Rigorous qualitative research is key to the pursuit of innovation, but how do you know if your research is “good,” or “good enough?” Let's get nerdy and talk about the science-y reasons behind why conducting good research is so hard; flag some sure-fire signs that a team’s research is rigorous enough to inspire pivotal product strategy (or, not); and outline tactics a team can use to be confident in moving from research to action.
If the vision of the social sector is that it will solve our world's most "wicked" problems, the social sector is set up wrong. In this presentation, Alison Gold of Living Cities, proposes open sourcing social change as a strategy for reorienting the sector away from the advancement of organizations, and toward maximizing impact. Closing presentation to the DC Lean for Social Good Summit on March 26, 2014.
Tara Hunt - Moving Towards Insight Driven StrategiesINBOUND
The document discusses insights-driven marketing strategies and highlights three main categories of insights: audience insights, cultural insights, and competitor insights. It provides examples of each type of insight and the tools that can be used to gather insights, such as Twitter analytics, Facebook analytics, Google analytics, and Klear. Audience insights include understanding attitudes, behaviors, needs, life stage, and motivations. Cultural insights require understanding influential figures, language/memes, history, and rules of a culture. Competitor insights involve analyzing what competitors are doing, gaps in their offerings, and comparing strengths/weaknesses. The document emphasizes using a "snorkel/scuba method" to efficiently research insights at different depths.
Moving Towards Insights-Driven StrategiesTara Hunt
There are lots of analytics you can pull when you are working with a large audience to determine what people like/don't like, but there is also a lot of behavioural/interest data that can be used to determine what they will respond to as you are planning your strategies. This presentation was given at Inbound 2015 in Boston (September 8-11).
Simple product design 1 introduction to research methods and toolsSupradip Das
The document discusses research methods for product design, including ethnographic research. It describes ethnographic research as observing people's behaviors without interacting with them in order to understand attitudes and perspectives. The document outlines the steps of ethnographic research which include defining the problem, finding study participants, planning an observational approach, collecting data through observation and other methods, analyzing the data to identify opportunities, and sharing insights with others. Conducting ethnographic research helps designers gain insights into how people perceive and experience the world in order to create more effective products, communications and solutions.
Learning by doing: Building digital transformation in Newham CouncilBoris Divjak
Increasing pressure on local authorities for more efficient delivery of services is driving a wave of digital transformation across the UK. Unboxed worked with the Digital Team in Newham Council to help them build a culture of resident-focused service innovation and start designing better online services. This session shares how they shaped their approach to create cross-functional innovation teams, spreading a new way of thinking about design of services across the council. Hear how they are gaining support from key stakeholders by taking non-designers along on the journey to adopt key design methods, such as contextual interviews, rapid prototyping, and cross-silo collaboration, while successfully designing valuable solutions for residents.
Presented at SDN Global Conference 2017 in Madrid
by
Dawn Turner / Newham Council
Boris Divjak / Unboxed
BL Labs Presentation to the British Library Development Teamlabsbl
The document describes the British Library Labs, including the challenges it addresses, who it works with, its projects, and use of digital collections. Some key points:
- BL Labs was founded in 2013 and addresses challenges like return on investment for digitization and how digital collections can be more openly used.
- It works with researchers, artists, librarians and more on over 200 projects involving sounds, maps, books and other collections.
- Projects follow a pattern of finding new things in data, unlocking hidden history, and celebrating discoveries. BL Labs aims to better understand use and impact of open data.
If the vision of the social sector is that it will solve our world's most "wicked" problems, the social sector is set up wrong. In this presentation, Alison Gold of Living Cities, proposes open sourcing social change as a strategy for reorienting the sector away from the advancement of organizations, and toward maximizing impact. Closing presentation to the DC Lean for Social Good Summit on March 26, 2014.
Tara Hunt - Moving Towards Insight Driven StrategiesINBOUND
The document discusses insights-driven marketing strategies and highlights three main categories of insights: audience insights, cultural insights, and competitor insights. It provides examples of each type of insight and the tools that can be used to gather insights, such as Twitter analytics, Facebook analytics, Google analytics, and Klear. Audience insights include understanding attitudes, behaviors, needs, life stage, and motivations. Cultural insights require understanding influential figures, language/memes, history, and rules of a culture. Competitor insights involve analyzing what competitors are doing, gaps in their offerings, and comparing strengths/weaknesses. The document emphasizes using a "snorkel/scuba method" to efficiently research insights at different depths.
Moving Towards Insights-Driven StrategiesTara Hunt
There are lots of analytics you can pull when you are working with a large audience to determine what people like/don't like, but there is also a lot of behavioural/interest data that can be used to determine what they will respond to as you are planning your strategies. This presentation was given at Inbound 2015 in Boston (September 8-11).
Simple product design 1 introduction to research methods and toolsSupradip Das
The document discusses research methods for product design, including ethnographic research. It describes ethnographic research as observing people's behaviors without interacting with them in order to understand attitudes and perspectives. The document outlines the steps of ethnographic research which include defining the problem, finding study participants, planning an observational approach, collecting data through observation and other methods, analyzing the data to identify opportunities, and sharing insights with others. Conducting ethnographic research helps designers gain insights into how people perceive and experience the world in order to create more effective products, communications and solutions.
Learning by doing: Building digital transformation in Newham CouncilBoris Divjak
Increasing pressure on local authorities for more efficient delivery of services is driving a wave of digital transformation across the UK. Unboxed worked with the Digital Team in Newham Council to help them build a culture of resident-focused service innovation and start designing better online services. This session shares how they shaped their approach to create cross-functional innovation teams, spreading a new way of thinking about design of services across the council. Hear how they are gaining support from key stakeholders by taking non-designers along on the journey to adopt key design methods, such as contextual interviews, rapid prototyping, and cross-silo collaboration, while successfully designing valuable solutions for residents.
Presented at SDN Global Conference 2017 in Madrid
by
Dawn Turner / Newham Council
Boris Divjak / Unboxed
BL Labs Presentation to the British Library Development Teamlabsbl
The document describes the British Library Labs, including the challenges it addresses, who it works with, its projects, and use of digital collections. Some key points:
- BL Labs was founded in 2013 and addresses challenges like return on investment for digitization and how digital collections can be more openly used.
- It works with researchers, artists, librarians and more on over 200 projects involving sounds, maps, books and other collections.
- Projects follow a pattern of finding new things in data, unlocking hidden history, and celebrating discoveries. BL Labs aims to better understand use and impact of open data.
Information Architecture Lenses - by Dan BrownDan Brown
A new tool you can use during the design process for information architecture, lenses provide essential questions to evaluate and critique virtual structures and navigation.
IA Lenses: Helpful perspectives for information architectsDan Brown
Dan Brown presented on IA lenses at the IA Summit in Chicago. He explained that IA lenses are perspectives or categories that information architects can use to examine a site or information architecture. There are currently 44 different lenses. Lenses are not meant to provide right answers but to prompt questions about how users interact with and understand information. Examples of lenses include stability, narrative, and multiple homes. Lenses allow people to re-examine their work and see sites from different viewpoints. The audience then tried using lenses to analyze a sample site.
Now What? Turning Stories Into Successful Action - Bobby UmarSocialHRCamp
The document outlines Bobby Umar's presentation on turning stories into successful social media action. It discusses finding one's brand, voice and story through reflection on their personal experiences. It then provides tips on how to build an authentic personal brand and use social media effectively to connect, engage and build relationships with others through storytelling. The key lessons are that social media allows one to amplify their voice, focus on authenticity and connection, and understand other brands by investing in everyone's stories.
Motivational Dynamics in Health Behavior Change - Health 2.0 Fall 2014 Confer...Mad*Pow
Mad*Pow's Dustin DiTommaso shares his insights at the 2014 Health 2.0 Fall Conference on, "Motivational Dynamics in Health Behavior Change."
Just as no change is possible without action, no action is possible without motivation and as you’ll find in this talk, patient needs satisfaction and their quality (not quantity) of motivation are critical to the success of any behavior change intervention.
Motivational Dynamics in Health Behavior Change v2 - 2014Dustin DiTommaso
Despite the wealth of technology-assisted advances in healthcare, human behavior continues to be the cause of great variance in health-related outcomes. Our health and well-being are vigorously affected by lifestyle factors such as physical activity, diet, or smoking as well as self-care activities like medication adherence and condition management.
Recognizing these behavioral mediators of health outcomes suggests that we pay closer attention to patient experience and motivation. If we want to create the conditions under which people are most likely to initiate and sustain behaviors conducive to health and well-being, we need to better understand the dynamic nature of motivation and design experiences that support patient needs for autonomy, competence and relatedness.
Just as no change is possible without action, no action is possible without motivation and as you’ll find in this talk, patient needs satisfaction and their quality (not quantity) of motivation are critical to the success of any behavior change intervention.
British Library Labs Presentation at the Accelerating Human Imagination Workshoplabsbl
The document summarizes projects that have used the British Library's cultural heritage digital collections and data in creative ways. It describes projects such as using digitized newspapers to mine verse from the 18th century, tagging over 1 million images on Flickr Commons, and artistic works generated from the digital collections including memes, maps, and machine learning experiments. The British Library aims to accelerate human imagination by making cultural heritage widely and openly available and supporting innovative uses of the data.
Toronto Agile Tour - Timeless LeadershipJason Little
In 2001, Agile started as a simple set of 4 values and 12 principles designed to be a guide for delivering solutions to customers. Since then, countless frameworks, tools, certifications, and methods have emerged, with many promising to have the one right approach to make Agile work.
We need servant leadership...no wait, we need emergent leadership...no wait, we need agile management and agile leadership...no wait...
It's no wonder today's leaders and managers are confused about how to lead an agile organization. In this session, we'll explore how to look at your organization through 3 different lenses and apply 4 timeless leadership capabilities used by great leaders from organizations like IDEO, Ford, and Ikea.
Attendees will walk away with a profile that describes their individual leadership style, along with how to know how to balance each of the 4 leadership capabilities that are timeless, tried-and-true, and not rooted in agile buzzwords.
A talk on the challenges facing market research, especially qualitative research, in an era of ROI.
Is qual actually helping us make better decisions? Or has it failed to keep up with the world around it?
Disrupt or Die / Citizen M Glasgow / 26th May22 North
Technology has not only changed the way we work, it's levelled the competitive landscape, allowing startups to compete with the established larger organisations. We'll discuss the disruptive new-comers who have forced businesses to re-evaluate their strategies, ways of working and culture. To get ready for the future, we'll discuss how to evolve to ensure you're not left behind.
This document summarizes an interactive master class on putting the human context into business using big data perspectives. The class covered various topics:
1. Datafication and analyzing social media data like tweets, Instagram posts, and blogs to understand human behaviors and motivations.
2. Tools for linguistic analysis of text like LIWC, RID, and Twitter analysis to study personality, deception, and predict marketing based on word usage.
3. Developing a predictive, empathetic organization using social listening and recognizing distress signals to improve customer experience.
4. An ongoing study of baby feeding experiences analyzing video signals of joy to understand communication and develop recommender systems.
The document discusses several topics related to humanizing the digital experience including leveraging opinion leaders on social media, addressing content architecture on news websites, and the relationship between technological determinism and social constructionism. It also provides examples of using search and voice technologies to improve digital experiences and access important information. Overall, the document explores ways to make digital content and technologies more helpful, usable and inclusive for all people.
The document describes Yossarian, a startup that aims to develop a metaphorical search engine to augment human creativity. It is founded by experts in design, development, computational linguistics and metaphor. Their goal is to move beyond literal search results and instead provide lateral and metaphorical associations to spark new ideas. The system would detect metaphors, generate new metaphors, and allow users to search concepts and build creative maps by connecting ideas. It includes features for collaboration and sharing to facilitate the creative process. The founders believe metaphor is fundamental to creativity and their tool has the potential to impact various creative fields through artificial intelligence.
Case Study: How New York Life Is Driving Interaction, Engagement, and Relevance Using Social Media
Presented by: Gregory Weiss, Assistant Vice President of Social Media, New York Life Insurance Company
New York Life takes an innovative approach to its social media efforts, and has emerged as a leader in the space amongst its peers. Find out how New York Life leverages its brand heritage, employees, and agents to achieve short-term wins with long-term benefits, as Gregg highlights several key initiatives while infusing some of his own tips on how you/your company can be successful driving new opportunities
www.bdionline.com
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Getting Images Right In Paid Search. PRESENTATION: Visual Thinking and Practical Design Principles - Given by Dustin W. Stout, @dustinwstout - Weal Media Corporation, CMO. #SMX #31B
Is there such a thing as having too much influence? This talk argues that yes there is. From an ethical standpoint, we should examine *when* we influence as carefully as how. This talk sets ethical context, analyses some common categories of influence, and presents tools that may help decide whether to change course for ethical reasons.
Culture add over culture fit [flowcon 2018]Matthew Philip
The document discusses balancing culture fit and culture add when building organizational culture. It advocates valuing culture add over culture fit alone in order to bring in new perspectives and ideas. Culture fit is still important for job satisfaction and performance. The document provides examples of how some companies focus on culture add through strengths-based interviewing and personal journey mapping. It also discusses challenges that can arise when solely focusing on culture fit, such as creating an intolerant monoculture.
SearchLove San Diego 2015 | Marli Mesibov, 'Make Magic with Anticipatory DesignDistilled
Every user wants to be Batman, with Alfred the butler anticipating their wants, needs and preferences. Thus, for anyone hoping to increase customer retention, the ability to anticipate the user’s every need is vital. This talk will explore the magic behind creating anticipatory design and content, including how to incorporate anticipatory design in your marketing materials, and a case study of how it can be done successfully.
We present an alternative view to fitting Agile into larger organizations. Inspired by Fred Laloux' book "Reinventing Organizations", we offer a coherent and comprehensive model for organizational development which encompasses the past and guides us into the future. Agile finds its place in these concepts, and becomes a means to move between the model's stages.
As a leader in an organization on its agile journey, you'll notice that increasing agility struggles with existing organizational structures, governance systems and management expectations. We've understood for a while that the prevalent ways of how we run organizations are not compatible with Agile. We've tried to package Agile in a way that makes sense to people in organizations working the classical way.
Learn what's new and essential about this model: the idea of organizational models developing with the evolution of human consciousness, progressing in clear stages. Now being a time where a new organizational model is emerging, and what that looks like. Learn how self-management, wholeness and evolutionary purpose shape organizations where agile will flourish and which agile can help bring about.
Meena Kothandaraman talks about the importance of positioning research in organizations, in a way that defends the people being studied, and the research study design, and collaborates with the people who consume the output. Complete, with a researcher oath included.
EASY TUTORIAL OF HOW TO USE CAPCUT BY: FEBLESS HERNANEFebless Hernane
CapCut is an easy-to-use video editing app perfect for beginners. To start, download and open CapCut on your phone. Tap "New Project" and select the videos or photos you want to edit. You can trim clips by dragging the edges, add text by tapping "Text," and include music by selecting "Audio." Enhance your video with filters and effects from the "Effects" menu. When you're happy with your video, tap the export button to save and share it. CapCut makes video editing simple and fun for everyone!
Information Architecture Lenses - by Dan BrownDan Brown
A new tool you can use during the design process for information architecture, lenses provide essential questions to evaluate and critique virtual structures and navigation.
IA Lenses: Helpful perspectives for information architectsDan Brown
Dan Brown presented on IA lenses at the IA Summit in Chicago. He explained that IA lenses are perspectives or categories that information architects can use to examine a site or information architecture. There are currently 44 different lenses. Lenses are not meant to provide right answers but to prompt questions about how users interact with and understand information. Examples of lenses include stability, narrative, and multiple homes. Lenses allow people to re-examine their work and see sites from different viewpoints. The audience then tried using lenses to analyze a sample site.
Now What? Turning Stories Into Successful Action - Bobby UmarSocialHRCamp
The document outlines Bobby Umar's presentation on turning stories into successful social media action. It discusses finding one's brand, voice and story through reflection on their personal experiences. It then provides tips on how to build an authentic personal brand and use social media effectively to connect, engage and build relationships with others through storytelling. The key lessons are that social media allows one to amplify their voice, focus on authenticity and connection, and understand other brands by investing in everyone's stories.
Motivational Dynamics in Health Behavior Change - Health 2.0 Fall 2014 Confer...Mad*Pow
Mad*Pow's Dustin DiTommaso shares his insights at the 2014 Health 2.0 Fall Conference on, "Motivational Dynamics in Health Behavior Change."
Just as no change is possible without action, no action is possible without motivation and as you’ll find in this talk, patient needs satisfaction and their quality (not quantity) of motivation are critical to the success of any behavior change intervention.
Motivational Dynamics in Health Behavior Change v2 - 2014Dustin DiTommaso
Despite the wealth of technology-assisted advances in healthcare, human behavior continues to be the cause of great variance in health-related outcomes. Our health and well-being are vigorously affected by lifestyle factors such as physical activity, diet, or smoking as well as self-care activities like medication adherence and condition management.
Recognizing these behavioral mediators of health outcomes suggests that we pay closer attention to patient experience and motivation. If we want to create the conditions under which people are most likely to initiate and sustain behaviors conducive to health and well-being, we need to better understand the dynamic nature of motivation and design experiences that support patient needs for autonomy, competence and relatedness.
Just as no change is possible without action, no action is possible without motivation and as you’ll find in this talk, patient needs satisfaction and their quality (not quantity) of motivation are critical to the success of any behavior change intervention.
British Library Labs Presentation at the Accelerating Human Imagination Workshoplabsbl
The document summarizes projects that have used the British Library's cultural heritage digital collections and data in creative ways. It describes projects such as using digitized newspapers to mine verse from the 18th century, tagging over 1 million images on Flickr Commons, and artistic works generated from the digital collections including memes, maps, and machine learning experiments. The British Library aims to accelerate human imagination by making cultural heritage widely and openly available and supporting innovative uses of the data.
Toronto Agile Tour - Timeless LeadershipJason Little
In 2001, Agile started as a simple set of 4 values and 12 principles designed to be a guide for delivering solutions to customers. Since then, countless frameworks, tools, certifications, and methods have emerged, with many promising to have the one right approach to make Agile work.
We need servant leadership...no wait, we need emergent leadership...no wait, we need agile management and agile leadership...no wait...
It's no wonder today's leaders and managers are confused about how to lead an agile organization. In this session, we'll explore how to look at your organization through 3 different lenses and apply 4 timeless leadership capabilities used by great leaders from organizations like IDEO, Ford, and Ikea.
Attendees will walk away with a profile that describes their individual leadership style, along with how to know how to balance each of the 4 leadership capabilities that are timeless, tried-and-true, and not rooted in agile buzzwords.
A talk on the challenges facing market research, especially qualitative research, in an era of ROI.
Is qual actually helping us make better decisions? Or has it failed to keep up with the world around it?
Disrupt or Die / Citizen M Glasgow / 26th May22 North
Technology has not only changed the way we work, it's levelled the competitive landscape, allowing startups to compete with the established larger organisations. We'll discuss the disruptive new-comers who have forced businesses to re-evaluate their strategies, ways of working and culture. To get ready for the future, we'll discuss how to evolve to ensure you're not left behind.
This document summarizes an interactive master class on putting the human context into business using big data perspectives. The class covered various topics:
1. Datafication and analyzing social media data like tweets, Instagram posts, and blogs to understand human behaviors and motivations.
2. Tools for linguistic analysis of text like LIWC, RID, and Twitter analysis to study personality, deception, and predict marketing based on word usage.
3. Developing a predictive, empathetic organization using social listening and recognizing distress signals to improve customer experience.
4. An ongoing study of baby feeding experiences analyzing video signals of joy to understand communication and develop recommender systems.
The document discusses several topics related to humanizing the digital experience including leveraging opinion leaders on social media, addressing content architecture on news websites, and the relationship between technological determinism and social constructionism. It also provides examples of using search and voice technologies to improve digital experiences and access important information. Overall, the document explores ways to make digital content and technologies more helpful, usable and inclusive for all people.
The document describes Yossarian, a startup that aims to develop a metaphorical search engine to augment human creativity. It is founded by experts in design, development, computational linguistics and metaphor. Their goal is to move beyond literal search results and instead provide lateral and metaphorical associations to spark new ideas. The system would detect metaphors, generate new metaphors, and allow users to search concepts and build creative maps by connecting ideas. It includes features for collaboration and sharing to facilitate the creative process. The founders believe metaphor is fundamental to creativity and their tool has the potential to impact various creative fields through artificial intelligence.
Case Study: How New York Life Is Driving Interaction, Engagement, and Relevance Using Social Media
Presented by: Gregory Weiss, Assistant Vice President of Social Media, New York Life Insurance Company
New York Life takes an innovative approach to its social media efforts, and has emerged as a leader in the space amongst its peers. Find out how New York Life leverages its brand heritage, employees, and agents to achieve short-term wins with long-term benefits, as Gregg highlights several key initiatives while infusing some of his own tips on how you/your company can be successful driving new opportunities
www.bdionline.com
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Getting Images Right In Paid Search. PRESENTATION: Visual Thinking and Practical Design Principles - Given by Dustin W. Stout, @dustinwstout - Weal Media Corporation, CMO. #SMX #31B
Is there such a thing as having too much influence? This talk argues that yes there is. From an ethical standpoint, we should examine *when* we influence as carefully as how. This talk sets ethical context, analyses some common categories of influence, and presents tools that may help decide whether to change course for ethical reasons.
Culture add over culture fit [flowcon 2018]Matthew Philip
The document discusses balancing culture fit and culture add when building organizational culture. It advocates valuing culture add over culture fit alone in order to bring in new perspectives and ideas. Culture fit is still important for job satisfaction and performance. The document provides examples of how some companies focus on culture add through strengths-based interviewing and personal journey mapping. It also discusses challenges that can arise when solely focusing on culture fit, such as creating an intolerant monoculture.
SearchLove San Diego 2015 | Marli Mesibov, 'Make Magic with Anticipatory DesignDistilled
Every user wants to be Batman, with Alfred the butler anticipating their wants, needs and preferences. Thus, for anyone hoping to increase customer retention, the ability to anticipate the user’s every need is vital. This talk will explore the magic behind creating anticipatory design and content, including how to incorporate anticipatory design in your marketing materials, and a case study of how it can be done successfully.
We present an alternative view to fitting Agile into larger organizations. Inspired by Fred Laloux' book "Reinventing Organizations", we offer a coherent and comprehensive model for organizational development which encompasses the past and guides us into the future. Agile finds its place in these concepts, and becomes a means to move between the model's stages.
As a leader in an organization on its agile journey, you'll notice that increasing agility struggles with existing organizational structures, governance systems and management expectations. We've understood for a while that the prevalent ways of how we run organizations are not compatible with Agile. We've tried to package Agile in a way that makes sense to people in organizations working the classical way.
Learn what's new and essential about this model: the idea of organizational models developing with the evolution of human consciousness, progressing in clear stages. Now being a time where a new organizational model is emerging, and what that looks like. Learn how self-management, wholeness and evolutionary purpose shape organizations where agile will flourish and which agile can help bring about.
Meena Kothandaraman talks about the importance of positioning research in organizations, in a way that defends the people being studied, and the research study design, and collaborates with the people who consume the output. Complete, with a researcher oath included.
Similar to SXSW 2017: Why Conducting Great Design Research Is So Hard (20)
EASY TUTORIAL OF HOW TO USE CAPCUT BY: FEBLESS HERNANEFebless Hernane
CapCut is an easy-to-use video editing app perfect for beginners. To start, download and open CapCut on your phone. Tap "New Project" and select the videos or photos you want to edit. You can trim clips by dragging the edges, add text by tapping "Text," and include music by selecting "Audio." Enhance your video with filters and effects from the "Effects" menu. When you're happy with your video, tap the export button to save and share it. CapCut makes video editing simple and fun for everyone!
Visual Style and Aesthetics: Basics of Visual Design
Visual Design for Enterprise Applications
Range of Visual Styles.
Mobile Interfaces:
Challenges and Opportunities of Mobile Design
Approach to Mobile Design
Patterns
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Explore the essential graphic design tools and software that can elevate your creative projects. Discover industry favorites and innovative solutions for stunning design results.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
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Welcome to Practical eLearning Makeovers for Everyone. In this presentation, we’ll take a look at a bunch of easy-to-use visual design tips and tricks. And we’ll do this by using them to spruce up some eLearning screens that are in dire need of a new look.
Technoblade The Legacy of a Minecraft Legend.Techno Merch
Technoblade, born Alex on June 1, 1999, was a legendary Minecraft YouTuber known for his sharp wit and exceptional PvP skills. Starting his channel in 2013, he gained nearly 11 million subscribers. His private battle with metastatic sarcoma ended in June 2022, but his enduring legacy continues to inspire millions.
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Passive House: The Economic and Environmental Solution for Sustainable Real Estate. Lecture by Tim Eian of TE Studio Passive House Design in November 2022 in Minneapolis.
- The Built Environment
- Let's imagine the perfect building
- The Passive House standard
- Why Passive House targets
- Clean Energy Plans?!
- How does Passive House compare and fit in?
- The business case for Passive House real estate
- Tools to quantify the value of Passive House
- What can I do?
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SXSW 2017: Why Conducting Great Design Research Is So Hard
1. 1111
Why Conducting Great
Design Research is So Hard
Allison Abbott
Design Researcher & Strategist
#DResearchSXSW
@allison_abbott1
2. In all the ways that humanity is
messy and hard to pin down…
… how do we know when we're doing a
good job observing it?
#DResearchSXSW@allison_abbott1#DResearchSXSW @allison_abbott1#DResearchSXSW @allison_abbott1
4. de•sign re•search (n)
The work that uncovers and articulates people’s needs in
order to inform the design of products and services
in a structured manner
Source: Adaptive Path
#DResearchSXSW@allison_abbott1#DResearchSXSW @allison_abbott1#DResearchSXSW @allison_abbott1
9. 9999
Partner A: tell your partner about a
food experience you loved
Partner B: sit and listen, silently
2:001:591:581:571:561:551:541:531:521:511:501:491:481:471:461:451:441:431:421:411:401:391:381:371:361:351:341:331:321:311:301:291:281:271:261:251:241:231:221:211:201:191:181:171:161:151:141:131:121:111:101:091:081:071:061:051:041:031:021:011:000:590:580:570:560:550:540:530:520:510:500:490:480:470:460:450:440:430:420:410:400:390:380:370:360:350:340:330:320:310:300:290:280:270:260:250:240:230:220:210:200:190:180:170:160:150:140:130:120:110:100:090:080:070:060:050:040:030:020:01End2:00
#DResearchSXSW @allison_abbott1#DResearchSXSW @allison_abbott1
22. 22222222
Source: Media College
lead•ing ques•tion (n)
a question which subtly prompts the respondent to answer
in a particular way
#DResearchSXSW @allison_abbott1
23. 2323
You like this, right?
Is that useful to you?
You like this, right?
“
Does that surprise you?“
“
#DResearchSXSW @allison_abbott1#DResearchSXSW @allison_abbott1
31. 3131
“ You like this, right?
Is that useful to you?
You like this, right?
“
Does that surprise you?
“
What do you think about this?“
#DResearchSXSW @allison_abbott1#DResearchSXSW @allison_abbott1
33. 3333#DResearchSXSW @allison_abbott1
Prepare questions that are laser-focused on your
learning agenda1
2
3
Craft non-binary, non-leading questions
Leave notes-to-self on best practices
Combatting Tactical Barriers: Newbies
36. 3636
q How many times did you ask a
leading question or suggest
words for the person to use?
q How many times did you ask a
binary question?
q How many times did you not give
your participant enough time to
think?
q What was your body language
and tone when receiving
feedback?
q What was the quality of your
research like when you went off-
script?
#DResearchSXSW @allison_abbott1
39. 3939#DResearchSXSW @allison_abbott1
Give your technique some tough love1
2
3
Crispify the interview notes
Track research quality in real-time
Combatting Tactical Barriers: Experienced
42. -Panthea Lee, Reboot, and
Exposing the Magic of Design, John Kolko
#DResearchSXSW @allison_abbott1
get attention of
target markets
ensure engagement
and create relationships
Market vs. Design Research
43. 4343
Market vs. Design Research
generate value (often
financial) for the organization
understand the meaning of value
(often utility) for the end user
make sound decisions based
on identified options
develop a sound solution that
meets identified needs…and
possibly delights
analyze what people say
they want
analyze people’s needs,
motivations, and behaviors
-Panthea Lee, Reboot
and
Exposing the Magic of Design, John Kolko
primary focus
enables teams to
primary activity
#DResearchSXSW @allison_abbott1
54. 5454#DResearchSXSW @allison_abbott1
Weigh the tradeoffs (DIY vs. external)1
2
3
Plan for inevitable improvement
Marry quantitative and qualitative research
Combatting Cultural Barriers
4 Make research part of your professional brand
63. 63636363
Thank You
Other Resources to Check Out:
SXSW 2016 Confirmation Bias: Allison Abbott’s Slideshare
Stanford dSchool: Empathy Field Guide, March 2013
Special thanks to:
Sarah Calandro
Jamika Burge
Colin Hart
Emily Grace
#DResearchSXSW @allison_abbott1