lager, to adding a Light version of the beer. This paper will evaluate the following:
1.The positioning statement of MMBC; including what has made MMBC successful and how MMBC distinguishes itself from competitors. I will
argue that quality and authentic West Virginia family recipe created abrand that differentiates the lager from competitors.
2.How these factors enabled MMBC to create such a strong brand; and why, despite its strong brand, MMBC was experiencing a decline in 2005. I ...
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1–7). These factors along with the fact that they served a large enough market, helped MMBC compete with major domestic premium brands such as
Miller and Budweiser, as well as second–tier domestic producers when other breweries were going out of business in Virginia (Abelli, 2007, pp. 2–4).
The Decline of Mountain Man Lager
Despite the strong brand and strategic position that MMBC created, the company experienced a decline in revenue of 2% in 2005 (Abelli, 2007, p. 4).
The decline is due to changes in beer drinking patterns, markets, and demographics in the region as well as the U.S. in general. The change in
beer drinking in 2005 included a decrease in intake of beer in general. This was due to competition from wine and spirits as well as new national
health recommendations to decrease alcohol consumption for improved health (Abelli, 2007, p. 4). Premium beer consumption was down 4%, but
light beer use was up 4% (Abelli, 2007, p. 10). This movement of consumer purchasing practice, makes adding a light beer product attractive. Overall
beer consumption was down in the U.S., and this trend was true in MMBC's region as well. See Figure 1. This graph shows beer consumption in
West Virginia, MMBC's home state, Figure 1: Based on data from Abelli, 2007, p. 9. compared to consumption in the East Central Region. Both follow
the same curve as total U.S. consumption. This curve is similar to maturity stage of the product life cycle curve
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Craft Beers Case
Craft beers and gourmet wines are highlight of the crystal city wine shop. With the ever–growing love and attraction towards Craft beers among the
crowd in Northern Virginia, the shop has wide varieties of selections of craft beers. The store constantly rotates these craft beer to satisfy the needs of
the consumers. They stock their beers three to five days per week to keep up with the inventories. Looking at their beer options, they are heavily
invested in sourcing it locally from the breweries around Washington DC, Virginia and Maryland (DMV). However, they are not limited to the DMV
areas. They have beer selections from all around U.S. and imported beers. For the imports, they have selection from England, Belgium, Scotland,
Germany, Austria,... Show more content on Helpwriting.net ...
No other shop in northern Virginia offers: tap draft beer with option to fill up growler pour. As of right now, they have three draft taps in the store.
They have 32 ounces recyclable growlers. These taps are most of the time local beers however not limited to. Nevertheless, the store needs a little
push forward and feature this uniqueness to crowd more often. Perhaps they could also increase the number of taps, which gives buyer more options
and reasons to come to the store.
For bottle and can beers, there is no obligation to buy a whole six–pack or four–pack. The store gives customers the liberty to create their own selection
of variety pack or individual can or bottle. Likewise, they also supply local large formats. These large formats are from 375ml to 3 liters. These
selections are predominately seasonal, collaborations and special release beers from the Districts Columbia, Virginia and Maryland based breweries.
In regards of wine, the wine selections also have wide variety. They have bottle that range from 10 dollars to over hundred dollars. With wine sales
they are also very good at tour guiding the customers, who are fairly new the wine culture. The owner, Thad, mostly selects the selections that are in
stores. He claims that he has wine from all the popular wineries, which includes local and imported

Why The Chinese Market Is Responsible For The Consumption...
Christine Bigham
Bringing Beer to China On the surface, bringing beer to China seems to be undoubtedly a good idea. The Chinese market is responsible for the
consumption of a quarter of the world 's overall beer volume. Also, a tenth of the revenue from the beer industry can be traced to the Chinese market.
The Chinese beer market is so massive it seems like a sure–fire way to generate an increase revenue for any beer company. The Chinese market seems
so viable that many western brands are looking to expand into the market possibly as a way to compensate for lagging sales in America as a result of
the increase in American preference for craft beers and local brews. In order to enter this highly competitive Chinese beer market, western companies
should try some various less conventional tactics to entering the marketplace. As stated in the article the Chinese market is experiencing stagnant
growth in their beer industry. This stagnant phase has been attributed to the Chinese economic slowdown, population aging, as well as the increased
interest of Chinese consumers in comparable beverages and local brews. In order to address these concerns, western companies should figure out how
to take their brand name, but make a local version of it. Making a premium local craft beer product line specifically for the Chinese market would tap
into the Chinese interests in craft beers, while also simultaneously tapping into the market of younger consumers that are pushing the

Strengthshts And Weaknesses And Strengths Of Live Oak Brewery
Live Oak Brewery is a craft beer destination where people are invited to come and drink a beer after a long hard day. They have an overall high rating
on the internet and pride themselves in serving incredible customer service. Furthermore, Live Oak has recently just moved to an incredible location,
with lots of people passing by. Live Oak has a variety of strengths, weaknesses, opportunities and threats, which may either cause the business to thrive
or fail.
Live Oak Brewery has a variety of strengths that aid the company into becoming a successful brewery. One of the main strengths that help aid Live
Oak is simply the city where their brewery is located. Forbes states that Austin, Texas is the fastest growing city in the nation. Therefore, this growing
city it great for small businesses, such as Live Oak because that means more people are around their company. This will theoretically increase the
number of customers that they have, which means more profit. Another strength that helps Live Oak is the culture that is associated with Austin.
Austin, Texas likes to be unique in their style and tend to support their local businesses. Therefore, instead of someone buying a nationwidebeer, people
in Austin may be more likely to buy Live Oak because the product is a local beer. Furthermore, the Live Oak Brewery is located near the
Austin–Bergstrom International Airport. Which means many people may have some time to come and get a beer before they arrive at the airport.
.

How A Kitchen Faucet Is Installed
This How To project shows how a kitchen faucet is installed. This also can be used for replacing a kitchen faucet. Whenever removing an old faucet
remember to shut off the hot and cold water supply to the faucet. There are usually shut–off valves located right under the sink for the hot and cold
water. If there are no shut off valves then just shut off the water main and open the hot and cold water to drain the water. Material and Tools: New
Kitchen Faucet Small Tube of Silicone Caulking Basin Wrench Channel Lock Pliers Teflon Tape Step1: Place a bead of silicone caulking around the
base of the faucet. Guide faucet through the sink holes and press firmly to form a seal. Step2: Attach washers and nuts to the hot and cold tail pieces
and tighten with basin wrench. Step3: Wrap 4 turns of Teflon tape around the threads of the hot and cold tail pieces and then connect the water lines to
the faucet. Use channel lock pliers to tighten nuts. Refer to manufacture 's instructions and use the necessary hardware that comes with the faucet.
Step4: Wrap 4 turns of Teflon tape around the threads of the hot and cold water valves and then connect the water lines to them. Use channel lock
pliers to tighten nuts. Refer to manufacture 's instructions and use the necessary hardware that comes with the faucet. If your faucet comes with a
spray hose then proceed to the next steps. Step5: Place a bead of silicone caulking around the spray hose base and then guide

Managerial Economics
Case 1 –
1. From a marketing perspective, what has Guinness done to ensure its longevity?
Beer and stout were very popular in Ireland; however, it became an old pattern for youngsters, slightly over–weighed people and thus not fit for the
youths. After looking the demands of youths, Guinness changed the trend of bottle style and quality, which became very much trendy and used at local
parties and pubs. Guinness has applied product innovations and brand building to ensure its longevity of product. The canned beer with a perfect head
with chilled stout make more delicious for younger adults. As well as Guinness started promoting the brand excessively through advertising in cinema
halls, sporting and musical events etc.
2. How would ... Show more content on Helpwriting.net ...
4. Is the quick– pour concept a good or bad idea? Why?
Case – 2:
1. Discuss the micro and macro forces that are affecting the music industry.
2. Based on this analysis, what strategic options would you recommend for both music publishers and music retailers in the current marketing
environment?
Discuss the advantages and disadvantages associated with online distribution from a music label's perspective.
Section B:
1.} From a brand–building perspective, television advertising has two particularly important strengths. List and briefly explain these strengths.
2.} Prior research has shown that although consumers may have fairly good knowledge of the range of prices involved, surprisingly few can recall
specific prices of products accurately. When examining products, consumers often employ reference prices. List the possible prices consumers use as

their "reference."
3.} Brands can be differentiated on the basis of many variables; however, four differentiation strategies are emphasized in the text. List and briefly
characterize the three differentiation strategies.
The four differentiation strategies are: 1) Product differentiation–brands can be differentiated on the basis of a number of different product or service
dimensions such as product form, features, performance, conformance,

Assignment Of Preparing A Strategic Plan Essay
The organization selected for the assignment of preparing a strategic plan to grow the company over a year period is: The "Veteran Beer Company,"
Founded in 2012. I was introduced to this company by one of my former subordinate soldiers who serve with me during Operation Iraqi Freedom.
This soldier left the service about the same time that I retired and he went to work for the VeteranBeer Company while he was attending college in
Illinois. He started promoting their beer on Face Book and that is how I found out about the Veteran Beer Company. The Veteran Beer Company's
website states that the company "is dedicated to providing lives of quality for military Veterans through the creation of meaningful post–service
careers." The company produces, sells, and delivers craft beers of superior quality, striving to employ Veterans in every role within the organization.
Whenever possible, we use Veteran–owned small businesses in our supply chain and insist that the entire supply chain have a Veteran–first hiring
policy. Our employees–all Veterans of the US military–adhere to the highest principles of military service, conducting business with integrity, courage,
and loyalty. Importantly, 10% percent of everything we make goes to charities that support Veterans causes; the other 90% goes to employ Veterans
(Veteran Beer Company, 2016). The company is small but they plan to employ up to 3500 veterans within five years. Their beer is currently produced
in Minnesota and is

Sandwich Blitz Unit 3 Assignment
The original product chosen for this class is the first in a line of craft beers from the Area 41 Pizza Company. Area 41 Pizza has chosen to start a craft
brewery and tap room to build on the success of their restaurant. The tap room and brewery will be located next to the current Area 41 Pizza Company
restaurant in the Mt. Laurel community. The initial offering from the brewery will be Area 41 Empty Keg Double IPA.Marketing and distributing this
product, as well as the follow–on beers will be critical to the success of the craft beer business for Area 41. In this week's assignment, I will how I will
make, warehouse, and move the product to the next channel. Additionally, I will look at the channels of distribution structure used to... Show more
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As this brewery will be a start–up brewery, one of the most important aspects of the distribution side of the business to consider is can the new brewery
keep up with demand and still provide the same consistent product (Craft beer distribution: Study the market, distributors and your own operations,
2013). By using a distributor to market and distribute the new beer line, the distributor assists with promoting the product to potential points of sale,
which would be challenging for a new start–up brewery with a new product (Craft beer distribution: Study the market, distributors and your own
operations, 2013). These distributors know the territory, know the potential points of sale that would be interested in the product, and know the market
segments that would provide the most potential sales of he new beer. The distributor also has interest in the new beer line for their own business

Seward Brewing Company Case Study
Love has four letters, and so does beer.
Have you had a beer at your local brewery? There is a man that spends the better part of his time in a partial–glass room on 4th Avenue brewing,
fermenting and aging 4 to 6 different kinds of beers while managing this multi–story restaurant. This man's name is Erik Slater, and addition to owning
the place he is the brewer, executive Chef, and marketing manager for the Seward Brewing Company. His head Chef Shawna McIntyre runs the
kitchen while Erik creates local brews from scratch. One batch of beer takes 14 days to a month from start to finish. The brewing process takes 7–8
hours, and the fermentation period lasts 7 – 14 days. Aging the beer takes another 7 days and by the end you have hoppy,... Show more content on
Helpwriting.net ...
Yes, after diving head–on into city affairs, and juggling a hot tourist location in high demand Erik and Hillary are expanding the third floor dining
area. With such a beautiful view from the top floor they decided to transform the upstairs private event space into a specialty burger bar that offers
creative choices like yak, bison, goat burgers, and local craft beers. The menu items will be a group effort between Erik, head Chef Shawna and the rest
of the kitchen staff, and will no doubt be a labor of love they can all be proud of. As we all know thebrewery is a large building, and the basement runs
the length and width of the second floor dining room. With such massive underground space Erik is drawing up ideas to expand his brewing operation
from 4 – 6 beers at a time to 6–8 beers, and has even entertained the idea of a beer tasting room. At this point he is already having a hard time keeping
up with the demand for his original house–brewed beers, and plans to hire many extra hands to help with the brewing process if all of his plans come to

What Is The Subculture Of Craft Beer
In this essay, I shall explore the subculture of Craft Beer Drinkers in Cape Town. I will look at the subculture's core purpose, what motivates, unifies
and drives the members as well as the shared and distinguishing elements of the subculture's identity. I will explain what brands are identified by the
members as being part of their subculture, where and how they access these brands and how these brands successfully infiltrated the subculture. Lastly,
I will explain which specific brands I believe could successfully target this group and my reasoning behind it.
What is the subculture's core purpose? What motivates unifies and drives the members?
It's Friday night in the cosmopolitan city of Cape Town and all young, urban professionals are ... Show more content on Helpwriting.net ...
This speaks to their sense of adventure and they are motivated to drink craft beer because there are so many varieties and choices. There is gluten free
beer, vanilla beer, and low–calorie beer to only name a few examples.
What are the shared and distinguishing elements of the subculture's identity? (Elements such as dress code, jargon, rituals, celebrations, practices,

Analysis Of The Movie ' The Beer Wars ' Essay
THE BEER WARS DOCUMENTARY
On April 17th, 2009, the much–awaited documentary, Beer Wars Documentary, was shown in many cinemas across the United States. It's a
documentary that discusses the grassroots efforts of the craft beer industry having been filmed similar to a Michael Moore style documentary. It is a
self–styled documentary by filmmaker Anat Baron portraying the beer industry in America from the vantage of small artisanal brewers and specialty
beer producers. During the 30 days preceding the release, there was a flurry of social media activity that created a buzz about the documentary
creating its publicity. In the buzz, the brand promise of Beer Wars Documentary asserted that it would take its viewers inside the boardrooms and
backrooms of America's beer industry
The idea for the movie started in September 2005. The premise of the film is a David vs. Goliath battle between the small artisan breweries vs. the big
guys (aka. Miller, Coors, Anheuser–Busch). It showed a fascinating progression from the start of the movie to the end. For example, towards the
beginning, there were the BIG 3 (no, not the Boston Celtics big 3) AB, Miller and Coors. During the time while the movie was made, Miller merged
with Coors and AB was bought by the International beer powerhouse INBEV.
As the film began, we were taken back by the writer and director of the film Arat Baron (who formerly helped grow the Mike's Lemonade brand). The
beginning and end of the film were live simulcasts and

Apush Chapter 1 Study Guide Answers
Beer:
As beer started becoming a necessity, it showed the strong need for agriculture in society. People came together, to make an industry of beer, and
creating civilizations.
2. The author uses sources that date back to the Stone Age, to gather his information on the use of beer. He outlines how society changed from being
hunter–gatherers, and relying on the environment for nutrition, to farmers who were independent of scavenging the environment for nutrition.
3. Beer quickly became an industry, making people come together, and civilize societies where they can effectively make and sell beer.
Wine:
1. Wine was more of a classy drink, drank by the wealthy in ancient Greece and Rome. Those who drank wine were commonly wealthier and higher in
class than those who ... Show more content on Helpwriting.net ...
People used wine to show that they are successful and have a higher social status ranking than others, leaving the ones who weren't wealthy and
unsuccessful without wine. This began the first socially/economically divided empires. It was used in religious ceremonies, and used medicinally to
heal wounds.
Spirits:
Distilled spirits were created by Arab chemists by distilling wine and using the residue as medicine.
2.
3. Slave traders began getting paid in spirits as opposed to money.
Coffee:

Coffee was first created in Yemen. From Yemen, coffee moved into the Arabic culture. Europeans then smuggled coffee beans into Europe.
Coffee increases awareness, and gives you energy. Also, the production cost of coffee was lower than the production cost of alcohol.
Coffee production provides financial advantages for the countries who have the largest coffee sales.
Tea:
Tea became a mainstream drink in Asia around 100 BCE. It then became a mainstream drink in Europe around 1610 CE.
Tea did not find the immediate success that coffee did because it was more expensive than coffee.
Tea didn't find the immediate success that coffee did because it was more expensive than coffee was.
Coca

Redhook Ale Brewery
30 Stephen E. Barndt aul Shipman, Chief Executive Officer of Redhook Ale Brewery, knew that he needed to reevaluate his strategy and its
execution. Redhook's rapid growth had ended shortly after it invested in a major increase in production capacity. Operating at about 50% of
production capacity, the company suffered a net loss in 1997 that continued into 1998. Redhook brewed only specialty beer, referred to as craft beer.
Craft beer is a more flavorful, fuller bodied premium beer. follows traditional old world brewing methods. and uses high–quality materials. The
company started as a microbrewery but grew continually and reached national status by the end of 1996. Shipman, one of Redhook's founders, had
guided the company from a small... Show more content on Helpwriting.net ...
Shipman started Redhook with a belief that U.S. consumers would respond well to a quality European–style beer made with the best equipment and
using the finest ingredients. The company's initial brewing operations were carried out in a converted transmission shop in Seattle. The company
did not have a bottling line and all beer that was brewed was packaged in This case was prepared by Professor Stephen E. Barndt of Pacific Lutheran
University. This case was edited for 5MBP 9th Edition. Copyright C 1998 and 2000 by Stephen E. Barndt. This case was published in the Business
Case [ourn Summer 1998. Vol. 1. No. t. pp. 53–{}9. Reprinted hy permission, 30 SECTION C INDUSTRY NINE: BEVERAGE/FOOD 5.5 gallon
kegs. First year production totaled ,000 barrels and was sold to local taverns and restaurants for on–premises consumption. Sales and production grew
gradually through the mid 1980s. Redhook sold through its own distribution group and independent beer distributors. The first major increase in
production occurred in 1989 when Redhook replaced its first brewery with a larger capacity, stateof–the–art brewery located in a converted electric
trolley barn in Seattle. In 1993, the company acquired land east of Seattle in the town of Woodinville where it constructed a much larger brewery. The
Woodinville brewery came on line in September 1994, with an initial capacity of 60,000

Informative Essay On Nitro Coffee
While this strange thing called nitro coffee has reportedly been out in the world since 2012, many people still haven't heard of it. The founder of
Cuvee Coffee in Austin claims to be the first business to serve nitro coffee in their shops. He also claims to be the first coffeeshop to debut nitro cans.
Even if you've heard of nitro coffee, here are a few things you might not know about this new take on a classic beverage. If this is your first glimpse
into the world of nitro coffee, be ready for your brain to explode.
It's Nitrogen Infused
This odorless gas is added to kegs along with coffee to produce a foamy beverage that looks like beer but is actually coffee. It has a smooth taste and
has the fizz of beer. The nitrogen impacts the taste and the texture of the coffee, so it's like a completely new coffee–drinking experience. Nitro coffee
drinkers love that even when ... Show more content on Helpwriting.net ...
Nitro coffee comes in portable cans that are available in many grocery stores. If you desperately want to try this amazing coffee brew, you can
always order it from the manufacturer who claims to have provided the world with this icey goodness first, which is Cuvee Coffee. There are other
creators out there in the world, though. In fact, read on further to see that some major players have entered the world of nitro coffee.
Starbucks and Dunkin' Donuts
It wasn't until 2016 that Starbucks started to offer what it called a Nitro Cold Brew around Boston, New York, San Francisco, and Los Angeles. To
compete with its own version, Dunkin' Donuts will be offering a cold brew they're calling craft coffee much like there are craft beers. If there's
anything that Dunkin' Donuts drinkers love in New England, it's their ice coffees in the summer. With the nitro coffee, they'll be able to get that cold
coffee without all the ice and cream that will dilute the coffee flavor.
Nitro Growler for

Tuscaloosa Business Environment
In 2009, the "Free the Hops" bill passed in Alabama allowing the sale of beer with an ABV content higher than 6.0%. A nearly five year process
provided Alabama with the opportunity to join 46 other states in the sale of high–gravity craft beer. In 2012, Tuscaloosa's city council also voted to
change the city's zoning ordinance which allowed for brewpubs and breweries. This series of law changes provided a culture change and sparked a
flourishing craft beer scene in the city of Tuscaloosa. Druid City Brewing Co., owned by Bo Hicks and Elliot Roberts, became the first official brewery
in November of 2012.
Tuscaloosa is known to locals as "The Druid City" because of the giant water oaks lining the city streets in its early years, according ... Show more
An extensive search eventually led to a perfect location to call home in the heart of Downtown Tuscaloosa. After months of hands–on work and
renovation they were able to open up the brewery named after the Black Warrior Riverwhich flows through Tuscaloosa County. Throughout the week
Black Warrior has events such as trivia, movie nights, and American Outlaw watch parties. They have a vast selection of brews which makes it
easy for everyone to find something they enjoy! Some of the local favorites include the Apricot Wheat, Crimson Ale, Broad Street Brown, Lock 17
IPA, Tashka Double IPA, and Sipsey Strawberry Blonde. No matter what style you prefer, you're sure to find something you'll fall in love with. Black
Warrior Brewing Co. also distributes their Apricot Wheat and Lock 17 IPA throughout the area. This is the perfect way to take a little taste of
Tuscaloosa with you wherever you go!
The newest brewery to arrive on the scene, Band of Brothers Brewing Co., opened its doors in September of 2015. Owned by brothers Jeremiah and
Jeremey Donald and friend Quintin Brown this establishment provides a unique, easygoing atmosphere. With plenty of space to utilize, Band of
Brothers frequently hosts live music, movie nights, games and much more! Their stellar selection of brews includes local favorites such as the
Voodoo Mild, Monk on the Radio, and Station One Saison. Each of these beers provides a flavorful and

Anheuser-Busch External Forces
Demographic forces: This macro–environmental force has many untapped opportunities such as females and the older generation. Anheuser–Busch has
recently tried to tap into these markets because the opportunities are very great. They have pulled their advertising away from the younger generation
and started to focus more on women and the older generations. They have recently created margarita lime drinks and other beverages targeted more for
the female market.
Economic forces: Many economic forces pose threats to Anheuser–Busch whether its consumer spending or employment. When the unemployment rate
goes up that usually tends to lower beer sales which hurts the company in a major way. Many consumers do not have the extra many to spend on beer.
Secondly, when consumers have extra money in their pockets they tend to have more money to spend on objects that enjoy. In this case the beer
industry benefits, but if it's the other way around the company can be hurt. ... Show more content on Helpwriting.net ...
As a company they need to have wheat, barley and corn to create their drinks. As other firms enter the market, these resources become a little less
available. This won't hurt the bigger companies as much as the craft brewing companies because the bigger companies such as Anheuser–Busch by their
resources in bulk.
Technological forces: The benefits of technology are amazing and can make a company much more efficient. For a company like Anheuser–Busch,
technology can impact so many operations. Many of the Anheuser–Busch factories are run by technology. The robots assemble the bottling process.
The amount of money the company saves is astronomical compared to what it would be if they had to hire workers to do this. Technology makes
everything much more efficient and quicker than what it would be if humans were assembling the

Fashion Keg Parties
Physics is used in everyday activities even when the typical college kid is taking a break from class by attending a bonfire or a house party to blow off
steam. Yes, I'm talking about those good ol' fashion keg parties that everyone seems to believe are the general college night out. You see, physics is at
work from the first beer can opened to the last keg stand before the blackout, but it is also acting when the keg is tapped.
Kegs come in many shapes and sizes and there are no real measurements as far as weight and amount of alcohol. That means that the physics of all
kegs can be different. From lifting one to rolling it to having the ability to balance on your arms above it, some kegs are just easier to commit
adolescent indecencies then others. Still all kegs are basically the same in the way of how they work.
There is one opening on the top of the keg and a hose that runs to the bottom of the keg called the "spear." There is also a self–closing valve that has
enough tension to hold itself against the unpressured fluid in the barrel of alcohol. This in some cases will have another hose coming off of it with a
spigot or could just have a normal spout from which the contents will run until the pressure is relieved or the valve is physically closed. When the tap
is inserted into the keg and pumped in pushes air or other gases of your choice into the keg putting the contents under pressure. Depending on the gas
used and the amount of fluid in the keg you may need to drink

Porter 's Five Forces Industry Competition
Porter's Five Forces
Industry Competition / Intensity of Rivalry:
As with every industry and business, there is competition. In the case of the craft beer industry, the competition is medium and growing. From
challenging the big macro–breweries, to battling against new incoming brewery businesses, the craft beer industry is absolutely on the radar for
competition. Macro–breweries are still the largest competitors with craft breweries. The major player in the craft beer industry, according to
IBISWorld, is The Boston Beer Company. It holds a market share in the overall beer industry of only 2.7%, and a revenue of $885.5 million in 2014.
In comparison to the major players in the overall beer industry, Anheuser–Busch InBev and MillerCoors ... Show more content on Helpwriting.net ...
If consumers prefer a specific beer and keep asking for it at bars, which only have a specific amount of taps, will put that beer on more often to suit the
increased demand. This makes the beer and the brewery more popular, all the while intensifying the rivalry for bar space.
Suppliers:
The suppliers for craft beer include the source of the ingredients and the source of the materials used in production. The craft beer industry relies on
responsible, dependable, fresh supplies from different industries to make production and distribution possible. The suppliers for production include
various industries for the basic ingredients; wheat, barley, soybean, corn, yeast, malt, nuts, sugar and water. Other suppliers for distribution include the
packaging industry, which consists of aluminum, glass, cardboard, and containers. Smaller companies face a financial barrier here when attempting to
make flavorful beers that require high priced raw materials.
The lofty prices of high quality ingredients often act as a barrier to newcomers seeking to establish a niche in the market. Lastly, the printing industry
also plays a role as a supplier by printing labels. Due to the uniqueness craft brewing methods, not all batches turn out the same, so the industry may
have to charge higher prices based on the cost of production. Since each craft beer style has a unique measuring and brewing method, there is a large
variety

Phantom Ale Research Paper
When considering making your own beer, there are a myriad of online websites to pick up your supplies. How do you know what your going to need
though? You need to really have an opportunity to smell and experience the smells and taste using your taste and smell, and not just your eyes. You
might have a place like Phantom Ale close by that specializes in supplies for brewing. Phantom Ale is the best of both worlds, as it doubles as a brewery
and brew supply store. As you shop for your brewing needs, you can satisfy your thirst needs. You will most definitely get side tracked by all the
impressive mead, cider and beer this fine establishment is producing.
Whether its brewers yeast or malted barley of any darkness, and flavor, Phantom has it. The selection is wide. The supply portion of Phantom takes
up the front entry of the brewery, has all the items you need to get brewing on your own. Phantom is not just bound by the staples of grain and yeasts,
they have equipment too. No need to mill your own grains at home. Phantom has a mill that you can get your grain milled before you go. Don't leave
before you try there incredible selection of brews though. ... Show more content on Helpwriting.net ...
This was my first taste of mead ever. I have to say that I have been missing out. You have been missing out if you have never tried it. If you make
your way to Phantom Ales you need to try their wide selection of mead. There other selections are great as well but lets stay focused. If you
haven't had mead its like drinking dessert. My favorite by far was the Cranberry Pomegranate Mead. Now if you don't like sours or sweet drinking
brews, this may not be for you. If you like Framboise, or any of the sour yeasty wild stuff that is coming out these days, mead is a notch up from

The Market For Beer Of The United States
The market for beer in the United States during 2005 was booming; the states were the largest beer–consuming market globally. This market is
predominantly made up of the younger generation, or those between 21 and 27–years–old. This age is also known as the "first–time drinker
demographic". Among this demographic, the most popular choice for beer are the lighter of beers. Light beer accounted for 50.4% of beer sales in the
US in the year 2005, while in 2001, this percentage was as low as 29.8%, so it is evident that the newer generation of beer consumers strongly favor
light beers. Chris Prangel, manager of marketing operations for Mountain Man Brewing Company (MMBC), a family–owned company for which he
would become the owner when his ... Show more content on Helpwriting.net ...
The company, including his father, has reservations in changing what's worked for so long, but the future of their family business is on the line, and in
order to make it out the other side, a change needs to occur. (Abelli, 2007) The termbrand can be defined as a particular product that a company is
known for producing. In contrast, brand equity is a brand's reputation that it earns over time from its consumers. In terms of Mountain Man Brewing
Company, their brand is targeted to supply older, blue–collar men with a strong, tasty beer. This company has worked this same brand since their
inception, however, as their targeted audience ages, they must figure out how to appeal to a new demographic of beer consumer. In response to the
fact that domestic light beer sales have increased at an annual rate of 4%, while sales of premium beers have been rapidly declining, Chris Prangel
hopes to introduce Mountain Man Light to appeal to the younger generations. Based on the results from a focus group, this new product would
appeal much more to the early twenties range. This is a very small age demographic, however this age consumer is typically the highest buyer of light
beers, and they tend to buy more quantity, so this market could be a good thing for MMBC to tap into. In addition, a light beer would allow MMBC
to gain more shares in restaurants and bars– this is a huge industry for MMBC to be currently missing out on. Despite Chris'

Eli Gershkovitch Research Paper
Many people seek to find passion in their life, something they feel gives them drive or purpose. Many only find one, if any at all. Eli Gershkovitch,
however, has found three, all while making a booming business in the process. Eli Gershkovitch's interests run the gamut from brewing to aviation to
Law and all seem to inextricably intertwine themselves. His interest in craft brewing tied itself greatly to his legal knowledge, experience and
landmarks in life. Following his graduation from the University of Toronto's law school in 1987 Eli Gershkovitch began a European tour kicked off a
series of events that would bud into a brewing empire.
From the first sip of his first Belgian beer, Gershkovitch became enamored with the idea of "tank to tap" brew and truly make something fantastic in
the process. He immediately applied his legal knowledge, using both his researching skills that had become indispensable in his studies and his
experience with liquor licenses for clients to kick off his work. Fighting a moratorium on liquor licenses in Gastown, Vancouver, the eventual success as
a result of community dedication and legal know–how established Steamworks Brew Pub in 1995. ... Show more content on Helpwriting.net ...
Business boomed. The occupancy increased four–fold from 184 seats to 754. He expanded into the properties adjacent to form the Rogue Kitchen and
Wetbar. And as of 2013, a full scale Steamworks Brewery sells ales, lagers, and beers to clients in Hong Kong, Italy, Germany, Austria, Switzerland,
and the

The Beer Is Not A New Thing
Beer is not a new thing. Alcoholic beverages date as far back as 10,000 B.C.E and Sumerians in 2000 B.C.E. had prepared recipes for eight different
beer types, ranging from "strong," "red brown," and "good dark" (Mauk, 2013). Breweries have created their own recipes, brewed their own
beers–some with alcohol, some without–and most recently there has been the craft beer explosion. Perhaps the Sumerian beer could be argued as the
first craft beer. Over the past few years, craft beer has been gaining steady market share from the national and international beer breweries, with a
focus on micro breweries and brew pubs (Murray & O 'Neill, 2012). Separating one beer from the next is the product itself, and what the product has
to offer. ... Show more content on Helpwriting.net ...
The MBR line is destined, specifically, as a shopping product, or a consumer product less frequently purchased that which is compared on suitability,
quality, price and style (Armstrong & Kotler, 2015). The product line 's benefit is that it fills the void for the non–alcoholic drinker looking for a great,
craft beer taste without the unwanted alcohol. With the example of a craft–beer–drinking woman who becomes pregnant or is now breastfeeding, she
will not need to give up drinking good tasting beer. She will be able to continue enjoying craft beer taste without the worry of alcohol. However,
this product line is not limited to pregnant or breastfeeding women. Others who may enjoy the MBR line is the elderly and those with liver
issues. Generally, MBR is for those who enjoy taste, not just the buzz of alcohol. MBR will start with six brews, one for each season as well as two
other flavors. Upon success, MBR will look to branch out to include more flavors and tastes. As a means of separation from other beers, the names of
the MBR beers will be reminiscent of song titles. Descriptions and names of the original six flavors are as follows:
Porterville (Spring): a dark–colored American Porter with tastes of honey and vanilla;
Lager Song (Summer): a light, summertime lager with a clean finish;
Blue Oktoberfest (Fall): a deep, flavorful Oktoberfest brew;
Twist and Stout (Winter): a dark, bitter stout;
IPA

Informative Essay About Beer
Every Wednesday at Terrace Club, we take part in wedding of sorts...the marriage of our Tastes of the World menu and Fine Beer Wednesday. This
year, Chef Rick and I have worked hand in hand with Guillermo Martinez Cabalga '17 and Jack Hollingsworth '17–otherwise known as the Beer
Chairs–to pair the Wednesday dining room menu with its beer counterparts in the tap room. So far, the marriage seems strong and appears to be in a
permanent honeymoon phase.
In the last five years, there's been a paradigm shift: beer has made it onto the menu as more than an afterthought. Beer, like wine, has a unique ability
to complement the flavors of all kinds of foods. As a result, beer sommeliers have popped up in cities across the country, including Los Angeles,

Florida Craft Brewery : Swamp Head Brewery
Florida Craft Brewery: Swamp Head Brewery
Established: The doors originally opened in January of 2008. Swamp Head began brewing out of a rented warehouse space in an industrial park. In
February 2015 they opened 'The Wetlands' on seven acres of property. One of those acres has been set aside as a conservation area that will be left
untouched.
Location: 3650 SW 42nd Ave, Gainesville, FL 32608
Known For: Swamp Head was the first brewery to take up residence in North Central Florida. Since then they have been joined by the Copp Brewery
in Crystal River, Infinite Ale Works in Ocala, and the First MagnitudeBrewing Co. in Gainesville. Swamp Head's Big Nose IPA is their most popular
beer in both the tasting room and through their distribution network. They pride themselves on being 'Inherently Floridian'. Not only do they source
as many ingredients locally as possible such as honey, oranges, blackberries, lemongrass, blueberries, key limes and sweet potatoes, but they also are
highly conservation minded. The spent grains from the brewing process are given to local farmers to feed livestock. A portion of the sale of the
Eternal Blonde Ale goes to The Howard T. Odum Florida Springs Institute, which helps to protect the natural springs of Florida. Together with Solar
Impact, a solar–energy equipment supplier, Swamp Head sponsors and hosts an annual Tree Fest. For each beer sold five Longleaf Pine seedlings will
be planted by the Alachua County Trust in the Little Orange Creek

The New Face And The Beer Industry
Are microbreweries the new face to the beer industry? The real question is what is a microbrewery? Microbreweries are small business that
produces a limited amount of specialty beers for local sales. Microbreweries are popping up all across the country, with new craft beers taking over
taps. Michigan alone has over a hundred different breweries. The economic system is on a rise, because of the new style of beer coming to
supermarkets and party stores. There are also new jobs being created by the tourism of all the new tap houses opening up. Microbreweries is a new
business that is making changes to alcohol production, it is creating jobs, boosting the economy, and demolishing the monopolization of the beer
industry. There are many... Show more content on Helpwriting.net ...
There are many different styles that can be created by what ingredients are used, the amount of hops, and the fermentation rate. Microbrews have
become an upgraded business that started a few centuries ago in Michigan. Beer creation has been around since the early centuries. The first law
that was created about beer was the "Purity Law". It was created in 1516 in Bavaria. "This law states that beer can only be made with barley, hops,
and water. Later the law was revised and introduced wheat and yeast." (Craft Beer Timeline) Michigan played a major part and started creating
brews in 1829. It was sought out by a French man named Alexis de Tocqueville. The first type of beer brewed in Michigan was a dark robust ale. But
by the 1840s there were German influences that made Michiganders create German style lagers. "Through the 1840s to the early 1880s the most
common brewery was the mom and pops operations serving just a small clientele'' (200 years). At this time, the business was only on draft that was
usually created by pub owners in the back of the saloons. Soon after this bottled beer was introduced and larger companies began using multilevel
breweries to handle the demand of the consumers. In the article, 200 Years of Michigan Beer, "Prohibition hit hard for Michigan. The state started a
ban on alcohol sales and consumption three years before the nationwide ban. Larger companies tuned to different means to keep up the businesses.

Binge Drinking: Good Or Bad?
Beer has been viewed as the devil's brew for a long time by prohibitionists and other conservative groups. However, beer isn't the culprit; it's certain
people that have given it a bad rap. When its used in controlled, social settings, It is really nothing more than a refreshing treat.
There is a rich history surrounding beer which incidentally has been around nearly as long as history itself. Prehistoric man is thought to have
created beer before learning that grain could be used to create the dietary staple we call bread. Noah stocked it on his ark and ancient Babylonian clay
tables revealed beer recipes that date as far back as 4300 BC.
Beer has clearly been an important factor in a variety of social gatherings. It has always been a staple at card games, sporting arenas, and dart
matches. Of course, problems might arise when beer drinkers overindulge, drink privately, or try to drink their troubles away. Of course,binge drinking
of any kind tends ... Show more content on Helpwriting.net ...
When beer is poured into a stein or glass the aromas of the beer are released, allowing the drinker to enjoy more than just the taste of the beer.
Pouring the beer into a glass allow a head to form, another important element for beer connoisseurs. Just like wine or spirits, specific glasses are used
for different kinds of beer. Many beer brewers make glassware that's intended for use only with their particular brand of beer.
There are a number of different factors that determine the ideal temperature for beer. Many experienced beer drinkers believe that the flavor is
enhanced when the temperature is warmer and colder temperatures inhibit the senses of the throat and tongue. Colder temperatures weaken any subtle
nuances and destroy the main flavor. However, people that work and play hard expect their beer to ice cold. Many Irish beer drinkers will only drink
a pint of Irish Guinness at room

Explain How Is The Discovery Of Beer Linked To The Growth...
Beverage Prompts
BEER
1.How is the discovery of beer linked to the growth of the first "civilizations"?
The discovery of beer is linked to the growth of the first civilizations because it came into existence during time when people were switching from
nomadic to settled lifestyles, giving them the opportunity to create civilizations. Beer became the center for everything including religion, and
economics. Beer was associated with the domestication of cereal grains meaning it was associated with farming, which was a big part of creating a
civilization.
2.What does this history of beer in the ancient world tell us about the early civilizations?
The history of beer in the ancient world tells us that beer was the epicenter for almost everything in early civilizations. It also ... Show more content on
Helpwriting.net ...
Why were spirits an important staple in Colonial America?
Rum was much cheaper than brandy and was stronger. It do
I'd not have to be shipped across the Atlantic. It formed the basis for a new industry. Merchants began buying molasses to make their own.
7.How did rum play a role in the American Revolution?
The molasses was not imported from the British sugar islands but rather the French sugar islands. A new law was passed called the Molasses Act. The
distillers ignored this law entirely.
8.What were the negative effects/uses of spirits? (Use entire chapter to answer this)
Being drunk could have many negative side effects such as aggression, violence, poisoning, doing without thinking, stress, addiction, finance problems.
People would make bad business deals without even knowing. Alcohol would kill people at times.
COFFEE
1.Who did Europeans get coffee from and how did it spread to Europe?
Coffee originated in the Arab world. Coffee was originally religious and so naturally it made its way to Mecca. From there, European travelers brought

it back to Europe.
2.Why was it so important to Europe's development that many people's beverage of choice switched from alcohol to

External Analysis Samuel Adams Essay examples
External Environment Analysis Previously, you read about the industry analysis of the beer, wine and liquor industry and the five forces that affect a
firm's ability to serve consumers and turn a profit. Next, successful companies must recognize and respond to the major forces affecting our macro
environment, for example; stock market decline, increase in unemployment and global warming. Companies must now consider several external
environmental forces while running their business, in particular, demographics, economics, social, natural, technological and political.
Demographics
Demographics can consist of population size, density, location, age, sex, race and occupation. In this analysis, we will focus on examining population ...
The perception seems to be that Americans are being more frugal because of the economy and saving more as a precaution. Competition has made the
price of beer to a consumer rather negligible; Anheuser–Busch and MillerCoors have the ability to raise the price of beer because of their large
followings. Another factor that could affect the price of beer is global warming, which you will read about later. Essential to our economy's growth is
the growth of small businesses such as craft breweries. The upcoming national election is approaching and the company Paychex has identified five
important issues facing small businesses today, taxes, regulatory burden, employment regulations, immigration and retirement security (MarketWatch).
Succession is important for small businesses and breweries as they look to expand or distribute to even more states. The Boston Beer company has a
Brewing the American Dream program that helps provide loans, coaching and mentoring to small business owners in need of help in sustaining their
business.
Sociocultural Environment Our sociocultural environment is the next external environmental force that looks at trends, values, preferences, behaviors
and beliefs. Today consumers have the ability for mass customization, choosing among a menu of attributes to find the best price, delivery options and
features for a product or service. Specifically for the beer industry, this could be whether to purchase cans or bottles or a variety

Bud Light Marketing Analysis
Anheuser–Busch Inc. is a dominating global leader in the beer industry, specifically in the United States. Its roots can be traced all the way back to
1852 from the Bavarian Brewery in St. Louis MO when Adolphus Busch traveled from Germany to join his father–in–law. In 1876 Budweiser was
founded and rooted its brand in values, ethics, and quality. These core staples of the company evolved all the way to 1982 when Bud Light was
introduced. Today Bud Light is the best selling beer in the U.S. and the #1 beer sold by volume in the world. Let's take a look into the marketing mix
that makes this product so successful.
Product. Bud Light was only preceded by Bamblinger and Miller in the "Light" beer segment of the industry and is brewed at ... Show more content on
Helpwriting.net ...
Historically Bud Light prices have increased about half the rate of inflation. With competition reluctant to pare its prices with Bud Light, this strategy
will remain for the foreseeable future.
Bud Light SWOT analysis: Strengths * Bud Light is the best selling beer in the U.S. * 37% market share * Brand Strength – leading light brand in the
US * Pricing Leadership – Continues to set industry benchmarks for pricing.| Weaknesses * Many consumers consider the taste to "watered down". *
Challenge of expanding internationally due to the stigma of an American beer. | Opportunities * Possibility of expanding its target focuses to include
women. * Continue to retain brand loyal consumers with "reminder" campaign.| Threats: * Fast growing light beer segment with new competitors
entering the arena. |
As a beer drinker I will not contest the fact that it is almost impossible to differentiate between unlabeled beer brands. This is where brand image is
enormously important. The single most important factor Bud Light has on their side is the momentum from its brand culture. In a judgmental society,
each person is constantly categorized by their shape, clothes, ethnicity, religion, salary, and yes even the beer they drink. With this awareness, Bud
Light has proven that while they may offer a distinct and quality beverage it is the marketing strategy employed that delivers

Descriptive Essay On A Bathtub
In a nook, hidden away in a spacious house, on the shore of Cape Cod, lies a bathtub. The white acrylic platform glistens when the sun shines through
the lengthy window. During darkness, a candle can be seen, with the flame standing still, no wind, and no sound. The aroma of Sun and Sand scented
Yankee Candle turns the blue walls of thebathroom into a clear, sky and the tile floors into warm sand of a tropical island. Beyond this bathroom
door lies chaos. As the door creaks open, eight siblings, loud television shows, and pots and pans tossing, would bombard you. If you are lucky my
black cuddly dog would knock you over. You may believe that abathtub is just an ordinary household essential, but take all of your life experiences
and dump them here. It is as if it is a shark cage protecting you from the massive great white shark approaching. In the cage you know you are safe,
you can hear your deepest thoughts, and all is well. Take a deeper look into the bathtub bubbles– it will become so much more.
I became hooked from the start, my very first bath. I certainly did not remember this occurrence, but the picture of my bald head with that from the
ear to ear smile, sitting in a bubbly sink, proved that it was love at first sight. Then onto the days where my mother would put my brother and I in the
bath together. Then came four children, then six. Luckily for me, by the time my eighth sibling came along I was far too old for these family bath
sessions. I was granted my own,

test
Marketing specialists at Napanee Beer Co. developed a new advertising campaign for summer sales.
The ads were particularly aimed at sports events where Napanee Beer sold kegs of beer on tap. The marketing group worked for months with a top
advertising firm on the campaign. Their effort was successful in terms of significantly higher demand for Napanee Beer 's keg beer at sports stadiums.
However, the production department had not been notified of the marketing campaign and was not prepared for the increased demand. The company
was forced to buy empty kegs at a premium price.
It also had to brew some of the lower–priced keg beer in vats that would have been used for higherpriced specialty beer. The result was that Napanee
Beer sold ... Show more content on Helpwriting.net ...
As the trainers predicted, the team 's actions would almost always result in unexpected consequences. Explain how this simulation relates to the open
systems perspective of organizational behaviour. The production simulation teaches teams that organizations are complex systems with many
interdependent parts. As such, complex systems tend to produce unintended consequences when one part of the system is altered. The lesson here is to
recognize the repercussions of subsystem actions on other parts of the organization.
Difficulty: Easy
McShane – Chapter 001 #145
146.
(p. 6)
WindTunnel Ltd, a manufacturer of commercial vacuum cleaner systems, has heard about new computer–based technologies that help vacuum cleaner
systems to work more efficiently and provide additional features to users. So far, only one British vacuum cleaner company has apparently moved to
integrate this technology into its products, but more firms will soon follow. Senior executives at
WindTunnel are also aware of a small engineering firm that has applied similar computer technology to military suction–like products. No one at
WindTunnel has much experience or knowledge with this computer technology, yet the company needs such expertise quickly. Explain which
knowledge acquisition strategy would best help WindTunnel to gain the necessary intellectual capital.
Students should begin by defining knowledge acquisition as the

The Subculture Of Craft Beer
1.What is the subculture's core purpose? What motivates, unifies and drives the members? вЂЁ
It's Friday night in the cosmopolitan city of Cape Town and all the cool, hip young professionals are out to celebrate the start of the weekend. After
doing a tour of the most popular and crowded bars, I found that all of these partygoers are drinking the same drink: Craft Beer.
As a student of ethnography I was interested in this social phenomenon of craft beer in Cape Town, and even more so about this subculture of drinkers
that would pay more for a craft beer, then a standard, regular, cheaper beer.
"Craft beer" in this context refers to beer that has been brewed locally and has not been distributed by the mass market, for example SAB. After doing ...
Fresh grocery stores such as Food Lovers Market, Woolworths and Spar could partner with Craft Beer Brands to improve their sales. In America ,
Lowes Foods, a locally–bent grocery store chain based in Winston–Salem, North Carolina started selling Craft beer. They installed a "Beer Den," where
customers can sample beer and then buy a pint to drink while they shop. This was such a success that they implemented the same strategy in Whole
Foods. The in–store taps enable customers to taste different beers and provide opportunities for customers to meet the brewer; a strategy I believe will
work well in South Africa.
Adventure stores such as Cape Union Mart, Outdoor Warehouse and Due South could also partner with Craft Beer, buy selling it at their stores. My
research showed that this sub culture has a strong sense of adventure, which makes the partnership with these adventure stores perfect, in my

Case Study вЂ“ the Demise of Foreign Competitors in the...
Background
In the case, background in 1990's China Government open beer market to foreign investor. China is a huge, future potential market, a lot of foreign
brewers enter to the Chinese market and making multi million dollar investment on production facilities as well as labor market. However a few years
later most of the foreign brewers were still running at loss. On other hands the local brewers with untrained management, problematic human resource
and poor quality product and weak marketing capabilities was winning in this beer wars. We would use PEST framework to evaluate the China beer
market whether is affricative for foreign investments, what the strength of local brewers are and why foreign brewers are lost.
Political
In ... Show more content on Helpwriting.net ...
In 2000 China was the 7th leading exporter and 8th largest importer of merchandise trade – exports: 249.2 us billion dollars (3.9% share), imports:
225.1 us billion dollars (3.4% share). For commercial services China was the 12th largest exporter and the 10th in importer – exports: 29.7 us billion
dollars (2.1% share), imports: 34.8 us billion dollars (2.5% share). 1 The average annual growth in world beer market was just 2.6% during 1995 –
2000, the Asia Pacific is 7.7.% in same period, but Europe and North America just 1.2%. In 2000– 2004 the estimates growth for Asia Pacific is 8.1%,
China was the largest market within Asia Pacific, accounting for two third of consumption. Also growing per capita GDP in Asia fuelled
consumption growth, beer consumption and beer expenditure in emerging markets were income elastic, whereas the income elasticity of the beer
expenditure in developed counties, with higher GDP as only 0.4, for emerging markets it as 1.35, indicating that a 1% increase in GDP per capita
would lead to 1.35% increase in beer expenditure. In China future economic conditions appeared rosy. GDP growth was projected to continue at an
average of 8% from 2001 – 2005. Means the projection of beer consumption rate is 10.8% per capita during same period.
Social and Cultural
China has a favorable demographic profile – the higher population of younger people which

Molson Company Analysis
Molson Coors Brewing Company| Operations Management| | Busi 2002| Due Date: October 3, 2012|
|
Table of Contents Introduction2 Overview of Company2 Background of Molson Coors Brewing Company2 Molson Coors Brewing Company Vision
Statement and Values4 Operational Analysis4 Quality Management4 Product Design5 Location6 Supply Chain Management6 SWOT Analysis7
Strengths7 Weaknesses9 Opportunities9 Threats10 Porters Five Forces12 Product Life Cycle13 Cold Activated Bottles and Cans13 Widemouth
Bottles14 References15
Introduction Molson Coors Brewing Company is one of the leading manufacturers in the Brewing Industry. They have been in business for over 350
years ... Show more content on Helpwriting.net ...
With chemical analysis, they can measure the purity of the water used, starch content of the grain, hop bitterness, yeast quality, attenuation and many
other details. Not only do they monitor the quality of the beer itself, they examine the packaging, and ensure stock rotation to always have the freshest
quality products available to the consumer.
Under the supervision of the brew masters, highly trained employees conduct and analysis these tests at the various points of the process. Molson
Coors tracks and reports a monthly Quality Index, which cover 58 metrics, including; brewing, packaging, product compliance, quality assurance, food
safety and flavour quality.
Product Design Molson Coors is all about innovation and making the customer happy. The company encourages its staff to come up with new ways to
make the customer experience more enjoyable, and comfortable. This could include anything from the beer formula itself to the packaging, ways to
improve the process in which the beer is made to ways to protect the environment. Molson colours their bottles brown or green to protect the beer from
light, this prevents beer from becoming 'light–struck'.
Molson Coors President and CEO, Peter Swimburn consults with his executive team, of seven other Presidents and CEO from the other divisions of
Molson Coors, on partnerships with other beer manufacturers. They decide on the terms and conditions on these partnerships. They

Final Strategic Recommendation
George Simmons
Friday, May 4, 2012
International Studies Program – Barcelona
Professor Fischer
Grupo Damm Final Strategic Recommendation
Introduction and Summary of Recommendation Grupo Damm, one of the largest beer brewers in Spain, is a strong company in a weak home market.
Although many opportunities exist for expansion, the strongest plan for the company to embark on is an aggressive expansion of its business in the
United States. This project will give Damm access to a large consumer base with minimal risk due to previous conservative investments in the region.
Situation Analysis Grupo Damm's current situation is the third largest beer company in Spain. It is a large player in a market dominated by two other
beer ... Show more content on Helpwriting.net ...
Basis for Recommendation 1. The Spanish beer market is contracting, and trying to win a larger piece of a smaller pie will prove very costly
(Appendix 2). As the Spanish recession continues, revenue will decline as less beer is consumed and margins will shrink as consumers buy beer
in supermarkets, significantly constraining Damm's profits (Appendix 3). 2. Damm has already entered the U.S. market via a 17% acquisition of
U.S. Beverage, a specialty distributor that works mainly with premium imports (Peet). U.S. Beverage has had a successful track record with imports
in the past, and this partnership will allow Grupo Damm to circumvent the process of having to find a reliable importer and distributor. 3. The U.S.
beer market has been growing, and more specifically, the imported premium beer segment has been growing within the overall market (Appendix 4).
Although other markets have been shown to be growing at a higher rate (Group 6, Slide 5), the U.S. market is several times larger at over 208 million
barrels sold per year (Jones).
Financial Impact of the Recommendation Under a conservative analysis of the project, an expansion plan in America will have a net present value of
over $350 million for Grupo Damm (Appendix 5). This project requires minimal capital expenditures because U.S. Beverage has already put much of
the groundwork in place. The main expenses Grupo Damm will face under

History : The First Brewery
Industry Overview History: The first brewery opened in Manhattan in 1612 but the modern breweries got their beginnings in the nineteenth century. In
1810, 140 breweries were in operation and by 1873 there were over 4100 breweries. Before prohibition erased the brewery industry it had already
began to decline due to consolidation and immigration bringing in different thirsts than what Americans were used to. Beer in America was thought to
be a "British Ale" and in the years after massive immigration the "German lager". The time after the civil war not only introduced different types of
beer, it also increased total beer production which lead to higher per capita consumption. Prohibition occurred in 1920 which made any drink with more
than ... Show more content on Helpwriting.net ...
6 Public Firms:
Anheuser–Busch
Boston Beer Company
Molson–Coors
Diageo
Brown–Forman
Craft Brew Alliance
Current State:
Beer is the largest alcohol segment nationwide, accounting for roughly 85% of all alcohol volume sold in the United States and annually generating
over $91.6 billion in retail sales. The current state of the beer industry is that demand has dropped for the overall industry. Craft Beer has all the
momentum and is continuing to take sales from the bigger companies in America. Even though craft beers are on the rise overall beer sales have been
in a decline. This has introduced new methods of making sales in the bigger companies. Anheuser–Busch and Molson–Coors have created their own
sub companies that imitate microbrew strategies. They advertise great tasting beers that use rich ingredients. This is creating greater competition
among microbrews because hundreds of microbrews are being created yearly to go along with the ones that the big companies are creating
themselves. The competitive market is making it difficult for microbreweries to ever turn a profit leading to several companies closing shop every
year. The overall amount of craft beer has been increasing significantly, as shown by the graph below. Major Firms:
CompanySymbolMarket CapMost Recent Quarterly Revenue
Anheuser–BuschBUD182.0 Billion46.24 Billion
Boston Beer SAM2.890 Billion837.24 Million
Molson–CoorsTAP14.25 Billion4.20 Billion
Diageo DEO75.25 Billion16.68

Competitive Market Of Nano Brewery
Competitive Market Although Nano–Brewery should not hold allusions of taking over the macro–brewer scene anytime soon, they are doing well in
comparison to other nano–brewers nationwide. Currently, Nano–Brewery is services five accounts where they provide beer on tap, which by industry
standards is positive. John Holl, the editor and chief of All about Beer Magazine remarks about nano–breweries, "heck, if they can get on tap in at least
one place in town, that's success." The reports of not being able to keep up with production is also a positive sign that the beer is being well–received
in the community. Nano–brewery also reports that its highest volume of sales come from its bottle and growler sales direct from the brewery and this ...
Although craft brewers use a number of unique additives to their batches to get the right flavor, such as fruits, nuts and honey, the major necessity is
hops. Although hops can be sourced globally, the market demand is steeply rising will inevitably drive up the cost. Larger macro–brewers will have
both the financial leverage and the economies of scale to get the best of what is around, leaving microbrewers and nano–brewers to source elsewhere.
There is also the consideration of price strategy in the market. Craft beer is known for its higher cost of production and higher purchase price to
consumers, but as the trends in micro– and nano–breweries expands the question remains as to if they will take on a similar pricing model to that of
the macro–brewers in the United States. Currently, the pricing trends amongst macro–brewers are almost solely based on a single manufacturer, as
noted by Robert Uihlein, Chairman of the Schlitz Brewery, 'a price increase is needed, but it will take Anheuser–Busch to do it,' (Rojas, p.3). This trend
has only slightly manifested itself on the smaller market and realistically has just adhered to a standard model of pricing thus far, with little
fluctuation based on demand. As an example, there is a number of craft breweries who have become infamous for releasing their most coveted brews
on a limited basis, but price

Florida Craft Brewery : Islamorada Beer Company Essay
Florida Craft Brewery: Islamorada Beer Company – North Location
Established: The Fort Pierce location of the Islamorada Beer Company had its grand opening August 19th and 20th, 2016. The original location on the
island of Islamorada in the Florida Keys opened in October 2014.
Location: 3200 St Lucie Blvd, Fort Pierce, FL 34946
Known For: Islamorada Beer Company is known for their easy drinking fun in the sun beers. Whether it's a day on the water, a day at the beach, or a
day doing yard work their beers are designed for the hot summer days of Florida. The beers at the Islamorada Beer Company are so sessionable that
they attract mainstream beer drinkers into the craft beer fold.
Current Beer Menu: On the day of my visit, Islamorada had six of their own beers on tap and the guest tap was Guava IPA from SailfishBrewing Co. In
the future, there will be more beer offered on tap but for now they have only just started brewing on their new system. A lot of what they are pouring
is still coming from the brewery down south, which uses a two–barrel system. The first of the six beers I tried was Sandbar Sunday, which is an
American Wheat built to be your everyday beer. No frills needed here. Just a refreshing beer for a hot day. Islamorada Ale is a citrus ale that's crisp
and refreshing with citrus from the nose to the finish. No Tan Lines is a mix of both Sandbar Sunday and Islamorada Ale and not surprisingly they go
together well. The Channel Marker IPA is a session IPA that isn't

The Chemical Traces Of A Beer And The Artist Of Its...
Humans have been trying to get a buzz for centuries. Molecular archeologist Patrick McGovern believes fermentation of yeast was discovered nearly
9,000 years ago after he uncovered chemical traces of a fermented beverage found seeped into the porous clay of ancient pottery. It is safe to say that the
brewing industry is as old as civilization itself and over time humans have been able to be creative with the process and produce variations of beer
recipes. Drinking a beer can be defined as an experience involving the presentation of its storage along with the beverage itself. Consumers can
appreciate both the artist of the individualized concoction of the beer and the artist of its container or vessel. These two components of the ... Show more
The wort is then brought to a boil, only recent in todays world, and hops are introduced where they can break down and add different flavoring to
the beer by releasing oils. The wort cools down and yeast is then added for fermentation to begin. The yeast breaks down the sugars from the mash
and releases alcohol and carbon dioxide into the mixture. At this point in the brewing process, brewer can decide to brew an ale or a lager, and choose
the correct yeast according to that decision. As the yeast finishes up its job, it begins to settle at the bottom of the fermentation vessel, leaving the final
beer product (Quinn).
Fig. 1
Since the beginning of fermentation history, potters and brewers have been linked by the beer market. Beer is a product of water, malt, and yeast and
fermentation. Fermentation is fundamental in brewing because it gives beer its carbonation and alcohol content, so it is no wonder people began
creating vessels, or amphorae, with a functional use suited for this chemical reaction. In Figure 1, amphorae that are shown generally had a specific
shape with a tall narrow body and cylindrical neck, enabling beer to ferment due to yeast breaking down sugar into alcohol in a cyclical movement
inside (Cartwright, 2013). Both artists felt the impact of globalization in pre–modern period with two major inventions: the wheel and writing. Writing
helped with communication between far away places and connect people at a faster pace by

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