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Sun burn brewery slideshare


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Class Project, Craft Beer, Brewery, entrepreneurship

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Sun burn brewery slideshare

  1. 1. Sun Burn Brewery<br />The Problem<br />The Pain<br /><ul><li>Florida is known as a Craft Beer Wasteland
  2. 2. Those who enjoy Craft Beer in Florida cannot access the best available so they have to do beer trades with friends in other states just to get a good pint.</li></li></ul><li>The Solution: Sun Burn Brewery<br />By Eric Hanson<br />Mission<br />Vision<br /><ul><li>To brew a wide range of high quality Craft Beers for the Tampa Bay Area
  3. 3. The most well ran brewery in the area. No waste, only great beer</li></ul>Strategy<br />Values<br /><ul><li>Brew the Beer
  4. 4. Sell the Beer
  5. 5. Repeat
  6. 6. Quality
  7. 7. Consistency
  8. 8. Service</li></li></ul><li>Craft Beer Industry Analysis<br />Facts<br /><ul><li>Growth of the Craft brewing industry
  9. 9. 9% by volume first half of 2010
  10. 10. 7.2% by volume 2009
  11. 11. 5.9% by volume in 2008
  12. 12. Overall U.S. Beer Sales
  13. 13. Down 2.7% by volume first half of 2010
  14. 14. Down 2.2% in 2009
  15. 15. Import Beer
  16. 16. Down 9.8% in 2009
  17. 17. General
  18. 18. Craft Breweries Currently provide an estimated 100,000 jobs in the U.S.
  19. 19. 1595 Breweries operated in 2009, the highest total since before Prohibition.</li></ul><br />
  20. 20. Craft Beer Target Market<br />For<br /><ul><li>Craft beer is most popular in the 25-34 year old crowd
  21. 21. Most Purchasers of Craft Beer are College educated men who are working professionals and well educated about craft beer styles and flavors.</li></ul>Against<br /><ul><li>We are not the sort of company that will waste time on “macro” beer drinkers.
  22. 22. I will never brew a craft beer to appeal to the “macro” beer drinker.
  23. 23. Once the “macro” beer drinker has made it clear that they will only drink mass-produced beer, they will be asked to leave.</li></li></ul><li>Local Competition Analysis<br />Cigar City<br /><ul><li>S: High quality beers that have a high gravity, well funded
  24. 24. W: Mismanaged, poor communication between departments
  25. 25. O: Huge opportunities for Growth
  26. 26. T: Poor public image from “Redner haters”</li></ul>Saint Somewheres<br /><ul><li>S: High quality Belgium Beers, widely distributed, shoe string budget
  27. 27. W: No diversification even within existing Belgium styles
  28. 28. O: Plenty of room to grow
  29. 29. T: Lowfunding</li></ul>Cold Storage Brewery<br /><ul><li>S: Bills themselves as “Florida’s Newest Brewery”
  30. 30. W: Not well educated in craft beer
  31. 31. O: Getting permits for their Tasting Room
  32. 32. T: Themselves</li></li></ul><li>Business Model<br />Sun Burn Brewery<br />
  33. 33. Start-up Expenses<br />Sun Burn Brewery<br />
  34. 34. Sales and Cost of Sales Forecast<br />Sun Burn Brewery<br />
  35. 35. Income Statement (Profit and Loss)<br />Sun Burn Brewery<br />
  36. 36. Cash Flow Statement<br />Sun Burn Brewery<br />
  37. 37. Opening Day Balance Sheet<br />Sun Burn Brewery<br />