The document discusses behavior change and the Fogg Behavior Model, which states that behavior change requires motivation, ability, and a trigger. It explores how social media can provide triggers to motivate behavior change by sending reminders and calls-to-action, but is limited in directly improving ability. While social media amplifies messages, it cannot perform physical actions for users.

1. SOCIAL MEDIA AND
REAL WORLD
BEHAVIOR
DAVE MILLER
MATT KRESSE
JASON HREHA

2. How do you change behavior?

3. Behavior change is all
about 3 things...

4. FOGG
BEHAVIOR
MODEL

5. Motivation
Ability
Trigger

6. What do we
need to fly a
ROCKET?

7. Shell = Ability
Fuel = Motivation
Match = Trigger

8. Shell = Ability
Fuel = Motivation
Match = Trigger

9. Running
Motivation
+
Ability
Time

10. 1. Ability
+
2. Motivation
+
3. Trigger

11. 1. Ability

12. Time
Money
Effort

13. 2. Motivation

14. Reinforcement/Punishment

15. 3. Trigger

18. On-site triggers
Off-site triggers

21. Off-site triggers
Emails etc.

26. On-site triggers
Calls-to-Action (CTA)

32. 1

33. 1 2

34. 1 2 3

35. 1 2 3 4

36. 1 2 3 4 5

37. 1 2 3 4 5 6

38. 1 2 3 4 5 6 7

39. 1 2 3 4 5 6 7
8

40. 1 2 3 4 5 6 7
8 9

41. 1 2 3 4 5 6 7
8 9 10

42. 1 2 3 4 5 6 7
11
8 9 10

43. 1 2 3 4 5 6 7
12 etc...
11
8 9 10

44. Motivation
Ability

45. Ability Motivation
1 6 11
2 7
3 8
4 9
5 10

46. What are
Social Media’s
Strengths?

47. Motivation

49. Trigger?

50. Trigger?

51. Ability?

52. Can social
media turn off
the light switch
for you?

54. Ability?

57. Slide with
chico bag

58. SOCIAL MEDIA IS A MEGAPHONE FOR YOUR MESSAGE

59. http://thetecnica.com/wp-content/uploads/2012/02/facebook-2012-infographic.jpg

60. http://cdn.trendhunterstatic.com/thumbs/twitter-2012-infographic.jpeg