We are IMC agency, we provide the services for both above and below the line for any industry. Please contact us for more information. Mail: tu.nguyen@apocalypse.vn

1. COMPANY CREDENTIALS
2015

2. ABOUT US
We are a group of communication practitioners whose expertise in creating digi-
tal campaigns, and below the line communication strategies grounded on good
relations with suppliers, media, and the public.
We are also driven by our passion for understanding the evolving digital market-
place and by our curiosity to explore new strategies.
Supplier Digital Media Shopper

3. OUR VISION - MISSION - VALUES
VISION
MISSION
VALUES INNOVATIVE IDEAS WITH DEDICATED EXECUTION
We try to not only propose innovative ideas but also deliver dedicated
execution by doing the assigned jobs with highest determination and
responsibility
Revolutionizing the way of communicating messages
to client’s target market
Top quality with affordability
To grow your profits with online solutions

4. WHAT WE DO
We are one stop shop 360 media agency who take care of everything you want to
enhance your consumer experiences via direct interaction (virtually or physically)
with your brand – WE HANDLE.

5. WE PROVIDE

6. MARKETING EVOLUTION
A diverse digital media environment requires
new methods to sell and engage to young
people.
Traditional
Media
Television
Radio
Print
Mo
bile
B
uzz
Video
games
Search
VirtualWorld
s
Website
Social Media
Blogs
@
IMC
360

7. SHOPPER TRADE
Pre-store
Media
Consumer
Event
Experiential
Activation
Digital
Interaction
Sampling
Activation
Increase
desire
Relationship
Marketing
CONSUMER
Fixture &
POSM
Design
Store
display
Shopper
Activation
Promotion
Activation
Trade
Activation
Drive
Pre-purchase At purchase channel Purchase
BRAND EXPERIENCE VIA DIRECT INTERACTION IS
CRITICAL TO REINFORCE THE DESIRE OF CONSUMER
TOWARD BRAND, THEN DRIVE THEM TO PURCHASE
Path to purchase:

8. BRAND INTERACTIONS ARE THE FUTURE
WE provide total brand interaction with shoppers, retailers and consumers
STRATEGIC
BRAND IDEAS
ON GROUND BRAND INTERACTION
& EXPERIENCE
Display
Audit
Branding &
Design
Integrated
CAMPAIGN
Digital
SOLUTIONS
PR
SOLUTIONS
@
Roadshow
Sampling activation
University workshop
Wet sampling
Dry sampling
D2D, F2F
MT
GT..
Consumer
EVENT
ACTIVATION
Shopper
EVENT
Trade
PROMOTION
Sales
SAMPLING
Product
ACTIVATION
Consumer
Promoter &
Sales Consultant
Promotion
Activation

9. WHY APOCALYPSE?
Apocalypse offers a comprehensive range of
integrated marketing communication services
to generate awareness, grow understanding,
shape perceptions, change behaviors, enhance
loyalty and motivate action. We bring to life our
clients’ value proposition to maximize returns
and ultimately, build strong brands.
Our end to end service brings together smart strategies,
compelling content, clever tactics and creative execution
to deliver exceptional outcomes. With a full service IMC
360 marketing experts, we have the right people to deliver
powerful results.
DIGITAL
SOLUTIONS
Idea

10. WE OFFER STRATEGIES SOLUTIONS
We “restructure” our “communication model” to offer a strategic approach to client
Client’s
OBJECTIVES
Consumer
Trader
Shopper
Competitor
ANALYSIS
Consumer
Trader
Shopper
CONCEPT &
STRATEGY
Consumer
Trader
Shopper
MASTER PLAN
Creativity
Measurement
Insights

11. THE PROPOSITION
When done well, it creates a highly positive influence on our client’s brand preference
and sales
We understand how consumers, shoppers and retailers
behave when they’re actively involved in decision-making
Then we design brand experience activities & communication contents
which influence that behavior - and activate them at proper channels
to enhance brand relationship with consumers, shoppers and retailers.

12. KPI & ROI
We ensure to achieve the best KPI & ROI with the most productive turn-around time at the
most engaging and insightful manner.
PROFESSIONAL
& SCIENTIFIC
MANAGEMENT
& IMPLEMENTTION
PROCESS
APOCALYPSE
BEST LOCAL
RESOURCE
Insightful & engaging
recommendation
Productive
turn-around time
EFFECTIVE
MONITORING
SYSTEM
Timely report system &
crisis management

13. OUR CLIENTS

15. AGENDA
Food &
Beverage
Hi - Tech
Pharmacy

16. ANLENE 4X
• Forum seeding
Channel
• Re - launched Anlene
Concentrate products
• Introduce new chocolate
flavor
Objective
• More than 4.200 views
• More than 162 Comments
KPI

17. BRIDGESTONE
• PR
Forum seeding•
Channel
•
•
•
Viral story of quality
Viral story of safety
Viral story of the environment
Objective
• More than 11.00 views
More than 600 Comments•
KPI

18. CASTROL
• Facebook App
Channel
• Interface design
• Coding application for facebook
Requirement
Tăng Tốc Vượt Trội Cùng MotoGp

19. THIÊN LONG GROUP
• Display ads
• Social marketing
• PR
Channel
• Communication channels
Requirement
• More than 30.00 views
• More than 600 Comments
• Like fans increase more than
11.000 fans
KPI

20. GENERALI GROUP
• SEO GOOGLE
Channel
• Top 10 search with keywords
Objective

21. OLAY BLOG
• Facebook Ads
• Facebook content
Channel
• Viral Olay products
Objective
• Reaching to 25.000 views
• Like fans increase more
than 12.000 fans
KPI

22. D&G VIETNAM
• Web Interface
Channel
• Web design
• Automatic email system
Requirement

23. ASHIMA
• Forum seeding on women
forums
Channel
•
•
Viral promotion named
“Nấm & Sắc đẹp”
Viral functionality of Ashima
to attract potential client
Objective
• More than 3.200 views
More than 80 Comments•
KPI

24. 9 LIFE
•
•
•
•
Channel
Fanpage
Facebook content
Website interface
Channel
• Providing 9life activities information
Objective
• More than 120k fans follow on
facebook
More than 75k unique visitors on website•
KPI

25. PHILIPS
• Website
• Media banner
• Facebook ads
Channel
• Promoting and trying series product
GC9247 & GC4928
Objective
• More than 35k unique clicks
More than 10k number of
people experience
Leading more than 9.000 people to event
More than 800 gift was delivered
•
•
•
KPI

26. DULUX
• Website interface
•
•
Media banner
Facebook ads
Channel
• Announcing the trendy colour
of the year 2015
Objective
• More than 51k clicks
•
•
More than 12k people sign in predict
colour
1297 gifts was delivered
KPI

27. OPPO VOOC 07
• Web flash game
•
•
Media banner
Social media
Channel
• Promoting Oppo Vooc 07 with
car racing concept
Objective
• More than 45k clicks
• More than 147k times play
and replay the game
KPI

28. EVENTS - BRAND ACTIVATION

29. DULUX
• Colors Future 2015
Event name:
• Engaging the audience interesting art,
colors, painting field.
Objective
• Crescent mall
Location
• •
••
•
Flash mob
Kid fashion show
3D picture shooting
ACTIVITIES:
Painting
Hotspot wifi connection

30. PIAGGIO
• Piaggio Fly – Bay qua miền hạnh phúc
Event name:
• Experiment and viral new Fly version 2015
Objective
• Saigon Center and Aeon mall
Location
Picture shooting
Hotspot wifi connection
•
•
ACTIVITIES:

31. THANK YOU
Trung Duong
Client services 0905.39.19.85 trung.duong@apocalypse.vn