Motivational Dynamics in Health Behavior Change v2 - 2014
Despite the wealth of technology-assisted advances in healthcare, human behavior continues to be the cause of great variance in health-related outcomes. Our health and well-being are vigorously affected by lifestyle factors such as physical activity, diet, or smoking as well as self-care activities like medication adherence and condition management. Recognizing these behavioral mediators of health outcomes suggests that we pay closer attention to patient experience and motivation. If we want to create the conditions under which people are most likely to initiate and sustain behaviors conducive to health and well-being, we need to better understand the dynamic nature of motivation and design experiences that support patient needs for autonomy, competence and relatedness. Just as no change is possible without action, no action is possible without motivation and as you’ll find in this talk, patient needs satisfaction and their quality (not quantity) of motivation are critical to the success of any behavior change intervention.
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Motivational Dynamics in Health Behavior Change v2 - 2014
- 1. MOTIVATIONAL DYNAMICS IN HEALTH BEHAVIOR CHANGE DUSTIN DITOMMASO Dustin@MadPow.net | @DU5TB1N
- 2. BI = AB(W1) + SN(W2) + PBC(W3) DESIGN & TECHNOLOGY TO FACILITATE BEHAVIOR CHANGE AND HUMAN FLOURISHING. @DU5TB1N
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- 4. mo·ti·va·tion ˌmō-təә-ˈvā-shəәn The processes that give behavior its energy and direction. ~ John Marshall Reeve
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- 16. A COPERNICAN TURN IN MOTIVATIONAL THINKING @DU5TB1N
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- 27. HOW DO WE DO IT?
- 28. DESIGN FOR AUTONOMY Begin by understanding the other person’s perspective Encourage self-starting and offer choice Reduce controlling language (Shoulds, Haves, Musts) Provide a rationale for requested behaviors @DU5TB1N
- 29. DESIGN FOR COMPETENCE Calibrate for optimal challenge and mastery Provide meaningful feedback @DU5TB1N
- 30. @DU5TB1N Courtesy: Amy Jo Kim via Sebastian Deterding
- 31. DESIGN FOR RELATEDNESS Help enrich the relationships people have with each other Offer collaborative goal setting & attainment Personalization of delivered content Warm and empathic voice and tone @DU5TB1N
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- 38. TL;DL MOTIVATION MATTERS @DU5TB1N
- 39. TL;DL QUALITY MATTERS MOST @DU5TB1N
- 40. TL;DL AUTONOMOUS MOTIVATION IS MORE EFFECTIVE THAN CONTROLLED MOTIVATION @DU5TB1N
- 41. TL;DL CONTROLLED MOTIVATION CAN BE TRANSFORMED INTO AUTONOMOUS MOTIVATION THROUGH THE PROCESS OF INTERNALIZATION @DU5TB1N
- 42. TL;DL INTERNALIZATION IS FACILITATED BY SATISFYING 3 PSYCH NEEDS: AUTONOMY COMPETENCE RELATEDNESS @DU5TB1N
- 43. TL;DL HUMANS WILLINGLY SEEK OUT & CONTINUE TO ENGAGE IN ACTIVITES THAT SATISFY THEIR PSYCHOLOGICAL NEEDS @DU5TB1N
- 44. TL;DL WILLING ENGAGEMENT IS IMPERITIVE FOR BEHAVIOR CHANGE @DU5TB1N
- 45. CTA DESIGN NEEDS SATISFYING EXPERIENCES @DU5TB1N
- 46. CTA CHANGE HAPPENS @DU5TB1N
- 47. CTA EVERYBODY WINS @DU5TB1N
- 48. FIN THANK YOU! @DU5TB1N
- 49. THANK YOU! DUSTIN DITOMMASO SVP BEHAVIOR CHANGE DESIGN DUSTIN@MADPOW.NET | @DU5TB1N