Hurricanes and social media are similar
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This document discusses how hurricanes and social media are similar, and how the "cone of uncertainty" for hurricane paths has implications. It notes that hurricane estimates are inherently vague, plans based on those estimates need to be regularly updated, uncertainties should be built into plans but be visible to all, and mistaken assumptions are major factors in uncertainty.
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Hurricanes and social media are similar
- 1. Affygility Solutions Dean M. Calhoun President and CEO @affygility
- 2. Social Media and Hurricanes are Similar! #hurricanesblow
- 7. Cone of Uncertainty Implications Estimates are inherently vague
- 8. Cone of Uncertainty Implications Plans based on estimates need to be redone regularly
- 9. Cone of Uncertainty Implications Uncertainties can be built into plans, but should be visible to all
- 10. Cone of Uncertainty Implications Assumptions that later prove to be a mistake are major factors in uncertainty
Editor's Notes
- Hello Everyone, my name is Dean Calhoun, and I’m the President and CEO of Affygility Solutions.
- In my 60 minute presentation, I will be answering four questions? The first question is: How do I discover interesting content for my customers? When you’re in a somewhat dull industry like I am, finding unique, creative, and valuable content is tough. In this presentation, I will go over some of the tactics that have worked for my company. The second question that I will answer is “How do you know that my customers are enjoying the content? Is this content worthwhile to them? The third question that I will answer Is “How can I apply the Cone of Uncertainty Implications” to my social media marketing efforts?, the forth and final question that I will answer is, “What should I do to measure success?”
- In my 60 minute presentation, I will be answering four questions? The first question is: How do I discover interesting content for my customers? When you’re in a somewhat dull industry like I am, finding unique, creative, and valuable content is tough. In this presentation, I will go over some of the tactics that have worked for my company. The second question that I will answer is “How do you know that my customers are enjoying the content? Is this content worthwhile to them? The third question that I will answer Is “How can I apply the Cone of Uncertainty Implications” to my social media marketing efforts?, the forth and final question that I will answer is, “What should I do to measure success?”
- In my 60 minute presentation, I will be answering four questions? The first question is: How do I discover interesting content for my customers? When you’re in a somewhat dull industry like I am, finding unique, creative, and valuable content is tough. In this presentation, I will go over some of the tactics that have worked for my company. The second question that I will answer is “How do you know that my customers are enjoying the content? Is this content worthwhile to them? The third question that I will answer Is “How can I apply the Cone of Uncertainty Implications” to my social media marketing efforts?, the forth and final question that I will answer is, “What should I do to measure success?”
- In my 60 minute presentation, I will be answering four questions? The first question is: How do I discover interesting content for my customers? When you’re in a somewhat dull industry like I am, finding unique, creative, and valuable content is tough. In this presentation, I will go over some of the tactics that have worked for my company. The second question that I will answer is “How do you know that my customers are enjoying the content? Is this content worthwhile to them? The third question that I will answer Is “How can I apply the Cone of Uncertainty Implications” to my social media marketing efforts?, the forth and final question that I will answer is, “What should I do to measure success?”
- So, just to give you a little bit of a preview, let’s give a high level overview of the cone of uncertainty. The first implication is that any estimates that you make in the beginning are inherently vague, and anybody that tells you otherwise is b.s.ing you. Until you jump in and get some feedback and data, most of what you will come up with is guess work. Particularly, if you’re in an industry that is new to social media.
- The next implication is that any plans that you have will need to be redone often. The traffic that you’re expecting to see will be different that what you expected. Your budget will be way off – how much you are paying for PPC and what your conversion stats are will be grossly different.
- The third implication of the Cone of Uncertainty is that these uncertainties can be built into the plans, but should be visible to all. In general, you will find that it always takes more time and budget than originally proposed, but very rarely does it take less.
- The forth and final implication is that some assumptions will later prove to be a flat out mistake and these will become the major factors in your uncertainty. Some where along the way, you will realize that some of your assumptions were just wrong, and you will feel like a troll in the woods. But get use to it, that’s just the way that it works.
- So there you have the high level overview of my presentation. I’m confident that you will find it interesting enough to make it into the Interactive program. Please feel free to contact me if you have any questions.