Diapositivas presentadas por Kim Hangoc, VP Digital Payments MasterCard Latin America and the Caribbean, en el eCommerce Day Santiago 2017.

1. Enabling a
Digital World
Kim Hangoc
VP Digital Payments, Mastercard

2. ENABLING A DIGITAL WORLD
The World is Changing …
Industries being
reinvented
Expectation of personalized and
integrated digital experience
Barriers to entry are being
lowered in every industry
Redefinition of the retail
landscape
Everyone and
everything
is becoming connected
Digital Commerce growing
exponentially
Regulatory, security and
privacy concerns
Democratization of electronic
payments and technology
Digital Giants entering the
payment space

3. … and Digital is already happening in Latin America
ENABLING A DIGITAL WORLD
Brazil
87%
65%
72%Latin
America
Chile
Percent of
consumers
who use a
smartphone1
66%Latin
America
Of smartphone users
made a purchase from
their devices in the past
6 months 1
~ 100% of internet
users in Brazil use
Whatsapp
Brazil = 3rd country in
the world w/ highest
number of users
122%Latin
America
Growth of retail e-
commerce in LAC
between 2015 and
20192
450% MC
transactions growth
YoY3
1. Comscore IMS Study - 2016
2. eMarketer, “Retail eCommerce Sales Near $50B in LAC”
3. Mastercard’s internal data

4. Meet the new digital consumer…
Hyper-connected… But distracted and difficult to engage.
Irrational yet more demanding of customized offer
Savvier shopper
Not very loyal yet wants instant gratification
Addicted to social media
Concerned about security and privacy online
ENABLING A DIGITAL WORLD

5. ENABLING A DIGITAL WORLD
Securing Every Transaction
Original Card Data
Traditional 16-digit
card number & data
Tokenization
An alternative number replaces the PAN
and is mapped to the funding account to
manage account lifecycle
Digitization
Tokenized card details, associated
data and card art delivered onto
a device and/or cloud

6. ENABLING A DIGITAL WORLD
But Security – alone – is not sufficient…
“It’s all about the
CONSUMER EXPERIENCE”

7. Faster
checkout online
Book travel and buy
from messaging app
Smarter
checkout in store
Innovative
in store interactions
Buy from connected
devices: fridge, car,
etc.
Pay securely
with wearables
Dine and pay
without waiting
Cashless
unattended retail
ENABLING A DIGITAL WORLD
ENABLING better payment experiences, in store, in-app and online

8. ENABLING A DIGITAL WORLD
Demos:
1 - Order ahead with Masterpass in Colombia
2 – Book and pay for your flight in Facebook Messenger with Masterpass

9. ENABLING A DIGITAL WORLD
DIGITAL IS HERE
1– SOLVE A PROBLEM
2– GREAT EXPERIENCE
3– GAMIFICATION
4– EMOTIONAL CONNECTION
THE FUTURE IS HAPPENING NOW
BUT DON’T FORGET THE BASICS