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Advancing Energy
Jus ce
The Crucial Role of
Women in Community
Empowerment
VOL 03 I ISSUE 08 I 2024
Fueling Change
How Women are
Transforming the
Energy Landscape?
Energy is the golden thread
that connects economic growth,
social equity and environmental
sustainability
Editor's
Editor's
Editor's
Note
Note
Note
Energizing Innovations
he ascent of women leaders is a remarkable stride
Ttowards diversity and inclusivity. With their distinct
qualities and capabilities, these visionaries are
reshaping the industry. Women leaders in the energy sector
exhibit resilience and determination in the face of
challenges. Whether it's navigating through the
complexities of policy changes or overcoming barriers to
entry, their steadfast commitment propels them forward.
A hallmark of women leaders in the energy sector is their
penchant for innovative thinking. They bring fresh
perspectives to the table, fostering creativity and driving
transformative change. Embracing technological
advancements and sustainability initiatives, they steer
companies towards a greener and more efficient future.
Empathy is a cornerstone of effective leadership, and
women leaders excel in fostering empathetic work cultures.
They prioritize inclusivity and collaboration, nurturing
diverse teams where every voice is heard and valued. By
building strong relationships and fostering trust, they
cultivate environments conducive to innovation and
success.
Adaptability is crucial for staying ahead of the curve.
Women leaders demonstrate remarkable agility, swiftly
responding to market shifts and regulatory changes. Their
ability to pivot strategies and embrace uncertainty enables
organizations to thrive in the advancing industry. Women
leaders possess a strategic vision that extends beyond short-
term gains.
They envision a future where sustainability, profitability,
and social responsibility intersect harmoniously. By
aligning business objectives with environmental and
societal goals, they pave the way for a more sustainable
energy future.
Recognizing the importance of mentorship and advocacy,
women leaders actively support and empower the next
generation of talent. They champion diverse initiatives,
breaking down barriers and fostering a more inclusive
industry. Through mentorship programs and leadership
development initiatives, they cultivate a pipeline of future
leaders poised to drive positive change.
The traits exhibited by The 10 Most Influential Women in
Energy, 2024 underscore their invaluable contributions to
the industry's growth and transformation. Through
resilience, innovation, empathy, and strategic vision, they
are driving meaningful change and shaping a more
sustainable and inclusive future for generations to come.
Flip through the pages and have a delightful read!
AnishMiller
08
16
24
20
Fueling Change
How Women are Transforming
the Energy Landscape?
Advancing Energy Justice
The Crucial Role of Women in
Community Empowerment
Profile
Articles
Aljawharh Al-Hamed
Soaring High with Dedica on to Ambi on,
Self-Assurance and Hard Work
Vision Transforming Energy Sector Capital Projects
Deputy Editor Anish Miller
Managing Editor Katherine Debora
Visualizer Dave Bates
Art & Design Director Davis Mar n
Associate Designer Jameson Carl
Senior Sales Manager Wilson T., Hunter D.
Customer Success Manager Sco Burton
Sales Execu ves Tim, Smith
Technical Head Peter Hayden
Technical Consultant Victor Collins
March, 2024
Copyright © 2024 CIOLOOK, All
rights reserved. The content and
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should not be reproduced or
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from CIOLOOK.
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CIOLOOK.
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info@ciolook.com
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Pooja M Bansal
Editor-in-Chief
sales@ciolook.com
Research Analyst Eric Smith
Brief
Company Name
Tamsyn
Lonsdale-Smith
Senior Energy Analyst
Tine Boon
Head of Offshore -
Global Power
Boyana Achovski
Board member
Mariem Akrout
CEO
Boyana brings valuable perspectives and expertise to the
governance and strategic direction of organizations.
Tamsyn is recognized for her analytical skills, attention to
detail, and ability to provide actionable insights to
stakeholders in the energy sector.
Tine is passionate about advancing offshore power
technologies and promoting sustainable energy solutions.
Mariem emerges as a pivotal figure, embodying the fusion of
innovation and perseverance. Her journey heralds a future
where Artificial Intelligence (AI) stands poised to reshape the
very foundations of these industries.
Barbara Zuiderwijk
Advisory
Barbara provides strategic guidance and actionable
recommendations to help organizations navigate complex
challenges and capitalize on opportunities for growth and
success.
Green Giraffe
green-giraffe.com
GIE
gie.eu
AI Energy
aienergygroup.com
Adela Smith
Partner
Adela is known for her strategic counsel, exceptional client
service, and dedication to achieving favorable outcomes for
her clients.
Gilbert
gtlaw.com.au
Aljawharh Alhamed
Senior Director of
Corporate Communication
& Marketing
Aljawharh plays a crucial role in shaping and executing
communication strategies to enhance brand visibility and
reputation.
Altanfeethi
Altanfeethi.com
TRACTEBEL
tractebel-engie.com
Elva Bannon
Senior Research
Engineer
Elva plays a pivotal role in leading research and development
initiatives to drive innovation and advance technological
solutions.
Wave Energy
waveenergyscotland.co.uk
Regen
regen.co.uk
Errol Smart
Managing Director &
CEO
Errol provides strategic direction and leadership, guiding the
organization towards its goals and driving sustainable success.
Orion Minerals Ltd
orionminerals.com
Rebecca Willis
Professor of Energy &
Climate
Rebecca continues to lead with integrity, passion, and a
relentless commitment to advancing knowledge and action
on one of the most pressing challenges of our time.
Lancaster
lancaster.ac.uk
Featured Person
Vision Transforming Energy Sector Capital Projects
or decades, Conventional Energy Sectors such as
FOil & Gas and Mining have been preeminent in
global energy production, their dominance
upheld by entrenched practices and traditional
methodologies. Within these sectors, Mariem Akrout
Chief Executive Officer at AI.Energy) emerges as a
pivotal figure, embodying the fusion of innovation and
perseverance. Her journey heralds a future where
Artificial Intelligence (AI) stands poised to reshape the
very foundations of these industries.
Mariem is a seasoned professional with a background
as a capital project engineer who embarked on her
transformative journey over a decade ago. Her
immersion within engineering offices, fabrication
workshops and remote construction sites revealed
inefficiencies and obstacles begging for innovative
solutions. It was amidst these challenges that Mariem’s
fascination with AI ignited, recognizing its potential to
modernize age-old practices.
During evenings and weekends, Mariem started gaining
knowledge of the intricacies of AI, recognizing its
transformative potential. Through self-directed studies
and contributions to open-source projects, she honed
her skills and cultivated a deep understanding of AI’s
applicability in real-world scenarios.
A pivotal moment in Mariem’s journey arrived with a
fortuitous partnership with the individual who would
later assume the role of AI.Energy’s Chief Technology
Officer. Their shared passion for innovation and
commitment to revolutionizing the energy sector
through AI catalyzed the inception of AI.Energy.
Together, they embarked on a collaborative endeavor,
channeling their expertise to develop AI solutions
tailored specifically for capital projects within the
energy sector.
The establishment of AI.Energy stands as a reflection to
Mariem’s untiring dedication and entrepreneurial spirit.
From her humble beginnings of exploring AI in her
spare time to co-founding a company dedicated to
harnessing its power, Mariem’s journey embodies
resilience and innovation.
Today, as Mariem and her team at AI.Energy continues
to push the boundaries of what’s possible, their ethos
remains steadfast. Rooted in overcoming obstacles and
fostering innovation, they navigate the complexities of
the traditional energy industry with a singular focus—to
leverage AI as a catalyst for monumental change.
Seamless Integration
In Mariem’s vision, the future of energy projects is clear,
“We envision a future of cost-effective, timely-executed
energy projects, centered around AI.” This vision
encapsulates a landscape where capital projects within
the energy sector achieve unprecedented cost-
effectiveness and minimal delays. At the core of this
transformation lies AI, poised to revolutionize industry
standards.
Mariem and her team are dedicated to this mission,
aiming to integrate AI seamlessly into every facet of
capital project management. From initial feasibility
assessments to project execution and completion, AI
plays a central role. By leveraging AI in this manner,
Mariem’s goal is to empower companies and engineers
to focus on their core competencies, optimizing
efficiency and productivity while aligning with the
vision of reduced costs and delays.
Setting New Standards
Mariem emphasizes the transformative impact of
AI.Energy solutions in revolutionizing project
management within the energy sector, “AI.Energy
solutions accelerate detailed engineering processes by
automating design analysis, ensuring specification
compliance and uncovering optimization opportunities.”
In her pursuit of redefining conventional Engineering,
Procurement, Construction, and Commissioning
(EPCC) project management, Mariem strategically
harnesses AI to augment and streamline planning and
execution processes across various project phases. This
approach begins with the integration of AI in feasibility
studies and Front-End Engineering Design (FEED)
stages. By implementing AI.Energy solutions, Mariem
significantly enhances the consistency and speed of
engineering reviews ensuring that project designs meet
initial requirements and also achieve them more cost-
effectively by reducing the duration of early project
lifecycle phases.
As projects progress to the execution phase, AI.Energy
solutions continue to play a vital role in detailed
engineering, automating design analysis, ensuring
specification compliance, and uncovering optimization
opportunities. This effectively accelerates the
engineering process.
In the procurement phase, Mariem’s strategy focuses
on expediting the purchasing process through the
utilization of AI.Energy software suite for vendor and
supplier selection, material requirement planning and
logistics optimization. This ensures a more efficient
procurement of materials and services.
Moreover, Mariem’s company strategy significantly
speeds up the construction phase by leveraging the
advantages gained from AI.Energy solutions in the
engineering and procurement stages. This guarantees
prompt availability of construction-related engineering
documents and prevents delays due to material
shortages at the site, ensuring smooth and efficient
advancement of construction work fronts.
During the commissioning phase, Mariem’s strategy
involves using AI to systematically validate systems and
subsystems, ensuring they meet start-up and
operational readiness requirements and comply with
safety standards, thus accelerating the commissioning
process.
Through the strategic integration of AI into EPCC
project workflows, Mariem’s company boosts the
efficiency and effectiveness of conventional project
management processes and leads the charge towards a
new era in EPCC projects. This strategy ensures swifter,
more cost-effective and accurate project execution,
setting new industry benchmarks and underscoring
their leadership in adopting AI for EPCC projects,
ultimately advancing energy security and access.
Maximizing Budget Efficiency
Mariem underlines the tangible benefits experienced
by clients who leverage AI.Energy solutions, “By
leveraging our solutions, our clients have achieved cost
reductions ranging from 5 to 9% of their overall project
budget.” The significant impact of these savings is
evident, with approximately 80% stemming from
minimizing delays related to engineering and
expediting the procurement processes.
Presently, AI.Energy offers two primary solution
streams tailored for Energy Capital projects. This
includes their first generation of AI models alongside a
comprehensive software suite. The suite comprises
three essential tools specifically designed to support
project and discipline engineers throughout the
Engineering, Procurement, Construction, and
Commissioning (EPCC) phases.
Costs Savings and Reduction of Delays
Mariem notes the significant impact of AI.Energy
solutions on client budgets: “Currently, by leveraging our
solutions, our clients have achieved cost reductions ranging
from 5 to 9% of their overall project budgets, with
variations depending on project types and specific client
circumstances.” The majority of these savings,
approximately 80% resulting from minimizing delays
related to engineering and expediting the procurement
processes.
Furthermore, Mariem emphasizes that by ensuring the
prompt release of necessary engineering deliverables
required for construction activities, along with the
timely arrival of materials required for construction
and commissioning on site, our solutions boost
construction phase efficiency. This reduces the need for
reworks and minimizes downtime on-site, thereby
mitigating the risk of budget overruns.
Enhancing Focus on Core Skills
AI.Energy solutions redefine engineering workflows,
decreasing the time engineers spend on unproductive
activities such as document review and allowing them
to focus more on core engineering skills, such as
problem-solving, optimization and innovation. This
transformation improves project execution and fosters
a conducive environment for engineering innovation.
Contributions to Energy Security and Transition
Mariem highlights that the technology boosts global
energy capacity and enables access to vital minerals for
renewable technologies, thus enhancing global energy
security. This contribution supports the energy
transition and fosters economic growth playing a
crucial role in the broader energy landscape.
Innovating Together
Mariem elaborates on AI.Energy’s strategic approach to
embedding AI within Energy Capital projects: “We’ve
established partnerships with leading entities in the oil and
gas, mining and renewable energy sectors, launching pilot
projects that aim to set new standards in their development
project execution.”
At AI.Energy, the strategy revolves around forging
partnerships and enhancing industry awareness to
drive widespread adoption of their vision. Mariem
outlines the benefits for both AI.Energy and its clients:
Strategic Industry Collaborations and Pilot Projects:
Through partnerships with industry leaders, AI.Energy
executes pilot projects showcasing the practical
application of AI solutions. These initiatives highlight
how AI optimizes EPCC processes by boosting project
efficiency, reducing costs and expediting timelines.
Continuous refinement based on historical project data
ensures AI solutions meet and exceed industry needs.
Knowledge Sharing and Engagement: Active participation
in industry events allows AI.Energy to share successes
in integrating AI into Energy capital projects. By
illustrating tangible benefits such as enhanced
efficiency and substantial cost savings, AI.Energy
fosters an innovation-centric culture, encouraging the
industry to embrace new technologies for significant
advancements in project management.
The focus on partnership development and knowledge
dissemination aims not only to promote AI.Energy but
also to demonstrate the value AI solutions bring to
clients and the industry. By leading with successful
examples and advocating for the benefits of AI,
AI.Energy seeks to catalyze a shift towards more
intelligent, efficient and sustainable management of
energy capital projects, benefiting all stakeholders
involved.
Engineered Excellence
Mariem emphasizes the pivotal role of AI.Energy
engineers in driving innovation within the energy
sector: “Our engineers blend decades of industry-specific
experience in oil & gas and mining with advanced expertise
in artificial intelligence.”
At AI.Energy, engineers form the backbone of
innovation combining extensive industry experience
with AI proficiency to propel the company forward.
Their role extends apart from technical duties. They are
pioneers in energy trends, crafting tailored AI solutions
for each project phase. This collaborative synergy
between seasoned experts and AI technologists
ensures projects are efficient and groundbreaking.
The dedication and ingenuity of AI.Energy engineers
are instrumental in transforming traditional EPCC
project management, paving the way for more
sustainable and cost-effective energy solutions.
Navigating Resistance
Mariem reflects on navigating leadership within the
evolving tech landscape of the conservative, male-
dominated energy sector: “Change, irrespective of the
gender of those spearheading it, invariably encounters
resistance.”
In response, Mariem’s approach is rooted in developing
client-centric solutions to gradually gain acceptance
from key project stakeholders. In her words, “By
developing solutions designed around client benefits, we are
gradually gaining acceptance by key project stakeholders.”
She believes in articulating the advantages of
innovations in a manner that presents a win-win
scenario for all parties involved.
This foundational belief guides Mariem’s leadership
style and strategic decisions. Prioritizing solutions that
directly benefit clients and communicating these
benefits clearly has allowed AI.Energy to introduce new
technologies and methodologies within the
traditionally resistant industry. Demonstrating tangible
improvements in efficiency, cost savings and project
success has been crucial in fostering broader
acceptance and facilitating change implementation.
Moving forward, Mariem aims to continue leveraging
this approach to drive inclusive, impactful change. By
focusing on benefit-centric solutions and transparent
communication, she seeks to challenge the status quo
and cultivate a more open, diverse and innovative
energy sector. This endeavor aims to break down
barriers of resistance and pave the way for a future
where technology and diversity are embraced as
catalysts for growth and improvement.
Inclusive Engineering
Mariem shares her perspective on navigating her path
as a young woman engineer: “I’ve always held a firm belief
that my gender does not dictate my capabilities as an
engineer.”
Embracing both her identity as a woman and her
passion for engineering, Mariem strives for excellence
in her field, prioritizing being the best engineer in the
room. She acknowledges the challenges of maintaining
this stance consistently, recounting moments where
her belief clashed with her experiences. Faced with
obstacles, Mariem had to choose between persevering
or stepping away, with each decision contributing to
personal growth and resilience.
These experiences have shaped Mariem’s approach,
which she now imparts to young women in the energy
and technology sectors. She encourages them to focus
on excellence in their roles, refusing to let gender be an
excuse for not exceeding expectations. Mariem
emphasizes the importance of recognizing that
perceived gender barriers reflect others’ limitations,
not their own.
The key, Mariem suggests, lies in developing strategies
to navigate challenges. Whether possessing the
necessary tools to engage with confidence or taking a
step back until equipped to confront obstacles
effectively, this approach applies to all challenges
within dynamic industries like energy and technology.
How Women
are
Transforming
the Energy
Landscape?
www.ciolook.com | 202 |
March 4
16
T
he energy sector has traditionally been male-
dominated, but women are increasingly making
significant strides and contributions, driving
transformative change across the energy landscape.
This article explores the pivotal role that women play in
shaping the future of energy and driving innovation,
sustainability, and inclusivity.
Breaking Barriers in Leadership Roles:
Women are breaking barriers and shattering glass
ceilings in leadership roles within the energy industry.
From CEOs of major energy corporations to directors
of renewable energy startups, women are assuming
leadership positions and bringing fresh perspectives,
diverse expertise, and collaborative leadership styles to
the forefront.
Advancing Renewable Energy Technologies:
Women are at the forefront of advancing renewable
energy technologies, driving innovation in solar, wind,
hydro, and other sustainable energy sources. Female
engineers, scientists, and entrepreneurs are leading
research and development efforts, designing cutting-
edge technologies, and pioneering new
solutions to address climate change and
reduce reliance on fossil fuels.
Promoting Energy Efficiency and
Conservation:
Women are championing energy
efficiency and conservation
initiatives, advocating for
sustainable practices, and
promoting the adoption of clean
energy technologies. Through
education, outreach, and policy
advocacy, women are raising awareness
about the importance of energy
conservation and empowering communities
to reduce energy consumption and carbon
emissions.
Empowering Communities through Energy Access:
Women are playing a vital role in expanding energy
access to underserved communities and marginalized
populations around the world. Through initiatives such
as off-grid solar electrification projects, microgrid
development, and renewable energy microfinance
programs, women are empowering communities to gain
access to clean, affordable, and reliable energy
solutions.
Driving Corporate Sustainability and ESG Initiatives:
Women are driving corporate sustainability and
environmental, social, and governance (ESG) initiatives
within energy companies and organizations. As
sustainability officers, ESG analysts, and CSR managers,
women are leading efforts to integrate environmental
and social responsibility into corporate strategies,
operations, and decision-making processes.
Fostering Diversity and Inclusion in the Energy
Workforce:
Women are advocating for diversity and inclusion in
the energy workforce, promoting equal opportunities
for women, minorities, and underrepresented groups.
Through mentorship programs, networking initiatives,
and diversity recruitment efforts, women are fostering
a more inclusive and equitable workplace culture
within the energy industry.
Supporting Women in STEM Education and Careers:
Women in the energy sector are actively supporting the
next generation of female leaders in science,
technology, engineering, and mathematics (STEM)
fields. Through scholarships, mentorship programs, and
STEM education initiatives, women are encouraging
young girls and women to pursue careers in energy-
related disciplines and become future innovators and
leaders.
Advocating for Policy and Regulatory Changes:
Women are advocating for policy and regulatory
changes that support renewable energy deployment,
energy transition, and climate action. Female
policymakers, activists, and advocates are pushing for
legislation, incentives, and regulatory frameworks that
accelerate the transition to clean energy and address
environmental challenges.
Leading Energy Transition Projects:
Women are leading energy transition projects at
regional, national, and international levels, driving the
Fueling Change
www.ciolook.com | March 2024 |
17
shift from fossil fuels to renewable energy sources. As
project managers, consultants, and policymakers,
women are spearheading initiatives to decommission
coal-fired power plants, develop renewable energy
infrastructure, and implement sustainable energy
transition strategies.
Promoting Circular Economy Practices:
Women are promoting circular economy practices in
the energy sector, advocating for resource efficiency,
waste reduction, and recycling initiatives. Through
circular economy principles, such as resource recovery,
product reuse, and materials recycling, women are
working to minimize environmental impacts and
maximize resource efficiency throughout the energy
value chain.
Addressing Gender Disparities in Energy Access:
Women are addressing gender disparities in energy
access and advocating for gender-responsive energy
policies and programs. By recognizing the unique
energy needs and priorities of women and girls,
women-led initiatives are ensuring that energy access
solutions are inclusive, equitable, and responsive to the
diverse needs of communities, particularly in rural and
underserved areas.
Investing in Clean Energy Ventures:
Women are investing in clean energy ventures and
supporting the growth of sustainable energy startups
and businesses. As angel investors, venture capitalists,
and impact investors, women are allocating capital to
innovative clean energy technologies, renewable
energy projects, and energy efficiency initiatives that
have the potential to drive positive environmental and
social impact.
Promoting Green Jobs and Workforce Development:
Women are promoting green jobs and workforce
development opportunities in the renewable energy
sector. Through training programs, apprenticeships,
and skills development initiatives, women are
equipping individuals with the knowledge, skills, and
training needed to pursue careers in renewable energy
installation, maintenance, and operation, thus
contributing to job creation and economic
empowerment.
Leveraging Data Analytics and Digital Technologies:
Women are leveraging data analytics and digital
technologies to optimize energy systems, improve
energy efficiency, and enhance energy management
practices. By harnessing big data, artificial intelligence,
and IoT solutions, women are driving data-driven
decision-making, predictive maintenance, and smart
grid technologies that optimize energy consumption
and reduce environmental impact.
www.ciolook.com | March 2024 |
18
Aljawharh Al-Hamed
Senior Director of
Corporate
Communication &
Marketing
ALTANFEETHI
www.ciolook.com | 202 |
March 4
20
A
ljawharh Al-Hamed embarked on a journey
fueled by passion and dedication in the realm of
Corporate Communication and Marketing. The
first step towards this commenced in 2012 within the
finance sector as she delved into the intricacies of
credit bureaus, enriching her knowledge through
courses at prestigious institutions like the Saudi Central
Bank and the Capital Market Authority.
In 2017, Aljawharh transitioned to an entirely different
domain—the Aviation Sector. Here, she managed the
role of Director of Corporate Communications at
Riyadh Airports Company, making history as the first
Saudi woman to hold such a position. Her tenure was
marked by strategic initiatives including media
management during the challenging times of the
COVID-19 Pandemic and successful campaigns that
drove transformative changes for the company and
King Khalid International Airport.
Fast forward to April 2021, Aljawharh’s journey took a
pivotal turn as she stepped into the role of Senior
Director of Corporate Communication & Marketing at
ALTANFEETHI. This role places her on the guiding side
of crafting the company’s narrative and positioning it as
a leader in Executive and VIP terminals across Saudi
Arabia. As part of the leadership team, Aljawharh plays
a vital role in shaping ALTANFEETHI’s trajectory
towards pioneering progress in the sector.
Flying High
At ALTANFEETHI, the vision and mission are crystal
clear—”We aim to lead in executive and VIP terminals,
delivering unparalleled experiences to fortify our
standing as a premier luxury brand worldwide,”
says Aljawharh. In recent years,
ALTANFEETHI has expanded its services and
enhanced product quality, garnering praise
from its clientele. “Last year alone,” Aljawharh
notes, “we served a million guests, marking a
remarkable +40% increase from 2022, with 165,000
flights to various destinations.”
Aligned with Saudi Arabia’s ambitious aviation strategy,
which targets 330 million passengers annually by 2030
with only 10% as transit passengers, ALTANFEETHI
plays a pivotal role. This strategy is integral to Saudi
Vision 2030 and positions the Kingdom as a regional
hub and global logistics platform. “With unwavering
support from decision-makers and top management,” adds
Aljawharh, “we strive for unprecedented success and
excellence in all endeavors.” ALTANFEETHI is a company
and a driving force propelling Saudi Arabia towards its
aviation and economic aspirations.
Crafting Corporate Identity
According to Aljawharh, in Corporate Communication
and Marketing, building reputation and image is
paramount which is rooted within the organization and
extends outward. As da Camara emphasizes,
understanding the dynamics of identity, image and
reputation hinges on the interaction between internal
and external stakeholders.
Drawing from her expertise, she highlights her efforts
in establishing a robust Corporate Communication and
Marketing department leveraging contemporary
market-approved methods. She asserts, “Our success
hinges on nurturing relationships with stakeholders and
partners, integral to achieving management objectives.”
Aljawharh’s approach prioritizes innovative and
targeted communication, disseminating strategic
messages across key channels. She affirms “We
continually strive to develop fresh ideas tailored to our
audience, ensuring our luxurious services and facilities are
effectively showcased.” Effective corporate
communication and marketing not only shape external
perceptions but also strengthen internal cohesion
further driving organizational success.
www.ciolook.com | March 2024 |
21
Triumph Through Adversity
Aljawharh reflects on her upbringing, attributing her
success to a supportive environment and familial pride.
She shares “I’m fortunate to have been raised in such an
encouraging atmosphere, with untiring support from my
family, especially my influential mother, a prominent figure
in Saudi Arabia.”
Challenges are inevitable for any leader, irrespective of
gender, she asserts. She notes, “Overcoming obstacles is
crucial as it fuels determination to succeed.” One
significant challenge she encountered was unethical
competition. “Some resort to underhanded tactics out of
jealousy or envy, but I chose to rise above,” she laments
Aljawharh’s approach to handling such challenges is
rooted in self-belief and goal orientation. She focuses
on my objectives rather than engaging in futile
confrontations. Instead of direct conflict, she channels
her energy into achieving success despite adversity. “By
staying true to myself, I turn obstacles into stepping stones,
leading me to greater heights,” she affirms.
Her resilience and strategic mindset are evident in her
ability to navigate through such obstacles without
compromising her integrity. She reflects “I’ve learned
that success isn’t about defeating others but about
surpassing oneself.” In the end, she believes, her
achievements will speak louder than any underhanded
tactics positioning her firmly at the forefront of her
field.
Innovation as Identity
At ALTANFEETHI, innovation is paramount for
achieving excellence. She underscores the importance
of motivating employees and adapting methods to suit
customer needs. “Developing services beyond customer
expectations is our definition of innovation,” she adds.
Detail-oriented innovation is ingrained in the
company’s identity, she explains, citing its role in saving
time and effort while surpassing ambitions. She insists,
“Every detail matters and through innovation, we
continually strive to exceed our ambitions.”
www.ciolook.com | March 2024 |
22
Setting the Standard
Aljawharh declares, “My ambitions know no bounds. I
aspire to be a role model for Saudi women, striving for
perfection and excellence.” She attributes her drive to the
empowerment and support provided to Saudi women
by King Salman and Crown Prince Mohammed Bin
Salman noting their significant contributions to
national development and Vision 2030.
Aljawharh’s primary goal is to play a pivotal role in
shaping ALTANFEETHI’s history and future. She
explains, “I aim to contribute to our company’s strategy
leading in exceptional service provision and setting the
standard for luxury brands globally.” Her aspirations
extend beyond personal achievement, aligning with the
broader objectives of both her company and her nation.
Exemplifying ambition and determination, Aljawharh
embodies the spirit of progress and empowerment,
inspiring women across Saudi Arabia. Through her
dedication and leadership, she paves the way for a
brighter, more inclusive future for all.
The Sky Is Not the Limit
Aljawharh says, “The aviation industry in Saudi Arabia is
incredibly dynamic and I find immense joy in being part of
its growth.” As one of the pioneering Saudi women in
aviation, she takes pride in her role and sees the
potential for more women to join the field, particularly
in communication and marketing roles.
Aljawharh advocates for women in aviation
emphasizing the importance of determination and
broad industry knowledge. “Success is achievable with
strong will and dedication,” she asserts. She encourages
women to familiarize themselves with all aspects of the
aviation industry, not just their specific roles in order to
maximize their impact.
While acknowledging challenges, Aljawharh remains
optimistic about the future of women in aviation. With
determination and a holistic understanding, women can
thrive in this industry leaving their mark and
contributing to its continued advancement. Through
her advocacy and leadership, Aljawharh inspires
women to pursue careers in aviation, shaping a more
inclusive and diverse industry landscape.
“I advise aspiring women in aviation to recognize the
boundless potential within themselves,” Aljawharh
continues. “Don’t wait for opportunities seek them out
—
and trust in your abilities.” She stresses the importance
of self-belief, reminding women that their efforts
today will yield rewards in the future. “Never
underestimate your capabilities,” she urges. “Believe in
yourself and you’ll achieve your goals.” Aljawharh’s
guidance extends to the approach to work, “Work
diligently, letting your actions speak louder than words.”
Aljawharh’s advice encapsulates the essence of
ambition, self-assurance and hard work. By embracing
these principles, women in aviation can pave their
paths to success, contributing to the industry’s growth
and personal fulfillment.
www.ciolook.com | March 2024 |
23
The
Crucial Role of
Womenin
Community
Empowerment
www.ciolook.com | 202 |
March 4
24
I
n the pursuit of equitable access to resources and
sustainable development, women have become
pivotal figures in driving community empowerment,
particularly in the domain of energy justice. This article
explores the indispensable role that women play in
advancing energy justice initiatives, empowering
communities, and fostering inclusive, sustainable
development.
Leadership in Grassroots Movements: Women often
lead grassroots movements aimed at advocating for
energy justice and equitable access to resources.
Through community organizing, activism, and advocacy,
women mobilize local residents, raise awareness about
energy-related issues, and demand policy changes that
address the needs of marginalized communities.
Promoting Energy Democracy:
Women champion energy democracy by advocating for
community-owned renewable energy projects and
decentralized energy systems. By promoting local
control, democratic decision-making, and collective
ownership of energy resources, women empower
communities to shape their energy future and reduce
dependence on centralized fossil fuel infrastructure.
Access to Clean Energy Technologies:
Women-led initiatives focus on providing access to
clean energy technologies, such as solar panels, clean
cookstoves, and off-grid energy solutions, to
underserved communities. By facilitating access to
affordable, reliable energy services, women improve
health outcomes, alleviate poverty, and enhance
economic opportunities for vulnerable populations.
Capacity Building and Skills Development:
Women play a crucial role in capacity building and skills
development programs aimed at empowering
communities to adopt sustainable energy solutions.
Through training workshops, vocational programs, and
entrepreneurship initiatives, women equip community
members with the knowledge, skills, and tools needed
to deploy, maintain, and benefit from renewable energy
technologies.
Addressing Gender Disparities in Energy Access:
Women-led initiatives address gender disparities in
energy access by prioritizing the energy needs and
priorities of women and girls. By promoting gender-
responsive energy policies, conducting gender-
sensitive energy assessments, and ensuring women's
participation in decision-making processes, women
empower marginalized groups and promote social
inclusion.
Advocating for Environmental Justice:
Women advocate for environmental justice by raising
awareness about the disproportionate impacts of
energy production and consumption on marginalized
communities. By amplifying the voices of frontline
communities, advocating for pollution reduction
measures, and holding polluters accountable, women
strive to achieve environmental equity and protect
vulnerable populations from harm.
Collaboration with Indigenous Communities:
Women collaborate with indigenous communities to
uphold indigenous rights, protect ancestral lands, and
promote sustainable energy development practices. By
honoring indigenous knowledge, culture, and
traditional practices, women foster collaboration,
mutual respect, and solidarity between indigenous and
non-indigenous communities in advancing energy
justice goals.
Policy Advocacy and Government Engagement:
Women engage in policy advocacy and government
outreach to influence energy policies, regulations, and
investment priorities. Through grassroots lobbying,
coalition-building, and participation in decision-making
forums, women advocate for policies that prioritize
equity, environmental sustainability, and community
resilience in the energy sector.
Advancing Energy Justice
www.ciolook.com | March 2024 |
25
Promoting Renewable Energy Entrepreneurship:
Women are fostering entrepreneurship in the
renewable energy sector, empowering individuals to
become energy entrepreneurs and create sustainable
livelihoods. By providing support, mentorship, and
access to financing, women enable aspiring
entrepreneurs, particularly women and minority
groups, to establish businesses that contribute to local
economic development and energy access.
Building Resilient Communities:
Women are instrumental in building resilient
communities that are capable of withstanding energy-
related challenges, such as climate change impacts and
energy poverty. Through community resilience
initiatives, women strengthen social cohesion, foster
adaptive capacity, and empower communities to
develop innovative solutions to energy-related
challenges.
Cultural Preservation and Traditional Knowledge:
Women play a vital role in preserving cultural heritage
and traditional knowledge related to energy practices
and natural resource management. By integrating
traditional ecological knowledge into energy planning
and decision-making processes, women uphold cultural
identity, promote environmental stewardship, and
ensure the sustainability of indigenous energy systems.
Advancing Climate Justice and Equity:
Women advocate for climate justice and equity by
highlighting the disproportionate impacts of climate
change on women, children, and marginalized
communities. By amplifying the voices of those most
affected by environmental injustices, women strive to
address systemic inequalities, advocate for climate
action, and promote equitable access to clean energy
and resources.
Youth Engagement and Empowerment:
Women engage and empower youth to become agents
of change in advancing energy justice and sustainability.
Through youth leadership programs, educational
initiatives, and mentorship opportunities, women
inspire the next generation of environmental
advocates, innovators, and leaders to take action on
energy-related issues and drive positive social change.
Cross-Sector Collaboration and Partnerships:
Women foster cross-sector collaboration and
partnerships to address complex challenges at the
intersection of energy, environment, and social justice.
By bridging sectors such as academia, government, civil
society, and industry, women facilitate knowledge
sharing, resource mobilization, and collective action to
advance energy justice goals and promote holistic
solutions.
Empowering Voices of Marginalized Communities:
Women empower voices of marginalized communities
by advocating for participatory decision-making
processes and inclusive dialogue. By creating spaces for
meaningful engagement and representation, women
ensure that the perspectives and needs of marginalized
groups, including women, indigenous peoples, and low-
income communities, are heard and respected in
energy planning and policymaking.
www.ciolook.com | 202 |
March 4
26
The energy industry is always changing,
always improving, always innovating
The future of energy is not
in burning things,
it's in fusion, it's in wind, it's in solar,
it's in geothermal energy.
www.ciolook.com

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The 10 Most Influential Women In Energy,2024.pdf

  • 1. Advancing Energy Jus ce The Crucial Role of Women in Community Empowerment VOL 03 I ISSUE 08 I 2024 Fueling Change How Women are Transforming the Energy Landscape?
  • 2. Energy is the golden thread that connects economic growth, social equity and environmental sustainability
  • 3.
  • 5. Energizing Innovations he ascent of women leaders is a remarkable stride Ttowards diversity and inclusivity. With their distinct qualities and capabilities, these visionaries are reshaping the industry. Women leaders in the energy sector exhibit resilience and determination in the face of challenges. Whether it's navigating through the complexities of policy changes or overcoming barriers to entry, their steadfast commitment propels them forward. A hallmark of women leaders in the energy sector is their penchant for innovative thinking. They bring fresh perspectives to the table, fostering creativity and driving transformative change. Embracing technological advancements and sustainability initiatives, they steer companies towards a greener and more efficient future. Empathy is a cornerstone of effective leadership, and women leaders excel in fostering empathetic work cultures. They prioritize inclusivity and collaboration, nurturing diverse teams where every voice is heard and valued. By building strong relationships and fostering trust, they cultivate environments conducive to innovation and success. Adaptability is crucial for staying ahead of the curve. Women leaders demonstrate remarkable agility, swiftly responding to market shifts and regulatory changes. Their ability to pivot strategies and embrace uncertainty enables organizations to thrive in the advancing industry. Women leaders possess a strategic vision that extends beyond short- term gains. They envision a future where sustainability, profitability, and social responsibility intersect harmoniously. By aligning business objectives with environmental and societal goals, they pave the way for a more sustainable energy future. Recognizing the importance of mentorship and advocacy, women leaders actively support and empower the next generation of talent. They champion diverse initiatives, breaking down barriers and fostering a more inclusive industry. Through mentorship programs and leadership development initiatives, they cultivate a pipeline of future leaders poised to drive positive change. The traits exhibited by The 10 Most Influential Women in Energy, 2024 underscore their invaluable contributions to the industry's growth and transformation. Through resilience, innovation, empathy, and strategic vision, they are driving meaningful change and shaping a more sustainable and inclusive future for generations to come. Flip through the pages and have a delightful read! AnishMiller
  • 6.
  • 7. 08 16 24 20 Fueling Change How Women are Transforming the Energy Landscape? Advancing Energy Justice The Crucial Role of Women in Community Empowerment Profile Articles Aljawharh Al-Hamed Soaring High with Dedica on to Ambi on, Self-Assurance and Hard Work Vision Transforming Energy Sector Capital Projects
  • 8. Deputy Editor Anish Miller Managing Editor Katherine Debora Visualizer Dave Bates Art & Design Director Davis Mar n Associate Designer Jameson Carl Senior Sales Manager Wilson T., Hunter D. Customer Success Manager Sco Burton Sales Execu ves Tim, Smith Technical Head Peter Hayden Technical Consultant Victor Collins March, 2024 Copyright © 2024 CIOLOOK, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from CIOLOOK. Reprint rights remain solely with CIOLOOK. www.facebook.com/ciolook www.twi er.com/ciolook WE ARE ALSO AVAILABLE ON Email info@ciolook.com For Subscrip on www.ciolook.com Pooja M Bansal Editor-in-Chief sales@ciolook.com Research Analyst Eric Smith
  • 9. Brief Company Name Tamsyn Lonsdale-Smith Senior Energy Analyst Tine Boon Head of Offshore - Global Power Boyana Achovski Board member Mariem Akrout CEO Boyana brings valuable perspectives and expertise to the governance and strategic direction of organizations. Tamsyn is recognized for her analytical skills, attention to detail, and ability to provide actionable insights to stakeholders in the energy sector. Tine is passionate about advancing offshore power technologies and promoting sustainable energy solutions. Mariem emerges as a pivotal figure, embodying the fusion of innovation and perseverance. Her journey heralds a future where Artificial Intelligence (AI) stands poised to reshape the very foundations of these industries. Barbara Zuiderwijk Advisory Barbara provides strategic guidance and actionable recommendations to help organizations navigate complex challenges and capitalize on opportunities for growth and success. Green Giraffe green-giraffe.com GIE gie.eu AI Energy aienergygroup.com Adela Smith Partner Adela is known for her strategic counsel, exceptional client service, and dedication to achieving favorable outcomes for her clients. Gilbert gtlaw.com.au Aljawharh Alhamed Senior Director of Corporate Communication & Marketing Aljawharh plays a crucial role in shaping and executing communication strategies to enhance brand visibility and reputation. Altanfeethi Altanfeethi.com TRACTEBEL tractebel-engie.com Elva Bannon Senior Research Engineer Elva plays a pivotal role in leading research and development initiatives to drive innovation and advance technological solutions. Wave Energy waveenergyscotland.co.uk Regen regen.co.uk Errol Smart Managing Director & CEO Errol provides strategic direction and leadership, guiding the organization towards its goals and driving sustainable success. Orion Minerals Ltd orionminerals.com Rebecca Willis Professor of Energy & Climate Rebecca continues to lead with integrity, passion, and a relentless commitment to advancing knowledge and action on one of the most pressing challenges of our time. Lancaster lancaster.ac.uk Featured Person
  • 10.
  • 11. Vision Transforming Energy Sector Capital Projects
  • 12. or decades, Conventional Energy Sectors such as FOil & Gas and Mining have been preeminent in global energy production, their dominance upheld by entrenched practices and traditional methodologies. Within these sectors, Mariem Akrout Chief Executive Officer at AI.Energy) emerges as a pivotal figure, embodying the fusion of innovation and perseverance. Her journey heralds a future where Artificial Intelligence (AI) stands poised to reshape the very foundations of these industries. Mariem is a seasoned professional with a background as a capital project engineer who embarked on her transformative journey over a decade ago. Her immersion within engineering offices, fabrication workshops and remote construction sites revealed inefficiencies and obstacles begging for innovative solutions. It was amidst these challenges that Mariem’s fascination with AI ignited, recognizing its potential to modernize age-old practices. During evenings and weekends, Mariem started gaining knowledge of the intricacies of AI, recognizing its transformative potential. Through self-directed studies and contributions to open-source projects, she honed her skills and cultivated a deep understanding of AI’s applicability in real-world scenarios. A pivotal moment in Mariem’s journey arrived with a fortuitous partnership with the individual who would later assume the role of AI.Energy’s Chief Technology Officer. Their shared passion for innovation and commitment to revolutionizing the energy sector through AI catalyzed the inception of AI.Energy. Together, they embarked on a collaborative endeavor, channeling their expertise to develop AI solutions tailored specifically for capital projects within the energy sector. The establishment of AI.Energy stands as a reflection to Mariem’s untiring dedication and entrepreneurial spirit. From her humble beginnings of exploring AI in her spare time to co-founding a company dedicated to harnessing its power, Mariem’s journey embodies resilience and innovation. Today, as Mariem and her team at AI.Energy continues to push the boundaries of what’s possible, their ethos remains steadfast. Rooted in overcoming obstacles and fostering innovation, they navigate the complexities of the traditional energy industry with a singular focus—to leverage AI as a catalyst for monumental change. Seamless Integration In Mariem’s vision, the future of energy projects is clear, “We envision a future of cost-effective, timely-executed energy projects, centered around AI.” This vision encapsulates a landscape where capital projects within the energy sector achieve unprecedented cost- effectiveness and minimal delays. At the core of this transformation lies AI, poised to revolutionize industry standards. Mariem and her team are dedicated to this mission, aiming to integrate AI seamlessly into every facet of capital project management. From initial feasibility assessments to project execution and completion, AI plays a central role. By leveraging AI in this manner, Mariem’s goal is to empower companies and engineers to focus on their core competencies, optimizing efficiency and productivity while aligning with the vision of reduced costs and delays. Setting New Standards Mariem emphasizes the transformative impact of AI.Energy solutions in revolutionizing project management within the energy sector, “AI.Energy solutions accelerate detailed engineering processes by automating design analysis, ensuring specification compliance and uncovering optimization opportunities.” In her pursuit of redefining conventional Engineering, Procurement, Construction, and Commissioning
  • 13. (EPCC) project management, Mariem strategically harnesses AI to augment and streamline planning and execution processes across various project phases. This approach begins with the integration of AI in feasibility studies and Front-End Engineering Design (FEED) stages. By implementing AI.Energy solutions, Mariem significantly enhances the consistency and speed of engineering reviews ensuring that project designs meet initial requirements and also achieve them more cost- effectively by reducing the duration of early project lifecycle phases. As projects progress to the execution phase, AI.Energy solutions continue to play a vital role in detailed engineering, automating design analysis, ensuring specification compliance, and uncovering optimization opportunities. This effectively accelerates the engineering process. In the procurement phase, Mariem’s strategy focuses on expediting the purchasing process through the utilization of AI.Energy software suite for vendor and supplier selection, material requirement planning and logistics optimization. This ensures a more efficient procurement of materials and services. Moreover, Mariem’s company strategy significantly speeds up the construction phase by leveraging the advantages gained from AI.Energy solutions in the engineering and procurement stages. This guarantees prompt availability of construction-related engineering documents and prevents delays due to material shortages at the site, ensuring smooth and efficient advancement of construction work fronts. During the commissioning phase, Mariem’s strategy involves using AI to systematically validate systems and subsystems, ensuring they meet start-up and operational readiness requirements and comply with safety standards, thus accelerating the commissioning process. Through the strategic integration of AI into EPCC project workflows, Mariem’s company boosts the
  • 14. efficiency and effectiveness of conventional project management processes and leads the charge towards a new era in EPCC projects. This strategy ensures swifter, more cost-effective and accurate project execution, setting new industry benchmarks and underscoring their leadership in adopting AI for EPCC projects, ultimately advancing energy security and access. Maximizing Budget Efficiency Mariem underlines the tangible benefits experienced by clients who leverage AI.Energy solutions, “By leveraging our solutions, our clients have achieved cost reductions ranging from 5 to 9% of their overall project budget.” The significant impact of these savings is evident, with approximately 80% stemming from minimizing delays related to engineering and expediting the procurement processes. Presently, AI.Energy offers two primary solution streams tailored for Energy Capital projects. This includes their first generation of AI models alongside a comprehensive software suite. The suite comprises three essential tools specifically designed to support project and discipline engineers throughout the Engineering, Procurement, Construction, and Commissioning (EPCC) phases. Costs Savings and Reduction of Delays Mariem notes the significant impact of AI.Energy solutions on client budgets: “Currently, by leveraging our solutions, our clients have achieved cost reductions ranging from 5 to 9% of their overall project budgets, with variations depending on project types and specific client circumstances.” The majority of these savings, approximately 80% resulting from minimizing delays related to engineering and expediting the procurement processes. Furthermore, Mariem emphasizes that by ensuring the prompt release of necessary engineering deliverables
  • 15. required for construction activities, along with the timely arrival of materials required for construction and commissioning on site, our solutions boost construction phase efficiency. This reduces the need for reworks and minimizes downtime on-site, thereby mitigating the risk of budget overruns. Enhancing Focus on Core Skills AI.Energy solutions redefine engineering workflows, decreasing the time engineers spend on unproductive activities such as document review and allowing them to focus more on core engineering skills, such as problem-solving, optimization and innovation. This transformation improves project execution and fosters a conducive environment for engineering innovation. Contributions to Energy Security and Transition Mariem highlights that the technology boosts global energy capacity and enables access to vital minerals for renewable technologies, thus enhancing global energy security. This contribution supports the energy transition and fosters economic growth playing a crucial role in the broader energy landscape. Innovating Together Mariem elaborates on AI.Energy’s strategic approach to embedding AI within Energy Capital projects: “We’ve established partnerships with leading entities in the oil and gas, mining and renewable energy sectors, launching pilot projects that aim to set new standards in their development project execution.” At AI.Energy, the strategy revolves around forging partnerships and enhancing industry awareness to drive widespread adoption of their vision. Mariem outlines the benefits for both AI.Energy and its clients: Strategic Industry Collaborations and Pilot Projects: Through partnerships with industry leaders, AI.Energy executes pilot projects showcasing the practical application of AI solutions. These initiatives highlight how AI optimizes EPCC processes by boosting project efficiency, reducing costs and expediting timelines. Continuous refinement based on historical project data ensures AI solutions meet and exceed industry needs. Knowledge Sharing and Engagement: Active participation in industry events allows AI.Energy to share successes
  • 16. in integrating AI into Energy capital projects. By illustrating tangible benefits such as enhanced efficiency and substantial cost savings, AI.Energy fosters an innovation-centric culture, encouraging the industry to embrace new technologies for significant advancements in project management. The focus on partnership development and knowledge dissemination aims not only to promote AI.Energy but also to demonstrate the value AI solutions bring to clients and the industry. By leading with successful examples and advocating for the benefits of AI, AI.Energy seeks to catalyze a shift towards more intelligent, efficient and sustainable management of energy capital projects, benefiting all stakeholders involved. Engineered Excellence Mariem emphasizes the pivotal role of AI.Energy engineers in driving innovation within the energy sector: “Our engineers blend decades of industry-specific experience in oil & gas and mining with advanced expertise in artificial intelligence.” At AI.Energy, engineers form the backbone of innovation combining extensive industry experience with AI proficiency to propel the company forward. Their role extends apart from technical duties. They are pioneers in energy trends, crafting tailored AI solutions for each project phase. This collaborative synergy between seasoned experts and AI technologists ensures projects are efficient and groundbreaking. The dedication and ingenuity of AI.Energy engineers are instrumental in transforming traditional EPCC project management, paving the way for more sustainable and cost-effective energy solutions. Navigating Resistance Mariem reflects on navigating leadership within the evolving tech landscape of the conservative, male- dominated energy sector: “Change, irrespective of the gender of those spearheading it, invariably encounters resistance.” In response, Mariem’s approach is rooted in developing client-centric solutions to gradually gain acceptance from key project stakeholders. In her words, “By developing solutions designed around client benefits, we are gradually gaining acceptance by key project stakeholders.” She believes in articulating the advantages of innovations in a manner that presents a win-win scenario for all parties involved. This foundational belief guides Mariem’s leadership style and strategic decisions. Prioritizing solutions that directly benefit clients and communicating these benefits clearly has allowed AI.Energy to introduce new technologies and methodologies within the traditionally resistant industry. Demonstrating tangible improvements in efficiency, cost savings and project
  • 17. success has been crucial in fostering broader acceptance and facilitating change implementation. Moving forward, Mariem aims to continue leveraging this approach to drive inclusive, impactful change. By focusing on benefit-centric solutions and transparent communication, she seeks to challenge the status quo and cultivate a more open, diverse and innovative energy sector. This endeavor aims to break down barriers of resistance and pave the way for a future where technology and diversity are embraced as catalysts for growth and improvement. Inclusive Engineering Mariem shares her perspective on navigating her path as a young woman engineer: “I’ve always held a firm belief that my gender does not dictate my capabilities as an engineer.” Embracing both her identity as a woman and her passion for engineering, Mariem strives for excellence in her field, prioritizing being the best engineer in the room. She acknowledges the challenges of maintaining this stance consistently, recounting moments where her belief clashed with her experiences. Faced with obstacles, Mariem had to choose between persevering or stepping away, with each decision contributing to personal growth and resilience. These experiences have shaped Mariem’s approach, which she now imparts to young women in the energy and technology sectors. She encourages them to focus on excellence in their roles, refusing to let gender be an excuse for not exceeding expectations. Mariem emphasizes the importance of recognizing that perceived gender barriers reflect others’ limitations, not their own. The key, Mariem suggests, lies in developing strategies to navigate challenges. Whether possessing the necessary tools to engage with confidence or taking a step back until equipped to confront obstacles effectively, this approach applies to all challenges within dynamic industries like energy and technology.
  • 19. T he energy sector has traditionally been male- dominated, but women are increasingly making significant strides and contributions, driving transformative change across the energy landscape. This article explores the pivotal role that women play in shaping the future of energy and driving innovation, sustainability, and inclusivity. Breaking Barriers in Leadership Roles: Women are breaking barriers and shattering glass ceilings in leadership roles within the energy industry. From CEOs of major energy corporations to directors of renewable energy startups, women are assuming leadership positions and bringing fresh perspectives, diverse expertise, and collaborative leadership styles to the forefront. Advancing Renewable Energy Technologies: Women are at the forefront of advancing renewable energy technologies, driving innovation in solar, wind, hydro, and other sustainable energy sources. Female engineers, scientists, and entrepreneurs are leading research and development efforts, designing cutting- edge technologies, and pioneering new solutions to address climate change and reduce reliance on fossil fuels. Promoting Energy Efficiency and Conservation: Women are championing energy efficiency and conservation initiatives, advocating for sustainable practices, and promoting the adoption of clean energy technologies. Through education, outreach, and policy advocacy, women are raising awareness about the importance of energy conservation and empowering communities to reduce energy consumption and carbon emissions. Empowering Communities through Energy Access: Women are playing a vital role in expanding energy access to underserved communities and marginalized populations around the world. Through initiatives such as off-grid solar electrification projects, microgrid development, and renewable energy microfinance programs, women are empowering communities to gain access to clean, affordable, and reliable energy solutions. Driving Corporate Sustainability and ESG Initiatives: Women are driving corporate sustainability and environmental, social, and governance (ESG) initiatives within energy companies and organizations. As sustainability officers, ESG analysts, and CSR managers, women are leading efforts to integrate environmental and social responsibility into corporate strategies, operations, and decision-making processes. Fostering Diversity and Inclusion in the Energy Workforce: Women are advocating for diversity and inclusion in the energy workforce, promoting equal opportunities for women, minorities, and underrepresented groups. Through mentorship programs, networking initiatives, and diversity recruitment efforts, women are fostering a more inclusive and equitable workplace culture within the energy industry. Supporting Women in STEM Education and Careers: Women in the energy sector are actively supporting the next generation of female leaders in science, technology, engineering, and mathematics (STEM) fields. Through scholarships, mentorship programs, and STEM education initiatives, women are encouraging young girls and women to pursue careers in energy- related disciplines and become future innovators and leaders. Advocating for Policy and Regulatory Changes: Women are advocating for policy and regulatory changes that support renewable energy deployment, energy transition, and climate action. Female policymakers, activists, and advocates are pushing for legislation, incentives, and regulatory frameworks that accelerate the transition to clean energy and address environmental challenges. Leading Energy Transition Projects: Women are leading energy transition projects at regional, national, and international levels, driving the Fueling Change www.ciolook.com | March 2024 | 17
  • 20. shift from fossil fuels to renewable energy sources. As project managers, consultants, and policymakers, women are spearheading initiatives to decommission coal-fired power plants, develop renewable energy infrastructure, and implement sustainable energy transition strategies. Promoting Circular Economy Practices: Women are promoting circular economy practices in the energy sector, advocating for resource efficiency, waste reduction, and recycling initiatives. Through circular economy principles, such as resource recovery, product reuse, and materials recycling, women are working to minimize environmental impacts and maximize resource efficiency throughout the energy value chain. Addressing Gender Disparities in Energy Access: Women are addressing gender disparities in energy access and advocating for gender-responsive energy policies and programs. By recognizing the unique energy needs and priorities of women and girls, women-led initiatives are ensuring that energy access solutions are inclusive, equitable, and responsive to the diverse needs of communities, particularly in rural and underserved areas. Investing in Clean Energy Ventures: Women are investing in clean energy ventures and supporting the growth of sustainable energy startups and businesses. As angel investors, venture capitalists, and impact investors, women are allocating capital to innovative clean energy technologies, renewable energy projects, and energy efficiency initiatives that have the potential to drive positive environmental and social impact. Promoting Green Jobs and Workforce Development: Women are promoting green jobs and workforce development opportunities in the renewable energy sector. Through training programs, apprenticeships, and skills development initiatives, women are equipping individuals with the knowledge, skills, and training needed to pursue careers in renewable energy installation, maintenance, and operation, thus contributing to job creation and economic empowerment. Leveraging Data Analytics and Digital Technologies: Women are leveraging data analytics and digital technologies to optimize energy systems, improve energy efficiency, and enhance energy management practices. By harnessing big data, artificial intelligence, and IoT solutions, women are driving data-driven decision-making, predictive maintenance, and smart grid technologies that optimize energy consumption and reduce environmental impact. www.ciolook.com | March 2024 | 18
  • 21.
  • 22. Aljawharh Al-Hamed Senior Director of Corporate Communication & Marketing ALTANFEETHI www.ciolook.com | 202 | March 4 20
  • 23. A ljawharh Al-Hamed embarked on a journey fueled by passion and dedication in the realm of Corporate Communication and Marketing. The first step towards this commenced in 2012 within the finance sector as she delved into the intricacies of credit bureaus, enriching her knowledge through courses at prestigious institutions like the Saudi Central Bank and the Capital Market Authority. In 2017, Aljawharh transitioned to an entirely different domain—the Aviation Sector. Here, she managed the role of Director of Corporate Communications at Riyadh Airports Company, making history as the first Saudi woman to hold such a position. Her tenure was marked by strategic initiatives including media management during the challenging times of the COVID-19 Pandemic and successful campaigns that drove transformative changes for the company and King Khalid International Airport. Fast forward to April 2021, Aljawharh’s journey took a pivotal turn as she stepped into the role of Senior Director of Corporate Communication & Marketing at ALTANFEETHI. This role places her on the guiding side of crafting the company’s narrative and positioning it as a leader in Executive and VIP terminals across Saudi Arabia. As part of the leadership team, Aljawharh plays a vital role in shaping ALTANFEETHI’s trajectory towards pioneering progress in the sector. Flying High At ALTANFEETHI, the vision and mission are crystal clear—”We aim to lead in executive and VIP terminals, delivering unparalleled experiences to fortify our standing as a premier luxury brand worldwide,” says Aljawharh. In recent years, ALTANFEETHI has expanded its services and enhanced product quality, garnering praise from its clientele. “Last year alone,” Aljawharh notes, “we served a million guests, marking a remarkable +40% increase from 2022, with 165,000 flights to various destinations.” Aligned with Saudi Arabia’s ambitious aviation strategy, which targets 330 million passengers annually by 2030 with only 10% as transit passengers, ALTANFEETHI plays a pivotal role. This strategy is integral to Saudi Vision 2030 and positions the Kingdom as a regional hub and global logistics platform. “With unwavering support from decision-makers and top management,” adds Aljawharh, “we strive for unprecedented success and excellence in all endeavors.” ALTANFEETHI is a company and a driving force propelling Saudi Arabia towards its aviation and economic aspirations. Crafting Corporate Identity According to Aljawharh, in Corporate Communication and Marketing, building reputation and image is paramount which is rooted within the organization and extends outward. As da Camara emphasizes, understanding the dynamics of identity, image and reputation hinges on the interaction between internal and external stakeholders. Drawing from her expertise, she highlights her efforts in establishing a robust Corporate Communication and Marketing department leveraging contemporary market-approved methods. She asserts, “Our success hinges on nurturing relationships with stakeholders and partners, integral to achieving management objectives.” Aljawharh’s approach prioritizes innovative and targeted communication, disseminating strategic messages across key channels. She affirms “We continually strive to develop fresh ideas tailored to our audience, ensuring our luxurious services and facilities are effectively showcased.” Effective corporate communication and marketing not only shape external perceptions but also strengthen internal cohesion further driving organizational success. www.ciolook.com | March 2024 | 21
  • 24. Triumph Through Adversity Aljawharh reflects on her upbringing, attributing her success to a supportive environment and familial pride. She shares “I’m fortunate to have been raised in such an encouraging atmosphere, with untiring support from my family, especially my influential mother, a prominent figure in Saudi Arabia.” Challenges are inevitable for any leader, irrespective of gender, she asserts. She notes, “Overcoming obstacles is crucial as it fuels determination to succeed.” One significant challenge she encountered was unethical competition. “Some resort to underhanded tactics out of jealousy or envy, but I chose to rise above,” she laments Aljawharh’s approach to handling such challenges is rooted in self-belief and goal orientation. She focuses on my objectives rather than engaging in futile confrontations. Instead of direct conflict, she channels her energy into achieving success despite adversity. “By staying true to myself, I turn obstacles into stepping stones, leading me to greater heights,” she affirms. Her resilience and strategic mindset are evident in her ability to navigate through such obstacles without compromising her integrity. She reflects “I’ve learned that success isn’t about defeating others but about surpassing oneself.” In the end, she believes, her achievements will speak louder than any underhanded tactics positioning her firmly at the forefront of her field. Innovation as Identity At ALTANFEETHI, innovation is paramount for achieving excellence. She underscores the importance of motivating employees and adapting methods to suit customer needs. “Developing services beyond customer expectations is our definition of innovation,” she adds. Detail-oriented innovation is ingrained in the company’s identity, she explains, citing its role in saving time and effort while surpassing ambitions. She insists, “Every detail matters and through innovation, we continually strive to exceed our ambitions.” www.ciolook.com | March 2024 | 22
  • 25. Setting the Standard Aljawharh declares, “My ambitions know no bounds. I aspire to be a role model for Saudi women, striving for perfection and excellence.” She attributes her drive to the empowerment and support provided to Saudi women by King Salman and Crown Prince Mohammed Bin Salman noting their significant contributions to national development and Vision 2030. Aljawharh’s primary goal is to play a pivotal role in shaping ALTANFEETHI’s history and future. She explains, “I aim to contribute to our company’s strategy leading in exceptional service provision and setting the standard for luxury brands globally.” Her aspirations extend beyond personal achievement, aligning with the broader objectives of both her company and her nation. Exemplifying ambition and determination, Aljawharh embodies the spirit of progress and empowerment, inspiring women across Saudi Arabia. Through her dedication and leadership, she paves the way for a brighter, more inclusive future for all. The Sky Is Not the Limit Aljawharh says, “The aviation industry in Saudi Arabia is incredibly dynamic and I find immense joy in being part of its growth.” As one of the pioneering Saudi women in aviation, she takes pride in her role and sees the potential for more women to join the field, particularly in communication and marketing roles. Aljawharh advocates for women in aviation emphasizing the importance of determination and broad industry knowledge. “Success is achievable with strong will and dedication,” she asserts. She encourages women to familiarize themselves with all aspects of the aviation industry, not just their specific roles in order to maximize their impact. While acknowledging challenges, Aljawharh remains optimistic about the future of women in aviation. With determination and a holistic understanding, women can thrive in this industry leaving their mark and contributing to its continued advancement. Through her advocacy and leadership, Aljawharh inspires women to pursue careers in aviation, shaping a more inclusive and diverse industry landscape. “I advise aspiring women in aviation to recognize the boundless potential within themselves,” Aljawharh continues. “Don’t wait for opportunities seek them out — and trust in your abilities.” She stresses the importance of self-belief, reminding women that their efforts today will yield rewards in the future. “Never underestimate your capabilities,” she urges. “Believe in yourself and you’ll achieve your goals.” Aljawharh’s guidance extends to the approach to work, “Work diligently, letting your actions speak louder than words.” Aljawharh’s advice encapsulates the essence of ambition, self-assurance and hard work. By embracing these principles, women in aviation can pave their paths to success, contributing to the industry’s growth and personal fulfillment. www.ciolook.com | March 2024 | 23
  • 27. I n the pursuit of equitable access to resources and sustainable development, women have become pivotal figures in driving community empowerment, particularly in the domain of energy justice. This article explores the indispensable role that women play in advancing energy justice initiatives, empowering communities, and fostering inclusive, sustainable development. Leadership in Grassroots Movements: Women often lead grassroots movements aimed at advocating for energy justice and equitable access to resources. Through community organizing, activism, and advocacy, women mobilize local residents, raise awareness about energy-related issues, and demand policy changes that address the needs of marginalized communities. Promoting Energy Democracy: Women champion energy democracy by advocating for community-owned renewable energy projects and decentralized energy systems. By promoting local control, democratic decision-making, and collective ownership of energy resources, women empower communities to shape their energy future and reduce dependence on centralized fossil fuel infrastructure. Access to Clean Energy Technologies: Women-led initiatives focus on providing access to clean energy technologies, such as solar panels, clean cookstoves, and off-grid energy solutions, to underserved communities. By facilitating access to affordable, reliable energy services, women improve health outcomes, alleviate poverty, and enhance economic opportunities for vulnerable populations. Capacity Building and Skills Development: Women play a crucial role in capacity building and skills development programs aimed at empowering communities to adopt sustainable energy solutions. Through training workshops, vocational programs, and entrepreneurship initiatives, women equip community members with the knowledge, skills, and tools needed to deploy, maintain, and benefit from renewable energy technologies. Addressing Gender Disparities in Energy Access: Women-led initiatives address gender disparities in energy access by prioritizing the energy needs and priorities of women and girls. By promoting gender- responsive energy policies, conducting gender- sensitive energy assessments, and ensuring women's participation in decision-making processes, women empower marginalized groups and promote social inclusion. Advocating for Environmental Justice: Women advocate for environmental justice by raising awareness about the disproportionate impacts of energy production and consumption on marginalized communities. By amplifying the voices of frontline communities, advocating for pollution reduction measures, and holding polluters accountable, women strive to achieve environmental equity and protect vulnerable populations from harm. Collaboration with Indigenous Communities: Women collaborate with indigenous communities to uphold indigenous rights, protect ancestral lands, and promote sustainable energy development practices. By honoring indigenous knowledge, culture, and traditional practices, women foster collaboration, mutual respect, and solidarity between indigenous and non-indigenous communities in advancing energy justice goals. Policy Advocacy and Government Engagement: Women engage in policy advocacy and government outreach to influence energy policies, regulations, and investment priorities. Through grassroots lobbying, coalition-building, and participation in decision-making forums, women advocate for policies that prioritize equity, environmental sustainability, and community resilience in the energy sector. Advancing Energy Justice www.ciolook.com | March 2024 | 25
  • 28. Promoting Renewable Energy Entrepreneurship: Women are fostering entrepreneurship in the renewable energy sector, empowering individuals to become energy entrepreneurs and create sustainable livelihoods. By providing support, mentorship, and access to financing, women enable aspiring entrepreneurs, particularly women and minority groups, to establish businesses that contribute to local economic development and energy access. Building Resilient Communities: Women are instrumental in building resilient communities that are capable of withstanding energy- related challenges, such as climate change impacts and energy poverty. Through community resilience initiatives, women strengthen social cohesion, foster adaptive capacity, and empower communities to develop innovative solutions to energy-related challenges. Cultural Preservation and Traditional Knowledge: Women play a vital role in preserving cultural heritage and traditional knowledge related to energy practices and natural resource management. By integrating traditional ecological knowledge into energy planning and decision-making processes, women uphold cultural identity, promote environmental stewardship, and ensure the sustainability of indigenous energy systems. Advancing Climate Justice and Equity: Women advocate for climate justice and equity by highlighting the disproportionate impacts of climate change on women, children, and marginalized communities. By amplifying the voices of those most affected by environmental injustices, women strive to address systemic inequalities, advocate for climate action, and promote equitable access to clean energy and resources. Youth Engagement and Empowerment: Women engage and empower youth to become agents of change in advancing energy justice and sustainability. Through youth leadership programs, educational initiatives, and mentorship opportunities, women inspire the next generation of environmental advocates, innovators, and leaders to take action on energy-related issues and drive positive social change. Cross-Sector Collaboration and Partnerships: Women foster cross-sector collaboration and partnerships to address complex challenges at the intersection of energy, environment, and social justice. By bridging sectors such as academia, government, civil society, and industry, women facilitate knowledge sharing, resource mobilization, and collective action to advance energy justice goals and promote holistic solutions. Empowering Voices of Marginalized Communities: Women empower voices of marginalized communities by advocating for participatory decision-making processes and inclusive dialogue. By creating spaces for meaningful engagement and representation, women ensure that the perspectives and needs of marginalized groups, including women, indigenous peoples, and low- income communities, are heard and respected in energy planning and policymaking. www.ciolook.com | 202 | March 4 26
  • 29. The energy industry is always changing, always improving, always innovating
  • 30. The future of energy is not in burning things, it's in fusion, it's in wind, it's in solar, it's in geothermal energy.
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