Morphing is a special effect in motion pictures and animations that changes one image or shape into another, through a seamless transition. That's a great metaphor to represent how companies should reinvent themselves continuously, to serve its customers and run after their ever changing needs. That state is today called "Business Agility". Companies achieving that state, report increased revenues, better capacity to turnaround, higher quality offerings, improved relationships with clients and higher employees engagement. Statistics say that they possess three fundamental aspects: Lean-Agile Funding Models, organizational structures re-arranged around value streams, revisited processes to sustain relentless improvement. In this talk we'll see what kind of changes are needed to companies' operating models to develop those key aspects and how Agile can be thought as the best methodological and cultural platform to speed-up that change. We will understand what is necessary to let our organizations to finally being able to morph continually to achieve Business Agility.