Webinar hosted by FirstGiving, delivered by Jay Ziskrout and Leslie Myers of Charitable Checkout (http://charitablecheckout.com). The predominant archetype of the nonprofit-business relationship has typically centered on nonprofits asking for economic and/or in-kind support, in exchange for corporate bragging points. It’s time to re-engineer this stale model. There needs to be an evolved approach that more completely, and measurably, aligns the objectives of both nonprofits and business. Incentivizing both giving and spending Being better at giving credit where credit is due Using digital media to generate positive reinforcement for donors and consumers Why ‘Win-Win’ is not enough and how to create ‘Win’ for the public as well

1. Achieving The ‘Triple Win’
Exploring New Ways
For Non-Profits & Business to Collaborate
October 24, 2013
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2. ABOUT THE PRESENTERS
Founder & CEO
Jay Ziskrout
@JBZiskrout4
Bus Dev
Leslie Myers4
@RewardedGiving4
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COO, CMJ Network
Founder, LatinoVision.com
MD, Epitaph Europe
VP Promotion, Arista/BMG
Performing Musician
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Marketing, World Resources Institute
VP Cross-Sell, Citi
Marketing Manager, J Crew
MS Direct Marketing, Northwestern
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3. HISTORY OF COLLABORATION
• Sales-Dependent Donations
• Donation Drives
• Grant Requests
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4. HISTORY OF COLLABORATION
• Sales-Dependent Donations
– Aligns with ‘conscientious "
consumption’
– Prioritizes product over cause
– Commercial Co-Venture
– Lack of clarity re: actual"
charitable impact.
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5. HISTORY OF COLLABORATION
• Donation Drives
– Can be highly effective.
– Business needs to put some"
‘skin in the game’ for credibility.
– Pressuring consumer can be"
counter-productive.
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6. HISTORY OF COLLABORATION
• Grant Requests
– Doesn’t directly help business.
– Doesn’t maximize public "
awareness and goodwill.
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7. SLICING UP A SHRINKING PIE
• Business focus on curating social/public image.
• Corporate pressure to maximize profits.
• Increasing Non-Profit 'Competition.’
– 25% growth!
• Key To Bigger Slice:
– Align objectives
Source: The Urban Institute
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8. WE'RE NOT SO DIFFERENT...
• Different End Goals
– Non-Profits: Addressing a social/cultural problem
– Business: Maximizing Profits
• Means Are The Same:
– Public Awareness
– “Sales”
• Aligning means is "
cornerstone of "
mutual success.
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9. WIN-WIN IS NOT ENOUGH!
• Success usually depends on public engagement.
• We need a ‘Win’ for the public too!
• Triple Win:
- Incentivize the public to "
both Give and Spend.
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10. ENGAGING PEOPLE W/ ‘REWARDED GIVING’
• Social Rewards: Give credit where credit is due.
• Redeemable Rewards
• Donation Matching
• Unlock Exclusive Content
• Brand / Cause Fit
• Consumer Choice
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11. SUPPORTING STATS
What People Say
What People Do
• 92% of consumers want
brands to ‘Give Back.’
• 55%+ have switched to
more socially responsible
brands.
• Only 16% believe that
business has made a
positive impact on social &
environmental issues.
• 25% believe that they can
have a significant impact
through purchase decisions.
• 65% are willing to donate as
part of a CSR program.
• ebay Giving Works:
- Merchants with charitable
component in listings, sell
30% more over time.
Sources: Cone Echo 2013 Global CSR Study, PayPal: Fisman, Effenbein, McManus
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12. WHAT WE DO
• ‘Rewarded Giving’ platform built on belief in the
“triple win” model.
• Enable business to measurably and profitably
connect with consumers around shared values.
• Platform costs borne by business.
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13. THE PLATFORM
• The public is invited to give, in return for social
and economic incentives:
• Social Status
• Redeemable "
Rewards
• Digital Media
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14. OUR CAMPAIGNS HAVE:
Awareness: Social Thanks + Giving Squads
contests have generated millions of positive
social media impressions.
Sales: Consumers are motivated to give,
share, and purchase.
4-15% Make Donations.!
Up to 50% Click Through.!
Up to 35% Make Purchases.!
Up to 73% of donors share socially!
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15. A NEW COLLABORATION TOOL
• Easy, self-service platform for SMB.
• Low cost subscription-based service.
• Can be deployed to Web and Facebook Pages.
• Share this link with your business partners:
http://get.CharitableCheckout.com/smb/
• Platform Demo
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