This edition features a handful of The Most Influential Leaders in Healthcare & Wellness to Follow that are leading us to a better future

1. VOL: 11 ISSUE: 09 2023
Data Privacy Dilemmas
Exploring the Challenges
and Best Prac ces for
Ensuring Data Privacy and
Security in Healthcare
Transforming Care for
Be er Outcomes
Understanding the
Importance of Shi ing
Toward Pa ent-Centered
Care Models

4. C O V E R
S T O R Y
Marc
Hildebrand
Redening Elderly Care with a
Hospitality Touch

5. - By Sumit Barat
Maree Davenport
How Many Lives Does it Take
for us to Recognize the Silent
Struggle Within?
Data Privacy Dilemmas
Exploring the Challenges and Best Practices for
Ensuring Data Privacy and Security in Healthcare
Transforming Care for Better Outcomes
Understanding the Importance of Shifting
Toward Patient-Centered Care Models
ARTICLES
CxO

6. Medicine
Meets
Ingenuity

7. ealth is a state of complete physical,
Hmental, and social well-being, and not
merely the absence of disease or
infirmity. These words from theWorld Health
Organiza on resonate now more than ever as
individuals and socie es increasingly recognize
the integral role of healthcare and wellness in
our lives. In the pursuit of op mal health, leaders
emerge who spearhead transforma ve changes
and innova ons, shaping the landscape of
healthcare and wellness.
It is impossible to overes mate the significance
of visionary leaders in the healthcare industry in
a world where problems like the ongoing global
health crisis s ll exist. It begs the ques on, "Who
are these leaders influencing our well-being
going forward, and how are they naviga ng the
complex healthcare system?"
The panorama of influen al figures is expansive,
spanning from pioneering medical researchers at
the vanguard of avant-garde treatments to
healthcare administrators affec ng systemic
revolu ons for heightened accessibility.
A unifying objec ve binds these leaders: the
augmenta on of the quality of life for individuals
and communi es. Their endeavors transcend
conven onal medical modali es, embracing
holis c wellness strategies that comprehensively
address both the physical and mental dimensions
of health.
Personalized medicine, preventa ve care, and
technological innova ons are some of the trends
that these influen al figures in healthcare are
pushing. They establish inclusivity and
collabora on as the pillars of their strategy as
they clear the path for a healthier future.
In our latest edi on of CIOLook: "Most
Influen al Leaders in Healthcare & Wellness to
Follow in 2023," we illuminate the endeavors of
leaders and organiza ons steering change in the
realms of healthcare and wellness. These
influen al and inspira onal individuals point the
way toward a future in which health is no longer
limited to its tradi onal defini on and instead
becomes a universally a ainable state of well-
being.
Have a great read ahead!
Managing Editor

8. M A R C
H I L D E B R A N D
Redefining Elderly Care with a Hospitality Touch
AS A LEADER, YOU HAVE TO MAKE
DIFFICULT DECISIONS EVERY SINGLE
DAY, ESPECIALLY WHEN YOU LEAD A
FAST-GROWING COMPANY WHERE
HIGH SPEED AND MAKING BOLD
DECISIONS ARE OF THE ESSENCE.
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C O V E R S T O R Y
Most Influen al Leaders in Healthcare & Wellness to Follow in 2023

9. Marc Hildebrand
CEO
SCHÖNES LEBEN Group

10. Journey towards Constructing Exquisite and Satisfying
Lifestyles for Elderly Individuals!
As time passes and we grow older, we come to
realize that the longing for a fulfilling and
comfortable life never fades away. This truth is
especially meaningful for our elderly population, who have
experienced life’s ups and downs and carry stories within
them like beautifully written calligraphy.
Imagine a place where every day feels like a vacation,
where the worries of household chores and maintenance
fade into obscurity, and where the focus shifts to savoring
life's most precious moments. This is precisely what the
marriage of senior living and hospitality brings to the table,
or, should we say, to the comfortable lounge of your future
home.
With over two decades of experience as a CEO in the
travel, tourism, and hospitality sectors, Marc Hildebrand
has seamlessly transitioned into an entirely new domain:
elderly care. His journey is not just a career shift; it's a
mission to transform the concept of senior living.
Having led renowned organizations like Hapag-Lloyd, TUI,
American Express, and Accor, Marc's leadership journey
has been marked by dynamic and profitable growth. His
secret sauce? Building highly motivated, high-performance
teams that consistently push their limits to achieve
excellence and deliver tangible results.
In 2012, Marc embarked on a new adventure, venturing into
the healthcare sector for elderly care and living. His vision
was clear—to infuse the service culture and quality of life
from the hospitality sector into senior living. The goal? To
create genuine homes for older individuals, enriching their
lives with beauty, contentment, and variety even in their
golden years.
But what sets him apart is not just his remarkable business
acumen; it's his multifaceted leadership style. He's an
authentic, strategic, pragmatic, and proactive leader who
isn't afraid to get hands-on. His decisiveness, empathy, and
resilience have seen him through crises, making him a
trustworthy figure in both national and multinational
settings.
Marc is not just a leader; he's a communicator, influencer,
motivator, negotiator, networker, and team player at all
levels. He's a doer, a presenter, and a representative of
change in the elderly care sector.
Under his guidance, the SCHÖNES LEBEN Group has
become a beacon of hope for the elderly, proving that
quality of life knows no age. His journey is a testament to
how a visionary leader can redefine an industry and bring
warmth and hospitality to the lives of those in their golden
years.
Below are the highlights of the interview:
Visionary
After his first five years in the healthcare sector, Marc set
out to bring a new level of quality, service, and customer
orientation to an industry that is often driven by systems
and regulations. He noticed that many people, particularly
those of a certain age, were hesitant to move into traditional
nursing homes due to fear and a desire to avoid them. As a
result, people were staying at home longer than necessary,
despite their homes becoming impractical for various
reasons.
Marc has always believed in one
principle: Bringing the best talents
together, inspiring them with a
clear vision of being the most
innovative, bold, and best
company, and then letting them
go, letting them y, giving them
space to act, to shake up
established markets and principles,
and giving them positive feedback
by enabling them to win the hearts
of customers.
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13. The biggest issue he identified was the loneliness that came
with this situation, which not only affected people
emotionally but also posed serious risks to their health and
wellbeing.
With the vision of creating places where people would want
to live, he founded Schönes Leben Gruppe, the Beautiful
Life Group. The group focuses on providing luxurious
modern living environments with a range of private
apartments for individuals seeking privacy as well as
beautifully designed common areas for socializing and
enjoying various amenities such as restaurants, club
lounges, fitness, and wellness facilities. The goal is to offer
an experience that surpasses traditional nursing homes,
providing a 4-5-star hotel level of comfort and access to
care services as needed.
Since its inception in 2017, Schönes Leben Gruppe has
grown significantly. With the recent opening of its 95th
location and the welcoming of its 8,000th employee, the
group is thriving. From being the strongest and biggest real
estate developer, there are currently over 30 additional
locations under construction, demonstrating the high
demand for their services. Looking ahead, the group has
plans to expand internationally in the coming years, aiming
to bring its unique approach to a wider audience.
Exceptional Believe
In the pursuit of organizational success, one key aspect
stands out: the creation of a motivated, high-performing
team that consistently strives for excellence and delivers
remarkable results. This principle has been a guiding force
throughout Marc's illustrious career as CEO in various
industries. He firmly believes in bringing together the most
exceptional talents, inspiring them with a compelling
vision, and empowering them to take bold actions that
challenge established norms. By providing the necessary
space and support, he is able to foster an environment
where innovation thrives and where positive feedback is a
catalyst for winning the hearts of customers.
Challenging Choices
In the role of a leader, one is confronted with challenging
choices on a daily basis, particularly when overseeing the
operations of a rapidly expanding company where swiftness
and audacious decision-making are crucial. Marc
emphasizes the importance of team involvement in
thoroughly assessing and comprehending the risks
associated with each decision. Thus, decision-making
becomes an integral aspect of their everyday
responsibilities, necessitating the careful weighing of risks
and opportunities, as well as the pros and cons, before
reaching a conclusion. The key lies in maintaining clarity
and transparency regarding the rationale behind the chosen
course of action. Once this is achieved, progress can be
made.
Untold Importance of Nurses
Marc believes that the healthcare industry is incredibly
operational and hands-on. With numerous critical customer
interactions occurring every moment, decisions made in this
field can directly impact the lives of patients. Marc
emphasizes that everyone, including top management,
should have a thorough understanding of all processes and
details involved in the daily work of nurses. This
foundation is essential for any improvements in processes,
systems, organization, and the industry as a whole.
The Schönes Leben Gruppe has
successfully cultivated a sense of
camaraderie and warmth
reminiscent of a tight-knit family.
Despite their rapid growth, they
have prioritized maintaining a
personal touch, creating an
environment where colleagues are
not only familiar with each other
but genuinely desire to be part of
this close-knit community.
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14. Without considering the day-to-day experiences of nurses,
theoretical plans, key performance indicators (KPIs), and
strategies will have no practical value.
Navigating and Succeeding
Marc reflects on the unprecedented challenge the healthcare
sector faced during the three-year COVID crisis. From
elderly care to assisted living and intensive care units, the
industry encountered the greatest crisis in history.
Overcoming this daunting period required constant
communication, clear instructions, proactive thinking, and
being readily available as a visible CEO for all staff
members. Marc expresses immense pride in the 8,000
employees who actively participated and anticipated
challenges, enabling them to navigate through the
continuous crisis successfully.
Extraordinary Diversity and Unity
After spending more than 20 intense years in the travel,
tourism, and hospitality industries, working in various
continents, countries, cultures, and languages, Marc
developed a global perspective. However, he was now
seeking an opportunity to focus on a single country.
What he hadn't anticipated was the international makeup of
each healthcare facility, clinic, and nursing home. The
Schönes Leben Gruppe has employees from 138 different
nationalities, making it one of the most diverse and
multicultural work environments in the world. Leading a
team of 8,000 individuals, Marc takes great pride and feels
honored to work alongside such a diverse group, all united
by their shared passion for assisting elderly and
handicapped individuals and providing exceptional service.
Fostering a Family-like Workplace
The Schönes Leben Gruppe has successfully cultivated a
sense of camaraderie and warmth reminiscent of a tight-knit
family. Despite their rapid growth, they have prioritized
maintaining a personal touch, creating an environment
where colleagues are not only familiar with each other but
genuinely desire to be part of this close-knit community. In
an era where genuine connections are becoming
increasingly rare, team members at Schönes Leben Gruppe
highly value this exceptional atmosphere and are willing to
go the extra mile as the company has expanded from a
small team to a workforce of nearly 10,000 in just five
years.
Navigating Challenges and Persuading Stakeholders
With the rapid expansion of Schönes Leben Gruppe, Marc
finds himself constantly engaging in discussions and
persuading stakeholders. It is apparent that not everything
has gone smoothly during the past three years of the
COVID crisis. Consequently, it necessitates extensive
persuasion to maintain investment and acceptance of initial
losses in new ideas and concepts, particularly when results
are falling behind the projected plan and expectations.
A New Approach to Senior Living
Schönes Leben Gruppe is the trendsetter and innovation
driver in their industry. They provide a unique combination
of high-quality living environments, exceptional food and
beverage options, and the creation of communities, all at a
hotel standard. Additionally, they offer wellness and care
services as needed. This is what millions of people have
been searching for but have never found: a home that
anticipates their desires and avoids the hospital-like or
traditional nursing home atmosphere.
A Passionate Advocate
When addressing public forums, larger audiences, or
politicians, Marc consistently acts as an ambassador for the
mission and offerings of Schönes Leben Gruppe. He strives
to convey the underlying concept of creating an
environment and providing services that enhance the
quality of life for individuals once they reach a certain age
and stage in life. Marc recognizes that discussing the topic
of aging, which often goes unspoken but affects every
family, elicits a profound response from people. By
addressing this universal concern, he engages his audience,
encourages them to reflect upon the implications for
themselves and their loved ones, and sparks a desire to find
the best possible solution. The overwhelming feedback
received from customers, relatives, and others further
emphasizes the importance of effective communication that
resonates with people at the deepest level, addressing their
greatest concerns and worries head-on.

16. A Journey of Strength, Leadership, and Hope – From a
Mother and Aunt's Perspective!
How many women silently battle the pain, the
uncertainty, and the impact of endometriosis?
Maree Davenport, CEO of Endometriosis
Australia, not only poses this question but leads the charge
in bringing the answers to light.
In the realm of silent struggles, endometriosis stands as a
formidable adversary, affecting 1 in 7 individuals assigned
female at birth, including girls as young as eight. Maree's
journey with endometriosis is not just professional; it's
deeply personal. As a mother and aunt to two resilient
women living with the disease, I witnessed the impact of
endometriosis from a tender age. Her daughter's symptoms
emerged at 8, leading to a battle not just against
endometriosis but also adenomyosis.
Endometriosis, a chronic inflammatory condition,
transcends physical pain, influencing intimate relationships,
work, mental health, and fertility. With 900,000 affected
individuals in Australia alone, the gravity of this disease
cannot be overstated. Yet, it takes an average of 6.5 years to
diagnose, leaving countless individuals in a prolonged state
of uncertainty.
Maree's commitment to the cause extends beyond her role
as CEO. As a member of the Federal Department of Health
Endometriosis Expert Advisory Group and key committees,
Maree advocates for comprehensive support and
understanding.
Maree
Davenport
How Many Lives Does it Take for us to Recognize
the Silent Struggle Within?
Endometriosis is a
lifelong and life-
defining disease that
affects 1 in 7, around
14 percent of girls as
young as 8, women, and
those assigned female
at birth—about 900,000
in Australia. It impacts
all aspects of life:
intimate relationships,
ability to work, mental
health, and fertility.
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www.ciolook.com | November 2023 |
14

17. Maree Davenport
CEO
Endometriosis
Australia
Most Influen al Leaders in Healthcare & Wellness to Follow in 2023

18. Her unique blend of experiences in government advocacy,
media, mediation, and policy development positions her as
a beacon for those navigating the complexities of
endometriosis.
This dedicated leader's journey doesn't stop at awareness.
Maree's involvement in the World Congress on
Endometriosis and other steering committees underscores
her commitment to driving change on a global scale. As the
face of Endometriosis Australia, she champions the pillars
of Awareness, Research, and Education, not just for those
directly affected but for their partners, families, workmates,
and the entire community involved in the battle against this
life-defining disease.
Maree Davenport's story is not just about endometriosis; it's
about resilience, advocacy, and the unwavering pursuit of a
world where no one has to suffer in silence. In her
leadership, we find hope, and in her actions, a roadmap for
change. The fight against endometriosis has found its
warrior in Maree Davenport.
Below are the interview highlights:
Could you please brief about your company and its
inception story?
Endometriosis Australia was founded in 2013 by Donna
Ciccia and Professor Jason Abbott, a gynecologist with a
commitment to endometriosis, along with fellow
endometriosis patient Jodie Dunne. Dennis Robertson, an
accountant, established the nationally accredited charity,
and together they formed the inaugural Board of Directors.
How do you define effective leadership in the healthcare
and wellness sector?
Effective leadership relies on inclusive and respectful
consultation with all stakeholders. In the health and
wellness sector, the people you seek to support through the
mission must be informing policy development and
advocacy initiatives.
Can you share any strategies or initiatives you have
implemented to improve healthcare and wellness
outcomes?
Endometriosis Australia’s Stakeholder Engagement Forums
(SEFs) provide advice on, guide thinking regarding, and
develop programs relating to improving the health and well-
being of the endometriosis community. They include
community, clinical, research, workplace, and engagement
with other support services.
The Endometriosis Australia Patient Participation Program
is aimed at:
• Supporting patients to be involved in consultation (co-
design) and participation in research projects related to
endometriosis.
• Closing the loop’ by providing patients with results and
findings from research. Consulting patients on their
needs and devising resources to support and empower
the endometriosis community.
• Reporting findings back to endometriosis centers,
related clinics, and allied health professionals.
What do you see as the biggest challenges facing leaders
in the healthcare and wellness industry today?
As the world emerged from the COVID-19 health
emergency, the focus on chronic health conditions has been
slow to shift back as attention and funding were sucked into
,,
,
,
Effective leadership
relies upon inclusive
and respectful
consultation with
all stakeholders. In
the health and
wellness sector, the
people you seek to
support through the
mission must be
informing policy
development and
advocacy initiatives.
www.ciolook.com | November 2023 |
16

19. the vortex of the pandemic response. There have been some
technological strides in the sector, with telehealth and AI
use increasing. However, we need to re-focus on
preventative health, self-management, and person-centered
care across health and wellbeing.
How do you prioritize the well-being of your team
members while also ensuring the delivery of high-
quality healthcare services?
Most of our small team and Board have endometriosis. As
an employer, we embody the EndoAware workplace
assistance program, with flexible and hybrid working
arrangements. The charity relies on donations and raffles for
the payment of staff to deliver its services to support the
endometriosis community. We have not received
government funding since our inception 10 years ago. We
are grateful to all our volunteers and student interns.
In what ways do you collaborate with other healthcare
professionals to promote a holistic approach to
wellness?
The Endometriosis Australia Clinical Advisory Committee
is multidisciplinary, including women’s health and
Gynaecology, Medical imaging, Dieticians,
Physiotherapists, Psychologists, allied health, and
complementary medicine practitioners. We know through
research that yoga, pilates, a low-inflammatory diet,
acupuncture, and massage can all help those living with
endometriosis have a better quality of life. We also liaise
with health professionals who treat the condition and with
researchers working to find solutions to it. Endometriosis
Australia, as the peak body, is represented on government,
research, and clinical committees.
How do you stay abreast of the latest advancements and
trends in healthcare and wellness to ensure your
leadership remains innovative?
The Endometriosis Australia Clinical Advisory Committee
keeps the Board and operational team up to date on new
and emerging studies and advancements. We actively
support research into endometriosis through the Research
Grant Program and have distributed $600,000 since 2017 to
seed fund projects. We also actively recruit participants for
endometriosis research projects. We are also members of
several medical and research bodies in the sector, including
the World Endometriosis Society, which is holding its next
world congress in Sydney in May 2025.
Can you provide an example of a time when you had to
make a difficult decision as a healthcare and wellness
leader? How did you approach it?
It is always difficult to make decisions about which
priorities we, as a charity, can financially support. For
example, we are focusing on developing resources for rural
and regional endometriosis patients in 2024. This doesn’t
detract from our commitment to other demographic needs
but may limit the ability to develop and deliver resources to
other cohorts, like younger girls and teenagers, those
challenged by fertility, the LGBTIQA+ community, and
other areas of need. Funds are limited.
What advice would you give to aspiring leaders in the
healthcare and wellness industry?
The health and wellness sector is both rewarding and
challenging in equal measure! It is important to consult
widely, plan accordingly, and be ready to pivot
immediately. As a leader, you need to pace yourself and
your team. You cannot help others if your candle burns out.
Please give us a few testimonials from your clients and
awards or recognition that accurately highlight your
achievements in the corporate niche.
https://en.wikipedia.org/wiki/Maree_Davenport
https://endometriosisaustralia.org/our-people/board-
directors/maree-davenport/
https://www.womenonboards.net/en-au/reference-
items/resource-centre-au-success-stories/maree-davenport
https://www.icmi.com.au/maree-davenport/
https://au.linkedin.com/in/mareedavenport
www.ciolook.com | November 2023 |
17

20. Data is the new oil, proclaims a common adage in
the digital age, emphasizing the immense value
embedded in the information we generate daily.
Nowhere is this truer than in the healthcare sector, where
the seamless exchange of patient data has revolutionized
diagnostics, treatment, and research. However, this digital
revolution comes with its own set of challenges,
particularly concerning data privacy and security. As we
harness the power of data to enhance healthcare outcomes,
the pressing question arises: How can we safeguard
sensitive medical information in an era dominated by
relentless cyber threats and evolving technologies?
The digital transformation of healthcare has undoubtedly
improved patient care, but it has also given rise to a
complex landscape of data management fraught with
potential pitfalls. In this article, we will explore the
multifaceted challenges faced by the healthcare industry in
ensuring data privacy and security. Moreover, we will delve
into best practices that can serve as a compass, guiding
healthcare professionals, policymakers, and technology
experts through the intricacies of this crucial task.
The Landscape of Challenges:
The modern healthcare ecosystem is characterized by a
staggering volume of electronic health records (EHRs),
interconnected medical devices, and digital communication
channels. While this interconnectedness enhances
collaboration and efficiency, it also exposes healthcare data
to a myriad of threats. Cyberattacks on healthcare
organizations have surged in recent years, with malicious
actors targeting valuable patient information for financial
gain or even for acts of cyberespionage.
One significant challenge is the inherent value of healthcare
data. Unlike credit card information or social security
numbers, medical records are a treasure trove of personal
details, encompassing not only financial data but also
intimate insights into an individual's health history,
treatments, and genetic makeup. The high stakes involved
make healthcare organizations prime targets for
cybercriminals, necessitating robust measures to fortify the
digital perimeter.
Interoperability adds another layer of complexity. As
healthcare systems strive to achieve seamless data exchange
for improved patient care, the compatibility of different
platforms becomes a critical concern. Ensuring that data
flows securely between disparate systems, each with its
unique architecture and security protocols, requires
meticulous planning and implementation.
Regulatory Compliance: The healthcare sector operates
under a web of stringent regulations designed to protect
patient privacy and data security. Prominent among these is
the Health Insurance Portability and Accountability Act
(HIPAA) in the United States, which sets forth standards for
the protection of sensitive patient information. Non-
compliance with such regulations not only exposes
healthcare organizations to legal repercussions but also
undermines the trust patients place in the confidentiality of
their health data.
The global nature of healthcare data further complicates
matters, as organizations must navigate a patchwork of
regulations across different jurisdictions.
www.ciolook.com | November 2023 |
18
Exploring the Challenges
and Best Practices
for Ensuring Data Privacy
and Security in
Healthcare

21. Data Privacy Dilemmas!
www.ciolook.com | November 2023 |
19

22. Achieving and maintaining compliance requires ongoing
efforts to stay abreast of evolving legal landscapes,
necessitating a proactive approach to data governance.
Human Factor and Training: While cutting-edge
cybersecurity technologies are vital, the human element
remains a critical factor in ensuring data privacy and
security. A significant number of data breaches result from
human error, whether it be inadvertent disclosures, falling
victim to phishing attacks, or improper handling of
sensitive information.
Education and training programs for healthcare
professionals are indispensable components of a
comprehensive cybersecurity strategy. These initiatives
should not only focus on the technical aspects of
cybersecurity but also instill a culture of awareness and
responsibility. Healthcare staff must be equipped to identify
and respond to potential threats, as their actions play a
pivotal role in the overall security posture of the
organization.
Best Practices for Ensuring Data Privacy and Security:
In the face of these challenges, a proactive and holistic
approach is essential. Here are some best practices that can
serve as pillars for safeguarding data privacy and security in
healthcare:
Encryption and Access Controls: Implement robust
encryption mechanisms to protect data both in transit and at
rest. Access controls should be finely tuned to ensure that
only authorized personnel can access sensitive information.
Multi-factor authentication adds an extra layer of security,
mitigating the risk of unauthorized access even if login
credentials are compromised.
Regular Security Audits and Assessments: Conduct regular
security audits and assessments to identify vulnerabilities
and weaknesses in the system. Penetration testing,
vulnerability scanning, and comprehensive risk assessments
help healthcare organizations stay one step ahead of
potential threats. Regularly updating security protocols
based on these findings is crucial for maintaining a resilient
defense.
Incident Response Planning: Develop and regularly test an
incident response plan to ensure a swift and effective
response to security incidents. This plan should outline the
steps to be taken in the event of a data breach, including
communication strategies, legal obligations, and steps for
mitigating the impact on affected individuals.
Vendor Risk Management: Given the interconnected nature
of healthcare systems, it's crucial to assess and manage the
security risks associated with third-party vendors. Establish
stringent criteria for selecting vendors, conduct thorough
security assessments, and ensure that contractual
agreements include provisions for data protection and
compliance with regulatory standards.
Continuous Training and Awareness Programs: Invest in
ongoing training programs to educate healthcare staff about
the latest cybersecurity threats and best practices.
Encourage a culture of security awareness, where every
staff member understands their role in safeguarding patient
data.
Conclusion:
As we traverse the digital landscape of healthcare, the
challenges of data privacy and security loom large. The
stakes are high, and the responsibility is immense. By
embracing best practices, staying abreast of regulatory
requirements, and fostering a culture of cybersecurity
awareness, the healthcare industry can navigate these
challenges and ensure that the promise of enhanced patient
care through digital transformation is realized without
compromising the integrity and privacy of sensitive health
data. In this evolving era, the question becomes not only
how we can adapt to technological advancements but also
how we can do so while safeguarding the sanctity of our
most intimate information.
- Alaya Brown
www.ciolook.com | November 2023 |
20

24. limate change is no longer a theory but a reality.
CAccording to a report by the Ministry of Earth
Sciences (MoES) published in 2020, the impacts of
climate change have become scientifically evident in the
Indian subcontinent through a comparison of long-term
climatic patterns. The report highlighted evidence of
climate change in India, citing specific facts as follows:
Ÿ Between 1901 and 2018, India experienced an average
temperature rise of 0.7°C. It is projected that
temperatures could increase by 4.4°C by the year 2100
compared to the 1976-2005 average.
Ÿ The warmest day and coldest night temperatures have
risen by approximately 0.63°C and 0.4°C, respectively,
over the recent 30-year period (1986-2015).
Ÿ Summer monsoon rainfall has decreased by 6% from
1951 to 2015.
Ÿ There’s an increased frequency of localized heavy
rainfall, leading to flash floods and a projected rise in
daily extreme rainfall.
Ÿ The frequency of severe post-monsoon cyclonic storms
has significantly increased in the last two decades.
Ÿ Sea levels in the Indian Ocean have risen at a rate of
1.06mm - 1.75mm per year during 1874-2004.
Ÿ While central India’s humid regions have become
drought-prone, coastal areas, Eastern UP, Gujarat, and
major urban areas like Mumbai, Kolkata, and Chennai
are becoming flood-prone.
Given these circumstances, there is a growing need for a
robust regulatory framework, policy-driven mitigation
measures, and voluntary initiatives to limit Greenhouse Gas
(GHG) emissions. After India’s commitment to achieving
Net Zero by 2070, numerous companies in the country have
voluntarily pledged to reduce their GHG emissions and
combat climate change.
The renewable energy sector stands to gain under such
circumstances since it produces energy without emitting
GHGs. However, like any large-scale infrastructure,
renewable power generation facilities are also susceptible to
physical risks arising from climate change. Some of these
risks include:
Ÿ Flash floods caused by extreme rainfall leading to
infrastructure damage, equipment damage, and
additional capital expenditure for repairs.
Ÿ Heat stress and rising temperatures lead to reduced solar
photovoltaic efficiency and accelerated aging.
Ÿ Changes in wind speed causing infrastructure and
equipment damage, increased soiling, and structure
collapse, affecting wind turbine generator productivity.
Ÿ Damage to associated infrastructure during extreme
weather events, leading to stranded assets and reduced
productivity.
Hence, it’s crucial for renewable energy companies to
incorporate climate change risk mitigation strategies at both
the corporate and project levels. Employing technological
solutions to address climate change risks, such as selecting
module technologies with lower temperature coefficients,
becomes essential.
Sustainability Strategy
The environmental impact of renewable energy systems has
been a concern for decades. Several predominant
environmental impacts have been identified, including:
1. Land use and thermal pollution
2. Pollutant discharge during construction
3. Visual impacts
4. Effects on natural resources
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26. With the rapid increase in the scale of renewable energy
projects in India, from kilowatts to gigawatts, emerging
sustainability challenges are now being recognized. These
challenges include:
Ÿ Impact on natural capital: Large-scale, renewable energy
installations can disrupt critical natural habitats and
impact local fauna. Transmission lines and wind
turbines, for example, can harm avian fauna. Water
usage for module cleaning affects local water resources,
and improper module disposal can lead to soil
contamination.
Ÿ Impact on human capital: Lack of standardized human
resource practices, unequal employment opportunities,
and inadequate training and mentoring impact the
workforce. Health and safety concerns also arise as the
industry expands.
Ÿ Impact on social capital: Unethical labor practices by
vendors and sub-vendors, non-compliance with
international guidelines, and unsustainable practices
erode social capital.
Ÿ Considering the cumulative impact on the Great Indian
Bustard (a highly endangered avian species) from
transmission lines, the Supreme Court of India ordered
all transmission lines in their habitat to be moved
underground. A number of operating/ under
construction renewable energy assets fall under the
purview of this judgment.
Ÿ Since 2021, there have been increasing global
concerns about possible human rights violations in
Xinjiang province of China. Pursuant to this, there is
an industry-wide focus on developing sustainable
supply chains.
Considering these challenges, renewable energy companies
should shift towards a holistic sustainability approach.
Addressing sustainability issues at every stage of the
business, from bidding to decommissioning, offers
numerous benefits:
Ÿ Enhanced brand image and competitive advantage
Ÿ Increased productivity and reduced costs and risks
Ÿ Improved compliance with regulations
Ÿ Long-term operational stability
Ÿ Attraction of employees and investors
Ÿ Value addition to institutional and commercial
customers procuring green power
The pursuit of sustainability is not just about potential
benefits and risks; it is the responsible course of action. It’s
time to approach sustainability holistically and integrate it
into all aspects of the renewable energy business.
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28. Healthcare is not just about diagnosing and
treating diseases; it's about understanding
and addressing the unique needs of each
individual. Are we truly putting patients at the center
of their care, or are we navigating through a system
that often leaves them feeling like mere spectators in
their own health journey?
In the ever-evolving landscape of healthcare, a
pivotal paradigm shift is underway – a transition
from a provider-centric approach to one that places
the patient at the heart of care delivery. Patient-
centered care is not merely a buzzword; it represents
a fundamental reimagining of the healthcare
experience, aiming to empower individuals, enhance
communication, and ultimately improve health
outcomes. In this article, we delve into the
importance of embracing patient-centered care
models and the transformative impact they can have
on the entire healthcare ecosystem.
The Current Landscape:
Traditionally, healthcare has been a realm where
authority lies predominantly with healthcare
professionals. The system revolved around diagnoses,
treatments, and procedures, often leaving patients
with little say in their own care. However, the tide is
turning, and the need for a patient-centric approach
has become increasingly evident.
Consider this quote by renowned physician Sir
William Osler: "The good physician treats the
disease; the great physician treats the patient who has
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Understanding the
Importance of
Toward Patient-Centered
Care Models
Shifting

29. the disease." This sentiment encapsulates the essence
of patient-centered care. It's about recognizing the
person beyond the ailment, understanding their
values, preferences, and goals, and tailoring care
accordingly.
Empowering Patients:
A cornerstone of patient-centered care is the
empowerment of patients in their healthcare journey.
Shifting the focus from a passive recipient of care to
an active participant fosters a sense of ownership and
responsibility. Informed and engaged patients are
better equipped to make decisions that align with
their values and preferences.
Empowerment involves providing patients with the
information and tools needed to navigate their health
effectively. From comprehensive explanations of
diagnoses and treatment options to involving patients
in shared decision-making, the goal is to create a
collaborative partnership between healthcare
providers and patients. This partnership not only
improves patient satisfaction but also enhances
treatment adherence and overall health outcomes.
Enhancing Communication:
Effective communication lies at the heart of patient-
centered care. Building a strong rapport between
healthcare providers and patients fosters trust and
promotes open dialogue. When patients feel heard
and understood, they are more likely to communicate
openly about their concerns, symptoms, and lifestyle
factors that may impact their health.
In contrast, a lack of communication or
misunderstanding can lead to fragmented care and
suboptimal outcomes. Patient-centered care
emphasizes active listening, clear and transparent
communication, and the integration of patient input
into decision-making processes. This approach not
only ensures that patients are well-informed but also
helps healthcare providers tailor interventions to
align with individual needs and preferences.
Improving Health Outcomes:
At its core, patient-centered care is a strategic
investment in better health outcomes. By considering
the whole person and addressing their unique
Transforming Care for Be er Outcomes!
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30. circumstances, healthcare providers can develop more
personalized and effective treatment plans. This approach is
particularly crucial in managing chronic conditions, where
lifestyle, psychological factors, and social determinants
significantly impact health.
Additionally, the emphasis on preventive care and early
intervention in patient-centered models can contribute to a
healthier population overall. When patients actively engage
in their well-being, they are more likely to adopt healthier
behaviors and participate in preventive measures, reducing
the burden of chronic diseases on both individuals and the
healthcare system.
The Economic Impact:
While the benefits of patient-centered care are evident in
improved health outcomes and patient satisfaction, there is
also a notable economic impact. By focusing on preventive
care and early intervention, healthcare costs associated with
emergency services and advanced treatments can be
mitigated. Moreover, patient engagement and adherence to
treatment plans can reduce hospital readmissions and
complications, leading to cost savings for both patients and
healthcare systems.
The shift towards patient-centered care aligns with a
broader trend in healthcare – the transition from a fee-for-
service to a value-based care model. In a value-based
system, providers are incentivized to deliver high-quality
care that improves patient outcomes, emphasizing the
importance of patient satisfaction and engagement.
Challenges and Future Directions:
While the benefits of patient-centered care are compelling,
its widespread adoption faces challenges. Resistance to
change within the healthcare system, technological barriers,
and the need for cultural shifts in both provider and patient
mindsets are hurdles that must be overcome.
However, the trajectory toward patient-centered care is
unmistakable. Innovations in healthcare technology, such as
electronic health records and telehealth, offer new
opportunities to enhance communication and empower
patients. Moreover, ongoing research and advocacy
initiatives continue to underscore the importance of
personalized, patient-driven approaches in healthcare.
Conclusion
As we stand at the crossroads of healthcare transformation,
the importance of shifting towards patient-centered care
models cannot be overstated. It's a journey towards a
healthcare system that recognizes the individuality of each
patient, values their voice, and actively involves them in
decisions about their health.
The economic benefits, improved health outcomes, and
enhanced patient satisfaction associated with patient-
centered care make it not just a compassionate choice but a
pragmatic one. The question is not whether we can afford to
embrace patient-centered care, but rather whether we can
afford not to. The future of healthcare lies in recognizing
the person behind the patient and embracing a model that
prioritizes collaboration, communication, and compassion.
- Alaya Brown
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