10 Influential leaders guiding the future of E-mobility,2024.pdf

Akshay
Risk Management and Foresight in New
Mobility Services
VOL 03 I ISSUE 11 I 2024
Inﬂuential
Leaders
Guiding the
Future of
E-Mobility,
2024
Charging Ahead
The Rise of Electric
Vehicles in the
Automo ve Landscape
Akshay Prasad
Senior Engagement
Manager
Arthur D. Li le
Take on Strategic Planning in Mobility
Mobility Services
Akshay
Prasad’s
Prasad’s
Green on the Go
Exploring the
Environmental
Beneﬁts of
E-Mobility

Beyond the asphalt, the
industry races
horizon.
towards a

Editor’s
Note
Editor’s
Note

The Ethical Integrity and
Innovative Vision
AnishMiller
n the realm of E-Mobility, where innovation meets sustainability, influential leaders possess a unique blend
Iof qualities that steer the course towards a greener future.
At the helm of the E-Mobility revolution, leaders exhibit a visionary outlook that transcends current
limitations. They envision a world where electric vehicles seamlessly integrate into everyday life,
reducing carbon footprints and enhancing urban landscapes. With their foresight, they inspire others
to embrace change and embark on a journey towards a more sustainable tomorrow.
Passion ignites action, and leaders in E-Mobility are fueled by an unwavering commitment to
environmental stewardship. Their fervent advocacy for clean transportation solutions resonates
across industries and communities, igniting enthusiasm and driving collective efforts towards the
widespread adoption of electric vehicles. Their passion becomes a rallying cry for change,
transforming skeptics into advocates and paving the way for a cleaner, brighter future.
Technological innovation is the driving force behind progress. Leaders in this domain possess a deep
understanding of emerging technologies, from advanced battery systems to intelligent charging
infrastructure. Their technical acumen enables them to navigate complex challenges, leverage cutting-
edge solutions, and push the boundaries of what's possible in electric transportation.
Collaboration lies at the heart of sustainable progress, and E-Mobility leaders excel in forging
partnerships and fostering alliances. Recognizing that no single entity can tackle the challenges of
electrification alone, they champion collaborative initiatives that bring together governments,
industries, and academia. Through shared expertise and resources, they accelerate innovation, break
down barriers, and create a more interconnected ecosystem poised for transformation.
Integrity forms the bedrock of effective leadership, and in E-Mobility, ethical considerations are
paramount. Leaders uphold the highest standards of integrity, transparency, and accountability in
their decision-making processes. They prioritize ethical practices, from sustainable supply chains to
equitable access to clean transportation solutions. Their ethical compass guides them towards
solutions that not only benefit the bottom line but also serve the greater good, ensuring that progress
is built on a foundation of trust and integrity.
In essence, the 10 Influential Leaders Guiding the Future of E-Mobility, 2024, embody a diverse array
of qualities that propel the industry forward. With their visionary outlook, passionate advocacy,
technological savvy, collaborative spirit, resilient adaptability, and ethical integrity, they navigate the
complexities of electrification, driving positive change and shaping a sustainable future for
generations to come.

Articles
Proﬁles
08
Angela Hultberg
Guiding Sustainable Transforma on
18
Charging Ahead
The Rise of Electric Vehicles
in the Automo ve Landscape
22
Green on the Go
Exploring the Environmental
Beneﬁts of E-Mobility
42
Risk Management and Foresight in New Mobility Services
Akshay Prasad’s
Arturo Perez de Lucia Gonzalez
Building Strong Business Founda ons in E-Mobility 26
Engineering the Future:
Swarna Ramanathan's Transforma ve Career in the Automo ve Sector
30
Naeem Farooqi
Empowering Fleets Towards Sustainability
38
Katelyn Tomaszewski
Championing Green Mobility - A Leader's Perspec ve on a Circular Future 34

Deputy Editor Anish Miller
Managing Editor Katherine Debora
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Art & Design Director Davis Martin
Associate Designer Jameson Carl
Senior Sales Manager Wilson T., Hunter D.
Customer Success Manager Samuel Elvis
Sales Executives Tim, Brian
Technical Head Peter Hayden
Technical Consultant Victor Collins
March, 2024
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Brief
Company Name
Arturo Perez de
Lucia Gonzalez
General Manager
Arturo's journey is fueled by a passion for sustainability
encapsulating the synergy between American beginnings,
Spanish education and a global vision for the future of
electric mobility.
Angela Hultberg
Global Sustainability
Director
Angela plays a key role in assisting clients in
transitioning to genuinely sustainable business practices.
Kearney
kearney.com
AEDIVE
aedive.es
Akshay Prasad
Senior Engagement
Manager
Akshay excels in Business Model Benchmarking,
Competitor Analysis and Go-to-Market Strategy.
Arthur D. Little
adlittle.com
Arun Anand
Founder and CEO
Arun is known for his entrepreneurial spirit, creative
vision, and ability to identify and capitalize on emerging
opportunities in the market.
Electric Miles
electricmiles.com
Darko Levičar
Director of Mobility
Darko plays a key role in shaping the strategic direction
and development of mobility solutions within the
organization.
Hydrogen EuropeHydrogen
sdi.co.uk
Featured Person
Naeem Farooqi
CEO & Founder
Naeem is a visionary with over sixteen years of experience
in asset management, supply chain transformation, finance,
relationship management, and marketing within the
transportation sector.
Michael Cruz
Manager,
State Public Policy
Michael brings extensive knowledge and experience to
his role. He is known for his strategic thinking, political
acumen, and ability to navigate complex policy
landscapes.
Lucid Motors
lucidmotors.com
Fleet Zero
fleetzero.ai
Katelyn Tomaszewski
Project Manager
Katelyn is known for her exceptional organizational
skills, attention to detail, and ability to effectively
communicate and collaborate with stakeholders at all
levels.
CALSTART
calstart.org
Ramesh Natrajan
Director, Energy
Ramesh plays a key role in shaping the strategic direction
and initiatives within the organization's energy division.
Senec GmbH
senec.com
Swarna Ramanathan
Partner
Swarna collaborates with clients to provide strategic
guidance and solutions that address their unique needs
and challenges. Her leadership and expertise have earned
her recognition as a trusted advisor and partner to her
clients.
McKinsey and Company
mckinsey.com

Akshay Prasad
Senior Engagement
Manager
Arthur D. Li le

Mobility Services
Akshay
C o v e r S t o r y
“I engage in regular check-
in and informal feedback-
sharing sessions where the
focus is not only giving
feedback but also receiving
feedback so that the work
plan of the team can
improve continuously.”
Prasad’s
Prasad’s

kshay Prasad is an emerging key player in the
Aever-evolving landscape of management
consulting—a seasoned Senior Engagement
Manager at Arthur D. Little who considers strategic
prowess paramount standing at the crossroads of
growth, cost reduction and transformative change.
Akshay steps in here armed with a wealth of experience
spanning close to 10 years of work experience in
management consulting covering traditional mobility
and new mobility services such as Electric vehicle,
decarbonization strategy, and alternate fuel study.
Akshay excels in Business Model Benchmarking,
Competitor Analysis and Go-to-Market Strategy. His
expertise in Opportunity Assessment and Feasibility
Analysis reflects a commitment to sculpting strategies
for enduring success in today’s dynamic corporate
landscape.
Let’s explore the nexus of growth and transformation,
where Akshay is crafting success stories for businesses in
collaboration!
Revolutionizing Mobility
Akshay shares insights into his diverse project portfolio
spanning both new and traditional mobility. He notes,
“I’ve tackled projects covering the entire value chain, be it in
the realm of new mobility or the conventional one.” In the
dynamic landscape of new mobility, he emphasizes the
significance of initiatives related to Electric Vehicles
(EV), decarbonization, circular economy, and alternate
fuel strategies.
Delving into a specific project, Akshay illuminates the
challenges faced during the commercial and business
due diligence of a local LiB OEM in Southeast Asia. He
observes a growing trend of regionalization in the LiB
battery supply chain posing hurdles for new entrants.
Akshay highlights the difficulty of penetrating a market
dominated by established players, especially in the
mobility sector.
Reflecting on a particularly challenging experience,
Akshay recounts the struggle to convince the target
company to adjust their original business plan. “It wasn’t
just about convincing them of their ‘aggressive plan, but
also offering a viable alternate strategy,” he remarks. The
proposed strategy involves a focus on customized
mobility and niche applications along with leveraging
non-price differentiators to gain market traction.
The project’s success lies in the client’s acceptance of
key recommendations, marking a rewarding experience
for Akshay. He stresses the importance of strategic
planning, foresight and risk management in navigating
such complex scenarios. As he succinctly puts it, “The
learning was multiple but broadly around strategic planning
and foresight and risk management.”
Collaborative Mantra
Akshay is a professional, navigating diverse industries
and finds intellectual stimulation in the convergence of
topics. He shares, “It allows me to see client issues from a
different perspective and gain insights into adjacent
industries.” Tackling these ‘convergence topics’ demands
an interdisciplinary and collaborative approach
fostering learning from colleagues across practices.
Akshay emphasizes, “I rely on a collaborative mantra to
address complex client problems.” The key is maintaining
clarity on client issues and engaging relevant experts,
both within and outside the firm for effective
brainstorming and optimal solution identification. This
collaborative ethos not only enhances problem-solving
but also contributes to ongoing professional
development. Akshay’s approach serves as a practical
guide for those navigating complex challenges in the
dynamic landscape of diverse industries.
“My involvement with
the Automotive
industry at Arthur D.
Little keeps me updated
on E-Mobility through
projects and internal
seminars.”

Elevating the Future
Passionate about Automotive and
New Mobility, particularly E-
Mobility, Akshay emphasizes,
“Decarbonization efforts are crucial,
given the transport sector’s
significant contribution to emissions
(24% as per IEA in 2019).” As
economic growth and
urbanization surge, the demand
for ‘mobility/travel’ rises, making
E-Mobility and alternate fuel
strategies pivotal for sustainable
progress on a societal and national
level.
To stay abreast of industry
advancements, Akshay employs a
multifaceted approach. “My
involvement with the
Automotive industry at
Arthur D. Little keeps me
updated on E-Mobility
through projects and
internal seminars,” he
shares. Regular
reading on
automotive topics,
active
participation in
industry
communities on
LinkedIn and
the publication
of thought
leadership
further enrich
his
knowledge.
Actively engaging in E-Mobility conferences
across Southeast Asia, Akshay ensures he’s at
the forefront of the latest developments
connecting with industry experts and
policymakers for invaluable insights.
Akshay’s commitment showcases a
comprehensive strategy for staying
informed and contributing to the
dynamic landscape of E-Mobility.
Swift and Strategic
Recalling a notable project, Akshay
reflects, “We supported a new entrant in
Southeast Asia’s electric two-wheeler market,
a challenging task due to specific client needs.”
The client aspired to collaborate with a
battery-swapping market leader driven by a
B2B ride-hailing agreement. However,
the proposed arrangement proved
unprofitable and time
constraints ruled out
in-house
development.
Akshay’s
solution? “I
recommended
procuring full
electric two-
wheeler kits
from China—an
affordable and
timely
alternative
aligning with
the end
consumer’s
needs.”
The revised
business case
not only
ensured a swift
market entry
but also
promised a
positive ROI from
project
commencement, a
stark contrast to the
original plan’s prolonged

timeline. Akshay’s strategic recommendation
showcases the adaptability crucial for success in the
ever-evolving landscape of electric mobility providing a
valuable lesson for industry enthusiasts and decision-
makers alike.
Innovative Approaches
In the service and knowledge industry, Akshay notes,
“Our contribution to the client is led by discussions
determining the scope of work.” Market analysis varies
based on this scope and client needs emphasizing the
identification of key segments, their size, growth
potential, and customer and competitor insights. In E-
mobility, regulatory analysis is crucial due to dynamic
regulations. Akshay underscores, “Risk analysis is
imperative for uncertain topics like E-mobility.”
When advising clients, he prioritizes a comprehensive
understanding of their requirements. “The foremost area
is focusing on understanding client needs for customized
recommendations.” This approach ensures tailored
solutions, a pivotal factor in the landscape of service
and knowledge industries. Akshay’s insights provide a
clear guide for professionals navigating diverse client
landscapes emphasizing adaptability and a client-
centric approach in delivering effective
recommendations. In addition to this, other aspects to
consider are:
Ÿ Tailor-made approach: This has become extremely
important as each client is different having their
own requirements and differences in terms of
readiness hence one size fits all approach doesn’t
exist.
Ÿ Long to mid-term perspective: Developing
strategies with a slightly long-term perspective or at
the very least few months beyond the project.
Ÿ Stakeholder engagement and buy-in: It is extremely
important to engage with different stakeholders
from the client side and not only the immediate
counterpart. In such cases, Akshay usually
volunteers to present the Project findings not only
to the immediate team but to other members so that
a general alignment and consensus exist within the
client.
Ÿ Pilot/market testing: If possible, one should also
consider a pilot testing or success-based fee
approach if feasible in the project to ensure a ‘skin in
the game’ approach to the client.
Building Trust, Delivering Value
In the realm of strategy consulting, Akshay asserts,
“Building and maintaining strong client relationships is
paramount.” Strategies employed include a blend of
strategic acumen, effective communication and a
general commitment to exceeding client expectations.
This approach proves essential, especially when
engaging with high-level client counterparts. Akshay’s
concise wisdom encapsulates the key pillars for success
in strategy consulting—strategic insight, clear
communication and a commitment to client
satisfaction.
To ensure they over-deliver client expectations, some
steps taken include:
Ÿ Understanding Client Needs: As previously
mentioned, a thorough understanding of client
business, industry, objective, and needs is essential.
This is usually done with comprehensive discussion,
stakeholder interviews, etc. Sometimes it does
happen that a project is conceived but the client also
does not understand their ‘key requirement’. In such
cases communication is key.
Ÿ Clear communication: Effective communication is
at the core of client relationships. Akshay always
tries to be transparent with my clients throughout
the engagement ensuring clients are informed about
project progress, challenges and updates.
“I try to build a
collaborative
environment where
the client counterpart
and team feel like a
valued partner in
developing the story of
their solution.”

Ÿ Regular Check-ins: As part of the project plan, we
do have ‘regular check-ins’ which are crucial to
keeping clients in the loop and gathering feedback.
These interactions go beyond project updates
providing Akshay an opportunity to understand
evolving client priorities and adjust the work
accordingly.
Ÿ Anticipation of Needs: These direct interactions
with clients through regular check-ins not only
beneﬁt getting project feedback but also a deeper
understanding of client ‘real issues’ and
‘requirements.’ This in turn helps to anticipate client
needs on a more proactive basis. He is always
sharing news, articles and ideas with the clients
even outside or beyond the project so that clients
can always recall he remembered them. This further
showcases a forward-thinking approach which
clients today prefer as they don’t want to work with
advisors but ‘trusted advisors’ and helps to showcase
‘value demonstration.’ One should not only offer such
insights or knowledge when there is a project but
even during other times because this only deepens
the relationship with clients.
Ÿ Responsiveness and Accessibility: At a personal
level, Akshay is highly responsive and accessible
which is a non-negotiable with respect to his clients.
Clients need to feel assured that their concerns or
queries will be addressed promptly. This includes
being available for impromptu discussions and
maintaining an open line of communication.
Ÿ Collaborative Approach: Collaboration is
something he emphasizes not only with my
colleagues but also with the client. Akshay shares, “I
try to build a collaborative environment where the client
counterpart and team feel like a valued partner in
developing the story of their solution.” This involves
seeking their input, integrating their expertise and
jointly celebrating achievements whenever possible.
Ÿ Post-Project Follow-up: Lastly after a project
concludes Akshay engages in post-project follow-
ups with the client to assess the long-term impact of
the strategies. This is not possible all the time but
whenever it is it provides valuable feedback for him
personally but also demonstrates a commitment to
the client’s ongoing success.
The Rise of Regionalization
“E-mobility is disrupting the automotive industry,” declares
Akshay, emphasizing dynamic developments across the
value chain. Notably, advancements extend beyond LiB
technology with a shift towards solid-state and sodium-
ion technologies to diversify from China’s LiB
dominance. Akshay identiﬁes a trend he terms the
‘Regionalization of LiB supply chain,’ as major countries
strive for independent LiB cell manufacturing
capabilities.
Additionally, non-traditional players are entering EV
production diversifying the market. Charging
infrastructure evolves, with battery swapping gaining
traction in emerging markets. Akshay foresees a surge
in innovative business models and service providers
entering the automotive value chain, expecting
accelerated collaboration trends among technology,
energy companies and startups in the years to come.
Transparency, Recognition and Growth
Effective leadership is quite important as a Senior
Manager in the consulting industry as one is balancing
the expectations of the senior (Partner, Principal), the
needs of the client and the requests of team members
in terms of professional development.

Akshay’s approach to inspiring and motivating the team
is focused on a few leadership principles listed below:
Ÿ Open and Transparent communication:
Transparent communication is essential for building
trust within the team and Akshay ensures that
information flows freely providing the team with
context and updates while acknowledging both
successes and failures.
Ÿ Recognition and appreciation: Recognizing and
appreciating the effort of any team member is
critical for motivation. Hence whenever possible
and budget permitting Akshay tries to celebrate
accomplishments with the team (big or small)
through project dinners etc. fostering a positive
team culture.
Ÿ Clear expectations and results: During the project,
Akshay aims to build a clear expectation with
tangible outcomes and milestones so that the team
has full clarity of what’s needed. In cases when
support is needed or a matter needs to be escalated,
Akshay regularly encourages members to speak up
so that no undue pressure is felt with the team or
loss in time or efficiency due to a lack of
understanding of expectations. Lastly, the work
expectations are aligned mutually so that they are
justified.
Ÿ Continuous feedback loop: Akshay states, “I engage
in regular check-in and informal feedback-sharing
sessions where the focus is not only giving feedback but
also receiving feedback so that the work plan of the
team can improve continuously.”
Ÿ Mentoring and professional development:
Although Akshay’s firm has a formal track of
mentorship for all my team members, he is always
willing to support them on an informal basis
regarding any aspect of professional development
where they are seeking guidance, training, or any
kind of informal support.
Wheels of Change
With extensive experience in E-mobility in India and
Southeast Asia, Akshay shares his notable distinctions.
“In India, the E-mobility revolution is driven by startups like
Ola and Ather, while in Southeast Asia, State-Owned
Enterprises take the lead,” he notes. India’s substantial
population creates an inherent demand, unlike
individual Southeast Asian countries leading to a more
collaborative approach. Akshay emphasizes that
Southeast Asian SOEs are open to strategic
partnerships globally. India’s existing automotive
brands provide a solid foundation, lacking in Southeast
Asia where government reliance on foreign companies’
strategies is prominent. While Vinfast emerges in
Southeast Asia fostering more regional brands is
crucial.
Akshay anticipates a unique challenge in Southeast
Asia attracting global tier 1 component suppliers
compared to India. “India’s massive demand base may
draw global suppliers for local manufacturing, serving
Southeast Asia, South Asia and Africa posing a potential
challenge for Southeast Asia.” Akshay’s insights provide a
nuanced perspective on navigating the diverse
landscapes of E-mobility in India and Southeast Asia,
emphasizing collaborative opportunities and regional
nuances.
Strategies for Success
Initiating collaborative efforts, Akshay emphasizes,
“Arthur D. Little organizes activities like dinners, fostering
camaraderie and stronger interpersonal relationships.”
Clear communication is paramount, with Akshay
focusing on establishing very clear communication
channels accommodating different preferences.
Regular check-ins during projects and business
development activities allow for progress updates and
issue resolution.
“The role of a consultant
is now more of a
strategic advisor,
focusing not just on
recommendations but
on implementable
solutions.”

Akshay’s global exposure and Dual Masters’ degree
from esteemed institutions like the London School of
Economics and Yale School of Management contribute
to his cultural sensitivity. This sensitivity proves
invaluable in managing a diverse team leading to
enhanced problem-solving, improved client
relationships and the attraction of top talent seeking
inclusive environments. Akshay’s strategies highlight
the significance of collaboration, effective
communication and diversity in fostering innovation
and client satisfaction within the consulting landscape.
The Modern Consultant
In the contemporary consulting landscape, Akshay
asserts, “The role of a consultant is now more of a strategic
advisor, focusing not just on recommendations but on
implementable solutions.” This shift is particularly
pronounced in E-mobility, driven by the emergence of a
‘level playing field,’ prompting new industry entrants
seeking hands-on implementation support. The
automotive sector, especially in E-mobility faces rapid
transformation, necessitating recommendations that
endure disruption and stand the test of time.
Successful consultants must possess a blend of
essential skills. Akshay recommends cultivating deep
industry knowledge emphasizing specialization to meet
evolving client demands. Digital literacy is
indispensable, given the pervasive impact of
digitalization across sectors. He underscores the
importance of data analytics proficiency for informed
decision-making. Additionally, consultants play a vital
role in opportunity sizing and prioritization,
contributing to strategic business growth.
Effective communication and a client-centric mindset
remain paramount. As Akshay notes, these skills are
foundational for understanding clients’ unique
challenges and delivering tailored solutions. In the
evolving consulting landscape, professionals must align
with these skill sets to navigate industry nuances
successfully.
The Power Play
Akshay underscores the critical importance of battery
recycling amidst current developments, stating,
“Battery recycling may be most critical going forward.” The
potential demand surge in electric vehicles (EVs) poses
a risk of supply shortage for critical LiB materials
making recycling pivotal.
Additionally, the concentration of LiB materials in
specific regions calls for a diversified supply chain
favoring battery recycling for material sourcing and de-
risking. Potential export restrictions by material-
endowed countries further elevate the importance of
recycling.
Akshay anticipates that these challenges will drive
innovation in battery recycling economics, becoming
favorable in the coming decade. With the rise of circular
economy principles, emphasizing the 3R approach
(Recycle, Reuse and Reduce), primary material demand,
especially in EV emission life cycles, is likely to decrease
making battery recycling a key player in sustainable
resource management.

In the Automotive world, every design
tells a story of speed, style and
engineering.

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CIOLOOK

Angela฀
Hultberg
Guiding Sustainable Transformation
M
eet Angela Hultberg, the Global
Sustainability Director at Kearney, where
she plays a key role in assisting clients in
transitioning to genuinely sustainable business
practices. Prior to her role at Kearney, she served as the
Head of Sustainability at Ingka Group (IKEA Group),
where she focused on sustainability aspects related to
last-mile delivery, customer and co-worker
transportation, and infrastructure development, among
other responsibilities.
Angela has also served as the Road Transport Lead at
the Climate Champions Team for COP26, showcasing
her dedication to addressing climate-related issues.
With extensive experience in sustainable
transformation, sustainable transport and mobility,
environmental, social, and governance (ESG) practices,
circular economy initiatives, and supply chain
management, Angela is well-versed in various facets of
sustainability and brings a wealth of knowledge to her
role. Her background demonstrates a commitment to
driving positive environmental and social impacts
within corporate practices and beyond.
From IKEA to E-Mobility Advocate
Angela's journey into sustainability gained momentum
during her time at the transport department of IKEA,
where she worked on various projects. It was in this
role that she recognized the significant impact
sustainability could have as a disruptor in the industry.
Realizing the potential to shape the future of work and
the entire sector, Angela decided to focus on
sustainability.
Driven by a passion to decarbonize transport, Angela
delved into exploring various avenues. Her exploration
led her to the conclusion that electric mobility (e-
mobility) would play a substantial role in the
sustainable mobility puzzle. Since then, Angela has
dedicated her career to working on topics related to
sustainability and e-mobility, contributing her expertise
to address environmental challenges in the
transportation sector.
Leadership in E-Mobility
According to Angela, the approach to leadership in the
realm of E-Mobility is not fundamentally different from
leadership in other domains. Leadership requires
individuals who can effectively guide their teams, and
there isn't a one-size-fits-all style that works
universally. Different leaders may have varying styles,
and what resonates with one person may not be as
effective for another.
Over the years, Angela has shifted her focus from
inspiring people to make the shift toward sustainable
practices to providing comprehensive reasons and
strategies that make sense. In the current landscape,
the conversation has moved beyond the why and what
of E-Mobility; it's now centered on the how.
Discussions need to address financial aspects, supply
chain considerations, and business models. Angela
emphasizes that if organizations are still contemplating
whether to invest in E-Mobility, they may face
challenges in staying competitive.
Driving Collaboration
Angela underscores the interconnected nature of
challenges in the sustainability and E-Mobility space,
emphasizing that meaningful progress cannot be
achieved in isolation. She recognizes the complexity of
the issues at hand and the need for collaboration across
the entire ecosystem. Angela sees her role as an
opportunity to facilitate collaboration and bring
together diverse stakeholders.
www.ciolook.com | March 2024 |
18

Angela has shifted
her focus
from inspiring people
to make
the shift toward
sustainable
practices to providing
comprehensive
reasons and
strategies that make
sense.
Angela Hultberg,
Global Sustainability Director
19

Bringing people together and guiding them toward the
right collaborative projects is a central aspect of
Angela's work. She emphasizes the importance of
engaging stakeholders from various sectors,
highlighting the need for a collective and
comprehensive approach to create real change. For
Angela, a successful day is one where she contributes to
fostering collaboration that leads to tangible and
positive transformations in the pursuit of sustainable
and electric mobility.
Learning and Listening
Angela emphasizes the value of continuous learning,
viewing knowledge as a valuable commodity. She
advocates listening more than speaking, recognizing
the importance of diverse perspectives. With two ears
and one mouth, Angela encourages active listening and
avoiding echo chambers. Acknowledging the
abundance of shared knowledge, she stresses the need
to explore opposing thoughts for a well-rounded
understanding, promoting a healthy and informed
approach to navigating the complex landscape of
sustainability.
Sustainable Mobility
In her leadership role, Angela seamlessly incorporates
environmental and social considerations into decision-
making. Prioritizing sustainability, e-mobility emerges
as a key solution for decarbonizing transport. While
acknowledging imperfections, Angela underscores the
need for green energy, addressing material emissions,
and tackling human rights issues related to batteries.
Despite existing challenges, she emphasizes the
imperative to invest, adopt, and scale e-mobility until a
more effective solution emerges. This approach aligns
with her commitment to advancing sustainability within
the complex landscape of mobility.
Call for Comprehensive Collaboration
Angela emphasizes the need to consider regional
variations, pointing out that mobility differs not only
due to regulations but also in its definition. She notes
the prevalent focus on new car sales in the north-
western regions, highlighting the diverse nature of
mobility in many parts of the world, encompassing
various modes such as 2 and 3 wheelers, public
transportation, shared mobility, and informal
transportation.
While acknowledging the crucial role of e-mobility in
decarbonization, Angela stresses the importance of
collaboration, asserting that no single entity can tackle
the challenge alone. She calls for the collective efforts
of policy makers, the energy sector, cities,
infrastructure, real estate companies, the automotive
sector, consumers, the finance sector, and others to
address the entire system. Angela points out that the
complexity of the challenge goes beyond a simple
engine replacement, underscoring the necessity for a
comprehensive approach.
Advancing Women's Visibility in Transportation
Angela observes a positive shift with increased visibility
of women in the transportation industry, marking
progress from being often the sole woman in meetings.
While acknowledging the industry's male-dominated
nature, she emphasizes the importance of visibility for
aspiring women, recognizing the impact of role models.
Angela advocates for diversity, emphasizing its
inherent benefits in problem-solving. She values a
diverse team for the multitude of ideas it brings,
fostering collaboration to generate innovative solutions
to challenges, contrasting it with potential limitations in
a less diverse team.
Innovating for Tomorrow
Angela emphasizes the importance of staying inspired
and fostering a culture of innovation within the
Kearney team as they tackle the challenges and
opportunities presented by E-Mobility. The team
recognizes the urgent need to decarbonize mobility and
acknowledges that existing technologies can contribute
to this goal if they are scaled and adopted rapidly.
Moreover, Angela sees significant opportunities in
deploying new technologies to enhance the impact of
sustainability efforts. Artificial Intelligence (AI) is
identified as a transformative tool that can improve
vehicles, make transportation smarter, influence
behaviors, and ensure the integrity of supply chains
from a human rights perspective. Angela's forward-
looking approach includes remaining open to the
possibility that even better solutions than electric
vehicles (EVs) may emerge, and the team is ready to
pivot and deploy those solutions if they prove to be
more effective. This adaptive and innovation-driven
mindset positions Kearney to explore diverse
technological avenues for sustainable mobility.
20

Revving up for a future where
every journey is an adventure

Charging Ahead
The Rise of
Electric Vehicles
in the
Automotive Landscape
he automotive industry is undergoing a profound
Ttransformation driven by the rise of electric
vehicles (EVs), which promise to revolutionize
transportation and reduce greenhouse gas emissions.
This article explores the rapid ascent of EVs in the
automotive landscape, highlighting the technological
advancements, market trends, and environmental
benefits driving the transition to electric mobility.
Shifting Paradigms:
Electric vehicles represent a paradigm shift in
automotive design, propulsion, and sustainability,
challenging the dominance of internal combustion
engine (ICE) vehicles and heralding a new era of clean,
efficient transportation. With zero tailpipe emissions
and lower operating costs, EVs offer a compelling
alternative to traditional gasoline-powered cars.
Technological Advancements:
Advances in battery technology, electric drivetrains,
and charging infrastructure have accelerated the
adoption of electric vehicles, making them more
accessible, practical, and appealing to consumers.
Lithium-ion batteries with higher energy density, rapid
charging capabilities, and longer lifespans have
significantly improved the performance and range of
EVs, addressing key barriers to adoption.
Expanding Model Lineup:
Automakers are ramping up production and
diversifying their model lineup to meet growing
demand for electric vehicles across various segments,
from compact hatchbacks and sedans to SUVs and
22
pickup trucks. Electric car manufacturers like Tesla,
Nissan, Chevrolet, and Volkswagen are introducing new
models with improved range, performance, and
features to cater to different customer preferences and
market segments.
Charging Infrastructure Deployment:
The expansion of charging infrastructure is essential to
support the widespread adoption of electric vehicles
and alleviate range anxiety among drivers.
Governments, utilities, and private companies are
investing in the deployment of public charging stations,
fast chargers, and ultra-fast charging networks to
enhance accessibility and convenience for EV owners.
Economic Incentives and Policies:
Economic incentives, subsidies, and regulatory policies
play a crucial role in promoting the adoption of electric
vehicles and driving market growth. Governments
around the world are offering tax incentives, rebates,
and grants to incentivize EV purchases, accelerate fleet
electrification, and support the development of
charging infrastructure.
Environmental Benefits:
Electric vehicles offer significant environmental
benefits compared to conventional ICE vehicles,
including reduced greenhouse gas emissions, improved
air quality, and decreased reliance on fossil fuels. By
transitioning to electric mobility, society can mitigate
climate change, reduce pollution-related health
impacts, and enhance energy security through
renewable energy integration.

23

Consumer Awareness and Education:
Increasing consumer awareness and education about
the benefits of electric vehicles is essential to
overcoming misconceptions, dispelling myths, and
fostering confidence in electric mobility. Educational
campaigns, test-drive events, and consumer incentives
can help raise awareness about the environmental,
economic, and performance advantages of EVs, driving
consumer acceptance and adoption.
Supply Chain Transformation:
The rise of electric vehicles is transforming the
automotive supply chain, spurring investments in
battery manufacturing, raw materials extraction, and
component production. As demand for electric vehicle
components grows, suppliers are innovating and scaling
up production capacity to meet the needs of
automakers and support the electrification transition.
Infrastructure Expansion:
The rise of electric vehicles necessitates a significant
expansion of charging infrastructure to support
widespread adoption. Investments in public charging
stations, fast-charging networks, and home charging
solutions are crucial for addressing range anxiety and
enabling convenient access to charging facilities for EV
drivers.
Smart Charging Technologies:
Smart charging technologies optimize energy
management and grid integration by enabling dynamic
charging schedules, demand response capabilities, and
vehicle-to-grid (V2G) interactions. These technologies
facilitate efficient use of electricity, minimize grid
impacts, and unlock new revenue streams for EV
owners through grid services and energy arbitrage.
Battery Innovation and Range Optimization:
Ongoing advancements in battery technology are
driving improvements in energy density, longevity, and
charging speeds, leading to longer range and faster
charging times for electric vehicles. Innovations such as
solid-state batteries, silicon-anode batteries, and fast-
charging solutions are key enablers of increased EV
adoption and competitiveness with internal
combustion engine vehicles.
Government Incentives and Regulations:
Government incentives, subsidies, and regulatory
mandates play a pivotal role in accelerating the
adoption of electric vehicles and incentivizing
automakers to invest in electrification. Measures such
as zero-emission vehicle (ZEV) mandates, tax
incentives, and rebates encourage consumers to switch
to electric vehicles and stimulate market demand for
clean transportation options.
Corporate Commitments to Sustainability:
Corporate commitments to sustainability and
environmental stewardship are driving fleet
electrification efforts among businesses, government
agencies, and commercial operators. Companies are
electrifying their vehicle fleets, deploying electric
delivery vans, and investing in electric mobility
solutions to reduce emissions, lower operating costs,
and demonstrate environmental leadership.
Consumer Awareness and Education:
Increasing consumer awareness and education about
the benefits of electric vehicles, including lower
operating costs, reduced emissions, and enhanced
driving experience, are essential for overcoming
adoption barriers and dispelling misconceptions.
Educational campaigns, test-drive events, and incentive
programs can empower consumers to make informed
decisions and embrace electric mobility.
24

www.ciolook.com
Beyond the gears and engines,
the automotive industry fuels dreams.

Arturo Perez de
Lucia Gonzalez
Building Strong Business Foundations in E-Mobility
rturo Perez de Lucia Gonzalez—a product of
Aboth American roots and Spanish education
from the Complutense University of Madrid,
emerges as a stalwart figure in the realm of sustainable
innovations. His editorial helm steered diverse
professional publications for over two decades, delving
into the realms of energy efficiency, renewable
energies, logistics, sustainable architecture, and
sustainable mobility.
Presently positioned as General Manager at AEDIVE,
the driving force behind the electric mobility market in
Spain and Portugal since its inception in 2011, Arturo's
impact reverberates across borders. Simultaneously, he
assumes the prestigious role of Vice President at
AVERE, the European eMobility Association. His
journey is fueled by a passion for sustainability
encapsulating the synergy between American
beginnings, Spanish education and a global vision for
the future of electric mobility.
Let's explore the electric future with Arturo, as he steers the
course toward sustainable mobility and energy efficiency!
From Ink to Impact
Arturo is a seasoned journalist with over two decades
of experience in energy efficiency, sustainable
architecture and sustainable mobility further his move
transitioned to lead AEDIVE in 2011. "AEDIVE started
with 7 companies; today, we proudly represent almost 300,
ranging from large corporations to startups, fostering
electric mobility in Spain and Portugal," shares Arturo. His
commitment extends to public institutions, with around
300 actively involved.
Simultaneously, Arturo serves his second term as Vice
President at AVERE, the European Electric Mobility
Association. In his words, "It's about driving change
collectively, uniting industry forces for a sustainable future."
Arturo's impactful leadership reflects a transformative
journey from journalism to steering the electric
mobility sector toward innovation and growth.
Connecting Continents
"Leading a national electric mobility association, I'm also
Vice President of AVERE, the European Electric Vehicle
Association," notes Arturo. This dual role provides him
with a comprehensive perspective, as he shares, "It
gives me a much broader vision than that of a country, with
a constant vision of the European market but also others
such as Asia."
Arturo's involvement in AVERE allows him to navigate
diverse markets fostering a global understanding of
electric mobility. He further adds, "On the other hand,
because we share the same language, I'm very close to
markets such as Latin America." This linguistic connection
enhances Arturo's proximity to Latin American markets
showcasing the multifaceted reach of his
leadership in the electric mobility landscape.
Resilience in Disruption
In the dynamic realm of electric
mobility, Arturo emphasizes the
need for effective communication
skills, "Leading in a disruptive sector
requires sending correct and accurate
messages about its advantages and
opportunities." Patience and resilience
are pivotal, considering the resistance
encountered by those hesitant to
embrace profound changes in behavior
and industry. Arturo navigates this
challenge, noting, "We'll have to face many
people and professional sectors reluctant to
undergo transformation."
26

Arturo Perez de Lucia Gonzalez
General Manager
AEDIVE
27

Drawing from his experience as an early adopter and
user, Arturo reinforces messages empirically which is a
crucial ability in promoting change. He succinctly
highlights the multifaceted requirements for successful
leadership in disruptive sectors, where clear
communication, resilience and personal experience as a
trailblazer contribute to driving transformative change.
Arturo's insights illuminate the path for leaders
navigating the complexities of fostering innovation in
the electric mobility landscape.
Seamless Synergy
"Truth be told, our team is filled with people enthusiastic
about electric mobility, mostly early adopters. It's been easy
to address the association's objectives within the work
team," says Arturo.
The shared passion and early adoption within the team
create a seamless alignment with the goals of
promoting electric mobility. This synergy fosters a
conducive environment where the team's enthusiasm
effortlessly propels the association towards its
objectives. Arturo's straightforward acknowledgment
focuses on the intrinsic motivation and shared
commitment that drives their collective efforts in
advancing the cause of electric mobility.
Partnerships in Progress
Arturo asserts, "Tech companies, manufacturers and the
entire industrial and entrepreneurial value chain of E-
Mobility are aware of the need to strengthen partnerships
in a coopetition market mode for developing mature
business models." Recognizing the imperative of
collaboration within a competitive landscape, Arturo
underscores the essence of fostering strategic
alliances. This approach is a blend of cooperation and
competition and is instrumental in laying the
foundation for robust business models within the
electric mobility sector. His insight captures the
collective understanding among industry players about
the collaborative efforts required to navigate the
complexities of the evolving E-Mobility market
successfully.
Global Fluency
Being at the helm of a business association dedicated to
E-Mobility, Arturo highlights, "The advantage is the
updated information from our associated members and the
working groups. We have daily E-Mobility master classes,
keeping us constantly learning." The wealth of
information from diverse sources within the
association forms a dynamic learning environment.
Recognizing the importance of language, Arturo adds,
"Perhaps, what we invest the most in is training in English
for our workers, since a lot of information comes and is
managed in that language." This strategic focus on
English proficiency underscores the association's
commitment to effective communication and seamless
integration with the global discourse on electric
mobility.
Powering Tomorrow
"E-Mobility is not only about technology and
sustainability—it's also about energy efficiency,"
emphasizes Arturo. He underscores the unique
capability of the electric propulsion system to interact
with the power grid and power renewables.
Arturo adds, "My team and I not only work in this sector,
but we also experience first-hand sustainability and energy
efficiency because there is no better way to lead a market
than by having a first-hand experience." This hands-on
approach aligns the team with the principles they
advocate, creating a profound understanding of
sustainability and energy efficiency. Arturo's
perspective underlines the holistic nature of E-Mobility
intertwining technology, sustainability and energy
efficiency for a comprehensive and impactful market
leadership.
Team Empowerment
"Leaders can reinforce organizational values by helping
their people grow and develop through goal setting,
opportunities and recognition," says Arturo. He
emphasizes his approach, stating, "That's what I do,
integrating the opinions and points of view of the team into
the decision-making that affects the association."
Arturo's leadership philosophy revolves around
empowering the team by incorporating their
perspectives into key decisions. This inclusive strategy
not only fosters individual growth but also reinforces
the collective values of the organization. By aligning
personal development with organizational goals,
Arturo creates a dynamic and engaged team,
28

Leaders can reinforce
organizational values
by helping their
people grow and
develop through goal
setting, opportunities
and recognition.
showcasing how effective leadership can complement
individual aspirations with the overarching mission of
the association.
Insider Perspectives
"Fortunately, our Association is focused not only on the
industrial and technological perspective but also on
services," shares Arturo. This comprehensive approach
provides him with a 360° view of the market. Arturo
values collaboration with other very close sector
associations, such as those linked to renewable
energies, consumer and user organizations, among
others. By engaging with diverse stakeholders, Arturo
gains firsthand insights into the market from a holistic
perspective.
This inclusive strategy ensures that the electric
mobility association, under his leadership, remains
attuned not only to the industrial and technological
facets but also to the broader service-oriented aspects
fostering a well-rounded understanding of the evolving
market landscape.
Diversity as a Strength
"It's crucial Diversity and Inclusion in Leadership,"
emphasizes Arturo. He clarifies, "We don't bear in mind
characteristics such as gender, race, age, religion, and or
sexual orientation every time we increase our team."
Arturo's approach is centered on promoting an
integrative culture where everyone feels welcome,
valued and respected. By prioritizing diversity and
inclusion in leadership, Arturo fosters an environment
that goes beyond surface-level considerations creating
a workplace where individuals from varied
backgrounds contribute collectively. His commitment
reflects a broader vision that transcends traditional
markers, ensuring a workplace culture that embraces
and values the unique perspectives each team member
brings to the table.
“
“
29

Swarna Ramanathan
Partner
McKinsey and Company
30

Engineering the Future:
Swarna
Ramanathan's
Transformative Career in the Automotive Sector
In 2003, a young mechanical engineering graduate from
India embarked on a journey into the complex world of
the automotive sector. This individual, now widely
recognized as Swarna Ramanathan, Partner at
McKinsey and Company, started her professional
journey as a CAD/CAE engineer in a tier 1 supplier. She
meticulously developed vehicle subsystems and parts
digitally, subjecting them to rigorous virtual
simulations. A significant turning point unfolded when
General Motors established its tech sector in India, and
Swarna, with her engineering prowess, played a pivotal
role in setting up diverse functions in manufacturing,
engineering and styling.
Her career trajectory took an international turn, with
roles in the US, Germany and Sweden, leaving no stone
unturned in the realms of automotive design and
engineering. In 2011, Swarna, driven by a relentless
pursuit of knowledge, pursued an MBA from INSEAD,
France. The subsequent chapter led her to McKinsey
and Company's automotive practice in Frankfurt,
where she seamlessly blended her engineering
background with a comprehensive business lens.
For the past 5-6 years, she has been at the forefront of
intriguing developments, finding herself in the most
exciting phase of her career. As a McKinsey Partner,
Swarna ardently supports clients in navigating the
transformative trends within the automotive
landscape, be it OEMs, suppliers, dealers, or players in
infrastructure and energy.
Leadership in Flux
In the dynamic landscape of a technology-driven
industry, leadership takes on a distinctive role—one
that Swarna has mastered. "A lot of my leadership style
has developed and grown over time, and I have learnt to
adapt it to the situation at hand" she reflects. Swarna's
journey began with leveraging her influencing skills to
foster collaboration among engineering colleagues and
designers at GM. The early days were marked by the art
of persuasion to align diverse perspectives on design
themes at the studio.
"The tipping point in passenger EV adoption occurred in the
second half of 2020," Swarna notes, recalling a pivotal
moment for the automotive sector. Despite the
economic challenges posed by the COVID-19
pandemic, EV sales and penetration have continued to
surge in major markets. Swarna's leadership style
evolved in tandem with the industry's transformation.
Today, her role extends beyond the studio, propelling
her into leadership and board meetings with her clients.
"Now my job takes me to more leadership meetings and
board meetings at clients," Swarna shares. In these
settings, her mission is clear—to advocate for the
digitization and electrification opportunity and guide
clients on execution. Swarna stands at the forefront of
change, guiding her team through a rapidly evolving
sector. Her story resonates with leaders navigating the
intersection of tradition and innovation, showcasing
the adaptability and resilience required to thrive in
today's technology-driven business landscape.
Inspiration Amid Complexity
The pace at which technology is evolving is incredible.
Swarna's daily motivation stems from engaging in
conversations with clients spanning various sectors.
Automotive OEMs are securing battery suppliers and
innovating supply chains. The energy sector is grappling
with the challenge of meeting increased demand for
electrons, while fuel retail explores installing chargers
on forecourts and beyond. Retailers are strategizing on
31

how to market and sell vehicles to consumers through
digital channels.
Swarna emphasizes the complexity of the issue, noting
that the boundaries are blurring between the sectors. It
is this multifaceted challenge that fuels her inspiration
and she embraces the opportunity to learn something
new every day. This mirrors the interconnected and
ever-evolving nature of technology and business,
providing insight and inspiration across diverse fields.
Collaborate to Accelerate
Swarna emphasizes that at the heart of EV adoption is
cross-sector collaboration. In a recent report on EV
charging infrastructure, she co-authored, envisioning a
cumulative €240 billion investment by 2030. "60
percent, or €130 billion, would support the planning,
engineering and installation of new public and private
charging points," she states. The comprehensive plan
includes upgrading power grids (15 percent) and
expanding renewable-energy generation capacity (25
percent). Homeowners shoulder private charging point
costs, potentially offset by government subsidies.
Public charging points emerge through private
operators or local utilities. Grid upgrades incur
distribution fees for end consumers.
Swarna underscores the shift from an automotive-
centric perspective, declaring, "This is not anymore an
automotive-only question." Instead, it necessitates
collaboration spanning utilities, renewables, fuel
forecourt operators, automotive OEMs, grid operators,
and government authorities. The €240 billion
investment signifies the shared commitment required
across sectors. Swarna's insights illuminate the
intricate web of partnerships essential for the
widespread adoption of EVs transcending traditional
industry boundaries for a sustainable and
interconnected future. Her call for collaboration
emphasizes the collective responsibility in shaping the
future of electric mobility.
Innovation Across Continents
"I try to keep myself abreast of the latest in the sector by
reading a lot aboutwhat is happening with investments,
regualtions and technology trends around the world,"
shares Swarna. Her commitment extends beyond
borders, delving into global perspectives. "Not just
Europe specific but also Asia and the US," she emphasizes.
Swarna collaborates extensively with international
colleagues, particularly from the US, China and India,
within the McKinsey Centre for Future Mobility. In this
collaborative space, they exchange valuable insights,
innovations and emerging business models from each
region.
Recently, Swarna embarked on an insightful journey to
China, engaging in an EV safari with local colleagues.
"To experience firsthand the battery charging and swapping
technology," she notes, underlining the importance of
immersing oneself in the field. Witnessing the rapid
innovation by indigenous players in China, Swarna's
approach reflects a commitment to understanding
diverse perspectives and staying at the forefront of
advancements ensuring her insights contribute to the
global conversation on the future of mobility.
"Norway is another great example to learn from", she
emphasizes. Norway's charging infrastructure is
expanding rapidly to meet its growing demand. To date,
more than 22,000 public chargers have been installed
to service the more than half a million EVs on the
country's roadways. In , she
a recent publication
concludes that examining Norway's charging
infrastructure development illustrates that investors
and operators who consider and apply now the
experiences of early-adopting EV markets can better
position themselves as leaders in the swiftly
transitioning mobility space.
Unveiling the Carbon Quandary
"In a recent piece of research work our automotive and
sustainability practice did, we saw that Tailpipe emissions
The mobility sector has
seen very interesting
developments in the last
5-6 years and this is the
most exciting period
ever for me.”
32

from cars, trucks and other road vehicles account for
around 75 percent of all carbon emissions from
mobility—approximately six gigatons of CO฀ per year,”
Swarna highlights a significant environmental concern.
This alarming statistic equates to nearly 15 percent of
total global CO฀ emissions. However, Swarna sees this
challenge as an enormous opportunity for business
leaders. The new EV value chain in Europe would be
worth some €91 billion. This revelation sparks a vital
conversation about the intersection of technology and
sustainability, urging business executives to recognize
the impact of their decisions on both the environment
and the economy.
The Triad of EV Adoption
Swarna recognizes the intricacies of the global
landscape and she notes that It is indeed a complex
environment across regions and countries. To decipher
the adoption rates, she outlines a three-dimensional
approach applied universally. 'Supply of vehicles is a
critical factor, in evaluating powertrain technologies
and the evolving supply chain for batteries and
components by region. Regulations emerge as another
pivotal dimension, acting as a catalyst for EV adoption.
Swarna notes the private sector's response to
regulatory incentives, which fuels investments in
factories and infrastructure. Lastly, 'Consumer
sentiment and pull' form the third dimension, where
Swarna conducts surveys worldwide, gaining firsthand
insights into drivers' experiences, impressions and
assumptions about Evs.
Acknowledging the unique nuances of each country,
Swarna conducts interviews to capture the diversity.
"Putting these 3 dimensions together helps us understand
the level of adoption, investments and future-looking
growth opportunities by region," she states.
Changing Lanes
"I am a strong believer in Diversity and Inclusion," Swarna
affirms. In her leadership role, she ensures diversity
across ethnicities, countries and genders within her
teams. Recognizing the global nature of E-mobility,
Swarna values the contributions of team members from
diverse backgrounds, stating, "They add their bit of
nuance to the problem at hand.”
Championing initiatives to increase women's
participation in the sector, Swarna draws on her own
experience in a male-dominated field, sharing, "This is
very close to my heart." At every opportunity, she
passionately communicates the excitement of being
part of the sector, aiming to inspire and encourage
more women to join. At an early age she created a
group for women colleagues to network while at GM
India, and has continues to delve on this topic as a
passion, at McKinsey, she runs leadership programs for
women from the automotive and energy sectors.
33

34
Katelyn
Tomaszewski
Tomaszewski
Tomaszewski
K
atelyn Tomaszewski stands out as a dedicated
Project Manager at CALSTART navigating the
complex landscape of sustainable
transportation and passionately driving the transition
towards electrification. Advocating for the circular
economy, she blends environmental and social
considerations seamlessly in her leadership approach.
In providing technical assistance for E-Mobility
transitions, she prioritizes sustainable solutions that
significantly reduce carbon footprints and energy
consumption.
With a keen focus on electric bus fleets, battery
technologies and innovative sustainable strategies,
Katelyn's role at CALSTART reflects her commitment
to guiding agencies toward environmentally conscious
solutions. Katelyn holds a Bachelor of Science degree
and has earned variety certifications from MIT in
business sustainability strategy. Guiding individuals and
companies through their electric journey, making
sustainable transportation accessible and seamless for
everyone.
Katelyn is passionate about nature and travel, spending
her time exploring national parks and traversing
different countries. Whether hiking in serene
landscapes or embracing diverse cultures, she finds joy
in the beauty our world has to offer. Committed to
making sustainable transportation accessible to all,
Katelyn invites individuals and companies to connect,
stay updated on the latest EV trends, and join the
movement toward a greener, more sustainable future.
Eco-Champion
Katelyn's journey into the E-Mobility sector took root
during her college years, where she passionately delved
into sustainability and marketing sustainable solutions.
Her dedication to the environment, especially the
preservation of national parks and the overall beauty of
our planet, was palpable even then. Starting her
professional career in the battery recycling industry
laid the groundwork for her venture into the E-Mobility
sector.
"As my career progresses," Katelyn reflects, "I've
maintained my commitment to sustainability and the idea
of a fully circular economy." This dedication has not only
propelled her personal and professional growth but has
also positioned her as a leader in the E-Mobility sector.
Katelyn firmly believes, "By integrating sustainable
practices and promoting a circular economy, we can make
significant strides in creating a cleaner and more
environmentally conscious future." For Katelyn, it's a
mission towards a greener, more sustainable tomorrow
that resonates with everyone from all walks of life.
Powering Progress
Leading in the E-Mobility sector, Katelyn adopts an
affiliative leadership style, placing emphasis on
collaboration, team building and cultivating a positive
work environment. Reflecting on her journey, she
notes, "My leadership approach has evolved from my early
experiences in the healthcare field to now, emphasizing
cohesive teamwork and open communication."
In the fast-paced realm of E-Mobility, characterized by
constant innovation and adaptability, Katelyn's
leadership centers on uniting diverse talents, fostering
creativity and ensuring each team member's strengths
contribute to collective success. For Katelyn, it's about
more than just leading—it's about creating a
collaborative, dynamic atmosphere that propels the
team forward.

35
Katelyn Tomaszewski
Project Manager
CALSTART

Energizing Teams
Thriving in the fast-paced world of E-Mobility, Katelyn
stays inspired, driven by her deep passion for the cause.
She shares, "The continual evolution of technology in this
sector provides a constant source of inspiration." To infuse
her team with the same enthusiasm, she focuses on
aligning their work with a shared passion for
sustainability.
Katelyn believes in an open exchange of ideas, stating,
"I encourage everyone to feel empowered to contribute to
the creative process." Creating a collaborative and
forward-thinking environment, she harnesses the
excitement of E-Mobility to drive continuous
innovation. For Katelyn, it's about more than keeping
up—it's about making meaningful contributions to
shared goals through a culture of creativity and shared
passion.
Cultivating Equity
Katelyn prioritizes cultivating diversity by leading
funding efforts which assist in the adaptation of E-
mobility in under-resourced communities. She notes,
"Much of our work involves providing technical assistance
to these districts, aligning with the industry's shift towards
inclusivity." This approach ensures that their efforts not
only address the immediate needs of these
communities but also contribute to a more equitable
and sustainable future in E-Mobility. Katelyn's focus on
electric school bus adaptation enhances diversity and
inclusivity for everyone re-enforcing the importance of
directing efforts towards under-resourced
communities for a more balanced and sustainable
future in the E-Mobility sector.
Open Dialogue, Strategic Alliances
In the dynamic landscape of the E-Mobility sector,
Katelyn emphasizes that collaboration is the key to
success, involving partnerships with tech companies,
manufacturers and stakeholders across the circular
economy. Recognizing the pivotal role of these
collaborations, she employs a strategic approach to
building and maintaining partnerships.
Katelyn shares, "I support these partnerships by
organizing and participating in panel discussions and
creating platforms for open dialogue and idea exchange."
These discussions serve as conduits for knowledge-
sharing, strengthening connections between industry
players. Fostering a culture of open communication and
collaboration, she envisions propelling the industry
forward collectively. For Katelyn, it's about creating a
more sustainable and interconnected future for E-
Mobility through strategic partnerships and open
dialogue.
Strategic Insights
As a leader, Katelyn underscores the importance of
continuous learning, stating, "I prioritize continuous
learning to stay ahead in this rapidly evolving ﬁeld."
Actively participating in ongoing education programs at
MIT, industry conferences, workshops, and seminars,
she remains at the forefront of technological
advancements and industry trends. Katelyn is currently
36

enhancing her strategic insights through an executive
certification in strategy and innovation from MIT, with a
focus on business sustainability strategy.
To ensure a culture of knowledge-sharing, she
encourages cross-functional collaboration, noting,
"Learning from each other's expertise is crucial." This
commitment to continuous learning, coupled with the
executive certification, not only keeps her well-
informed but also bolsters her ability to drive
innovation and lead projects effectively in this ever-
changing landscape. Katelyn's approach serves as an
inspiration highlighting the significance of ongoing
education in navigating the challenges of a rapidly
evolving industry.
The Power of Positivity
Katelyn shapes a positive and innovative culture within
her organization by emphasizing the importance of
embracing change and staying ahead of industry trends.
She advocates for a culture that values diverse
prospects, stating, "We can create a positive environment
that promotes innovation by advances a culture that values
diverse prospects, fosters creativity and encourages
collaboration."
This mindset, she notes, creates a forward-thinking
organizational culture that is also resilient, dynamic and
innovative. Katelyn's leadership style is an invitation to
recognize the transformative power of embracing
change, fostering creativity and promoting
collaboration in creating a positive and innovative
organizational culture.
Respecting Complexity
Leading in the global context of E-Mobility, Katelyn
emphasizes the value of navigating diverse market
demands, regulatory landscapes and cultural nuances.
She affirms, "Understanding that different communities
approach E-Mobility uniquely, with varying needs in
infrastructure, grid resiliency and battery capacity, is
critical to navigating this landscape."
Katelyn employs strategic collaboration and market
research to identify and adapt to these differences
within their work. Recognizing that communities have
unique needs, she ensures that strategies are tailored
to meet the specific requirements of each region. This
approach, she believes, enables effective leadership
that respects and responds to the complexities of the
global E-Mobility phenomenon. Katelyn's perspective
appreciates the significance of adapting strategies to
diverse market demands and cultural nuances for
successful leadership in the global E-Mobility sector.
A Unified Vision
Katelyn emphasizes holistic leadership, noting, "It
extends beyond vehicles to encompass infrastructure,
policies and consumer behavior." To address the
multifaceted challenges and opportunities, she adopts a
comprehensive strategy. This involves integrating
sustainable practices across the entire E-Mobility
ecosystem, from cutting-edge vehicle technologies to
supportive policies and consumer awareness.
Katelyn believes collaboration is key. Collaboration
with industry stakeholders, policymakers and
consumers is essential in shaping a unified vision for E-
Mobility's future. This holistic leadership approach
enables her to navigate challenges effectively,
capitalize on opportunities and contribute to
developing a sustainable and thriving E-Mobility
landscape. Katelyn's perspective encourages
recognition of the interconnected nature of E-Mobility,
emphasizing the importance of a comprehensive
strategy for a sustainable future in the industry.
By integrating sustainable
practices and promoting a
circular economy, we can make
significant strides in creating a
cleaner and more
environmentally conscious
future.
“ “
37

Listening is key to
understanding what works,
what doesn’t, and potential pain
points for clients and their
stakeholders.
Naeem Farooqi
CEO & Founder,
FleetZero
38

aeem Farooqi, the CEO & Founder of
NFleetZero, is a visionary with over sixteen
years of experience in asset management,
supply chain transformation, finance, relationship
management, and marketing within the transportation
sector. Naeem is passionate about helping fleets
navigate their route to zero emissions.
With a background in Mechanical and Industrial
Engineering from the University of Toronto, Naeem’s
expertise lies in understanding the intricate
relationship between asset reliability and various
propulsion technologies, a topic he explored deeply
during his PhD research. His academic pursuits are
complemented by practical experience including
undergraduate and graduate degrees along with a
Masters’ Certificate in Supply Chain and Logistics
Management, and Master of Science in Planning and a
Bachelors of Business Administration with a
concentration in marketing and finance.
Naeem’s commitment to sustainability and innovation
has garnered him recognition in the industry, earning
accolades such as the Clean50 Emerging Leader award
and inclusion in several Top 40 Under 40 awards for
transit, including Mass Transit. His contributions extend
beyond awards, with publications in esteemed
magazines and platforms like Metro Magazine and edX,
where he shares insights on inventory parts
management, materials supply chain and electric cars.
Driven by a desire to make a positive impact on the
environment and society, Naeem leads FleetZero—a
trusted advisor and solution provider dedicated to
simplifying the transition to low and emission-free
fleets. With Naeem’s guidance, FleetZero offers
turnkey solutions to remove the emission transition
headache and keep fleets on the road all while paving
the way for a sustainable future in transportation.
Towards Zero Emissions
“After advising on over 20,000 fleet vehicles from all
corners of the world, it became clear that the road to zero
emissions is fragmented, complicated and filled with many
roadblocks,” says Naeem. FleetZero was intentionally
designed to be the trusted advisor for fleets,
governments, utilities and capital providers.
“Our services span from advising on how to reduce
transportation emissions to supporting implementation,”
Naeem explains. “We serve as a liaison to address
infrastructure needs, connecting capital when needed and
providing maintenance process support, training, and
insulated tools.”
Naeem emphasizes that FleetZero’s focus is on
ensuring vehicles remain on the road in a safe and
sustainable manner. This is reflected in its slogan, ‘Zero
emissions, zero headaches.’
Sustainable Solutions
Naeem explains that taking fleets to zero emissions
involves systems change. What this means is that
different financial, technical, social and value systems
Naeem
Empowering Fleets Towards Sustainability
39

need to align to ensure fleet, infrastructure, facility,
stakeholders, environment, and economics are all
considered and calibrated to meet specific objectives.
“We call this the FleetZero Playbook (sm) and leverage
diverse skills, such as asset management, supply chains and
finance, to find the right pathway for fleets to navigate,”
Naeem states. “My diversified background and our team
approach bring these various perspectives and experience
under one roof to ensure our clients have the right experts
at the right time.”
Maintenance Matters
“My research has found that with each improvement in
vehicle emissions standard, there has been an increase in
vehicle maintenance costs,” reveals Naeem. This can
affect asset reliability as new technologies and vehicle
components make vehicles far more complex than with
previous models.
This insight has shaped how FleetZero develops
proprietary technologies to drill into asset lifecycle and
inform how low/zero-emission vehicle components
should be selected. Naeem explains that it also shapes
why FleetZero is very focused on working with fleets
throughout the transition, especially to develop
maintenance processes and standard operating
procedures when alternative propulsion technologies
are introduced.
In Tune with Change
“I try to keep a pulse by using platforms like LinkedIn to
read updates from industry, clients and peers,” says Naeem.
In addition, he listens to podcasts like the Journal (by
WSJ) to stay on top of broader trends that can
influence zero-emission mobility.
Partnerships for Progress
“Listening is key to understanding what works, what doesn’t
and emerging potential pain points for clients and their
stakeholders,” emphasizes Naeem. This is crucial to
building trust. Often this means listening for what is not
said but can become a challenge.
For example, several clients have purchased battery-
electric buses and are now beginning to receive
vehicles into their fleet. Naeem elaborates, “At
FleetZero, we know that maintenance processes will need
to be modified and that staff must be given the appropriate
insulated tooling and personal protective equipment to be
kept safe while working around high-voltage systems.”
As a trusted advisor, Naeem works with clients to
identify these pending needs and craft solutions that
work for them. Naeem adds that additionally, FleetZero
is active in various industry organizations to share
knowledge and give back. One example is Partnerships
in Project Green in Toronto, where the work on
environmental mandates around tree planting along
with educating and training.
Investing in Knowledge
Education and upskilling are important in the future of
e-mobility. Naeem stresses, “We work to advance both
aims by partnering with different academic institutions to
conduct applied research as well as deliver unique learning
opportunities for students.”
FleetZero also develops and delivers custom training
for clients and the general public by participating in
industry-wide fleet-informed workshops. Naeem adds,
“Our goal is to ensure that individuals have the knowledge
and skills necessary to thrive in the evolving landscape of e-
mobility.”
Optimizing the Journey
Leadership is about seeing the bigger picture and
guiding others to do so as well. Naeem states, “I
encourage our staff to innovate and engage in out-of-the-
box thinking.”
In an evolving and fast-paced area such as
transportation decarbonization, Naeem believes it is
critical to question assumptions and look to alternative
disciplines for inspiration. Naeem also shares that this
enables the teams to be agnostic to different
propulsion technologies and focus on what is the
optimal solution for a fleet given its objectives and
constraints, whether it be battery electric, hydrogen
fuel cell, or another technology.
Learning from Experience
“I believe that creating a culture of learning is key to
developing and implementing innovative solutions,”
40

emphasizes Naeem. This involves learning from
research and industry through traditional means as well
as by learning through experience and immersion in
different fleet ecosystems.
“At FleetZero, I support a boots-on-the-ground approach
where our staff will regularly visit maintenance shops,
OEMs and different chargers or refueling stations to gather
real-world insights,” Naeem explains. He also instills a
stakeholder-centered approach where staff learn by
speaking and learning from individuals from a vast
array of disciplines, geographies and roles, whether it
be at the C-suite or the maintenance shop floor.
Naeem adds enthusiastically that one of the favorite
team-building activities is annual automobile and fleet
show visits to understand the transition to alternative
fuel vehicles by mainstream OEMs.
Innovating for a Greener Tomorrow
Thought leadership serves as a catalyst for broader
discussions within the zero-emission industry.
Naeem expresses, “I particularly like using it to connect
different concepts that many have yet to consider.”
For example, knowing the lead time to replace an
electric vehicle’s battery can affect the number of spare
vehicles, maintenance processes and the decision to
buy versus lease. Naeem explains, “I am working on a few
upcoming publications that dig into safety and
maintenance processes for battery-electric and hydrogen
fuel cell vehicle technologies.”
In its first year, FleetZero signed over 10 strategic
partnerships and launched offices in three countries.
Naeem proudly states, “Additionally, we were the
recipient of Canada’s EV Sales & Distribution award from
Plug’n Drive and Electrify Canada for 2023. We pride
ourselves on the associations we are a member of and
giving back to our community.”
41

Green on the Go
s the world faces increasing concerns about climate change and air pollution, the
Atransition to electric mobility (e-mobility) is emerging as a key solution to mitigate
environmental impacts associated with transportation. This article delves into the
environmental benefits of e-mobility, highlighting how electric vehicles (EVs) and other
forms of electrified transportation contribute to a cleaner, greener future.
Exploring the
of
Environmental Benefits
E-Mobility
42

Reducing Greenhouse Gas Emissions:
One of the primary environmental benefits of e-mobility is
the significant reduction in greenhouse gas (GHG)
emissions compared to traditional internal combustion
engine vehicles. Electric vehicles produce zero tailpipe
emissions during operation, leading to lower carbon
dioxide (CO2) emissions and mitigating the transportation
sector's contribution to global warming and climate
change.
Improving Air Quality:
Electric vehicles contribute to improved air quality by
eliminating harmful pollutants emitted by conventional
vehicles, such as nitrogen oxides (NOx), particulate
matter (PM), and volatile organic compounds (VOCs). By
reducing air pollution, e-mobility helps to protect public
health, reduce respiratory illnesses, and enhance overall
environmental quality in urban areas.
Minimizing Noise Pollution:
Electric vehicles are quieter than traditional vehicles
powered by internal combustion engines, leading to
reduced noise pollution in urban environments. The
absence of engine noise from EVs contributes to quieter
streets, less traffic-related noise disturbance, and
improved quality of life for residents living near busy
roads or highways.
Conserving Natural Resources:
E-mobility promotes resource conservation by reducing
dependence on finite fossil fuels and minimizing the
environmental impacts associated with extracting,
refining, and transporting petroleum-based fuels. By
utilizing electricity from renewable energy sources such
as solar, wind, and hydroelectric power, electric vehicles
help to conserve natural resources and promote energy
sustainability.
Enhancing Energy Efficiency:
Electric vehicles are inherently more energy-efficient
than internal combustion engine vehicles, with electric
drivetrains converting a higher percentage of energy from
the grid into propulsion compared to gasoline or diesel
engines. Improved energy efficiency in e-mobility
translates to reduced energy consumption, lower
43

operating costs, and decreased reliance on fossil fuels
for transportation.
Supporting Renewable Energy Integration:
The adoption of electric vehicles facilitates the
integration of renewable energy sources into the
transportation sector by providing a flexible and
scalable demand-side resource for grid balancing and
energy storage. Electric vehicle charging infrastructure
can be intelligently managed to align with periods of
high renewable energy generation, maximizing the
utilization of clean power sources.
Fostering Sustainable Urban Mobility:
E-mobility plays a crucial role in fostering sustainable
urban mobility solutions, including electric public
transit, shared electric mobility services, and
micromobility options such as electric bicycles and
scooters. By electrifying transportation modes in cities,
e-mobility initiatives contribute to reducing traffic
congestion, improving accessibility, and promoting
multimodal transportation systems.
Driving Innovation and Technological Advancement:
The transition to e-mobility drives innovation and
technological advancement in the automotive industry,
spurring research and development into battery
technology, electric drivetrains, charging
infrastructure, and smart mobility solutions. By
investing in e-mobility technologies, manufacturers,
startups, and policymakers contribute to a more
sustainable and resilient transportation ecosystem.
Mitigating Urban Heat Island Effect:
Electric vehicles contribute to mitigating the urban
heat island effect by reducing the heat generated from
vehicle exhaust and engine operation in urban areas.
With fewer internal combustion engine vehicles
emitting heat, cities experience lower temperatures
and decreased heat retention, leading to cooler and
more comfortable urban environments.
Promoting Environmental Justice and Equity:
E-mobility initiatives have the potential to promote
environmental justice and equity by reducing exposure
to air pollution and noise in underserved communities
disproportionately affected by transportation-related
environmental hazards. By prioritizing electrification
efforts in environmental justice areas, policymakers can
address disparities in environmental health and
advance social equity goals.
Creating Green Jobs and Economic Opportunities:
The transition to e-mobility creates green jobs and
economic opportunities in manufacturing, research and
development, infrastructure deployment, and related
industries. Investments in electric vehicle production,
battery manufacturing, and charging infrastructure
construction stimulate economic growth, create
employment opportunities, and drive innovation in
clean transportation technologies.
Encouraging Active Transportation and Healthy
Lifestyles:
E-mobility initiatives encourage active transportation
and healthy lifestyles by promoting walking, cycling,
and other forms of non-motorized transportation
alongside electric vehicles. Electric bicycles, scooters,
and shared micromobility services complement electric
vehicles, providing environmentally friendly
alternatives for short-distance travel and reducing
reliance on fossil fuel-powered vehicles.
Supporting Wildlife Conservation and Biodiversity:
The transition to e-mobility supports wildlife
conservation and biodiversity by reducing habitat
fragmentation, wildlife mortality from vehicle
collisions, and noise disturbances associated with
conventional vehicles. Electric vehicles contribute to
preserving natural landscapes, protecting wildlife
habitats, and fostering coexistence between human
activities and ecosystems.
Empowering Community Engagement and
Participation:
E-mobility initiatives empower community engagement
and participation in shaping sustainable transportation
solutions that meet the needs and preferences of local
residents. Community-led initiatives, participatory
planning processes, and stakeholder engagement
forums enable communities to influence decision-
making, advocate for sustainable mobility options, and
contribute to the transition to e-mobility.
44

www.ciolook.com
While you are in bed dreaming about how you
too might own an electric car someday, many
EV owners are doing something that is
reshaping the energy landscape.

10 Influential leaders guiding the future of E-mobility,2024.pdf

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