MOOC Final Project World Bank- Turn Down the Heat: Why a 4°C Warmer World Must Be Avoided Target audiences are my fellow colleagues, whom in this case I’m assuming are policymakers who are well informed on climate change topic. Challenging them on need to reach out to the general public, to clarify what is climate change and explain the personal roles which each individual may undertake to curb climate change, Analysis of images displayed on Google, by searching climate change topic, shows the need to shift from the tradition of focusing only on adverse effects expressed in scary artifacts to artifacts that will enlighten the public on measures that one may undertake to curb climate change