Moosejaw Mountaineering
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A digital marketing strategy for Moosejaw Mountaineering. The goal is to increase the outdoor equipment and apparel store's internet and mobile presence and create brand awareness.
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Moosejaw digital strategy
Moosejaw is an outdoor gear and clothing retailer that aims to increase brand awareness and consumer interaction through various social media platforms and a mobile phone application. The strategy involves engaging customers by sharing their adventure stories, offering incentives for social media participation, and developing consistent online content. Key goals are growing store locations, online and social presence, and measuring the impact of efforts like paid search campaigns through analytics.
Moosejaw digital strategy
Moosejaw is an outdoor gear and clothing retailer that aims to increase brand awareness and consumer interaction through various social media platforms and a mobile phone application. The strategy involves engaging customers by sharing their adventure stories, offering incentives for social media participation, and developing consistent online content. Key goals are growing store locations, online and social presence, and measuring the impact of efforts like pay-per-click advertising through analytics.
Moosejaw digital strategy
Moosejaw is an outdoor gear retailer that aims to increase brand awareness and consumer interaction through various social media platforms and a mobile phone application. The strategy involves engaging customers by sharing their adventure stories, offering incentives for participation online, and combining all of Moosejaw's social media pages and store information into a single mobile app. The goals are to expand Moosejaw's online and social media presence, open more store locations, and measure the effectiveness of these tactics through analytics.
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Check out this presentation from Mike Stocker that will provide examples of companies with mobile apps that have used marketing automation to drive app downloads, user retention, engagement, and monetization.
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Moosejaw Mountaineering
- 1. Digital Marketing Strategy Digital Marketing Strategy New Media Drivers License Spring 2015 By: Scotland Gourley
- 2. Background • A privately owned company that first opened in 1992 • An outdoor equipment and clothing store • Provides the highest quality outdoor gear, equipment and clothing • Their core is wanting to help their customers be different, be active and adventurous, and accomplish amazing things • Providing product satisfaction
- 3. Advertising Campaign • Create a marketing strategy to increase Moosejaw’s presence by: • Internet and mobile marketing • Increase social media followings • Free giveaways, events and Google Adwords • Increase Moosejaw’s relationship with it’s customers • Be known as the spot to help you go on adventures, find a new style and explore the outdoors
- 4. Target Market • Men and women • Ages 18-35 • Adventurers • Promoters of a healthy lifestyle • outdoor enthusiasts
- 5. Tools & Tactics • Social Media • Facebook • Instagram • Twitter • Advertising • Google Adwords • Moosejaw Madness half marathon
- 6. Key Performance Indicators • Pay per click • Monitor online spending • Track in store purchases • Keep record of mobile app downloads • Oversee tags, mentions and posts through social media • Number of people participating in half marathon
- 7. Mobile Strategy • A mobile app is one part of the campaign that will immensely increase Moosejaw’s brand awareness, loyal customers and sales. • Includes all products, store locator, hiking trails locator • Integrates all Moosejaw’s social media accounts on app • Coupons, discounts and point system • Push notifications are available
- 8. Budget • $1 million Creation & execution of half marathon in 8 locations • Google Adwords, ad and cost-per-click will be $250K/3 months • $250K for mobile app developer • $150k for managing social media accounts, giveaways and website • Total budget for campaign will be $1,650,000
- 9. Campaign Goals • Increase sales • Brand awareness • Opening of more stores across the nation • Nurture current customer relationships • Increase number of new customers
- 10. Timeline • The campaign will start in June and go until February • The half marathon events will start in June and end in August • Social media accounts will be updated weekly and the mobile app daily • Discounts on the app and website will change due to the change in seasons and will be the same for Google Adwords