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Analysis of images displayed on Google search –
Climate change
Its disappointing to note that very little information on how we can act on climate
change is available on Google images
From a simple analysis I broadly classify this images on four categories
1.scary/ fantasy
2.Impact of climate change
3.What is climate change
4.How to act
Unfortunately the first two category takes up the biggest share of all images posted
Google search for climate change
scary/ fantasy images
The images instill fear to general
public
Some interpret it as scam and tend to
think climate change is a scientific
fraud and is not happening
Nearly all images fall in this category -
Impact of climate change
General public may feel helpless and imagine this effects will occur any way
Images providing info -What is climate change
Call for intervention from corporate
institutions to reach out to general
public through simpler artifacts
images that provide information on how to curb climate change
-
only one identified
Trend for climate change topic
Analysis of Google trend seems to be in agreement with above picture, after the year 2009 this topic is no
longer trending
Analysis from YouTube also show similar trends, only few number of people seem to be watching climate
change videos
Positive news, I found one clip on YouTube showing need to act by Morgan Freeman's
 
https://www.youtube.com/watch?v=8YQIaOldDU8
Thank you for your time
hope we all get challenged and spread the word, we
need to act now, together and differently

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Analysis of images displayed on google search –climate change

  • 1. Analysis of images displayed on Google search – Climate change Its disappointing to note that very little information on how we can act on climate change is available on Google images From a simple analysis I broadly classify this images on four categories 1.scary/ fantasy 2.Impact of climate change 3.What is climate change 4.How to act Unfortunately the first two category takes up the biggest share of all images posted
  • 2. Google search for climate change scary/ fantasy images The images instill fear to general public Some interpret it as scam and tend to think climate change is a scientific fraud and is not happening
  • 3. Nearly all images fall in this category - Impact of climate change General public may feel helpless and imagine this effects will occur any way
  • 4. Images providing info -What is climate change Call for intervention from corporate institutions to reach out to general public through simpler artifacts
  • 5. images that provide information on how to curb climate change - only one identified
  • 6. Trend for climate change topic Analysis of Google trend seems to be in agreement with above picture, after the year 2009 this topic is no longer trending Analysis from YouTube also show similar trends, only few number of people seem to be watching climate change videos Positive news, I found one clip on YouTube showing need to act by Morgan Freeman's   https://www.youtube.com/watch?v=8YQIaOldDU8
  • 7. Thank you for your time hope we all get challenged and spread the word, we need to act now, together and differently