This document outlines Monroe's Motivating Sequence, a 5-step method for organizing persuasive presentations developed by Alan Monroe. The 5 steps are: 1) Get attention, 2) Establish the need, 3) Satisfy the need, 4) Visualize the future, and 5) Action/actualization. An example is given showing how each step could be applied to a presentation on workplace safety. The summary concludes that Monroe's Motivating Sequence provides a straightforward formula for crafting persuasive presentations that gets and keeps the audience's attention.

1. Chain Motivation

2. Inspiration from Management Article

3. Is persuasion a gift?
Are some people born with the
ability to speak well and 'sell'
their ideas successfully?

4. In your role, do you
ever need to
motivate, inspire, or
persuade others?

5. Whether you're a senior
executive giving a presentation
to the Board, a manager giving a
morale-boosting speech to your
team, or a production manager
giving a presentation on safety
standards, at some point, you'll
probably have to move people to
action.

6. While there are certainly those
who seem to inspire and deliver
memorable speeches
effortlessly, the rest of us can
learn how to give effective
presentations too. Key factors
include putting together a strong
message and delivering it in the
right sequence.

7. Monroe's Motivating Sequence:
The Five Steps

8. Alan H. Monroe, a Purdue University
professor, used the psychology of
persuasion to develop an outline for
making speeches that will deliver
results. It's now known as Monroe's
Motivating Sequence.

9. This is a well-used and time-proven method
to organize presentations for maximum
impact. You can use it for a variety of
situations to create and arrange the
components of any message.

10. Step One: Get Attention

11. Get the attention
Attention Workplace safety is being ignored!
Shocking statistic Despite detailed safety standards and
regulations, surveys show that 7 out of
10 workers regularly ignore safe
practices because of ease, comfort,
and efficiency. Some of these people
get hurt as a result. I wonder how
comfortable they are in their hospital
beds... or coffins?

12. Step Two: Establish the Need

13. Established the Needs
Need Apathy/lack of interest is the problem
Examples and
illustrations
Safety harnesses sit on the floor when the
worker is 25 feet above ground. Ventilation
masks are used more to hold spare change than
to keep people safe from dangerous fumes.
Consequences
Ignoring safety rules caused 162 worker deaths
in our province/state last year. I'm here to make
sure that you aren't part of next year's statistic.

14. Step Three: Satisfy the Need

15. Satisfy the Needs
Satisfaction Everyone needs to be responsible and
accountable for everyone else's safety.
Background Habits form over time. They are passed
on from worker to worker until the
culture accepts looser safety
standards.
Facts Introduce more statistics on workplace
accidents relevant to your organization.
Position statement When workers are responsible and
accountable for one another, safety
compliance increases.
Examples Present one or more case studies.
Counter-arguments Safer workplaces are more productive,
even in the short term - so workers
aren't more efficient when they don't
take the time to follow safety rules.

16. Step Four: Visualize the Future

17. Visualize the Future
Visualization Picture a safe and healthy workplace
for everyone.
Contrast method Continue the status quo (keep doing
Negative method the same thing), and someone will be
seriously injured. Picture yourself at
a colleague's funeral. You were right
beside him when he decided not to
wear his safety harness. How do you
face his wife when you know you
were right there and didn't say
anything?
Positive method Consider the opposite. Imagine
seeing your co-worker receive an
award for 25 years of service. Feel
the pride when you teach safety
standards to new workers. Share the
joy of your team's rewards for an
outstanding safety record.

18. Step Five: Action / Actualization

19. Action / Actualization
Review your safety procedures
Action / Actualization
immediately.
I've arranged a factory tour after
lunch. Everyone is invited to join us.
Your insights will really help us
identify areas that need immediate
attention. If you're unable to attend
this afternoon, I've left some
pamphlets and business cards. Feel
free to call me with questions,
concerns, and ideas.

20. Key Points
For some of us, persuasive arguments and motivational speaking
come naturally. The rest of us may try to avoid speeches and
presentations, fearing that our message won't be well received.
Using Monroe's Motivating Sequence, you can improve your
persuasive skills and your confidence.
Get the attention of your audience, create a convincing need,
define your solution, describe a detailed picture of success (or
failure), and ask the audience to do something right away: It's a
straightforward formula for success that's been used time and
again. Try it for your next presentation, and you'll no doubt be
impressed with the results!

21. Thank you,
amirsaiftaz@gmail.com
www.amirsaiftaz.blogspot.com